Advanced Global Marketing (Online Course)

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Professional Course “Advanced Global Marketing” (e-learning, 11 ECTS )

The Subjects of the Online Professional Course “Advanced Global Marketing” taught by EENI Global Business School are:

International Market Research (2 ECTS)
International Segmentation, Brand, and Positioning (4 ECTS)
1. Intellectual Property Rights (TRIPS)
  1. World Intellectual Property Organisation (WIPO)
Intercultural Management (3 ECTS)
E-business and Global Marketing (4 ECTS)

E-learning Courses, Diplomas (Foreign Trade)

Enrol / Request for Information

Credits of the Professional Course “Advanced Global Marketing”: 11
Total Tuition Fees: EUR 264 (Pricing Policy)
Duration: 9 weeks. Requires an average dedication of 12 hours per week
Students can begin the course at any time (open enrolment) and study from anywhere in the world without any displacement
Download the syllabus of the Professional Course: “Advanced Global Marketing” (PDF)

The objectives of the Professional Course “Advanced Global Marketing” are the following:

To understand the key tools and concepts of the international market research and how best to apply them
1. A PEST analysis is an analysis of the external macro-environment that affects all the firms
To understand the importance of the international segmentation in the global marketing and the strategies of internationalisation
1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
To know the main brand strategies: global, regional, or local
1. To understand the brand value creating process in the global markets
2. To know the strategies of positioning a brand in the international markets
To understand how the diversity of the culture can influence the outcome of a marketing plan
1. Outlining the key strategies to dealing with new cultures.
2. Highlighting the critical errors to be avoided when dealing with different cultures
To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

The course includes the Market Access Tool
International Market Access (Master)

Learning materials in

Also, available in Marketing Internacional Marketing International Marketing Internacional.
For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in Advanced Global Marketing” issued by EENI Global Business School.

Students - Master in International Business