| The Master in Asia business (e- learning, 11 months) is
designed to offer a global and practical vision on the Asian markets (India,
China, Singapore, Vietnam, Japan, Malaysia, Indonesia,...): how to do business,
Foreign Direct Investment (FDI), importing, exporting, regional integration (ASEAN, APEC), asian economy ...
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Modules:
- Asian Economy and Integration.
- East and South-East Asia
- China and India
- Muslim countries of Asia
- Middle East
- Internationalization |
Asian Economy and Integration
Agreements and Institutions
Asian Development Bank (ADB)
- Introduction to the Asian Development Bank.
- Operations. Projects and programs. Partnerships. Financial resources.
- ADB project cycle.
- Regions and countries.
- Key indicators for Asia and the Pacific.
- Asian development outlook.
Association of Southeast Asian Nations (ASEAN)
- Introduction to the Association of Southeast Asian Nations or ASEAN.
- Objectives. Principles. ASEAN member countries. Statistics.
- The ASEAN economic community.
- The ASEAN free trade area (AFTA).
- ASEAN plus three cooperation. ASEAN - European Union.
Asia-Pacific Economic Cooperation (APEC)
- Introduction to the Asia-Pacific Economic Cooperation APEC.
- APEC achievements and benefits.
- Committee on trade and investment.
- Trade and investment liberalisation. Regional economic integration. Business facilitation. Economic and technical cooperation.
- APEC member economies.
Economic and Social Commission for Asia and the Pacific (ESCAP)
- Introduction to The United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).
- Objectives of ESCAP. Programmes. Committees.
- The committee on trade and investment.
- Regional trade agreements in Asia. Regionalism in Asia.
- APTIAD interactive trade indicators.
- Statistical yearbook for Asia and the Pacific.
South Asian Association for Regional Cooperation (SAARC)
- Introduction to the South Asian Association for Regional Cooperation (SAARC).
- Areas of cooperation: Economy, Communications, Transport, ...
- SAARC Preferential Trading Arrangement (SAPTA).
- South Asian Free Trade Area (SAFTA). South Asian Economic Union.
Bay of Bengal Initiative (BIMSTEC)
- Introduction to the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation. Objectives.
- Members: Bangladesh, India, Sri Lanka, Thailand, Nepal, Bhutan, Myanmar.
- BIMSTEC Free Trade Area Framework Agreement.
- Trade and Investments.
Brunei Darussalam Indonesia Malaysia the Philippines East Asean Growth Area
- Introduction to the The Brunei Darussalam Indonesia Malaysia the Philippines - East Asean Growth Area.
- Members and objectives.
- BIMP-EAST ASEAN Business Council (EABC)
Other institutions and agreements (SCO, MRC, ACU, OCO, ...)
East and South-East Asia
Singapore
- Introduction to Singapore. Port of Singapore.
- The economy of Singapore. Foreign trade. Foreign direct investment FDI.
- Free trade agreements (FTAs) of Singapore.
- Singapore's advantages. Made in Singapore.
- Key industry sectors.
- Setting up in Singapore.
- Case Study: Hyflux. Temasek.
Philippines
- Introduction to Philippines.
- Doing business in Manila.
- The Philippine economy.
- Philippine's foreign trade. Foreign direct investment FDI.
- Business opportunities in Philippines: electronics, software development, BPO business process outsourcing, cement, renewable energy, ...
- Case study. San Miguel Corp. SM Group
Japan
- Introduction to Japan.
- The Japanese economy. Foreign trade.
- Japanese regions: economic profile.
- A gateway to the Asian market.
- Doing business in Tokyo.
- Doing business in Osaka.
- Tips for penetrating the Japanese market.
- Investing in Japan. Foreign direct investment FDI.
- Case study: Japan's retail market, GOTO INC.
Vietnam
- Introduction to Vietnam.
- Vietnamese economy. Foreign trade.
- Transport and logistic in Vietnam.
- Vietnam FDI (Foreign direct investment).
- Introduction on investment forms. Investment registration agency.
- Business costs in Vietnam.
- Cases study: Mobilfone. Zamil Steel.
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II: Doing Business in China
Introduction to China
- History of China.
- About China: geography, population, languages, religion, ...
Chinese Economy
- Chinese economy.
- Financial system.
- Industry and services.
- Agriculture.
- Foreign trade. Imports and exports.
Transport and Logistics
- Logistic in China.
- Ports of China: Shanghai, Dalian, Tianjin, Guangzhou, Ningbo.
- Main logistic companies: COSCO, CSCL, SINOTRANS.
China Customs
- The China Customs.
- Import export customs procedures.
- Shanghai customs.
- Guangzhou customs.
