Doing Business in Rio de Janeiro
EENI - Business School.
Sub-subject: International Trade and Business in Rio de Janeiro (Brazil). Syllabus:
- Introduction to the State of Rio de Janeiro (Brazil).
- The Economy of Rio de Janeiro.
- International Trade.
- Strategic sectors in Rio de Janeiro:
- Creative Industries
- Olympic and Paralympics Games, Rio 2016.
- Business Opportunities in Rio: Petrochemical, steel, energy, tourism, logistics, and shipbuilding.
- Case Study:
- Port Maravilha Project.
- Acu Port Complex
- EBX Group.
- John Robert Marinho
Sample of the Sub-subject: Doing Business in Rio de Janeiro - Brazil:
Sub-Subject Description: Foreign Trade and Business in Rio de Janeiro
Rio de Janeiro is the capital of the State of Rio de Janeiro, the second biggest city
in Brazil (6.3 millions of people), and the third largest metropolitan area in South America.
- Rio de Janeiro is the fourth richest city in Latin America (behind Mexico City, São Paulo, and Buenos Aires.
- Rio de Janeiro represents the second biggest gross domestic product in Brazil (30th biggest in the World)
- Rio de Janeiro holds the first position in Latin America in attracting foreign direct investment (FDI) (Financial Times)
- Rio de Janeiro rates second in Brazil in industrial production and second financial and service centre
- Top sectors of the economy of Rio de Janeiro: processed foods, chemicals, petroleum products, pharmaceuticals, metal products, ships, textiles, clothing, and furniture.
- The state of Rio de Janeiro is the biggest petrol manufacturer in Brazil
and one of the largest steel producers.
- Rio de Janeiro is the headquarters of two major companies in Brazil (Petrobras and Vale). 50% of BOVESPA's market capitalisation is from companies whose headquarters are in Rio de Janeiro.
- Rio de Janeiro is an important financial and logistics hub
in Brazil (five ports and three airports).
- Major entertainment and media companies.
- Major international pharmaceutical companies have their Brazilian
headquarters in Rio de Janeiro.
- Rio de Janeiro host some major world events: FIFA World Cup; in 2015, Rio's 450th birthday;
in 2016, the Olympic and Para Olympic Games.
Petrobras is the leader in the petrol industry in Brazil; they have expanded their operations aiming to be among the top five integrated energy
Companies in the World by 2020. The business plan foresees investments in the order of 174 billion dollars. Petrobras is the third biggest energy company in the World.