Online Master in International Trade and Marketing

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Professional Master in International Trade and Marketing (e-learning, 60 ECTS, )

The Professional Master of Science (MSc) in International Trade and Marketing (19th edition, Online, English, 1 year, 60 ECTS) taught by EENI Global Business School, is an essential higher education program focused in international trade and global marketing

The Master is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the international trade and global marketing of an import-export company, offering to the student a practical training on the techniques of the foreign trade (customs, documents, customs, international logistics...) and international marketing (international distribution, promotion, export prices...)

The Professional Master's Degree in International Trade and Marketing consists of two modules and a Thesis:

Enrol / Request for Information

1. Credits of the Master: 60 ECTS (European Credit Transfer and Accumulation System)
2. Duration: 1 Year
   1. It is recommended to dedicate about twelve hours of study per week following a flexible schedule
   2. It is possible to reduce the duration of the Master dedicating more hours a week
3. Total Tuition Fees: € 1,000
   1. Financing
4. Modality: online (distance education / e-Learning)
5. The Student can begin the Master at any time (Online Enrolment) and study from anywhere in the world without any displacement
6. Download the Admission Form
7. Frequently Asked Questions (FAQ)
8. Download the syllabus of the Master (PDF)

Language of the Master:

1. Also, available in Master Comercio Exterior Master Commerce International Comércio Exterior
2. For improving the international communication skills, the student has free access to the learning materials (subjects) in these languages (free multilingual training)
3. The student can review the subjects in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises
4. The student can do the exercises, thesis or communicate with professors in English, French, Spanish or Portuguese.

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in International Business as it begins with the basic knowledge of the international trade.

Video Master of Science in International Trade and Marketing

Students of this Master can validate and register for the Master in International Business (120 ECTS) or the Doctorate in World Trade (they only need to complete the research methodology module, Thesis, and other modules not studied in this Master).

Modules and Subjects of the Master

Note: brackets shows ECTS credits (European Credit Transfer and Accumulation System)

First module of the Master - Foreign Trade

The main objective of the first module of the Online Professional Master's Degree in International Trade and Marketing is to provide all the knowledge, tools and techniques necessary to manage all the aspects related to foreign trade of an exporting or importing company: Incoterms® 2020, international transport, customs, export and import documents, international payments methods, documentary credits, trade in services, international financing, international contracts, non-tariff measures, etc.

The module on foreign trade consists of twelve subjects:

1. Introduction to Exporting [1]
2. World Trade Organisation (WTO) [2]
3. Import/Export Documents [1]
4. Incoterms® 2020 [2]
5. Customs Procedures [3]
   1. World Customs Organisation (WCO)
   2. Customs and the World Trade Organisation
   3. New Union Customs Code (EU)
   4. Trade Facilitation
      1. WTO Trade Facilitation Agreement (TFA)
      2. World Customs Organisation (WCO)
      3. Revised Kyoto Convention (RKC)
      4. International Convention on the Harmonization of Frontier Controls of Goods (UNECE)
6. Introduction to International Transport and Logistics (PDF) [5]
   1. Containers and International Transportation
      1. Convention Relating to Temporary Admission (Istanbul Convention)
   2. Customs Convention on Containers (CCC, UN)
   3. International Federation of Freight Forwarders Associations (FIATA)
      1. Negotiable Combined Transport Bill of Lading (FIATA FBL)
      2. Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB)
      3. Electronic FIATA Bill of Lading (eFBL Bill of Lading)
      4. Forwarders Certificate of Receipt (FIATA FCR)
      5. Forwarders Certificate of Transport (FIATA FCT)
      6. Warehouse Receipt (FIATA FWR)
7. Payment Methods. Letters of Credit [3]
8. International Trade Finance [3]
   1. FOREX Foreign Exchange Market
   2. International Bonds and Guarantees
9. International Contracts [3]
   1. Anti-corruption Clause of the International Chamber of Commerce (ICC)
   2. United Nations Commission on International Trade Law (UNCITRAL)
10. Trade in Services [2]
11. Non-tariff Measures (PDF) [6]
    1. Sanitary and Phytosanitary Measures (SPS)
       1. WTO Agreement on the Application of Sanitary and Phytosanitary Measures (SPS)
    2. Technical Barriers to Trade (TBT)
       1. WTO Agreement on Technical Barriers to Trade
    3. Pre-shipment Inspection
       1. WTO Agreement on Preshipment Inspection
    4. Anti-dumping Measures and Safeguards
       1. WTO Agreement on Safeguards (SG)
    5. Import Licensing and Quotas
12. Trade Facilitation[2]

