Course: Business in South America

EENI- School of International Business

E-Learning Course “Doing Business in South America (Brazil, Argentina, Chile, Uruguay, and Paraguay)” (27 ECTS, )

Nine subjects compose the Course “Doing Business in South America”:

1. South America and the Latin American Economic Area
2. Doing Business in Chile
3. The MERCOSUR
4. Doing Business in Argentina
   Doing Business in Paraguay
5. Doing Business in Brazil
6. Doing Business in Uruguay
7. Doing Business in Venezuela
8. Doing Business in Bolivia
9. Free Trade Agreements related to the South American Markets

The main objective of the course “Doing Business in South America” (27 ECTS, e-learning) is to provide an overview of the economy and business opportunities in South America in order

1. To learn to do business in South America (Brazil, Argentina, Chile, Uruguay, Paraguay, and Venezuela)
2. To know the business opportunities in South America
3. To understand how to negotiate in the South American Markets
4. To analyse foreign trade and foreign direct investment flows in South America
5. To understand the importance of the MERCOSUR (Southern Common Market)
6. To know the Free Trade Agreements in South America
7. To examine the profile of South American business people and companies
8. To understand the role of Brazil as the Central State of Latin American economic area
9. To design a business plan for South America

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Download the syllabus of the course: “Doing Business in South America” (PDF) and “Doing Business in Brazil” (PDF)

Course learning materials in (or America del Sur America do Soul   Amerique Sud). The student has free access to the materials in these languages.

Course intended for all those wanting to specialise in the South American Markets.

Sample of the course - Doing Business in South America.

Subjects of the Course Doing Business in South America

1- South America and the Latin American Economic Area (4 ECTS) of the Western Christian Civilisation (PDF).

1. Main religions in South America: Christianity (Catholicism and Protestantism).
2. Introduction to Spanish and Portuguese

2- Doing Business in Chile (2 ECTS)

3- The MERCOSUR (2 ECTS)

4- Doing Business in Argentina (2 ECTS)

5- Doing Business in Paraguay (1 ECTS)

6- Doing Business in Brazil

1. Brazilian Economy (1 ECTS)
2. Brazilian Businessman: Antonio Moraes, John Robert Marinho, and Safra
3. International Trade of Brazil (0.5 ECTS)
4. Customs of Brazil (0.5 ECTS)
5. Doing Business in São Paulo (2 ECTS), Rio de Janeiro (1 ECTS), Bahia (0.5 ECTS), Espiritu Santo (0.5 ECTS), Minas Gerais (0.5 ECTS), Parana (0.5 ECTS), Santa Catarina (0.5 ECTS), Rio Grande do Sul (0.5 ECTS), Central West region (0.5 ECTS), and the North of Brazil (0.5 ECTS)
6. Brazil's Free trade agreements

Download the syllabus of the course: “Doing Business in Brazil” (PDF)

7- Doing Business in Uruguay (1 ECTS)

8- Doing Business in Venezuela (1 ECTS)

9- Doing Business in Bolivia (Accession process to the MERCOSUR) (1 ECTS).

10- Free Trade Agreements (FTA) related to the South American Markets.

1. MERCOSUR Free Trade Agreements (FTA) with Chile, the Andean Community-MERCOSUR, Mexico, Peru, India, Egypt, Israel, and the European Union
2. Brazil Free Trade Agreements (FTA), Uruguay (FTA), Paraguay (FTA), and Argentina (FTA)
3. Latin American Integration Association (ALADI) (1 ECTS)
4. Pacific Alliance (0.1 ECTS)
5. Asia-Pacific Economic Cooperation (APEC) (2 ECTS)
6. Mexico-Uruguay Agreement
7. Chile's Free Trade Agreements (FTA): the Andean Community, Peru, Ecuador, Colombia, Mexico, Central America, the United States, Canada, the European Union, Turkey, Panama, China, India, South Korea, Australia, the Trans-Pacific Agreement (TPP), and the European Free Trade Association (EFTA)
8. Union of South American Nations (UNASUR) (0.5 ECTS)
9. Latin American and the Caribbean Economic System (SELA) (0.3 ECTS)
10. Africa-BRICS (Brazil) Cooperation (0.3 ECTS)

11- Other regional institutions (summary).

1. Forum for East Asia-Latin America Cooperation (FEALAC)
2. Summit of South America-Africa
3. Summit South America-Arab Countries
4. Inter-American Development Bank (IDB)
5. Economic Commission for Latin America (CEPAL)
6. Organisation of American States (OAS)

12- Business Plan for South American Markets.

The course “Doing Business in South America” includes the Market Access Tool:

❮ Samples of the Course: Business in South America ❯

EENI - American Students: