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The 13th edition of the Master in International trade and Global Marketing (at
a distance e-learning, English) is designed to provide all the knowledge, tools
and techniques necessary to manage all technical aspects related to International trade and Global Marketing of an import- export company. The Master in International trade and Global Marketing consists of 2 modules:
- International trade: to provide all the knowledge, tools and
techniques necessary to manage all technical aspects related to foreign trade of an export company (Incoterms, transportation, customs, documents,
payments, documentary credits, international finance, contracts...)
- Global Marketing: to provide all the knowledge, tools and
techniques necessary to manage all technical aspects related to global
marketing of an export company (Export prices, product, promotion, brand,
segmentation, distribution...)
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Master
Addressed to: the "Master in International trade and Global Marketing" is intended for all those wishing to specialize in International trade and global marketing. The Master is designed for people without previous knowledge
or experience in international business as it begins with the basic knowledge of International trade.
Language of the Master : 
 Master Comercio Exterior
 Master Commerce international
 Comércio Exterior
For improving international communication skills, the student has free access to
the materials in these languages.
Duration: 11 months. Methodology:
e-learning / Distance learning. Case method. |
Master in International trade and Global Marketing - Syllabus:
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Module 1 of the Maste: International trade
Learning units: Globalization,
Exporting, import and export documents, Incoterms 2010, customs, import and export processes, transportation and international logistics, payment methods and documentary credits, international financing, foreign exchange markets, international contracts and export Department.
The objective of the module 1 "International trade" of the Master is to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to foreign trade of an exporting company:
Globalization, Incoterms, transportation, customs, documents, payments, documentary credits, international finance, contracts ... | 1- Globalization
2- Introduction to exporting
3- Import Export Documents
4- Incoterms 2010
5- Customs Procedures
6- International transport
7- Methods of payment. Letters of credit
8- Finance of International trade
9- International contracts
10- Export department |
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Module 2 of the Master Global Marketing
Learning units: International
marketing, Market research, Product Policy, Export Prices, International
promotion, International distribution, Segmentation, Brand and Positioning ...
The objective of the Module 2 "Global Marketing" of the Master in International trade and Global Marketing is to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to global marketing of an exporting company: International Pricing, Product, Promotion, Brand, Segmentation, Distribution ...
Module 3: Thesis of the Master |
11- International Marketing
12- Market Research
13- International Product Policy
14- International Pricing Policy
15- International Promotion Policy
16- International Distribution
17- International Segmentation, Brand and Positioning |
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