EENI Global Business School
Business in Brazil (Course)

Professional Course “Business in Brazil” (e-learning, 17 ECTS, Master in International Business in English)

Eight subjects compose the Online Professional Course “Doing Business in Brazil” taught by EENI Global Business School:

Master Course: Business in Brazil

Subjects of the Course”

  1. Brazil as the Central State of the Latin American Economic Area.
    1. Influence of Christianity on Business.
  2. Brazilian Economy
  3. Brazilian Businesspeople
  4. International Trade of Brazil
  5. Brazilian Customs
  6. Doing Business in Espirito Santo, Minas Gerais, Rio de Janeiro, São Paulo, Parana, Santa Catarina, Rio Grande do Sul, and Bahia
  7. Brazilian Free Trade Agreements (FTA)
  8. Regional Economic Organisations of Brazil

Online Students, Master in International Business

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  1. Credits: 17 ECTS Credits
  2. Duration: 4 months. Requires an average dedication of 12 hours per week
  3. Total Tuition Fees: EUR 408
  4. Students can begin the course at any time (open enrolment) and study from anywhere in the world without any displacement
  5. Download the syllabus of the Professional Course “Business in Brazil” (PDF)

Objectives of the Course

The main objective of the Professional Course “Business in Brazil” is to provide a real and practical vision of the Brazilian Economy and the business opportunities in Brazil in order:

  1. To learn to do business in Brazil
  2. To know the business opportunities in the different States of Brazil: Espirito Santo, Minas Gerais, Rio de Janeiro, São Paulo, Parana, Santa Catarina, Rio Grande do Sul, and Bahia
  3. To understand how to negotiate in Brazil
  4. To analyse the foreign trade and the foreign direct investment (FDI) flows in Brazil
  5. To design a marketing strategy for the Brazilian Market
  6. To know the Brazilian Free Trade Agreements (FTA)
  7. To understand the importance of the MERCOSUR
  8. To understand the role of Brazil as the Central State of the Latin American Economic Area
  9. To examine the profile of Brazilian Businesspeople and Companies
  10. To design a business plan for Brazil

Course intended for all those wanting to specialise in the Brazilian market.

Learning materials in Master in International Business in English

  1. Also, available in Study Master Doctorate Business in Spanish Brasil Masters Foreign Trade in Portuguese Brasil Study, Master in International Business in French Bresil
  2. For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

The Online Professional Course “Doing Business in Brazil” contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in Business in Brazil” issued by EENI Global Business School.

Students - Master in International Business

The Online Professional Course “Business in Brazilbelongs to the following Online Higher Education Programs taught by EENI Global Business School:

  1. Doctorates: American Business, World Trade
  2. Course: Business in South America
  3. Masters: Business in America, International Business (MIB)

Students who have taken this Professional Course (Doing Business in Brazil) can validate and register for a Master or Doctorate at EENI.

Brazilian Economy (Master, Course)

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Subjects of the Professional Course: Doing Business in Brazil

1- Brazil as the Central State of the Latin American Economic Area of the Western-Christian Civilisation (PDF)

  1. The main religions in Brazil are Catholicism (130 million) and Protestants (42 million)

2- Brazilian Economy

3- Case Study: Brazilian Businesspeople.

  1. John Robert Marinho
  2. Safra (the richest Banker in the World)
  3. Antonio Moraes
  4. Brazilian Companies

4- International Trade of Brazil

5- Brazilian Customs

6- Doing Business in São Paulo

7- Doing Business in Espiritu Santo

8- Doing Business in Minas Gerais

9- Doing Business in Rio de Janeiro

10- Doing Business in Santa Catarina

11- Doing Business in Rio Grande do Sul

12- Doing Business in Parana

13- Doing Business in Bahia

14- Doing Business in the Central-West region of Brazil

15- Doing Business in the North of Brazil

16- Brazilian Free Trade Agreements (FTA)

Brazil as a member of the MERCOSUR

  1. MERCOSUR Free Trade Agreements (FTA)
  2. Chile-Brazil
  3. Mexico-Brazil
  4. Peru-Brazil
  5. India-Brazil
  6. Egypt-Brazil
  7. Israel-Brazil
  8. European Union-Brazil
  9. Andean Community-Brazil

17- Regional Economic Organisations of Brazil

  1. Latin American Integration Association (ALADI)
  2. Latin American and Caribbean Economic System (SELA)
  3. Union of South American Nations (UNASUR)
  4. Africa-BRICS (Brazil) Cooperation
  5. BRICS Countries

18- Other Regional Institutions (summary).

  1. Forum for East Asia-Latin America Cooperation (FEALAC)
  2. South America-Africa Summit
  3. South America-Arab Countries Summit
  4. Inter-American Development Bank (IDB)
  5. Economic Commission for Latin America (ECLA)
  6. Organisation of American States (OAS)
  7. Community of Latin American and Caribbean States (CELAC)
  8. Community of Portuguese Speaking Countries

19- Access to the Brazilian market.

20- Business Plan for Brazil.

The Online Professional Course includes the Market Access Tool:
Maghrebian Market


Given the complexity and vastness of the Brazilian market; it requires a thorough understanding of the...

  1. The Brazilian Economy and its strategic sectors
  2. The Brazilian foreign trade and its largest trading partners (China, United States, Argentina)
  3. Investments (FDI) flows: origin, sector, and state
  4. The Free Trade Agreements that Brazil has as a member of the MERCOSUR.
  5. The States of Brazil, not only of the three largest economic centres (São Paulo, Rio de Janeiro and Minas Gerais) but the other Brazilian States with tremendous business potential and the largest sectoral clusters (Rio Grande do Sul, Parana, Bahia, Federal District, Santa Catarina, Espírito Santo...)

Brazil is one of the BRICS Countries:

  1. Brazil is the fifth-biggest nation in the World
  2. Brazil is the largest market in Latin America
  3. 65% of the Brazilian outputs are related to the services sector
  4. Brazil is the world's fifth-largest market for mobile phones and personal computers
  5. Brazil is one of the World's largest food producers
  6. Brazil is one of the World's largest biofuels producers
  7. Brazil is the world's third largest consumer market for cosmetic products
  8. Brazil is one of the World's biggest raw and processed minerals producer and exporter
  9. Brazil is an important consumer durables manufacturer (significant source of export earnings)
  10. The country has a modern and competitive textile industry

Business in Rio de Janeiro

Central Interoceanic Hub America (Master)

Subjects available in Portuguese Masters Foreign Trade in Portuguese:

  1. Brazilian Customs
  2. Brazilian Foreign Trade
  3. International Trade Relations BRICS Countries-Brazil
  4. Economics relationships between China and Brazil

Online Enrolment Procedure (continuous):

Online enrolment procedure (Master, Doctorate) EENI

Methodology: e-learning (Online) / Distance Learning.

Area of Knowledge: America - Doing Business

EENI American Students:
American Students (Master in International Business)

Samples - Business in Brazil

Antonio of Moraes Brazilian Businessman (Course Master)

Safra Brazil Brazilian Banker (Course Master)

John Marinho Brazilian Businessman (Course Master)

Brazilian International Trade

Africa-BRICS Foreign Trade (Master)

MERCOSUR (Master, Doctorate)

European Union-MERCOSUR Free Trade Agreement (Course)

(c) EENI Global Business School
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