Online Master in International Trade and Marketing

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Professional Master of Science (MSc) in International Trade and Marketing (e-learning, 60 ECTS, )

The Professional Master of Science (MSc) in International Trade and Marketing (18th edition, Online, English, 1 year, 60 ECTS) taught by EENI Global Business School, is an essential higher education program focused in the international trade and the global marketing

The Master is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the international trade and the global marketing of an import-export company, offering to the student a practical training on the techniques of the foreign trade (customs, documents, customs, international logistics...) and the international marketing (international distribution, promotion, export prices...)

The Professional Master's Degree in International Trade and Marketing consists of two modules and a Thesis:

Master of Science International Trade and Marketing

The master is available in English, Spanish, French and Portuguese.

Student, Online Master in International Business

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Total Tuition Fees: € 1,000 per year (Pricing Policy, Financing)
Credits of the Master: 60 (European Credit Transfer and Accumulation System)
Duration: 12 months
Students can begin the Master at any time (open enrolment) and study from anywhere in the world without any displacement
Requires an average dedication of 12 hours per week
Download the syllabus of the Master (PDF)

Language of the Master:

Also, available in Master Comercio Exterior Master Commerce International Comércio Exterior
For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in the International Business as it begins with the basic knowledge of the international trade.

Video Master of Science in International Business Video Master of Science in International Trade and Marketing

Objectives of the Master in International Trade and Marketing

Modules and Subjects of the Master

Note: brackets shows ECTS credits (European Credit Transfer and Accumulation System)

First module of the Master - Foreign trade.

The main objective of the first module of the Online Professional Master's Degree in International Trade and Marketing is to provide all the knowledge, tools and techniques necessary to manage all the aspects related to the foreign trade of an exporting or importing company: Incoterms® 2020, international transport, customs, export and import documents, international payments methods, documentary credits, trade in services, international financing, international contracts, non-tariff measures, etc.

The module on foreign trade consists of twelve subjects:

Master of Science in Foreign Trade / Marketing

Introduction to Exporting [1]
World Trade Organisation (WTO) [2]
Import/Export Documents [1]
Incoterms® 2020 [2]
Customs Procedures [3]
Introduction to International Transport and Logistics (PDF) [5]
1. Containers and International Transportation
2. International Federation of Freight Forwarders Associations (FIATA)
Payment Methods. Letters of Credit [3]
International Trade Finance [3]
1. FOREX Foreign Exchange Market
2. International Bonds and Guarantees
International Contracts [3]
1. Anti-corruption Clause of the International Chamber of Commerce (ICC)
2. United Nations Commission on International Trade Law (UNCITRAL)
Trade in Services [2]
Non-tariff Measures (PDF) [6]
Trade Facilitation[2]

Download the syllabus (PDF) of Foreign Trade Related Subjects

Second module of the Master - International Marketing

The main objective of the second module of the Master is to provide all the knowledge, tools and techniques necessary to manage all the aspects related to the international marketing of an exporting company: adapting export products, international pricing policy, global promotion and distribution, international marketing, country brand, segmentation, positioning in the international markets, organisation of an export department, intercultural negotiation, international market research, intellectual property rights...

The module on international marketing consists of ten subjects:

Master of Science in International Marketing

International Marketing [1]
Market Research [2]
International Product (Services) Policy [2]
1. Quality and International Marketing
International Pricing Policy. Export Prices [1]
International Promotion Policy [4]
1. International Fairs
2. Country Brand
3. International Business Trip
4. e-Promotion
5. Social Networks and international promotion
International Distribution [4]
1. Importers and distributors
2. Foreign subsidiaries
3. International Sales Network Management
International Segmentation, Brand, and Positioning [3]
Export Department [1]
Intercultural Management [2]
Intellectual Property Rights (TRIPS) [2]
1. World Intellectual Property Organisation (WIPO)

Download the syllabus in PDF of the international marketing Related Subjects

Thesis of the Master in International Trade and Marketing [5]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the foreign trade or to the Global Marketing.

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of thesis: “International Marketing Plan” (for a company), “Creating international distribution networks”, “International promotion strategies”, “Electronic documents in the foreign trade”, “Analysis of the trade facilitation programs in the ASEAN Region”, “Analysis of the Road Transport in the Eastern African markets”, “Electronic international payments”...

The coach will provide the guidelines and requirements for writing the paper.
If the student works in a company; he can develop his thesis related to his work
The delivery of the exercises and thesis is done digitally, through our e-campus
EENI Global Business School encourages the creation of work groups with students from different countries

Diploma of the Professional Master of Science (MSc)

The students who complete all the exercises and thesis will obtain the Master's Degree diploma issued by EENI Global Business School.

Students with a Bachelor's Degree will receive the “Diploma of Professional Master of Science (MSc) in International Trade and Marketing.”

In this case, it will be necessary to send us by mail (not valid by email) a certified photocopy of your diploma of bachelor's degree. This is necessary for the issuance of your diploma and not to enrol.

African Students, Master International Business

Students without a Bachelor's Degree will receive the “Advanced Certificate Program in International Trade and Marketing.”

Students of this Master can validate and register for the Executive Master in International Business (120 ECTS) or the Doctorate in World Trade (they only need to complete the research methodology module, Thesis, and other modules are not studied in this Master) taught by EENI Global Business School.

In what types of job positions can a person work with this Master?

For example, in the export department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and as an entrepreneur, or creating one's business.

Video Career Opportunities, Master Business

Video Career opportunities related to the Master

Examples of the Master

Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB), Course