Investing in China
- Foreign direct investment (FDI).
- Investment environment in China.
- Sectors for investing.
- Tips for investing.
- Project set-up.
- Investment costs and procedures.
- Case study: Wal-Mart in China.
Shanghai
- The city of Shanghai.
- Economy. Foreign trade.
- Investing in Shanghai FDI. Taxation.
- Case study: Siemens.
Hong Kong
- Hong Kong: gateway to China.
- HK economy. Foreign trade.
- The Closer Economic Partnership Arrangement (CEPA).
- Setting up in Hong Kong.
Chinese Companies
- ZTE.
- Mengniu Dairy.
- Shanghai Silk.
- CHINT.
- Galanz.
- Haier.
- Lifan Motorcycles.
- Nine Dragons Paper.
- Hangzhou Wahaha.
II: Doing Business in India
Introduction to India
- Population, main cities, Ayurvedic, ...
- History of India.
- India: The "spiritual land".
- Religion. The Hinduism.
- Values of Indian society.
Indian Economy
- The Indian economy.
- Foreign trade. Foreign Direct Investment FDI.
- Industrial sectors (engineering, steel, automotive, biotechnology, ...)
- Services sector (Software, Bollywood,...)
- Indian Micro, small and medium enterprises.
- Indian middle class.
Indian States and Union Territories
- Indian states.
- Economic profile of the 28 states and 7 Union Territories.
Invest in India
- Foreign Direct Investment in India. FDI policy.
- Investment opportunities and incentives in India.
- Business opportunities.
- Top sectors: electrical, services, telecommunications, transportation, information technology, ...
- Entry options for foreign investors.
Andhra Pradesh
- The state of Andhra Pradesh. Hyderabad.
- The economy: foreign trade, invest, industrial, services, ...
- Strategic sectors for investing. Automobile industry. Foreign direct investment FDI.
- Investment and industrial policies. Port of Visakhapatna.
Gujarat
- The state of Gujarat.
- Economy of Gujarat. Foreign trade.
- Key players: Essar, Aditya Birla, Larsen and Toubro, ...
- Foreign Direct Investment FDI in Gujarat (licenses, set-up, costs, ...)
- Business opportunities in Gujarat. Agribusiness, information technology, biotechnology, automotive, ...
Bangalore
- The State of Karnataka.
- Economy. Foreign trade. Foreign Direct Investment FDI.
- The Silicon Valley of India.
- Information technology in Karnataka.
- Doing business in Karnataka.
The TATA GROUP
- Group profile.
- International operations.
- Tata Motors.
- Nano "the people's car".
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Muslim countries of Asia
Indonesia
- Introduction to Indonesia. Bahasa language.
- Indonesian economy. Foreign trade.
- Doing business in Indonesia.
- Industrial states. Infrastructure facilities. Banking. Sabang freeport zone.
- Foreign direct investment in Indonesia FDI.
- Negotiating in Indonesia. Tips.
- Case study: Telkom Group. PT Panggung Electric Citrabuana.
Malaysia
- Introduction to Malaysia. Political system. Ethnic groups. Religion. Bahasa Malayu.
- Infrastructure. Government policies. Malaysia's free trade agreements.
- Malaysian economy. Foreign trade. Business environment.
- Key sectors in Malaysia: metal, electrical and electronics, engineering, food industry, machinery and equipment, medical devices, petrochemical and polymer, pharmaceuticals, rubber, textiles, wood.
- Doing business and invest (FDI) in Malaysia. Negotiating.
- Cases study: Telekom Malaysia Berhad. PADINI.
Pakistan
- Introduction to the Islamic Republic of Pakistan.
- Pakistan's economy.
- Foreign trade of Pakistan. Foreign direct investment (FDI).
- Pakistan main exports: products and markets. Trade development authority of Pakistan (TDAP).
- Sales promotion in Pakistan.
- Doing business in Karachi, Islamabad and Lahore.
- Case study: Pakistani IT industry. Automobile sector. Hinopak motors. Pakistan telecommunication (PTCL). Chawla group.
Iran
- Introduction to the Islamic Republic of Iran. Tehran. Language Persian (Farsi). Religion Shi'ite.
- Economy of Iran. Privatization. Banking system. Financial sector.
- Foreign trade of Iran. Potential export sectors. Export development bank of Iran. Iran customs administration (IRICA).
- Foreign direct investments in Iran (FDI).
- Iranian companies. Iranian national shipping lines. Wagon Pars. Iran carpet. Cooler Iran. Misr-Iran textile. Aburaihan pharmaceutical.
- Case study: Esfahan`s Mobarakeh steel. International north-south transport corridor (INSTC).
