Business in Rio de Janeiro

EENI- School of International Business

Sub-subject Sub-subject: International Trade and Business in Rio de Janeiro (Brazil). Syllabus:

  1. Introduction to the State of Rio de Janeiro (Brazil).
  2. The Economy of Rio de Janeiro.
  3. International Trade.
  4. Strategic sectors in Rio de Janeiro:
    - Energy
    - ITC
    - Creative Industries
    - Hospitality
    - Industry.
  5. Olympic and Paralympics Games, Rio 2016.
  6. Business Opportunities in Rio: Petrochemical, steel, energy, tourism, logistics, and shipbuilding.
  7. Case Study:
    - Petrobras.
    - Port Maravilha Project.
    - Acu Port Complex
    - EBX Group.
    - John Robert Marinho


Sub-subject “Doing Business in Rio de Janeiro (Brazil)” is studied...
  1. Masters (e-learning): International Business, America, and BRICS Countries
  2. Professional Doctorate Business in America
  3. Course: South America

Languages of study: English or Spanish Brasil Portuguese Brasil French Bresil

  1. Credits of the sub-subject “Foreign Trade and Doing Business in Rio de Janeiro”: 1 ECTS Credits / 0.5 AC Credits
  2. Duration: one week

Sample of the Sub-subject: Doing Business in Rio de Janeiro - Brazil:
Doing Business in Rio de Janeiro

Description Sub-Subject Description: Foreign Trade and Business in Rio de Janeiro

Rio de Janeiro is the capital of the State of Rio de Janeiro, the second biggest city in Brazil (6.3 millions of people), and the third largest metropolitan area in South America.

  1. Rio de Janeiro is the fourth richest city in Latin America (behind Mexico City, São Paulo, and Buenos Aires.
  2. Rio de Janeiro represents the second biggest gross domestic product in Brazil (30th biggest in the World)
  3. Rio de Janeiro holds the first position in Latin America in attracting foreign direct investment (FDI) (Financial Times)
  4. Rio de Janeiro rates second in Brazil in industrial production and second financial and service centre
  5. Top sectors of the economy of Rio de Janeiro: processed foods, chemicals, petroleum products, pharmaceuticals, metal products, ships, textiles, clothing, and furniture.
  6. The state of Rio de Janeiro is the biggest petrol manufacturer in Brazil and one of the largest steel producers.
  7. Rio de Janeiro is the headquarters of two largest companies in Brazil (Petrobras and Vale). 50% of BOVESPA's market capitalisation is from companies whose headquarters are in Rio de Janeiro.
  8. Rio de Janeiro is an important financial and logistics hub in Brazil (five ports and three airports).
  9. Major entertainment and media companies.
  10. Major international pharmaceutical companies have their Brazilian headquarters in Rio de Janeiro.
  11. Rio de Janeiro host some major world events: FIFA World Cup; in 2015, Rio's 450th birthday; in 2016, the Olympic and Para Olympic Games.

John Marinho Brazilian Businessman

Rio Porto Maravilla

Acu Port Complex

Petrobras is the leader in the petrol industry in Brazil; they have expanded their operations aiming to be among the top five integrated energy Companies in the World by 2020. The business plan foresees investments in the order of 174 billion dollars. Petrobras is the third biggest energy company in the World.

Rio Janeiro Petrobras

U-EENI University