Business in Rio Grande do Sul, Porto Alegre

1. Introduction to the State of Rio Grande do Sul (Brazil)
2. Economy of Rio Grande do Sul
3. Business Opportunities in Rio Grande do Sul
4. International Trade of Rio Grande do Sul
5. Investment in Rio Grande do Sul
6. Case Study: agricultural equipment sector in Rio Grande do Sul
7. Business in
   1. Porto Alegre
   2. Caxias do Sul
   3. Pelotas
8. Case Study:
   1. Gerdau: a leading long steel manufacturer in the Americas
   2. Marcopolo: one of the largest bus manufacturers in the World

The Subject “Foreign Trade and Business in Rio Grande do Sul (Brazil)” belongs to the following Online Programs taught by EENI Global Business School:

Masters: International Business, Foreign Trade.

Doctorate: American Business, World Trade.

Languages: or Bresil Brasil Brasil.

Rio Grande do Sul (Brazil) accounts for 7% of the Brazilian Economy:

1. 3% of the Brazilian area
2. 6% of the Brazilian population
3. GDP: USD 129.7 billion
4. Rio Grande do Soul is the largest grain manufacturer
5. The Second largest commercial and industrial hub in Brazil
6. Rio Grande do Sul is the first centre for agricultural equipment in Brazil

Over the past years, some companies from Rio Grande do Sul (Gerdau, Marcopolo, Artecola, and Lupatech), have joined the select group of the Brazilian multinationals.

Ranking of the most internationalized companies of Rio Grande do Sul.

RANKING - ACTIVITY SECTOR

1. Gerdau - Metallurgy and steel industry
2. Marcopolo - Vehicles and parts
3. Artecola - Chemicals and petrochemicals
4. Lupatech - Mechanics
5. Agrale - Vehicles and parts
6. DHB - Vehicles and parts
7. Randon - Vehicles and parts

Rio Grande do Sul produces 67% of the Brazilian road cargo transport, 55% of harvesters, 50% of buses/mini-buses, 8% of cars and 1% of lorries. 576 Brazilian and international auto-Related companies in operation.

Rio Grande do Sul is the...

1. Third largest industry park in Brazil
2. First leather and footwear manufacturer
3. First centre for transport equipment production
4. First centre for agricultural equipment
5. Second centre for chemical products
6. Second centre for rubber and plastics
7. Second centre for metal products
8. Second centre for machines and equipment
9. Second centre for furniture
10. Second centre for beverage production
11. Fourth centre for food manufacture
12. Fourth centre for vehicle production

The Footwear industry of Rio Grande do Sul is the responsible for 35% of the Brazilian production and employing 340,000 people within Rio Grande do Sul. The main hub of furniture production of Porto Alegre is situated in the Bento Gonçalves municipality with 298 factories including Italínea, SCA, Dell Anno, Todeschini, Criarae and Bentec.

Estimated at R$ 203 billion, agribusiness represents 11% of state GDP; 30% of wealth generated and 60% of exports.

Main chemical/petrochemical hub of Rio Grande do Sul is the Triunfo municipality.

International trade of Rio Grande do Sul.

1. Export destinations: Argentina, the U.S., Paraguay, China, Russia, the Netherlands, Germany, Italy, Chile, Spain, Uruguay, and Saudi Arabia
2. Import partners: the MERCOSUR, Africa, the U.S., China, Germany

Porto Alegre (capital of Rio Grande do Sul) was the tenth most populous city in Brazil. Microsoft, Dell, and HP are installed in the capital. Porto Alegre hosted the World Social Forum.

Caxias do Sul is the second largest metal-mechanic hub in Brazil and one of the largest in Latin America.

Pelotas is the commercial hub of the South of Brazil.

Gerdau is the leading long steel manufacturer in the Americas and one of the largest special long steel suppliers in the World. It has 40,000 employees and an industrial presence in fourteen countries. In countries where Gerdau has plants, its products are sold directly to customers and through Gerdau own or independent distribution channels.

Marcopolo is one of the largest bus manufactures in the World. Its bus manufacturing operations are conducted in eleven production facilities, of which four are in Brazil. Marcopolo has seven industrial complexes abroad, including one wholly-owned facility in South Africa, and joint ventures in Argentina, Colombia, Egypt, India, and Mexico.

Footwear Azaléia is the largest company of footwear from Brazil. A philosophy of Footwear Azaléia reveals not only the attitude of his administration, but is this the way a company treats its employees, customers, suppliers, community and Government. The company also is showing the aggressive policy of internationalization of their footwear. So the Footwear Azaléia S/A was indicated by the industry to receive the trophy Featured Export INSERÇÃO INTERNATIONAL.

The company produces every year 45 million pairs, getting a gross turnover of 650 million dollars and generating 14,000 direct jobs and 3,500 indirect. in the recent years; it has undertaken a series of actions to put the brand Azaléia in several countries. The success of the venture resulted in the installation of commercial offices in the U.S., Peru, Chile, and the Czech Republic and is in negotiations with the United Arab Emirates and Mexico. Today, the Group Azaléia exports 20% of the total produced.

Rio Grande do Sul Department of Development and Investment Promotion aimed to the Economic development promotion, and, thus, the social conditions improvement. Its mission is to promote the sustainable development of Rio Grande do Sul.

The Foundation of Economics and Statistics is a research institute of the state Government of Rio Grande do Sul, Brazil, whose goal is to assist economic and social planning.

(c) EENI Global Business School (1995-2024)
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