Master in Foreign Trade and International Marketing

EENI- School of International Business

Professional Master's Program in Foreign Trade and International Marketing (e-learning, 60 ECTS, English)

The 17th edition of the Master in Foreign Trade and International Marketing (distance e-learning, English, 60 ECTS Credits) is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to international trade and global marketing of an import- export company.

The Master in Foreign Trade and International Marketing consists of four modules:

Master International Trade Marketing

  1. International Trade: The main objective of the module one is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an export company (Incoterms, transport, customs, documents, payments, documentary credits, international finance, contracts...)
  2. Global Marketing: The main objective of the module two is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an export company (Export prices, product, promotion, brand, segmentation, distribution...)
  3. No to Corruption in international business
  4. Thesis of the Master in Foreign Trade and International Marketing

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Modules and subjects of the Master in Foreign Trade and International Marketing

Module one of the Master - Foreign trade.

Master Foreign Trade

Subjects: globalisation, exporting, import and export documents, Incoterms, customs, import and export processes, transport and international logistics, payment methods and documentary credits, international financing, Foreign Exchange Markets, international contracts and export department.

The objective of the module one “International Trade” of the Master in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an exporting company: globalisation, Incoterms, transport, customs, documents, payments, documentary credits, international finance, contracts...

1- Globalisation

2- Introduction to Exporting

3- Import/Export Documents

4- Incoterms 2010

5- Customs Procedures

  1. World Customs Organisation
  2. Customs and the World Trade Organisation

6- International Transport

International Transport

  1. Marine transport
  2. Multimodal transport

7- Methods of payment. Letters of Credit

8- Finance of international trade

  1. FOREX Foreign Exchange Market
  2. International Bonds and Guarantees

9- International Contracts

10- Export Department

11- Trade in Services

Module two of the Master - International Marketing

International Marketing

Subjects: international marketing, market research, product policy, export prices, international promotion, international distribution, Segmentation, Brand, and Positioning...

The objective of the module two “Global Marketing” of the Master in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, distribution...

11- International Marketing

12- Market Research

13- International Product Policy

14- International Pricing Policy

15- International Promotion Policy

16- International Distribution

17- International Segmentation, Brand, and Positioning

Module three of the Master - No to Corruption in International Business

No to Corruption in International Business

No to Corruption in Business

Business without Corruption

Download the syllabus of the course “No to Corruption” (PDF)

Module: Thesis of the Master in Foreign Trade and International Marketing

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The language of the Master: English (or Spanish Master Negocios French Master Commerce Portuguese Mestrado)
For improving international communication skills, the student has free access to the materials in these languages.

  1. Credits of the Master in Foreign Trade and International Marketing: 60 ECTS Credits (European Credit Transfer and Accumulation System)
  2. Duration: 12 months
  3. Methodology: e-learning/Distance Learning
  4. Case method.
  5. Total Tuition Fees for the Master in Foreign Trade and International Marketing: 2,358 Euros. Partial Scholarships are available
  6. Download the syllabus of the Master (PDF)
  7. Objectives of the Master in Foreign Trade and International Marketing
  8. Students of this Master can validate and register for the Master Executive in International Business

Video Master in International Business Video Master in Foreign Trade and International Marketing

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in international business as it begins with the basic knowledge of international trade.

Susana Fernández, African students

In what types of job positions can a person work with this Master?

For example, the export department of export companies, in service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and as an entrepreneur, creating one's business.

EENI (School of International Business) has more than 4,000 students from over 100 countries.
EENI Students master

EENI Professors:
EENI Professors

Master International Trade Video - My experience at EENI

The master includes the Market Access Tool:

Market Access

And the course Languages for international business:

Incoterms

Continuous assessment: Evaluations and thesis.

Evaluations Thesis Master

The assessment of the student is continuous and is based on:

1- Successful completion of exercises.

Each subject of each module of the Master in Foreign Trade and International Marketing (Incoterms, International Logistics, international distribution, export prices, customs, promotion...) has exercises that are evaluated, which the student must work out and pass to obtain their diploma.

The purpose of these exercises is for the student to work on practical cases and try to solve them efficiently. Normally Professors need one week to evaluate the exercise. When the Professor has evaluated the exercise, the student will receive a message with the score and commentaries. If the professor believes the student has not reached the minimum level; he will guide in order to improve the quality of their exercises.

The important thing is to learn!

2- Thesis of the Master in Foreign Trade and Global Marketing

For the successful completion of the Master, students must submit a Thesis. The topic must be international business related (Foreign Trade or Global Marketing).

Thesis normally reports on a research project or an extended analysis of a topic. Some examples of thesis: “International Marketing Plan” (for a company), “Creating international distribution networks,” “Strategies for international promotion.”

  1. The Coach will be providing students with guidelines and requirements for writing the paper. If the student works in a company; he can develop thesis related to his work
  2. Delivery of the exercises and thesis is done digitally, through our e-campus
  3. EENI encourages the creation of works group with students from different countries

Diploma of the Master in Foreign Trade and International Marketing

Students who complete all exercises and thesis will obtain the master degree diploma issued by EENI (School of International Business).

  1. Students with a bachelor's degree will receive a “Diploma of Professional Master's Program in Foreign Trade and International Marketing.” In this case; it will be necessary to send us a certified copy of the University Diploma
  2. Students without a bachelor's degree will receive an “Advanced Diploma in International Trade and Global Marketing.”

Why study the Master with EENI?

Samples of the Master in Foreign Trade and International Marketing:

Direct exports

Export Prices

Global brand strategy

Customs

Mexico FEMSA

Export Documents

Documentary credits

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