Online Master in International Trade and Marketing

First module of the Master - Foreign Trade

The main objective of the first module of the Master in International Trade and Marketing is to provide all the knowledge, tools and techniques necessary to manage all the aspects related to foreign trade of an exporting or importing company: Incoterms® 2020, international transport, customs, export and import documents, international payments methods, documentary credits, trade in services, international financing, international contracts, non-tariff measures, etc.

The module on foreign trade consists of twelve subjects:

1. Introduction to Exporting
2. Import/Export Documents
3. Incoterms® 2020
4. Customs Procedures
   1. World Customs Organisation (WCO)
   2. Customs and the World Trade Organisation
   3. New Union Customs Code
5. Introduction to International Transport and Logistics (PDF)
   1. Containers and International Transportation
      1. Convention Relating to Temporary Admission (Istanbul Convention)
   2. Customs Convention on Containers (CCC, UN)
   3. International Federation of Freight Forwarders Associations (FIATA)
      1. Negotiable Combined Transport Bill of Lading (FIATA FBL)
      2. Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB)
      3. Electronic FIATA Bill of Lading (eFBL Bill of Lading)
      4. Forwarders Certificate of Receipt (FIATA FCR)
      5. Forwarders Certificate of Transport (FIATA FCT)
      6. Warehouse Receipt (FIATA FWR)
6. Payment Methods. Letters of Credit
7. International Trade Finance
   1. FOREX Foreign Exchange Market
   2. International Bonds and Guarantees
8. International Contracts
   1. Anti-corruption Clause of the International Chamber of Commerce (ICC)
   2. United Nations Commission on International Trade Law (UNCITRAL)
9. Trade in Services
10. Non-tariff Measures (PDF)
    1. Sanitary and Phytosanitary Measures (SPS)
       1. WTO Agreement on the Application of Sanitary and Phytosanitary Measures (SPS)
    2. Technical Barriers to Trade (TBT)
       1. WTO Agreement on Technical Barriers to Trade (TBT)
    3. Pre-shipment Inspection
       1. WTO Agreement on Preshipment Inspection (PSI
    4. Anti-dumping Measures and Safeguards
       1. WTO Agreement on Safeguards (SG)
    5. Import Licensing and Quotas
11. Trade Facilitation
    1. World Trade Organisation (WTO)
    2. WTO Trade Facilitation Agreement (TFA)
    3. Revised Kyoto Convention (RKC)
    4. International Convention on the Harmonization of Frontier Controls of Goods (UNECE)
    5. Global System of Trade Preferences among Developing Countries (GSTP)
    6. Protocol Relating to Trade Negotiations Among Developing Countries (PTN)

Download the syllabus (PDF) of Foreign Trade Related Subjects

Second module of the Master - International Marketing

The main objective of the second module of the Master is to provide all the knowledge, tools and techniques necessary to manage all the aspects related to the international marketing of an exporting company: adapting export products, international pricing policy, global promotion and distribution, international marketing, country brand, segmentation, positioning in the international markets, organisation of an export department, intercultural negotiation, international market research, intellectual property rights...

The module on international marketing consists of ten subjects:

1. International Marketing
2. Market Research
3. International Product (Services) Policy
   1. Quality and International Marketing
4. International Pricing Policy. Export Prices
5. International Promotion Policy
   1. International Fairs
   2. Country Brand
   3. International Business Trip
   4. e-Promotion
   5. Social Networks and international promotion
6. International Distribution
   1. Importers and distributors
   2. Foreign subsidiaries
   3. International Sales Network Management
7. International Segmentation, Brand, and Positioning
8. Export Department
9. Intercultural Management
10. Intellectual Property Rights (TRIPS)
    1. World Intellectual Property Organisation (WIPO)

Download the syllabus in PDF of the international marketing Related Subjects

Thesis of the Master in International Trade and Marketing [5 ECTS]

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to Foreign Trade or Global Marketing.

The Thesis normally reports on a research project or an extended analysis of a topic.

1. The coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop his thesis related to his work
3. The delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI Global Business School encourages the creation of work groups with students from different countries

Some examples of thesis:

1. “International Marketing Plan” (for a company / market)
2. “Creating international distribution networks”
3. “International promotion strategies”
4. “Electronic documents in foreign trade”
5. “Analysis of the trade facilitation programs in the ASEAN Region”,
6. “Analysis of the Road Transport in the Eastern African markets”
7. “Electronic international payments”
8. ...

No to Corruption in International Business

The Master in International Trade and Marketing includes the module No to Corruption in International Business

Download the syllabus of the module “No to Corruption” (PDF)

Professional Master's Diploma Obtained

The student has to pass the online continuous assessment exercises for each subject as well as the final online Master's Thesis. If the professor considers that the minimum level has not been reached, he will guide the student to improve the quality of his exercises or thesis and send them back.

The most important thing for EENI is that the student correctly learns the Master's subjects and objectives.

Once all the exercises and thesis have been approved, the student obtains the “Diploma of Professional Master of Science (MSc) in International Trade and Marketing” issued by EENI Global Business School (Spain, European Union).

In this case, it will be necessary to send us by mail (not valid by email) a certified photocopy of your diploma of Bachelor's Degree. This is necessary for the issuance of your diploma and not to enrol.

Those students, who are not in possession of a Bachelor's Degree, may enrol but will receive the “Advanced Certificate Program in International Trade and Marketing.”