 Online Master in International Trade and Marketing
Professional Master in International Trade and Marketing (e-learning,
60 ECTS, )
The Professional Master of Science (MSc) in International Trade and Marketing (19th edition,
Online, English,
1 year, 60 ECTS)
taught by EENI Global Business School, is an essential
higher education program focused in international trade and global marketing
The Master is designed to provide all the knowledge, tools, and
techniques necessary to manage all the technical aspects related to the international trade and global marketing of an import-export company,
offering to the student a practical training on the techniques of the foreign
trade (customs, documents, customs, international logistics...) and international marketing (international distribution, promotion, export
prices...)
The Professional Master's Degree in International Trade and Marketing
consists of two modules and a Thesis:



Enrol / Request for Information
- Credits of the Master: 60 ECTS (European Credit Transfer and Accumulation System)
- Duration: 1 Year
- It is recommended to dedicate about twelve hours of study per week
following a flexible schedule
- It is possible to reduce the duration of the Master dedicating
more hours a week
- Total Tuition Fees: € 1,000
-
Financing
- Modality: online (distance education /
e-Learning)
- The Student can begin the Master at any time (Online
Enrolment) and study from anywhere in the world without any displacement
- Download the
Admission Form
-
Frequently Asked Questions (FAQ)
-
Download the syllabus of the Master (PDF)
Language of the Master: 
- Also, available in
Master Comercio Exterior
Master Commerce International
Comércio Exterior
- For improving the international communication skills, the student has
free access to the learning materials (subjects) in these languages (free multilingual training)
- The student can review the subjects in whatever language and use one of
the four languages as a vehicular language of the campus and to complete the
exercises
- The student can do the exercises, thesis or communicate with professors in
English, French, Spanish
or Portuguese.
Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in
International Business as it begins with the basic knowledge of the international trade.
Video
Master of Science in International Trade and Marketing
Students of this Master can validate and register for the Master in International Business (120 ECTS)
or the Doctorate in World Trade (they only need to complete the research methodology module, Thesis, and other
modules not studied in this Master).
Modules and Subjects of the Master
Note: brackets shows ECTS credits (European Credit Transfer and Accumulation System)
First module of the Master - Foreign Trade
The main objective of the first module of the Online Professional
Master's Degree in International Trade and Marketing is to provide all
the knowledge, tools and techniques necessary to manage all the aspects
related to the foreign trade of an exporting or importing company:
Incoterms® 2020, international transport, customs, export and import
documents, international payments methods, documentary credits, trade in
services, international financing, international contracts, non-tariff
measures, etc.
The module on foreign trade consists of twelve subjects:

- Introduction to Exporting [1]
- World Trade Organisation (WTO) [2]
- Import/Export Documents [1]
- Incoterms® 2020 [2]
- Customs Procedures [3]
- World Customs Organisation
- Customs and the World Trade Organisation
- New
Union Customs Code (EU)
- Introduction to International Transport and Logistics (PDF) [5]
- Containers and International Transportation
- Customs Convention on Containers (CCC)
- International Convention for Safe Containers
- Convention Relating to Temporary Admission
- International
Federation of Freight Forwarders Associations (FIATA)
- Negotiable Combined Transport Bill of Lading (FIATA FBL)
- Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB)
- Electronic FIATA Bill of Lading (eFBL Bill of Lading)
- Forwarders Certificate of Receipt (FIATA FCR)
- Forwarders Certificate of Transport (FIATA FCT)
- Warehouse Receipt (FIATA FWR)
- Payment Methods. Letters of Credit [3]
- International Trade Finance [3]
- FOREX Foreign Exchange Market
- International Bonds and Guarantees
- International Contracts [3]
- Anti-corruption Clause of the International Chamber of Commerce (ICC)
- United Nations Commission on International Trade Law (UNCITRAL)
- Trade in Services [2]
- Non-tariff Measures (PDF) [6]
- Sanitary and Phytosanitary Measures (SPS)
- Agreement on the Application of Sanitary and Phytosanitary Measures (SPS)
- Technical Barriers to Trade (TBT)
- Agreement on Technical
Barriers to Trade
- Pre-shipment Inspection
- Agreement on Preshipment Inspection
- Anti-dumping Measures
and Safeguards
- Agreement on Safeguards (SG)
- Import
Licensing and Quotas
- Trade Facilitation[2]
Download the syllabus (PDF) of Foreign Trade Related Subjects
Second module of the Master - International Marketing
The main objective of the second module of the Master is to provide all the knowledge, tools
and techniques necessary to manage all the aspects related to the international marketing of an exporting company: adapting export
products, international pricing policy, global promotion and
distribution, international marketing, country brand, segmentation,
positioning in the international markets, organisation of an export
department, intercultural negotiation, international market research,
intellectual property rights...
The module on international marketing
consists of ten subjects:

- International Marketing [1]
- Market Research [2]
- International Product (Services) Policy [2]
- Quality and International Marketing
- International Pricing Policy.
Export Prices [1]
- International Promotion Policy [4]
- International Fairs
- Country Brand
- International Business Trip
- e-Promotion
- Social Networks and international promotion
- International Distribution [4]
- Importers and distributors
- Foreign subsidiaries
- International Sales Network Management
- International Segmentation, Brand, and Positioning [3]
- Export Department [1]
- Intercultural Management [2]
- Intellectual Property
Rights (TRIPS) [2]
- World Intellectual Property Organisation (WIPO)
Download the syllabus in PDF of the international marketing Related Subjects
Thesis of the Master in International Trade and Marketing [5]
For the successful completion of the Master, the student must submit a Thesis.
The topic must be related to the foreign trade or to the Global Marketing.
The Thesis normally reports on a research project or an extended analysis of
a topic.
- The coach will provide the guidelines and requirements for writing the paper.
- If the student works in a company; he can develop his thesis related to his work
- The delivery of the exercises and thesis is done digitally, through our e-campus
- EENI Global Business School encourages the creation of work groups with students from different countries
Some examples of thesis:
- “International Marketing Plan” (for a
company / market)
- “Creating international distribution networks”
- “International
promotion strategies”
- “Electronic documents in foreign trade”
- “Analysis of
the trade facilitation programs in the ASEAN Region”,
- “Analysis of the Road Transport in
the Eastern African markets”
- “Electronic international payments”
- ...
A Professional Master in International
Trade and Marketing that fits your schedule and helps you to get a better job. |
Objectives of the Master in International Trade and Marketing
The master includes the
Market Access Tool:

Professional Master's Diploma Obtained
The student has to pass the online continuous assessment exercises
for each subject as well as the final online Master's thesis. If the
professor considers that the minimum level has not been reached, he will
guide the student to improve the quality of his exercises or thesis and send
them back.
The most important thing for EENI is that the student correctly learns
the Master's subjects and objectives.
Once all the exercises and the thesis have been approved, the student
obtains the “Diploma of Professional Master of Science (MSc) in International Trade and Marketing”
issued by EENI Global Business School (Spain, European Union).
In this case, it will be necessary to send us by mail (not valid by email) a certified photocopy of your diploma of
Bachelor's Degree. This is necessary for the issuance of your diploma and not to enrol.

Those students, who are not in possession of a Bachelor's Degree, may
enrol but will receive the “Advanced Certificate Program in International Trade and Marketing.”
In what types of job positions can a person work with this Master?
For example, in the export department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and as an entrepreneur,
or creating one's business.

Video
Career opportunities related to the Master
No to Corruption in International Business
The Master of Science in International Trade and Marketing includes
the module No to Corruption in International Business


Download the syllabus of the module “No to Corruption” (PDF)
Examples of the Master in International Trade and Marketing



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