Online Master's Degree in Foreign Trade and International Marketing

Professional Master's Degree in Foreign Trade and International Marketing (e-learning, 60 ECTS, )

The Professional Master's Degree in Foreign Trade and International Marketing (17th edition, distance e-learning, English) taught by EENI Business School & HA Independent University is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to international trade and global marketing of an import- export company.

Structure of the Master's Degree in Foreign Trade and International Marketing:

1. International Trade: The main objective of the module one is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to foreign trade of an export company: Incoterms, transport, customs, documents, payments, documentary credits, international finance, contracts...
2. Global Marketing: The main objective of the module two is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to global marketing of an export company: Export prices, product, promotion, brand, segmentation, distribution, intercultural negotiation...
3. Not to Corruption in international business
4. Thesis of the Master's Degree in Foreign Trade and International Marketing

1. Online Master's Degree taught by EENI Business School & HA University
2. Total Tuition Fees: € 1,000 per year (Pricing Policy, Financing)
3. Credits of the Professional Master's Degree in Foreign Trade and International Marketing: 60 (European Credit Transfer and cumulation System)
4. Duration: 12 months
5. Download the syllabus of the Master (PDF)

Online Enrolment Procedure (continuous):

Request for information

The language of the Master: (or Master Comercio Exterior Master Commerce International Comércio Exterior)
For improving the international communication skills, the student has free access to the materials in these languages.

Master intended for all those wanting to specialise in the international trade and global marketing. The Master is designed for people without previous knowledge or experience in International Business as it begins with the basic knowledge of international trade.

Modules and subjects of the Master's Degree in Foreign Trade and International Marketing (eLearning)

Note : brackets shows ECTS credits (European Credit Transfer and cumulation System)

First semester of the Master - Foreign trade.

The objective of the module one “Foreign Trade” of the Online Master's Degree in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to foreign trade of an exporting company: globalisation, Incoterms, transport, customs, documents, international payments, letters of credits, international finance, contracts...

1- Globalisation [2]

2- International Economic Organisations [4]

1. United Nations (UN)
2. World Bank (WB)
3. World Trade Organisation (WTO)
4. International Monetary Fund (IMF)
5. Organisation for Economic Cooperation and Development (OECD)
6. International Trade Centre (INTRACEN)
7. International Chamber of Commerce (ICC)
8. Conference on Trade and Development (UNCTAD)

3- Introduction to Exporting [1]

4- Import/Export Documents [1]

5- Incoterms [2]

6- Customs Procedures [4]

1. World Customs Organisation
2. Customs and the World Trade Organisation

7- International Transport [5]

1. Marine transport
2. Multimodal transport

8- Methods of payment. Letters of Credit [4]

9- Finance of International Trade [4]

1. FOREX Foreign Exchange Market
2. International Bonds and Guarantees

10- International Contracts [3]

Second semester of the Master - International Marketing

The objective of the module two “Global Marketing” of the Master's Degree in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing policy, adapting export products, global promotion, brand, segmentation, distribution, market research, intercultural negotiation...

11- International Marketing [1]

12- Market Research [1]

13- International Product (Services) Policy [1]

14- International Pricing Policy [1]

15- International Promotion Policy [5]

16- International Distribution [5]

17- International Segmentation, Brand, and Positioning [4]

18- Export Department [1]

18- Trade in Services [2]

20- Intercultural Management [3]

21- Thesis of the Master in Foreign Trade and Global Marketing [5]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to international business (Foreign Trade or Global Marketing).

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis: “International Marketing Plan” (for a company), “Creating international distribution networks,” “Strategies for international promotion.”

1. The coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop thesis related to his work
3. Delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI Business School & HA University encourages the creation of works group with students from different countries

Objectives of the Master in Foreign Trade and International Marketing

Why study the Master at EENI Business School & HA University?

(c) EENI Business School & HA University