Business in Brazil (e-learning Course)

EENI- School of International Business

Course “Doing Business in Brazil” (e-learning)

The main objective of the course “International Trade and Business in Brazil” (17 ECTS, e-learning) is to provide a real and practical vision of the Brazilian Economy and business opportunities in Brazil in order:

  1. To learn to do business in Brazil.
  2. To know the business opportunities in the different states of Brazil (Espirito Santo, Minas Gerais, Rio de Janeiro, São Paulo, Parana, Santa Catarina, Rio Grande do Sul, and Bahia)
  3. To understand how to negotiate in Brazil.
  4. To analyse foreign trade and foreign direct investment (FDI) flows.
  5. To design marketing strategy for Brazilian Market
  6. To know Brazil's Free Trade Agreements (FTA).
  7. To understand the importance of the MERCOSUR.
  8. To understand the role of Brazil as the Central State of Latin American Economic Area
  9. To examine the profile of Brazilian businesspeople and companies
  10. To design a business plan for Brazil

Modules of the Course: Doing Business in Brazil.

Doing Business in Brazil

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Course learning materials in English (or Spanish Brasil Portuguese Brasil French Bresil). The student has free access to the materials in these languages.

Course intended for all those wanting to specialise in the Brazilian market.

Course: Doing Business in Brazil. Syllabus:

1- Brazilian Economy (1 ECTS)

  1. Brazil as the Central State of the Latin American Economic Area (4 ECTS) of the Western Christian Civilisation

2- Case Study: Brazilian Businesspeople.

  1. John Robert Marinho
  2. Safra (the richest Banker in the World)
  3. Antonio Moraes
  4. Brazilian Companies

3- International Trade of Brazil (0.5 ECTS)

4- Customs of Brazil (0.5 ECTS)

3- Doing Business in São Paulo (2 ECTS)

4- Doing Business in Espiritu Santo (0.5 ECTS)

5- Doing Business in Minas Gerais (0.5 ECTS)

6- Doing Business in Rio de Janeiro (1 ECTS)

7- Doing Business in Santa Catarina (0.5 ECTS)

8- Doing Business in Rio Grande do Sul (0.5 ECTS)

Doing Business in Parana (0.5 ECTS)

Doing Business in Bahia (0.5 ECTS)

Doing Business in the Central West region of Brazil (0.5 ECTS)

Doing Business in the North of Brazil (0.5 ECTS)

10- Brazil's Free Trade Agreements (FTA)

Brazil as a member of the MERCOSUR (2 ECTS)

  1. MERCOSUR Free Trade Agreements (FTA)
  2. Chile-Brazil
  3. Mexico-Brazil
  4. Peru-Brazil
  5. India-Brazil
  6. Egypt-Brazil
  7. Israel-Brazil
  8. European Union-Brazil
  9. Andean Community-Brazil

Regional organisations of Brazil

  1. Latin American Integration Association (ALADI) (1 ECTS)
  2. Latin American and Caribbean Economic System (SELA) (0.3 ECTS)
  3. Union of South American Nations (UNASUR) (0.5 ECTS)
  4. Africa-BRICS (Brazil) Cooperation (0.3 ECTS)

11- Other regional institutions (summary).

  1. Forum for East Asia-Latin America Cooperation (FEALAC)
  2. Summit South America-Africa
  3. Summit South America-Arab Countries
  4. Inter-American Development Bank (IDB)
  5. Economic Commission for Latin America (ECLA)
  6. Organisation of American States (OAS)
  7. Community of Latin American and Caribbean States (CELAC)
  8. Community of Portuguese Speaking Countries

12- Introduction to Portuguese.

13- Access to the Brazilian market.

14- Business Plan for Brazil.

U-EENI University
U-EENI University Project

  1. Credits of the course “Doing Business in Brazil”: 17 ECTS Credits
  2. Total Tuition Fees: 663 Euros.
  3. Consult scholarships for Brazilian students
  4. Duration: 4 months
  5. Download the syllabus of the course: “Doing Business in Brazil” (PDF)

The course “Business in Brazil” is studied...

  1. Doctorate in Business in America
  2. Course Doing Business in South America
  3. Online masters: Business in America, BRICS Countries, and International Business (MIB)

Students who have taken this course (Doing Business in Brazil) can validate and register for this Master or Doctorate at EENI.

The course “International Trade and Business in Brazil” contains exercises (Business Plan) that are evaluated, which the student must work out and pass to obtain their respective Diploma in “Doing Business in Brazil” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Area of Knowledge: America - Doing Business

Brazilian Market

Samples of the Course: Business in Brazil (e-learning).

Business in Rio de Janeiro

Given the complexity and vastness of the Brazilian market; it requires a thorough understanding of...

  1. Brazilian Economy and its strategic sectors.
  2. Brazilian foreign trade and its largest trading partners (China, the United States, and Argentina)
  3. Investments (FDI) flows: origin, sector, and state.
  4. Free Trade Agreements that Brazil has as a member of the MERCOSUR.
  5. The States of Brazil, not only of the three largest economic centres (São Paulo, Rio de Janeiro and Minas Gerais) but other States with tremendous business potential and largest sectoral clusters (Rio Grande do Sul, Parana, Bahia, Federal District, Santa Catarina, Espírito Santo...)

Subjects available in Portuguese Portuguese:

  1. Customs of Brazil.
  2. Brazilian Foreign Trade
  3. International Trade Relations BRICS Countries-Brazil.
  4. Economics relationships between China and Brazil.

Brazil is one of the BRICS Countries:

  1. Brazil is the fifth-biggest nation in the World
  2. Brazil is the largest market in Latin America
  3. 65% of Brazilian outputs are under the responsibility of the services sector
  4. Brazil is the world's fifth-biggest market for mobile phones and personal computers.
  5. Brazil is one of the World's biggest food producers.
  6. Brazil is one of the World's largest producers of biofuels.
  7. Brazil is the world's third biggest consumer market for cosmetics.
  8. Brazil is one of the World's biggest producers and exporters of raw and processed minerals.
  9. Brazil is an important manufacturer of consumer durables that are a largest source of export earnings.
  10. The country has a modern and competitive textile industry, accounting for 4.9% of the total Brazilian industrial gross domestic product.

The main religions in Brazil. Christianity Catholicism (130 million) and Protestants (42 million) - Baptists

Samples - Business in Brazil

Brazilian Economy

Antonio of Moraes Brazilian Businessman

Safra Brazil Brazilian Banker

John Marinho Brazilian Businessman

Brazilian International Trade

Africa-BRICS Foreign Trade


Business Santa Catarina Brazil

European Union-MERCOSUR Free Trade Agreement

Minas Gerais VALE

Brazil CEMIG

Brazil Port of Santos

Doing Business in Espiritu Santo Brazil

EENI - American Students:
EENI American Students

U-EENI University