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Internationalization
- Internationalization. Competitive strategy and international competitiveness.
- Global strategy. Strategic audit.
- Five forces model. SWOT Analysis.
- PEST and value chain analysis.
- Cases of internationalization.
International contracts
- International contracts and foreign trade.
- UNCITRAL- United Nations Commission on International trade Law.
- United Nations convention on contracts for the international sale of goods (1980) [CISG].
- The Vienna Convention.
- The Hague conventions.
- Clauses of an international contract.
- Arbitration.
- Examples of contracts: distributor, importer, agent, ...
Export department
- The export department. Set up and run.
- Functions, goals and organization of the export department.
- Director of international business, export manager, country area manager.
- Case study: Analysis of the difference between the departments of export in Spain and Latin America.
- Case study: the assignment of sales areas in the international department.
Foreign direct investment
Introduction to FDI
- Introduction to the foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the foreign direct investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.
UNCTAD and FDI
- United Nations Conference on Trade and Development (UNCTAD) and Foreign direct investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.
Investments abroad
- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.
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Request Information Certificate program in internationalization and FDI.
Duration: 7 weeks
Objectives of the "Certificate program in internationalization
and FDI":
- Familiarizing the student with international
contracts as they are used in international trade transactions.
- To learn how to set up and run an export
department. We will also discuss the functions and goals of the
export
department.
- To offer a global vision of the Foreign direct investment. Understand
the role of UNCTAD.
- To learn the different strategies to follow in order to establish a company
abroad.
- To learn how to design and implement a strategy of business
internationalization.
Addressed to:
the "Certificate program in internationalization and FDI" is intended for all those involved in the
internationalization of enterprises.
Course tutors:
  
 
Course learning materials: 
Also available in:  Diplomado Internacionalizacion IED
Communication with tutors (student's questions, exercises ...) in:
Methodology: e-learning / Distance learning.
Educational level: Continuing education / Executive education programs. |
International Business
