EENI-Business School

Master in Foreign Trade and International Marketing

EENI- School of International Business

Professional Master's Program in Foreign Trade and International Marketing (e-learning, 60 ECTS, English)

The Master in Foreign Trade and International Marketing (17th edition, distance e-learning, English) is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the international trade and global marketing of an import- export company.

Structure of the Master in Foreign Trade and International Marketing:

Master International Trade Marketing

  1. International Trade: The main objective of the module one is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an export company: Incoterms, transport, customs, documents, payments, documentary credits, international finance, contracts...
  2. Global Marketing: The main objective of the module two is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an export company: Export prices, product, promotion, brand, segmentation, distribution, intercultural negotiation...
  3. No to Corruption in international business
  4. Thesis of the Master in Foreign Trade and International Marketing

Request Information Request for information of the Master

The language of the Master: English (or Spanish Master Comercio Exterior French Master Commerce International Portuguese Comércio Exterior)
For improving the international communication skills, the student has free access to the materials in these languages.

Master intended for all those wanting to specialise in the international trade and global marketing. The Master is designed for people without previous knowledge or experience in the International Business as it begins with the basic knowledge of international trade.

Note : brackets shows ECTS credits (European Credit Transfer and Accumulation System)

Modules and subjects of the Master in Foreign Trade and International Marketing

First semester of the Master - Foreign trade.

Master in Foreign Trade

The objective of the module one “Foreign Trade” of the Master in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an exporting company: globalisation, Incoterms, transport, customs, documents, international payments, letters of credits, international finance, contracts...

1- Globalisation [2]

2- International Economic Organisations [4]

  1. United Nations (UN)
  2. World Bank (WB)
  3. World Trade Organisation (WTO)
  4. International Monetary Fund (IMF)
  5. Organisation for Economic Cooperation and Development (OECD)
  6. International Trade Centre (INTRACEN)
  7. International Chamber of Commerce (ICC)
  8. Conference on Trade and Development (UNCTAD)

3- Introduction to Exporting [1]

4- Import/Export Documents [1]

5- Incoterms [2]

6- Customs Procedures [4]

  1. World Customs Organisation
  2. Customs and the World Trade Organisation

7- International Transport [5]

International Transport

  1. Marine transport
  2. Multimodal transport

8- Methods of payment. Letters of Credit [4]

9- Finance of International Trade [4]

  1. FOREX Foreign Exchange Market
  2. International Bonds and Guarantees

10- International Contracts [3]

Second semester of the Master - International Marketing

Master International Marketing

The objective of the module two “Global Marketing” of the Master in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing policy, adapting export products, global promotion, brand, segmentation, distribution, market research, intercultural negotiation...

11- International Marketing [1]

12- Market Research [1]

13- International Product (Services) Policy [1]

14- International Pricing Policy [1]

15- International Promotion Policy [5]

16- International Distribution [5]

17- International Segmentation, Brand, and Positioning [4]

18- Export Department [1]

18- Trade in Services [2]

20- Intercultural Management [3]

21- Thesis of the Master in Foreign Trade and Global Marketing [5]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the international business (Foreign Trade or Global Marketing).

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis: “International Marketing Plan” (for a company), “Creating international distribution networks,” “Strategies for international promotion.”

  1. The Coach will provide the guidelines and requirements for writing the paper.
  2. If the student works in a company; he can develop thesis related to his work
  3. Delivery of the exercises and thesis is done digitally, through our e-campus
  4. EENI encourages the creation of works group with students from different countries

Objectives of the Master in Foreign Trade and International Marketing

U-EENI University
U-EENI University Project: Opening of the Hispano-African University of International Business in Africa

  1. Credits of the Master in Foreign Trade and International Marketing: 60 ECTS Credits (European Credit Transfer and Accumulation System)
  2. Duration: 12 months
  3. Methodology: e-learning/Distance Learning
  4. Case method
  5. Total Tuition Fees for the Master in Foreign Trade and International Marketing: 2,358 Euros. Partial Scholarships are available
  6. Download the syllabus of the Master (PDF)

Video Master in International Business Video Master in Foreign Trade and International Marketing

Diploma of the Master in Foreign Trade and International Marketing

The students who complete all the exercises and thesis will obtain the master degree diploma issued by EENI (School of International Business).

  1. Students with a bachelor's degree will receive a “Diploma of Professional Master's Program in Foreign Trade and International Marketing.” In this case; it will be necessary to send us a certified copy of the University Diploma
  2. Students without a bachelor's degree will receive an “Advanced Diploma in International Trade and Global Marketing.”

Students of this Master can validate and register for the Master Executive in International Business (120 ECTS)

Susana Fernández with African Students

In what types of job positions can a person work with this Master?

For example, in the export department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and as an entrepreneur, or creating one's business.

EENI (School of International Business) has more than 4,000 students from over 100 countries.
EENI Master Students

EENI Professors:
EENI Professors

Master International Trade Video - My experience at EENI

The Master in Foreign Trade and International Marketing includes:

1- The module: No to Corruption in International Business

No to Corruption in Business

Business without Corruption

Download the syllabus of the module “No to Corruption” (PDF)

2- The Market Access Tool:

Market Access

3- And the modules of languages for international business

Incoterms

Continuous assessment: Evaluations and thesis.

Evaluations Thesis Master

The assessment of the student is continuous and is based on the successful completion of exercises:

Each subject of each module of the Master in Foreign Trade and International Marketing (Incoterms, International Logistics, international distribution, export prices, customs, promotion...) has exercises that are evaluated, which the student must work out and pass to obtain the diploma.

The purpose of these exercises is that the student works on practical cases and tries to solve them efficiently. Normally, the professors need one week to evaluate the exercise. When the Professor has evaluated the exercise, the student will receive a message with the score and commentaries. If the professor believes that the student has not reached the minimum level; he will guide to improve the quality of their exercises.

The important thing is to learn!

Why study the Master with EENI?

Main subjects analysed in the Master in Foreign Trade:

  1. Foreign Trade: globalisation, exporting, import and export documents, Incoterms, customs, import and export processes, transport and international logistics, payment methods and documentary credits, international financing, Foreign Exchange Markets, international contracts and export department
  2. International marketing: market research, product policy, export prices, international promotion, international distribution, Segmentation, Brand, and Positioning...

Samples of the Master in Foreign Trade and International Marketing:

Direct exports

Export Prices

Global brand strategy

Customs

Mexico FEMSA

Export Documents

Documentary credits

(c) EENI- Business School