Export Department

EENI- School of International Business

Subject (Course): The Export Department. Director of International Business. Syllabus:

  1. Introduction to the export department/international department.
  2. Set up and run of Department
  3. Functions, goals, and organisation of the export department.
  4. Resources needed.
  5. Director of International Business, export manager, and country area manager.
  6. Export administrative.
  7. Secretary of the department of the foreign trade.
  8. Case Study:
    - Analysis of the difference between the departments of export in Spain and Latin America.
    - The assignment of sales areas in the international department.

Subject objectives:

  1. In this subject, the student will learn how to set up and run an export department.
  2. We will also discuss the functions and goals of the export department.

This will be achieved by:

  1. Examining the characteristics of an export manager.
  2. Outlining the most important functions of an export department.
  3. Analysing the goals of the export department and how to benchmark them.
  4. Detailing how to best support the work of the export department.
Subject “The Export Department” is studied…
  1. Master in Foreign Trade and International Marketing (e-learning)
  2. Professional Master's Program in International Business (MIB)
  3. Postgraduate Diploma in International Trade
  4. Course: Internationalisation

Languages of study: En or Fr Département En Departamento Export Pt Departamento Expor.

Credits of the subject “The Export Department”: 1 ECTS/0.5 AC Credits

Area of Knowledge: Foreign trade.

Sample of the subject - Export Department:
Export Department

Subject Description (Export Department).

Every company wishing to consolidate its export activity has to create its foreign trade department so it can handle the different tasks that enable its continued presence in international markets.

As sales are solely the result of a marketing policy, the export department might be described as an instrument that carries out all the tasks generated by international marketing policies of the company.

The export department has very definite goals: to perform all tasks related to international sales.

Upon analysing the export activities of the companies that have experienced stable growth in their exports, one observes that, historically, their international contacts started out sporadically and only later began to consolidate.

That was when they made the decision to expand their international trading staff to penetrate other markets to a greater extent and better.

When interviewing companies with consolidated foreign departments; we discover that their reasons for creating the export structures have nothing to do with academic reasoning. Instead, the reasons were:

  1. Excess production.
  2. Given the high stocks, the need to increase sales quickly, at all costs.

This, in turn, resulted from insufficient penetration of the local market, product quality problems, pricing, even distribution problems or lack of promotion. We note that companies, which are large regarding their sales, the number of employees, or own resources, export greater volumes of products. There are many common elements in the paths taken by various companies to create an export department.

International department

Director of International Business and Global Ethics
Director Ethics



EENI Business School