Master in Foreign Trade and International Marketing

EENI- School of International Business

Professional Master's Program in Foreign Trade and International Marketing (e-learning, 60 ECTS, )

The Master in Foreign Trade and International Marketing (17th edition, distance e-learning, English, 60 ) is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the international trade and global marketing of an import- export company.

The Master in Foreign Trade and International Marketing consists of four modules:

1. International Trade: The main objective of the module one is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an export company: Incoterms, transport, customs, documents, payments, documentary credits, international finance, contracts...
2. Global Marketing: The main objective of the module two is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an export company: Export prices, product, promotion, brand, segmentation, distribution...
3. No to Corruption in international business
4. Thesis of the Master in Foreign Trade and International Marketing

Request for information of the Master

The language of the Master: (or Master Negocios Master Commerce Mestrado)
For improving the international communication skills, the student has free access to the materials in these languages.

Modules and subjects of the Master in Foreign Trade and International Marketing

Module one of the Master - Foreign trade.

The objective of the module one “International Trade” of the Master in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an exporting company: globalisation, Incoterms, transport, customs, documents, international payments, letters of credits, international finance, contracts...

1- Globalisation

2- Introduction to Exporting

3- Import/Export Documents

4- Incoterms

5- Customs Procedures

1. The World Customs Organisation
2. Customs and the World Trade Organisation

6- International Transport

1. Marine transport
2. Multimodal transport

7- Methods of payment. Letters of Credit

8- Finance of the international trade

1. FOREX Foreign Exchange Market
2. International Bonds and Guarantees

9- International Contracts

10- Export Department

11- Trade in Services

Module two of the Master - International Marketing

The objective of the module two “Global Marketing” of the Master in Foreign Trade and International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing policy, adapting export products, global promotion, brand, segmentation, distribution, market research...

11- International Marketing

12- Market Research

13- International Product Policy

14- International Pricing Policy

15- International Promotion Policy

16- International Distribution

17- International Segmentation, Brand, and Positioning

Module three of the Master - No to Corruption in International Business

No to Corruption in International Business

Download the syllabus of the course “No to Corruption” (PDF)

The master includes the Market Access Tool:

And the course Languages for international business:

Continuous assessment: Evaluations and thesis.

The assessment of the student is continuous and is based on:

1- Successful completion of exercises.

Each subject of each module of the Master in Foreign Trade and International Marketing (Incoterms, International Logistics, international distribution, export prices, customs, promotion...) has exercises that are evaluated, which the student must work out and pass to obtain the diploma.

The purpose of these exercises is that the student works on practical cases and tries to solve them efficiently. Normally, the professors need one week to evaluate the exercise. When the Professor has evaluated the exercise, the student will receive a message with the score and commentaries. If the professor believes that the student has not reached the minimum level; he will guide to improve the quality of their exercises.

The important thing is to learn!

2- Thesis of the Master in Foreign Trade and Global Marketing

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the international business (Foreign Trade or Global Marketing).

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis: “International Marketing Plan” (for a company), “Creating international distribution networks,” “Strategies for international promotion.”

1. The Coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop thesis related to his work
3. Delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI encourages the creation of works group with students from different countries

Why study the Master with EENI?

Main subjects analysed in the Master in Foreign Trade:

1. Foreign Trade: globalisation, exporting, import and export documents, Incoterms, customs, import and export processes, transport and international logistics, payment methods and documentary credits, international financing, Foreign Exchange Markets, international contracts and export department
2. International marketing: market research, product policy, export prices, international promotion, international distribution, Segmentation, Brand, and Positioning...

❮ Samples of the Master in Foreign Trade and International Marketing: ❯