Business in Thailand

EENI- School of International Business

Subject: Doing Business in Thailand. Bangkok. Syllabus:

  1. Introduction to the Kingdom of Thailand (South East Asia)
  2. The Thai Economy
  3. International Relations of Thailand
  4. The International Trade of Thailand
  5. The Foreign Direct Investment (FDI) in Thailand
  6. The Thai Advantages
  7. Case Study:
    1. The Thai automotive industry
    2. Electronics Industry
    3. Stars Microelectronics
    4. Charoen Pokphand Group
    5. Thaksin Shinawatra
  8. Doing Business in Bangkok
  9. Introduction to the Thai language
  10. Access to the Thai market
  11. Business Plan for Thailand

The objectives of the subject “Foreign Trade and Doing Business in the Kingdom of Thailand” are the following:

  1. To analyse the Thai economy and foreign trade
  2. To evaluate the business opportunities in the Kingdom of Thailand
  3. To explore Thailand's trade relations with the country of the student
  4. To know Thailand's Free Trade Agreements (FTAs)
  5. To examine the profile of Thai companies
  6. To develop a business plan for the Thai market
The subject “Doing Business in Thailand” is studied...
  1. Doctorate in Business in Asia
  2. Diploma: ASEAN Markets
  3. Masters (e-learning): International Business, Asia, Pacific, and Emerging Markets

Doctorate and Master in International Business for the Thai Students

Course learning materials in English or Spanish Tailandia French Thailande

  1. Credits of the subject “Foreign Trade and Doing Business in Thailand”: 2 ECTS Credits
  2. Duration: two weeks

มหาบัณฑิต ในการค้าต่างประเทศและตลาดต่างประเทศ

Thaksin Shinawatra
Thaksin Shinawatra

Association of Southeast Asian Nations (ASEAN)

Description of the Subject (Doing Business in Thailand).

The Kingdom of Thailand.

  1. Thailand enjoys a strategic location in the centre of the ASEAN region, in the Greater Mekong sub-region (Asia)
  2. The population of Thailand: 67.2 millions of people
  3. Capital: Bangkok
  4. The official language: Thai
  5. 75% of the population are Thai
  6. Type of Government: Constitutional monarchy (military junta)
  7. Area: 513,120 square kilometres
  8. The main religion of Thailand: Theravada Buddhism (95% of the population, 64 million). Islam (4%)
  9. Borders of Thailand: Cambodia, Laos, Malaysia, and Myanmar
  10. The Thai Maritime boundaries: Vietnam, Indonesia, and India

Thailand belongs to the Buddhist Civilisation

The Thai Economy

  1. Thailand is one of the founding members of the APEC ©.
  2. Thailand is located in one of the largest growing economic regions in the World
  3. Thailand is a newly industrialised country
  4. Thailand is a gateway to the continental Markets of the ASEAN (Laos, Myanmar, and Cambodia)
  5. All the global car makers, assemblers, and components producers are established in Thailand: Ford, General Motors, BMW, Daimler Chrysler, Mitsubishi, Mazda, Toyota, Isuzu, Honda, and Nissan (1.4 million vehicles produced)
  6. The Kingdom of Thailand is the largest manufacturer of one-ton pickup lorries in the World and the seventh largest automotive exporter
  7. Thai electronics industry is another pillar of the Thai economy (30 billion dollars, 30% of export revenues of Thailand)
  8. Thailand is the largest production base for the electrical appliance industry in the ASEAN (Association of Southeast Asian Nations) region
  9. The Thai Currency: Baht (THB)

The Economic activities in Bangkok (20% of the population of the Kingdom of Thailand) represents 60% of the gross domestic product of Thailand.

  1. Bangkok is competing with Singapore to become a regional hub for air travel within the Southeast Asia region
  2. Bangkok is a first-class health care centre in the ASEAN Region

The International Trade of Thailand.

  1. Top export products of Thailand: processed and frozen food, export agricultural products, electronics, electrical appliances, furniture, fashion garments and textiles, and auto parts and accessories,
  2. Top Thai electronics exports are hard-disk and integrated circuits (54% and 29% of the total electronic exports)
  3. Thailand is the second largest hard-disk drive exporter in the World
  4. The main export markets of the Kingdom of Thailand: The United States, Japan, the European Union (EU), the Association of Southeast Asian Nations ASEAN (Indonesia, Malaysia, the Philippines, Singapore, Brunei Darussalam, Vietnam, Laos, Myanmar, and Cambodia), India, and the People's Republic of China

Thailand's Market Access and Free Trade Agreements (FTA).

  1. ASEAN (Association of Southeast Asian Nations)
  2. Thailand has Free Trade Agreements (FTA) in force with India, the Gulf Cooperation Council (GCC), China, and New Zealand
  3. Thailand has preferential access to the ASEAN Free-Trade Area and as an ASEAN member has access to several ASEAN's Free Trade Agreements (China, Canada, Australia)
  4. Asia-Pacific Economic Cooperation (APEC)
  5. Indian-Ocean Rim Association (IORA)
  6. Mekong Economic Cooperation Strategy (ACMECS)
  7. Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT)
  8. Bay of Bengal Initiative (BIMSTEC)
  9. ASEAN-Australia-New Zealand (Free-Trade Area)
  10. EU-Thailand Partnership and Cooperation Agreement (not ratified)

Thailand is a member of:

  1. Mekong River Commission
  2. Greater Mekong Subregion (GMS)
  3. Asian Development Bank (ADB)
  4. Economic and Social Commission for Asia and the Pacific (ESCAP)

Samples - Business in Thailand

Thailand Automotive Sector

India-Thailand Free Trade Agreement

Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT)

Mekong Economic Cooperation Strategy (ACMECS)

ASEAN-Australia-New Zealand Free Trade Agreement

Greater Mekong Subregion

Asia-Pacific Economic Cooperation APEC

ASEAN-Canada Free Trade Agreement

Indian-Ocean Rim Association IORA

Bay of Bengal Initiative Economic Cooperation (BIMSTEC)

Mekong River Commission

Thai language



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