Area of Knowledge “International Marketing” (e-learning)
Study Methodology - EENI (School of International Business):
Area of Knowledge - International Marketing.
Courses and diplomas in international trade.
The Area of Knowledge “International Marketing” is intended to all
people with experience and knowledge of the foreign trade. Its main objective is to provide all the knowledge and skills required to design a global marketing strategy (price, product, promotion, distribution, brand, or global segmentation)
Related courses and masters.
- Course: Advanced global marketing
- Postgraduate Course in Global Marketing
- Diploma in global marketing
- Master in International Business (Foreign Trade, International Marketing, and Internationalisation)
- Master in Foreign Trade and International Marketing
Subjects - International Marketing.
- International Marketing
- Market research
- International product policy
- International Promotion policy
- International Distribution
- Segmentation, Brand, and Positioning
- International Pricing Policy
Download the module syllabus “International Marketing” (PDF)