EENI-Business School

Course: Business in South America

EENI- School of International Business

E-Learning Course “Doing Business in South America (Brazil, Argentina, Chile, Uruguay, and Paraguay)” (27 ECTS, English)

Doing Business in South America Doing Business in Brazil

Ten subjects compose the Course “Doing Business in South America”:

  1. South America and the Latin American Economic Area. Influence of Christianity on Business in the South American Markets.
  2. Doing Business in Chile
  4. Doing Business in Argentina
  5. Doing Business in Paraguay
  6. Doing Business in Brazil
  7. Doing Business in Uruguay
  8. Doing Business in Venezuela
  9. Doing Business in Bolivia
  10. Free Trade Agreements related to the South American Markets

The main objective of the course “Doing Business in South America” (27 ECTS, e-learning) is to provide an overview of the South American economy and the business opportunities in South America in order

  1. To learn to do business in South America (Brazil, Argentina, Chile, Uruguay, Paraguay, and Venezuela)
  2. To know the business opportunities in South America
  3. To understand how to negotiate in the South American Markets
  4. To analyse the foreign trade and foreign direct investment flows in South America
  5. To understand the importance of the MERCOSUR (Southern Common Market)
  6. To know the Free Trade Agreements related to the South America countries
  7. To examine the profile of the South American business people and companies
  8. To understand the role of Brazil as the Central State of the Latin American economic area
  9. To design a business plan for the South American Markets

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Download the syllabus of the course: “Doing Business in South America” (PDF) and “Doing Business in Brazil” (PDF)

Course learning materials in English (or Spanish América del Sur Portuguese America do Sul French  Amérique du Sud). The student has free access to the materials in these languages.

Course intended for all those wanting to specialise in the South American Markets.

Sample of the course - Doing Business in South America.

Brazilian Economy

Subjects of the Course Doing Business in South America

1- South America and the Latin American Economic Area (4 ECTS) of the Western Christian Civilisation (PDF).

  1. Main religions in South America: Christianity (Catholicism and Protestantism).
  2. Introduction to Spanish and Portuguese

2- Doing Business in Chile (2 ECTS)


4- Doing Business in Argentina (2 ECTS)

5- Doing Business in Paraguay (1 ECTS)

6- Doing Business in Brazil

  1. Brazilian Economy (1 ECTS)
  2. Brazilian Businessman: Antonio Moraes, John Robert Marinho, and Safra
  3. International Trade of Brazil (0.5 ECTS)
  4. Customs of Brazil (0.5 ECTS)
  5. Doing Business in São Paulo (2 ECTS), Rio de Janeiro (1 ECTS), Bahia (0.5 ECTS), Espiritu Santo (0.5 ECTS), Minas Gerais (0.5 ECTS), Parana (0.5 ECTS), Santa Catarina (0.5 ECTS), Rio Grande do Sul (0.5 ECTS), Central West region (0.5 ECTS), and the North of Brazil (0.5 ECTS)
  6. Brazil's Free trade agreements

7- Doing Business in Uruguay (1 ECTS)

8- Doing Business in Venezuela (1 ECTS)

9- Doing Business in Bolivia (Accession process to the MERCOSUR) (1 ECTS).

10- Free Trade Agreements (FTA) related to the South American Markets.

  1. MERCOSUR Free Trade Agreements (FTA) with Chile, Andean Community-MERCOSUR, Mexico, Peru, India, Egypt, Israel, and the European Union
  2. Brazil Free Trade Agreements (FTA), Uruguay (FTA), Paraguay (FTA), and Argentina (FTA)
  3. Latin American Integration Association (ALADI) (1 ECTS)
  4. Mexico-Uruguay Agreement
  5. Chile's Free Trade Agreements (FTA): the Andean Community, Peru, Ecuador, Colombia, Mexico, Central America, the United States, Canada, European Union, Turkey, Panama, China, India, South Korea, Australia, and the European Free Trade Association (EFTA)
    1. Pacific Alliance (0.1 ECTS)
    2. Asia-Pacific Economic Cooperation (APEC) (2 ECTS)
    3. Trans-Pacific Agreement (TPP)
  6. Union of South American Nations (UNASUR) (0.5 ECTS)
  7. Latin American and Caribbean Economic System (SELA) (0.3 ECTS)
  8. Africa-BRICS (Brazil) Cooperation (0.3 ECTS)

11- Other regional institutions (summary).

  1. Forum for East Asia-Latin America Cooperation (FEALAC)
  2. South America-Africa Summit
  3. South America-Arab Countries Summit
  4. Inter-American Development Bank (IDB)
  5. Economic Commission for Latin America (CEPAL)
  6. Organisation of American States (OAS)

12- Business Plan for the South American Markets.

U-EENI University
U-EENI University Project: Opening of the Hispano-African University of International Business in Africa

  1. Credits of the course “Doing Business in South America”: 27 ECTS Credits
  2. Total Tuition Fees: 985 Euros
  3. Consult the scholarships for the South American Students
  4. Duration: 6 months

The course “Doing Business in South America” is studied...

  1. Masters (e-learning): International Business, America, Emerging Markets
  2. Doctorate in Business in America

The students who have taken this course (Doing Business in South America) can validate and register for a Master or Doctorate at EENI.

The course contains exercises (Business Plan) that are evaluated, which the student must work out and pass to obtain the diploma of the course “Doing Business in South America” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Area of Knowledge: America - Doing Business

The course “Doing Business in South America” includes the Market Access Tool:

South American Market

Samples of the Course: Business in South America

Antonio of Moraes Brazilian Businessman


Argentinian Economy

Buenos Aires Business

European Union-MERCOSUR Free Trade Agreement (FTA)

Uruguayan Economy

Foreign Trade São Paulo Brazil

EENI - American Students:
EENI American Students

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