Download the syllabus (PDF) of Foreign Trade Related Subjects

Second module of the Master - International Marketing

The main objective of the second module of the Master is to provide all the knowledge, tools and techniques necessary to manage all the aspects related to the international marketing of an exporting company: adapting export products, international pricing policy, global promotion and distribution, international marketing, country brand, segmentation, positioning in the international markets, organisation of an export department, intercultural negotiation, international market research, intellectual property rights...

The module on international marketing consists of ten subjects:

1. International Marketing [1]
2. Market Research [2]
3. International Product (Services) Policy [2]
   1. Quality and International Marketing
4. International Pricing Policy. Export Prices [1]
5. International Promotion Policy [4]
   1. International Fairs
   2. Country Brand
   3. International Business Trip
   4. e-Promotion
   5. Social Networks and international promotion
6. International Distribution [4]
   1. Importers and distributors
   2. Foreign subsidiaries
   3. International Sales Network Management
7. International Segmentation, Brand, and Positioning [3]
8. Export Department [1]
9. Intercultural Management [2]
10. Intellectual Property Rights (TRIPS) [2]
    1. World Intellectual Property Organisation (WIPO)

Download the syllabus in PDF of the international marketing Related Subjects

Thesis of the Master in International Trade and Marketing [5]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to foreign trade or to the Global Marketing.

The Thesis normally reports on a research project or an extended analysis of a topic.

1. The coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop his thesis related to his work
3. The delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI Global Business School encourages the creation of work groups with students from different countries

Some examples of thesis:

1. “International Marketing Plan” (for a company / market)
2. “Creating international distribution networks”
3. “International promotion strategies”
4. “Electronic documents in foreign trade”
5. “Analysis of the trade facilitation programs in the ASEAN Region”,
6. “Analysis of the Road Transport in the Eastern African markets”
7. “Electronic international payments”
8. ...

Objectives of the Master in International Trade and Marketing

The master includes the Market Access Tool:

Professional Master's Diploma Obtained

The student has to pass the online continuous assessment exercises for each subject as well as the final online Master's thesis. If the professor considers that the minimum level has not been reached, he will guide the student to improve the quality of his exercises or thesis and send them back.

The most important thing for EENI is that the student correctly learns the Master's subjects and objectives.

Once all the exercises and the thesis have been approved, the student obtains the “Diploma of Professional Master of Science (MSc) in International Trade and Marketing” issued by EENI Global Business School (Spain, European Union).

In this case, it will be necessary to send us by mail (not valid by email) a certified photocopy of your diploma of Bachelor's Degree. This is necessary for the issuance of your diploma and not to enrol.

Those students, who are not in possession of a Bachelor's Degree, may enrol but will receive the “Advanced Certificate Program in International Trade and Marketing.”

In what types of job positions can a person work with this Master?

For example, in the export department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and as an entrepreneur, or creating one's business.

Video Career opportunities related to the Master

No to Corruption in International Business

The Master of Science in International Trade and Marketing includes the module No to Corruption in International Business

Download the syllabus of the module “No to Corruption” (PDF)

Examples of the Master in International Trade and Marketing

(c) EENI Global Business School (1995-2021)
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