Business in Thailand (Course, Master)

EENI Business School & HA University

Syllabus of the Online Subject: Foreign Trade and Business in Thailand. Bangkok.

  1. Introduction to the Kingdom of Thailand (South East Asia)
  2. Thai Economy
  3. International Relations of Thailand
  4. International Trade of Thailand
  5. Foreign Direct Investment (FDI) in Thailand
  6. Thai Advantages
  7. Case Study:
    1. Thai automotive industry
    2. Electronics Industry
    3. Stars Microelectronics
    4. Charoen Pokphand Group
    5. Thaksin Shinawatra
  8. Doing Business in Bangkok
  9. Introduction to Thai language
  10. Access to the Thai market
  11. Business Plan for Thailand

The objectives of the Online Subject “Foreign Trade and Business in the Kingdom of Thailand” are the following:

  1. To analyse the Thai economy and foreign trade
  2. To know the business opportunities in the Kingdom of Thailand
  3. To explore Thai trade relations with the student's country
  4. To know Thai Free Trade Agreements (FTAs)
  5. To examine the profile of Thai companies
  6. To develop a business plan for the Thai market

The eLearning Subject “Doing Business in Thailand” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Doctorates: Business in Asia, Global Trade
  2. Diploma: Business in ASEAN Markets
  3. Masters: International Business, Foreign Trade, Asia

Doctorate and Master of Science in International Business for Thai Students

The course materials are available in Master in International Business in English or Study Master Doctorate Business in Spanish Tailandia Study, Master in International Business in French Thailande

  1. Credits of the Online Subject “Foreign Trade and Business in Thailand”: 2 ECTS Credits
  2. Duration: two weeks

มหาบัณฑิต ในการค้าต่างประเทศและตลาดต่างประเทศ

Thaksin Shinawatra
Thaksin Shinawatra (Course Master)

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Description of the Subject (Doing Business in Thailand).

The Kingdom of Thailand.

  1. Thailand enjoys a strategic location in the centre of the ASEAN region, in the Greater Mekong sub-region (Asia)
  2. Population of Thailand: 67.2 million people
  3. Thai Capital: Bangkok
  4. Official language: Thai
  5. 75% of the population are Thai
  6. Type of Government: Constitutional monarchy (military junta)
  7. Thai Area: 513,120 square kilometres
  8. Borders of Thailand: Cambodia, Laos, Malaysia, and Myanmar
  9. Maritime boundaries: Vietnam, Indonesia, and India

The main religion of Thailand: Theravada Buddhism (95% of the population, 64 million).

  1. Islam (4%)

Thailand belongs to Buddhist Civilisation

Association of Southeast Asian Nations (ASEAN), Master

Thai Economy

  1. Thailand is one of the founding members of the APEC.
  2. Thailand is located in one of the largest growing economic regions in the World
  3. Thailand is a newly industrialised country
  4. Thailand is a gateway to the continental Markets of the ASEAN (Laos, Myanmar, and Cambodia)
  5. All the global car makers, assemblers, and components producers are established in Thailand: Ford, General Motors, BMW, Daimler Chrysler, Mitsubishi, Mazda, Toyota, Isuzu, Honda, and Nissan (1.4 million vehicles produced)
  6. The Kingdom of Thailand is the largest one-ton pickup lorries manufacturer in the World and the seventh largest automotive exporter
  7. Thai electronics industry is another pillar of the Thai economy (30 billion dollars, 30% of export revenues of Thailand)
  8. Thailand is the largest production base for electrical appliance industry in the ASEAN (Association of Southeast Asian Nations) region
  9. Thai Currency: Baht (THB)

The Economic activities in Bangkok (20% of the population of the Kingdom of Thailand) represents 60% of the gross domestic product of Thailand.

  1. Bangkok is competing with Singapore to become a regional hub for Air transport within the Southeast Asia region
  2. Bangkok is a first-class health care centre in the ASEAN Region

International Trade of Thailand.

  1. Top export products of Thailand: processed and frozen food, agricultural export products, electronics, electrical appliances, furniture, fashion garments and textiles, and auto parts and accessories,
  2. Top Thai electronics exports are hard-disk and integrated circuits (54% and 29% of total electronic exports)
  3. Thailand is the second largest hard-disk drive exporter in the World
  4. The main Export Markets of the Kingdom of Thailand are the United States, Japan, European Union (EU), Association of Southeast Asian Nations ASEAN (Indonesia, Malaysia, the Philippines, Singapore, Brunei Darussalam, Vietnam, Laos, Myanmar, and Cambodia), India, and the People's Republic of China

Thailand's Market Access and Free Trade Agreements (FTA).

  1. ASEAN (Association of Southeast Asian Nations)
  2. Thailand has Free Trade Agreements (FTA) in force with India, the Gulf Cooperation Council (GCC), China, and New Zealand
  3. Thailand has preferential access to the ASEAN Free-Trade Area and as an ASEAN member has access to several ASEAN's Free Trade Agreements (China, Canada, Australia)
  4. Asia-Pacific Economic Cooperation (APEC)
  5. Indian-Ocean Rim Association (IORA)
  6. Mekong Economic Cooperation Strategy (ACMECS)
  7. Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT)
  8. Bay of Bengal Initiative (BIMSTEC)
  9. ASEAN-Australia-New Zealand (Free-Trade Area)
  10. EU-Thailand Partnership and Cooperation Agreement (not ratified)

Thailand is a member of:

  1. Mekong River Commission
  2. Greater Mekong Subregion (GMS)
  3. Asian Development Bank (ADB)
  4. Economic and Social Commission for Asia and the Pacific (ESCAP)

Samples - Business in Thailand

Thailand Automotive Sector

India-Thailand Free Trade Agreement (Course)

Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT)

Mekong Economic Cooperation Strategy (ACMECS) Master

ASEAN-Australia-New Zealand Free Trade Agreement (Course)

Greater Mekong Subregion (Master, Asia)

e-Course: Asia-Pacific Economic Cooperation APEC

ASEAN-Canada Free Trade Agreement (Course)

Indian-Ocean Rim Association IORA (Master)

Bay of Bengal Initiative Economic Cooperation (Course)

Mekong River Commission (Master Asia)

Thai language

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