Online Master in International Trade and Marketing

EENI Business School & HA University

Professional Master of Science (MSc) in International Trade and Marketing (e-learning, 60 ECTS, Master in International Business in English)

The Professional Master of Science (MSc) in International Trade and Marketing (18th edition, distance e-learning, English, 1 year, 60 ECTS) taught by EENI Business School & HA Independent University, is an essential higher education program focused in international trade and marketing

The Master is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to international trade and global marketing of an import-export company, offering to the student a practical training on the techniques of foreign trade (customs, documents, customs, international logistics...) and international marketing (international distribution, promotion, export prices...)

The master is available in English, Spanish, French and Portuguese.

The Professional Master's Degree in International Trade and Marketing consists of two modules and a Thesis:

Master of Science International Trade and Marketing

Student, Online Master in International Business

  1. Online Master of Science taught by EENI Business School & HA University
  2. Total Tuition Fees: € 1,000 (Pricing Policy, Financing)
  3. Credits of the Professional Master of Science (MSc) in International Trade and Marketing: 60 ECTS Credits (European Credit Transfer and cumulation System)
  4. Duration: 12 months
  5. Students can begin the Master when he/she wishes (open enrolment) and from any place in the world
  6. Requires an average dedication of 12 hours per week
  7. Download the syllabus of the Master (PDF)

Request for Information Request for information

Language of the Master: Master in International Business in English (or Study Master Doctorate Business in Spanish Master Comercio Exterior Study, Master in International Business in French Master Commerce International Masters Foreign Trade in Portuguese Comércio Exterior)
For improving international communication skills, student has free access to learning materials in these languages (free multilingual training).

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in International Business as it begins with the basic knowledge of international trade.

Video Master of Science in International Business Video Master of Science in International Trade and Marketing

Modules and Subjects of the Master

Note: brackets shows ECTS credits (European Credit Transfer and cumulation System)

First module of the Master - Foreign trade.

The main objective of the first module of the Online Professional Master's Degree in International Trade and Marketing is to provide all the knowledge, tools and techniques necessary to manage all aspects related to foreign trade of an exporting or importing company: Incoterms, international transport, customs, export and import documents, international payments methods, documentary credits, trade in services, international financing, international contracts, non-tariff measures, etc. The module on foreign trade consists of twelve subjects:

Master of Science in Foreign Trade / Marketing

  1. Introduction to Exporting [1]
  2. World Trade Organisation (WTO) [2]
  3. Import/Export Documents [1]
  4. Incoterms [2]
  5. Customs Procedures [3]
    1. World Customs Organisation
    2. Customs and the World Trade Organisation
    3. New Union Customs Code (EU)
  6. Introduction to International Transport and Logistics (PDF) [5]
    1. Containers and International Transportation
      1. Customs Convention on Containers (CCC)
      2. International Convention for Safe Containers
      3. Convention relating to Temporary Admission
    2. International Federation of Freight Forwarders Associations (FIATA)
      1. Negotiable Combined Transport Bill of Lading (FIATA FBL)
      2. Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB)
      3. Electronic FIATA Bill of Lading (eFBL Bill of Lading)
      4. Forwarders Certificate of Receipt (FIATA FCR)
      5. Forwarders Certificate of Transport (FIATA FCT)
      6. Warehouse Receipt (FIATA FWR)
  7. Payment Methods. Letters of Credit [3]
  8. International Trade Finance [3]
    1. FOREX Foreign Exchange Market
    2. International Bonds and Guarantees
  9. International Contracts [3]
    1. Anti-corruption Clause of the International Chamber of Commerce (ICC)
    2. United Nations Commission on International Trade Law (UNCITRAL)
  10. Trade in Services [2]
  11. Non-tariff Measures (PDF) [6]
    1. Sanitary and Phytosanitary Measures (SPS)
      1. Agreement on the Application of Sanitary and Phytosanitary Measures (SPS)
    2. Technical Barriers to Trade (TBT)
      1. Agreement on Technical Barriers to Trade
    3. Pre-shipment Inspection
      1. Agreement on Preshipment Inspection
    4. Anti-dumping Measures and Safeguards
      1. Agreement on Safeguards (SG)
    5. Import Licensing and Quotas
  12. Trade Facilitation[2]

