EENI Global Business School

Advanced Global Marketing (Online Course)

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Professional Course “Advanced Global Marketing” (e-learning, 11 ECTS Courses, Masters, Doctorates in International Business and Foreign Trade in English)

The Subjects of the Course “Advanced Global Marketing” taught by EENI Global Business School are:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
    1. Intellectual Property Rights (TRIPS)
      1. World Intellectual Property Organisation (WIPO)
  3. Intercultural Management (3 ECTS)
  4. E-business and Global Marketing (4 ECTS)

Enrol / Request for Information Enrol / Request for Information

  1. Credits: 11 ECTS Credits
  2. Tuition Fees: EUR 264
  3. Duration: 9
    weeks It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
  4. Open Online Enrolment
  5. Download the syllabus of the Course (PDF)

Learning materials in Courses, Masters, Doctorates in International Business and Foreign Trade in English

  1. Also
    available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
    Study Master Doctorate in International Business in Spanish Marketing Internacional Study, Course Master Doctorate in International Business in French Marketing International Masters Foreign Trade in Portuguese Marketing Internacional.

Global brand strategy (Course Master Doctorate)

The objectives of the Course are the following:

  1. To understand the key tools and concepts of the international market research and how best to apply them
    1. A PEST analysis is an analysis of the external macro-environment that affects all the firms
  2. To understand the importance of the international segmentation in the global marketing and the strategies of internationalisation
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
  3. To know the main brand strategies: global, regional, or local
    1. To understand the brand value creating process in the global markets
    2. To know the strategies of positioning a brand in the international markets
  4. To understand how the diversity of the culture can influence the outcome of a marketing plan
    1. Outlining the key strategies to dealing with new cultures.
    2. Highlighting the critical errors to be avoided when dealing with different cultures
  5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

The course includes the Market Access Tool
International Market Access (Master)

e-business

This course contains exercises that are evaluated, which the student must work out and pass to obtain the Diploma of the Professional Course: “in Advanced Global Marketing” issued by EENI Global Business School.

EENI Students - Doctorate, Master in International Business, Foreign Trade

Students who have taken this course can validate and register for a Master or Doctorate at EENI.

This course belongs to the following Higher Education Programs taught by EENI:

  1. Diploma: International Marketing
  2. Masters: Foreign Trade and International Marketing, International Business
  3. Doctorate: World Trade

Training program recommended for the students from Albania, Armenia, Azerbaijan, Bahamas, Bahrain, Bangladesh, Belarus, Bhutan, Botswana, Brunei, Bulgaria, Burundi, Cambodia, Cameroon, Cyprus, Czech Republic, Egypt, Eritrea, Estonia, Ethiopia, Macedonia, Gambia, Georgia, Ghana, Greece, Hungary, India, Indonesia, Iran, Jamaica, Jordan, Kazakhstan, Kenya, Kyrgyz Republic, Latvia, Lesotho, Liberia, Lithuania, Malawi, Malaysia, Moldova, Mongolia, Myanmar, Namibia, Nepal, Nigeria, Pakistan, Philippines, Rwanda, Serbia, Sierra Leone, South Africa, Sri Lanka, Sudan, Eswatini (Swaziland), Tajikistan, Tanzania, Thailand, Turkey, Turkmenistan, Uganda, Ukraine, Uzbekistan, Vietnam, Yemen, Zambia, Zimbabwe...

Foreign Trade Courses

Intercultural Management (Doctorate, Master, Course)



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