Business in São Paulo

EENI- School of International Business

Sub-subject: Doing Business in São Paulo Brazil. Syllabus:

  1. Introduction to the State of São Paulo, the “Brazilian locomotive.”
  2. The Economy of São Paulo
  3. Industry and Services of São Paulo
  4. Key sectors of the Economy of São Paulo
    1. Agribusiness
    2. Automotive
    3. Plastics
    4. Capital Goods
    5. Pharmaceutical
    6. Petrol and gas
    7. Information Technology
    8. Biotechnology
    9. Financial Services
  5. Foreign Trade of São Paulo: Imports and exports
  6. Campinas: The Brazilian Silicon Valley
  7. São José dos Campos: The Brazilian aeronautics capital
  8. Santos: The biggest seaport in Latin America
  9. The main institutions in São Paulo
  10. Case Study:
    1. Votorantim Group (Antonio Moraes)
    2. Safra (the richest Banker in the World)
The sub-subject “Doing Business in São Paulo” is studied...
  1. Courses: Brazil, South America
  2. Professional Masters (e-learning): International Business, America, and BRICS Countries
  3. Doctorate in Business in America

Languages of study English or Spanish Brasil Portuguese Brasil French Bresil

  1. Credits of the subject “Foreign Trade and Doing Business in São Paulo - Brazil”: 2 ECTS Credits
  2. Duration: two weeks

Sample of the sub-subject (Doing Business in São Paulo Brazil):
Foreign Trade São Paulo Brazil

Description of the Sub-Subject (Doing Business in São Paulo - Brazil).

  1. São Paulo (South America) is the Brazilian state with the biggest population (42 millions of people, 22% of Brazilian population), industrial complex, and highest economic production in Brazil
  2. São Paulo generates 33% of the Brazilian gross domestic product
  3. The main sectors of the economy of São Paulo: information technology, chemical, aerospace, automotive, agribusiness, footwear, communication equipment, and metal sector
  4. The State of São Paulo is the greatest pole of services in Brazil (43% of the Brazilian revenues of service sector)
  5. São Paulo concentrated 38% of the cost of manufacturing in Brazil
  6. International Trade of São Paulo: 52 billion dollars (263% of external trade of Brazil)
  7. Top export products: sugar, aeroplanes, cars, alcohol, beef, orange juice and cellular telephones
  8. 89% of the total of exported products of São Paulo was industrialised and exported to the MERCOSUR (19%), the European Union (17%), the Latin-American Integration Association (ALADI, except MERCOSUR (16%)), Asia, excluding the Middle East (12%), and the United States, including Puerto Rico (10%)
  9. The Port of Santos (São Paulo) is the biggest seaport in Latin America (72 million tonnes)
  10. Borders of the state of São Paulo: Minas Gerais, Mato Grosso do Sul, Paraná, and Rio de Janeiro
  11. São Paulo's Agency for the International Promotion of Investments and Competitiveness was created by the Government of the State of São Paulo with the objective of attracting Foreign direct investment to São Paulo

São Paulo - Brazil:

  1. 3% of the area of Brazil
  2. 43% of petroleum refining capacity in Brazil
  3. 22% of natural gas consumption
  4. 58% of alcohol production
  5. 96% of Brazilian aeronautics production
  6. 47% of the manufacture of motor vehicles
  7. 70% of the production of the pharmaceutical industry
  8. 77% of the production of orange
  9. BM&F Bovespa S.A. - one of the biggest stock exchange by market capitalisation in the World
  10. 30% of Brazilian credit operations

Antonio of Moraes Brazilian Businessman

Land Rover no Brazil

With factory in Brazil since 1998, Land Rover already marketed in Brazil near 5,000 vehicles of the models Defender, Discovery and Range Rover. In 2000, the American company Ford Motor Company bought the Land Rover division of the German BMW. The network authorised account with eighteen dealers in various states in Brazil.

Initially, the Land Rover Brazil brought all components of the model to defend its matrix, in England. Only the assembly was done here. After an intense work of nationalisation, the largest items produced in Brazil are tires, steel wheels, chassis, exhaust, glass, etc. banks. In Brazil, the factory is in St. Bernard, in São Paulo.

Joseph Safra
Safra Brazil Brazilian Banker

Toyota do Brazil.

Toyota do Brazil was created on January 23, 1958. The first Land Cruiser was assembled in one area in the Neighbourhood paulistano of Ipiranga. There were three years of operation to decide whether to build a factory in acquired land in San Bernardo do Campo. On November 1962 was created the factory of Toyota in Brazil, until now in operation. The Land Cruiser imported led to the Bandeirante.

This factory of Toyota is one of only in operation in the World to keep all industrial operations conducted by the company itself. This allows complete control of all processes, and ensures the quality of the final product. The latest conquest of the factory of San Bernardo do Campo occurred on March 1999 with the ISO 14001 certificates, which commits the company to environmental issues.

On September 1998, was inaugurated a second factory of Toyota in Brazil in Indaiatuba, began operating with the manufacture of the Corolla, the best-selling car in the World in the history of the auto industry worldwide.


TAmBev is the biggest beverage company in Latin America and the fifth-biggest drinks company in the World. This position of Leadership makes the Brazilian product can compete with giants in the industry, generating foreign currency for Brazil and recognition of excellence of Brazilian production. AmBev, Companhia Bebidas America, was created in 1999 from the merger of Brahma and Antarctica, the second biggest breweries in Brazil. When historical competitors unite in a single company, the immediate goal is the consolidation of an organisation with the inevitable goal of exceeding the boundaries in Brazil and spread across the world marks Brazil.


Embraer is the fourth biggest manufacturer of commercial aircraft in the World, a position achieved thanks to the excellence of its products and the high-end segment in aerospace. With over thirty years of experience in design, manufacturing, marketing and after-sales, the company has already delivered some 5,500 aircraft, which are in operation in different parts in the World. Embraer has a global base of customers and important partners of worldwide renown, which results in a significant market share.
Founded in 1969 as a state company capital mix; it was privatised in 1994. His actual drivers hold 60% of the voting shares. In 1999, Embraer formalised a strategic alliance with a Group formed by major European aerospace companies - Dassault Aviation, EADS, Thales and Snecma, which acquired 20% of the voting shares of the company. Alliances such make easy access to new technologies, and improve the processes of manufacturing and developing new markets for the products of the company.

Brazil Port of Santos

Brazil Agreements

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