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The 11th edition of the Master of International Business MIB, specialization in
Foreign Trade and International Marketing (distance
e-learning) is designed for people without previous knowledge / experience
in international business. Duration: 11 months. Objectives:
offer the student a practical education in the techniques of foreign trade
(logistics, customs...) and global marketing.
Language: English (It is possible to study in
Spanish or in French). Students can make the
exercises and communicate with the tutors in English.
Module I: Foreign Trade
Introduction to Exporting
- Introduction to exporting.
- Advantages of exporting.
- Resources needed.
- Starting the export activity.
- The export process.
- Problems deriving from non-internationalisation.
- Introduction to foreign direct investment (FDI).
Globalization
- Globalization and international business. Positive and negative effects. Historical background.
- Globalization: international trade and financial markets. Cultural, political, and environmental dimensions of globalization.
- Globalization and international institutions: United Nations, WTO, WB, IMF, European Union).
- Liberalisation. The role of the World Trade Organisation.
- Regionalism. World economic agreements.
- Emerging markets. BRICM countries. India and China.
- World financial and economic crisis. Regional analysis: Africa, Asia, Europe, Arab countries. Global food crisis.
- Antiglobalization.
International Institutions
- United Nations. UNCTAD. INTRACEN.
- World Bank (WB).
- World Trade Organization (WTO).
- International Monetary Fund (IMF).
- Organisation for Economic Co-operation and Development (OECD).
- International Chamber of Commerce (ICC).
- Other international institutions.
Import Export Documents.
- Import export documents. Documentation in international trade.
- Documents of origin (Certificate of Origin)
- Commercial documents (Proforma, Invoice, Packing List...).
- Transport documents.
- Administrative documents.
- Other documents.
Customs (Import Export).
- Customs: import, export, foreign trade.
- Origin of goods.
- Customs valuation.
- Classification of Goods.
- Customs agents.
- Customs procedures.
- Importing into the European Union.
Incoterms.
- What are Incoterms?.
- Analysis. Comparative tables.
- Group E: EXW.
- Group F: FAS FCA FOB.
- Group C: CFR CIF CPT CIP.
- Group D: DES DEQ DDU DDP DAF.
- How are they used?.
International Transport
International transport and logistics.
- Introduction to international transport and logistics.
- Selecting a mode of transport.
- Transport documents and insurance.
- Case study: FEDEX and UPS.
Export packaging
- The importance of appropriate packaging.
- Types of containers.
- Types of packaging materials.
- Electronic tagging.
- Marks on packaging.
Marine transport
- Introduction to marine transport.
- Documentation. Bill of Lading (B/L).
- Marine Transport Costs. Freight.
- Insurance.
- Legislation. The Hague Visby Rules. Hamburg Rules.
- Main ports of the world.
- Case study: Port of Rotterdam, Tokyo and Singapore. Cosco. Evergreen. Maersk Group.
- Outlook of marine transport market. The world fleet.
Multimodal transport
International air transport
- Unit load device.
- IATA (International Air Transport Association)
- Air freight insurance. International air freight tariffs.
- AWB (Air Waybill).
- Main airports of the world.
International road transport
- Conventions governing road transport: CMR and TIR. Road freight market.
- Road freight documentation (CMR). Forwarder certificate of receipt (FCR).
- Flows in international road freight transport.
Rail transport.
- Rail freight market. Documentation: CIM Rail Consignment Note. Governing conventions (CIM and TIF). Insurance.
- The Shinkansen high speed rail network.
Multimodal transport
- Multimodal and intermodal transportation.
- UNCTAD/ICC Rules for Multimodal Transport Documents. Multimodal Bill of Lading.
- Intermodal transport chain.
International Contracts
- International contracts and foreign trade.
- UNCITRAL- United Nations Commission on International Trade Law.
- United Nations convention on contracts for the international sale of goods (1980) [CISG].
- The Vienna Convention.
- The Hague conventions.
- Clauses of an international contract.
- Arbitration.
- Examples of contracts: distributor, importer, agent, ...
Methods of Payment. Letters of Credit
- International methods of payment. Countries and payment terms.
- Bills of exchange. Bank draft. Bank Transfer. Clean collection.
- Documentary collections.
- Letters of credit (L/C). Types and modalities, terminology, opening,
availability, contents, documents ...
- UCP 600. Electronic L/C.
- Import letters of credit.
Finance of International Trade
- Financing imports and exports. Foreign trade finance.
- International bonds and guarantees.
- Forfaiting, factoring and invoice discounting.
- Other forms of finance. Loan finance.
- Foreign exchange markets. Forward exchange contract. Currency options.
- Country risk.
Export Department
- The export department. Set up and run.
- Functions, goals and organization of the export department.
- Director of international business, export manager, country area manager.
- Conclusions.
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Module II: Global Marketing
International Marketing
- How to start exporting. The export process.
- Key concepts in international marketing. Global marketing mix.
- Marketing process and international trade.
- Export marketing plan.
- From local to global company.
- e-Marketing.
Market Research. PEST Analysis
- Global market research.
- Quantitative analysis.
- Qualitative methods.
- Market profitability. Sales potential in foreign markets.
- PEST analysis (Political, Economic, Social and Technological factors)
- Market research study.
Product Policy
- Global product policy.
- Strategies. Local and global products. Standardization / adaptation.
- Business portfolio.
- Quality and international marketing.
- Certification. CE Mark.
- Digital value. Pervasive computing.
Pricing Policy
- International pricing policy. Product life cycle.
- Pricing strategy when entering new export markets.
- Export prices. International prices and Incoterms.
- Competitor's prices. Pricing options available to the exporter.
- e-Business and pricing policy.
Promotion Policy
- Promotion policy. Global, regional or local strategies.
- Promotion campaign. Brochures and catalogs.
- Promotion strategy when entering new export markets.
- Advertising and public relations.
- Country image (mark).
- International trade fairs.
- A business trip.
- e-Promotion. Promoting online effectively.
International Distribution
International distribution
- Introduction to international distribution policy.
- Indirect Exports.
- Consultancy.
- Associated exports. Consortia.
- Trading companies.
- Distribution and e-business.
Direct Exports.
- Importers.
- Representatives.
- Company personnel.
- Foreign subsidiaries: sales / production.
- Internationalization: licenses and franchises.
- Other distribution channels.
Sales network management.
- Representation contracts.
- Search methods.
- Control representatives Work.
- International sales: purchasing departments, delegated agents.
International Market Segmentation. Global Brand Strategy. Positioning.
- International market segmentation.
- Targeting strategies: concentrated, differentiated, product specialization,
market specialization and full market coverage.
- Global brand strategy. Brand value.
- Positioning in the international markets.
- Strategies of positioning.
International Trade and Environment
- International trade and environment.
- UNCTAD's Climate change programme.
- The World Trade Organization (WTO) and the environment.
- European Union environment policy.
- Ecological marketing.
Languages for International Business
French, Spanish
or Portuguese
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This master is based on the application of the case study method.
Others Masters: Master in International Business, Global Marketing and Internationalization MIB Executive
MASIA
Master Emerging Countries
Master, International, Business, MIB, Marketing, Foreign trade, e-learning, logistics, customs, Incoterms, letters of credit, global marketing, export prices, distribution, segmentation, globalization, China
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