Online Master in Foreign Trade and International Marketing

Professional Master of Science (MSc) in Foreign Trade and International Marketing (e-learning, 60 ECTS, )

The Professional Master of Science (MSc) in Foreign Trade and International Marketing (17th edition, distance e-learning, English) taught by EENI Business School & HA Independent University is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to international trade and global marketing of an import-export company.

Structure of the Master of Science (MSc) in Foreign Trade and International Marketing:

1. International Trade: The main objective of the module one is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to foreign trade of an export company: Incoterms, transportation, customs, documents, payments, documentary credits, international finance, contracts...
2. Global Marketing: The main objective of the module two is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to global marketing of an export company: Export prices, product, promotion, brand, segmentation, distribution, intercultural negotiation...
3. No to Corruption in international business
4. Thesis of the Master of Science (MSc) in Foreign Trade and International Marketing

1. Online Master of Science taught by EENI Business School & HA University
2. Total Tuition Fees: € 1,000 per year (Pricing Policy, Financing)
3. Credits of the Professional Master of Science (MSc) in Foreign Trade and International Marketing: 60 (European Credit Transfer and cumulation System)
4. Duration: 12 months
5. Students can begin the Master when he/she wishes (open enrolment) and from any place in the world
6. Requires an average dedication of 12 hours per week
7. Download the syllabus of the Master (PDF)
   1. Syllabus of Foreign Trade Related Subjects
   2. International Transportation and Logistics
   3. Syllabus of International Marketing Related Subjects
   4. No to Corruption

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Language of the Master: (or Master Comercio Exterior Master Commerce International Comércio Exterior)
For improving international communication skills, student has free access to course materials in these languages.

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in International Business as it begins with the basic knowledge of international trade.

Modules and Subjects of the Master

Note: brackets shows ECTS credits (European Credit Transfer and cumulation System)

First semester of the Master - Foreign trade.

The objective of the module one “Foreign Trade” of the Online Master of Science in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to foreign trade of an exporting company: globalisation, Incoterms, transportation, customs, documents, international payments, letters of credits, international finance, contracts...

1- Globalisation [2]

2- International Economic Organisations [4]

1. United Nations (UN)
2. World Bank (WB)
3. World Trade Organisation (WTO)
4. International Monetary Fund (IMF)
5. Organisation for Economic Cooperation and Development (OECD)
6. International Trade Centre (INTRACEN)
7. International Chamber of Commerce (ICC)
8. Conference on Trade and Development (UNCTAD)

3- Introduction to Exporting [1]

4- Import/Export Documents [1]

5- Incoterms [2]

6- Customs Procedures [4]

1. World Customs Organisation
2. Customs and the World Trade Organisation

1. Sanitary and Phytosanitary Measures (SPS)
   1. Agreement on the Application of Sanitary and Phytosanitary Measures (SPS)
2. Technical Barriers to Trade (TBT)
   1. Agreement on Technical Barriers to Trade
3. Pre-shipment Inspection
   1. Agreement on Preshipment Inspection
4. Anti-dumping Measures and Safeguards
   1. Agreement on Safeguards (SG)
5. Import Licensing and Quotas

1. World Intellectual Property Organisation (WIPO)

7- International Transport [5]

1. Containers and International Transportation
   1. Customs Convention on Containers (CCC)
   2. International Convention for Safe Containers
   3. Convention relating to Temporary Admission
2. International Federation of Freight Forwarders Associations (FIATA)
   1. Negotiable Combined Transport Bill of Lading (FIATA FBL)
   2. Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB)
   3. Electronic FIATA Bill of Lading (eFBL Bill of Lading)
   4. Forwarders Certificate of Receipt (FIATA FCR)
   5. Forwarders Certificate of Transport (FIATA FCT)
   6. Warehouse Receipt (FIATA FWR)
3. Maritime transport
   1. Analysis of international maritime trade
   2. International Maritime Organisation (IMO)
   3. International Chamber of Shipping
   4. Rotterdam Rules
   5. Hamburg Rules
4. Rail transport
   1. International Union of Railways (UIC)
   2. International Rail Transport Law
   3. Intergovernmental Organisation for International Carriage by Rail (OTIF). COTIF Convention
   4. Organisation for Cooperation between Railways (OSJD)
5. Air transport
   1. International Air Transport Association (IATA). e-AWB
   2. International Civil Aviation Organisation (ICAO)
6. Road transport
   1. International Road Transport Union (IRU)
   2. TIR Convention
   3. CMR Convention
   4. Silk Road
7. Multimodal transport
   1. Road-Rail Combined Transport

8- Methods of payment. Letters of Credit [4]

9- International Trade Finance [4]

1. FOREX Foreign Exchange Market
2. International Bonds and Guarantees

10- International Contracts [3]

1. Anti-corruption Clause of the International Chamber of Commerce (ICC)
2. United Nations Commission on International Trade Law (UNCITRAL)

Second semester of the Master - International Marketing

The objective of the module two “Global Marketing” of the Master of Science (MSc) in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing policy, adapting export products, global promotion, brand, segmentation, distribution, market research, intercultural negotiation...

11- International Marketing [1]

12- Market Research [1]

13- International Product (Services) Policy [1]

14- International Pricing Policy [1]

15- International Promotion Policy [5]

16- International Distribution [5]

17- International Segmentation, Brand, and Positioning [4]

18- Export Department [1]

18- Trade in Services [2]

20- Intercultural Management [3]

Thesis of the Master in Foreign Trade and Global Marketing [5]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to international business (Foreign Trade or Global Marketing).

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of thesis: “International Marketing Plan” (for a company), “Creating international distribution networks,” “Strategies for international promotion.”

1. The coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop his thesis related to his work
3. Delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI Business School & HA University encourages the creation of works group with students from different countries

Objectives of the Master in Foreign Trade and International Marketing

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Why study the Master at EENI Business School & HA University?

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