Central Asia
- The Central Asia region: population, economy, foreign trade. Central Asian Union.
- Economic Cooperation Organization (ECO).
- ECO Chamber of commerce and industry. ECO trade and development bank.
- Country economic profiles. Doing business in ....
- Islamic Republic of Afghanistan.
- Republic of Azerbaijan.
- Islamic Republic of Iran.
- Republic of Kazakhstan.
- Kyrgyz Republic.
- Islamic Republic of Pakistan.
- Republic of Tajikistan.
- Republic of Turkey.
- Turkmenistan.
- Republic of Uzbekistan.
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Middle East
The Arab World. League of Arab States
- The Arab World. Arabic language.
- The Arab League.
- Economy. Foreign Trade.
- The relationship between The League of Arab States and different regional groupings.
- The MENA Region (Middle East and North Africa).
- Case study: Orascom Telecom. Etisalat.
United Nations Economic and Social Commission for Western Asia (ESCWA)
- Introduction to the United Nations Economic and Social Commission for Western Asia (ESCWA).
- ESCWA commission and other intergovernmental bodies.
- Social development. ESCWA centre for women.
- Economic development and globalization.
- Information and communication technology.
- ESCWA statistics.
- Foreign direct investment FDI in ESCWA region.
- Greater Arab free trade area (GAFTA).
Islamic Development Bank
- The Islamic Development Bank. IDB 1440H vision initiative. IDB unit of account (Islamic dinar). Member countries.
- IDB Group strategic framework. Project financing operations.
- IDB modes of financing. ISTISNA'A. Shari'ah (Islamic law).
- Affiliated institutions. Islamic Corporation for Insurance of Investments and Export Credits (ICIEC). Islamic Corporation for the Development of the Private Sector (ICD).
- International Islamic Trade Finance Corporation (ITFC).
- Trade financing. The Arab Bank for Economic Development in Africa (BADEA). BADEA Export Financing Scheme (BEFS).
Organization Islamic Conference
- Introduction to the Organization of the Islamic Conference (OIC). The Ummah.
- Subsidiary organs. Statistical, economic and social research and training centre for the Islamic countries (SESRIC).
- Islamic centre for the development of trade (ICDT). Islamic chamber of commerce and industry (ICCI).
- Economic report on the OIC countries.
Cooperation Council for the Arab States of the Gulf
- Introduction to the Cooperation Council for the Arab States of the Gulf. Objectives. Organizational structure.
- Economic, trade and customs cooperation. Economic nationalization. Monetary union and single currency.
- The economic agreement between the Gulf cooperation council states.
- Implementation procedures for the GCC customs union.
- Economic relations with the other economic groupings.
- Federation of GCC chambers of commerce.
- Intra GCC trade. Statistics.
United Arab Emirates
- Introduction to the United Arab Emirates. Dubai. Abu Dhabi.
- The economy of UAE. Foreign trade.
- Foreign direct investment (FDI) in United Arab Emirates. Invest in the Emirates.
- Set up business in Dubai United Arab Emirates.
- Case study: Al Jazeera. Sharjah world book fair. Mubadala development company.
Saudi Arabia
- Introduction to The Kingdom of Saudi Arabia.
- Saudi Arabian economy. Foreign trade.
- Business in Riyadh and Jiddah. The Holy city of Makkah.
- The economic cities: King Abdullah, Jazan, Prince AbdulAziz and Knowledge economic city (KEC).
- The industrial cities: Jubail and Yanbu.
- Invest in Saudi Arabia. FDI. Success stories: Dow Chemical, SHARQ, SABIC-Ma'aden, Sumimoto, Rio Tinto, Mobile Telephone, SAP, CISCO, ...
- Case study: Saudi Aramco. Dallah Albaraka. Savola group.
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Internationalization
Intercultural Management
- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.
Internationalization
- Internationalization. Competitive strategy and international competitiveness.
- Global strategy. Strategic audit.
- Five forces model. SWOT Analysis.
- PEST and value Chain analysis.
- Cases of internationalization.
Foreign Direct Investment (FDI)
Introduction to the FDI
- Introduction to the Foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the Foreign Direct Investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.
UNCTAD and FDI
- United Nations Conference on Trade and Development (UNCTAD) and Foreign Direct Investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.
Investments Abroad
- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.
Languages for international business
- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.
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CASE METHOD. Master is based on the application of the case study
method. Language: English.
Other EENI masters:
Master in International Business, Global Marketing and Internationalization MIB Executive
Master Foreign Trade
Master Emerging Countries
Master Doing Business in Asia. Asian Economy and Integration (ASEAN, APEC), India, China, Singapore, Vietnam, Japan, Malaysia, Indonesia, FDI, exports, ...
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