Download the syllabus (PDF) of Foreign Trade Related Subjects

Second module of the Master - International Marketing

The main objective of the second module of the Professional Master in International Trade and Marketing is to provide all the knowledge, tools and techniques necessary to manage all aspects related to the international marketing of an exporting company: adapting export products, international pricing policy, global promotion and distribution, international marketing, country brand, segmentation, positioning in international markets, organisation of an export department, intercultural negotiation, international market research, intellectual property rights... The module on international marketing consists of ten subjects:

Master of Science in International Marketing

  1. International Marketing [1]
  2. Market Research [2]
  3. International Product (Services) Policy [2]
    1. Quality and International Marketing
  4. International Pricing Policy. Export Prices [1]
  5. International Promotion Policy [4]
    1. International Fairs
    2. Country Brand
    3. International Business Trip
    4. e-Promotion
    5. Social Networks and international promotion
  6. International Distribution [4]
    1. Importers and distributors
    2. Foreign subsidiaries
    3. International Sales Network Management
  7. International Segmentation, Brand, and Positioning [3]
  8. Export Department [1]
  9. Intercultural Management [2]
  10. Intellectual Property Rights (TRIPS) [2]
    1. World Intellectual Property Organisation (WIPO)

Download the syllabus in PDF of International Marketing Related Subjects

Objectives of the Master in International Trade and Marketing

Advantages EENI Business School & HA University

Thesis of the Master in International Trade and Marketing [5]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to international Trade or Global Marketing.

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of thesis: “International Marketing Plan” (for a company), “Creating international distribution networks”, “International promotion strategies”, “Electronic documents in foreign trade”, “Analysis of trade facilitation programs in the ASEAN Region”, “Analysis of road transport in the Eastern African markets”, “Electronic payments in foreign trade”...

  1. The coach will provide the guidelines and requirements for writing the paper.
  2. If the student works in a company; he can develop his thesis related to his work
  3. Delivery of the exercises and thesis is done digitally, through our e-campus
  4. EENI Business School & HA University encourages the creation of works group with students from different countries

Diploma of the Master

The students who complete all the exercises and thesis will obtain the master degree diploma issued by EENI Business School & HA Independent University.

  1. Students with a Bachelor's Degree will receive a “Diploma of Professional Master of Science (MSc) in International Trade and Marketing.” In this case; it will be necessary to send us a certified copy of the University Diploma
  2. Students without a Bachelor's Degree will receive an “Advanced Diploma in International Trade and Marketing.”

Students of this Master can validate and register for the Executive Master in International Business (120 ECTS) or the Doctorate in International Trade taught by EENI Business School & HA Independent University

African Students, Master International Business

In what types of job positions can a person work with this Master?

For example, in the export department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and as an entrepreneur, or creating one's business.

Video Career Opportunities, Master Business

Video Career opportunities related to the Master

Examples of the Master

Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB), Course

Incoterms (Master, Doctorate, International Trade)

Containers and International Transportation, Course

The Master of Science in International Trade and Marketing includes:

1- The module: No to Corruption in International Business

No to Corruption in Business

No to Corruption in International Business

Download the syllabus of the module “No to Corruption” (PDF)

2- Market Access Tool:

International Market Access (Master)

Online Enrolment Procedure (continuous):

Online enrolment procedure - EENI Business School & HA University

  1. Methodology: e-learning/Distance Learning
  2. Case method

Spain: We are History, Culture, Spanish, Technology, Business, Democracy, Education

EENI Business School & HA University Professors:
EENI Business School & HA University Professors

Paterson Ngatchou: EENI Business School & HA University Professor Video - My experience at EENI

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