EENI-Business School

Doing Business in São Paulo

Syllabus of the Sub-subject: Doing Business in São Paulo Brazil.

  1. Introduction to the State of São Paulo, the “Brazilian locomotive.”
  2. Economy of São Paulo
  3. Industry and Services of São Paulo
  4. Key sectors of the Economy of São Paulo
    1. Agribusiness
    2. Automotive
    3. Plastics
    4. Capital Goods
    5. Pharmaceutical
    6. Petrol and gas
    7. Information Technology
    8. Biotechnology
    9. Financial Services
  5. Foreign Trade of São Paulo: Imports and exports
  6. Campinas: The Brazilian Silicon Valley
  7. São José dos Campos: The Brazilian aeronautics capital
  8. Santos: The biggest seaport in Latin America
  9. Main institutions in São Paulo
  10. Case Study:
    1. Votorantim Group (Antonio Moraes)
    2. Safra (the richest Banker in the World)
The Sub-subject “Doing Business in São Paulo” is part of the following programs:
  1. Courses: Brazil, South America
  2. Professional Masters (e-learning): International Business, America, BRICS Countries
  3. Doctorate in Business in America

Languages of study English or Spanish Brasil Portuguese Brasil French Bresil

  1. Credits of the subject “Foreign Trade and Doing Business in São Paulo - Brazil”: 2 ECTS Credits
  2. Duration: two weeks

Sample of the Sub-subject (Doing Business in São Paulo Brazil):
Foreign Trade São Paulo Brazil

Description of the Sub-Subject (Doing Business in São Paulo - Brazil).

  1. São Paulo (South America) is the Brazilian state with the biggest population (42 millions of people, 22% of the Brazilian population), industrial complex, and highest economic production in Brazil
  2. São Paulo generates 33% of the Brazilian gross domestic product
  3. Main sectors of the economy of São Paulo: information technology, chemical, aerospace, automotive, agribusiness, footwear, communication equipment, and metal sector
  4. The State of São Paulo is the greatest pole of services in Brazil (43% of the Brazilian revenues of service sector)
  5. São Paulo concentrated 38% of the cost of manufacturing in Brazil
  6. International Trade of São Paulo: 52 billion dollars (263% of the external trade of Brazil)
  7. Top export products: sugar, aeroplanes, cars, alcohol, beef, orange juice and cellular telephones
  8. 89% of the total of exported products of São Paulo was industrialised and exported to the MERCOSUR (19%), the European Union (17%), the Latin-American Integration Association (ALADI, except MERCOSUR (16%)), Asia, excluding the Middle East (12%), and the United States, including Puerto Rico (10%)
  9. The Port of Santos (São Paulo) is the largest seaport in Latin America (72 million tonnes)
  10. Borders of the state of São Paulo: Minas Gerais, Mato Grosso do Sul, Paraná, and Rio de Janeiro
  11. The São Paulo's Agency for the International Promotion of Investments and Competitiveness was created by the Government of the State of São Paulo with the objective of attracting Foreign direct investment to São Paulo

São Paulo - Brazil:

  1. 3% of the area of Brazil
  2. 43% of petroleum refining capacity in Brazil
  3. 22% of natural gas consumption
  4. 58% of alcohol production
  5. 96% of the Brazilian aeronautics production
  6. 47% of the manufacture of motor vehicles
  7. 70% of the production of the pharmaceutical industry
  8. 77% of the production of orange
  9. BM&F Bovespa S.A. - one of the largest stock exchange by market capitalisation in the World
  10. 30% of the Brazilian credit operations

Antonio of Moraes Brazilian Businessman

Land Rover no Brazil

With a factory in Brazil since 1998, Land Rover already marketed in Brazil near 5,000 vehicles of the models Defender, Discovery and Range Rover. In 2000, the American company Ford Motor Company bought the Land Rover division of the German BMW.

Joseph Safra
Safra Brazil Brazilian Banker


AmBev is the largest beverage company in Latin America and the fifth-biggest drinks company in the World. This position of Leadership makes the Brazilian product can compete with giants in the industry, generating foreign currencies for Brazil and a recognition of excellence of the Brazilian production. AmBev, Companhia Bebidas America, was created in 1999 from the merger of Brahma and Antarctica, the second biggest breweries in Brazil.


Embraer is the fourth largest manufacturer of commercial aircraft in the World, a position achieved thanks to the excellence of its products and the high-end segment in aerospace. With over thirty years of experience in design, manufacturing, marketing and after-sales, the company has already delivered some 5,500 aircraft, which are in operation in different parts in the World.

Brazil Port of Santos

Brazil Agreements

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