Module: Business in China

1. Sinic Economic Area;
2. Chinese Religions and its influence on business;
3. Chinese Economy;
4. Customs of China;
5. Foreign direct investment in China;
6. Chinese Companies;
7. Doing Business in Beijing, Shenzhen and Shanghai;
8. Greater Pearl River Delta;
9. Doing Business in Macau and Hong Kong;
10. Chinese Free Trade Agreements and International Economic Relations;
11. Regional Economic Organizations to which China belongs.

1. Credits : 22 ;
2. Duration: 5
   months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
   ;

Download the syllabus of the Module “Business in China” (PDF).

1. Buddhist Economic Area (PDF);
2. Taoism and Confucianism (PDF).

This Module belongs to the following Higher Education Programs taught by EENI:

Masters: International Business, Foreign Trade.

Doctorate: World Trade.

Languages:

1. Also
   available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
   China China China.

The main objective of the Module is to offer a global vision of the Chinese Market and the business opportunities in China in order:

1. To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong;
2. To know the business opportunities in China;
3. To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi);
4. To understand how to negotiate in China;
5. To know the marketing particularities of the Chinese market (distribution, promotion);
6. To analyze the Western Companies strategies in China and the business culture of the main Chinese Companies;
7. To analyze foreign trade and foreign direct investment flows;
8. To know the Chinese free trade agreements (FTA);
9. To develop a business plan for China.

Module intended for all those wanting to specialize in the Chinese market.

1- Introduction to the Sinic Economic Area.

2- Chinese Religions and its influence on business:

1. Confucianism (structure) and Taoism (structure) in China
   
   1. Why study “Taoism, Confucianism and Business”?.
2. Buddhism. China and the Buddhist Economic Area
   
   1. Why study “Buddhism, Ethics and Business”?.
3. Christianity in China (67 million) - Catholics (10 million).

3- Introduction to China. Economic Profile of the Chinese provinces.

4- Chinese Economy and Foreign Trade.

5- China Customs.

6- Marine transport and ports in China.

7- Eurasian Land Transport Initiative (Silk Road).

1. China-Russia Corridor;
2. Trans-Siberian Railway (Russia, North Korea);
3. Almaty-Bishkek Corridor;
4. Bangladesh-Myanmar Corridor;
5. China-Pakistan Corridor;
6. China-Central-West Asia Corridor;
7. Nanning-Singapore Corridor
   1. Pan-Beibu Gulf Economic Zone.

8- Foreign direct investment in China.

9- Chinese Companies.

1. Enterprises and Confucian values;
2. GALANZ Group;
3. Zhang Ruimin “Confucian Businessman”.

10- Negotiation in China

11- Doing Business in Beijing.

12- Doing Business in Guangzhou - Shenzhen.

13- Doing Business in Shanghai.

14- Greater Pearl River Delta.

15- Doing Business in Macau.

16- Doing Business in Hong Kong.

17- Chinese Free Trade Agreements: ASEAN, Singapore, Pakistan, New Zealand, Peru, Costa Rica, Chile, EU, ASEAN+3, Andean Community, Macao, Hong Kong, Georgia, Switzerland, Iceland, South Korea, Australia...

Chinese Regional Trade Agreements:

1. APEC;
2. SCO;
3. APTA;
4. Regional Comprehensive Economic Association;
5. Central Asia Cooperation (CAREC);
6. Trans-Pacific Partnership (CPTPP) - Candidate Country;
7. IORA (dialogue partner);
8. Mekong River Commission (MRC) (dialogue partner);
9. ALADI (observer);
10. South Asian Association for Regional Cooperation (Observer).

Chinese International Economic Relations.

1. Africa-BRICS Cooperation (China is a BRICS Country);
2. Forum on China-Africa Cooperation;
3. Greater Mekong Subregion.

18- Access to the Chinese market.

19- Business Plan for China.

The Module “Foreign Trade and Business in China” includes the Market Access Tool:

1. WTO
   1. GATS;
   2. Agreement on Sanitary and Phytosanitary Measures;
   3. Agreement on Technical Barriers to Trade;
   4. Agreement on Preshipment Inspection;
   5. Agreement on Safeguards;
   6. Trade Facilitation Agreement.
2. WCO
   1. Kyoto Convention.
3. BIC;
4. Chicago Convention (ICAO);
5. IMO
   1. Convention for Safe Containers;
   2. Istanbul Convention.
6. Customs Convention on Containers;
7. ICS;
8. OSJD;
9. IRU
   1. TIR Convention;
   2. Guidelines on Safe Load Securing for Road Transport.

1. ESCAP;
2. Asian Development Bank;
3. Boao Forum for Asia;
4. Asia-Middle East Dialogue;
5. Colombo Plan;
6. Asia-Europe Meeting;
7. Asia Cooperation Dialogue (ACD).

1. UN
   1. UNCTAD;
   2. ITC;
   3. UNCITRAL;
   4. WIPO.
2. WB;
3. WTO;
4. African Development Bank;
5. IMF;
6. OECD (Key Partner)
   1. OECD anti-corruption measures.

China is the world's largest market with more than 1,369 million potential consumers (25% live in cities). Regarding the gross domestic product, is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to the WB is expected that by 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half of the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognized worldwide.

In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty.

Personal relationships (“Guanxi” in Chinese), will be decisive, since under Confucian ethic, the Chinese negotiator will want to guarantee that we are honorable, and therefore we will keep our commitments. If we fail to develop the “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyze the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), to better understand the organizational Culture of the Chinese companies and the influence of Confucian values on the management of these corporations.

We will study the largest economic regions of China:

1. Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of the industrial growth of Beijing;
2. Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to electronic and information technology products manufacturing, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, complete equipment production, and biomedicine. Shanghai is the largest port on Chinese mainland and one of the largest entrepots in the World;
3. Guangzhou has become one of the wealthiest Chinese cities. Its proximity to Hong Kong has allowed its development and the Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China;
4. The Greater Pearl River Delta region comprises Hong Kong, nine municipalities of the Guangdong Province in the Mainland China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong as logistical, financial, legal, design and marketing services to export their products to the world;
5. Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations.

Area of Knowledge: Asia .

(c) EENI Global Business School (1995-2023)
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