EENI Global Business School
Advanced Global Marketing (Online Course)



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Professional Course “Advanced Global Marketing” (e-learning, 11 ECTS Courses, Masters, Doctorates in International Business in English)

The Subjects of the Online Professional Course “Advanced Global Marketing” taught by EENI Global Business School are:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
    1. Intellectual Property Rights (TRIPS)
      1. World Intellectual Property Organisation (WIPO)
  3. Intercultural Management (3 ECTS)
  4. E-business and Global Marketing (4 ECTS)

E-learning Courses, Diplomas (Global Business, Foreign Trade)

Enrol / Request for Information Enrol / Request for Information

  1. Credits: 11 ECTS Credits
  2. Total Tuition Fees: EUR 264
  3. Duration: 9 weeks. Requires an average dedication of 12 hours per week
  4. The Student can begin the Course at any time (Online Enrolment) and study from anywhere in the world without any displacement
  5. Download the syllabus of the Course (PDF)

The objectives of the Course are the following:

  1. To understand the key tools and concepts of the international market research and how best to apply them
    1. A PEST analysis is an analysis of the external macro-environment that affects all the firms
  2. To understand the importance of the international segmentation in the global marketing and the strategies of internationalisation
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
  3. To know the main brand strategies: global, regional, or local
    1. To understand the brand value creating process in the global markets
    2. To know the strategies of positioning a brand in the international markets
  4. To understand how the diversity of the culture can influence the outcome of a marketing plan
    1. Outlining the key strategies to dealing with new cultures.
    2. Highlighting the critical errors to be avoided when dealing with different cultures
  5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

The course includes the Market Access Tool
International Market Access (Master)

Global brand strategy (Course Master)

Learning materials in Courses, Masters, Doctorates in International Business in English

  1. Also, available in Study Master Doctorate Business in Spanish Marketing Internacional Study, Master in International Business in French Marketing International Masters Foreign Trade in Portuguese Marketing Internacional.
  2. For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in Advanced Global Marketing” issued by EENI Global Business School.

Students - Master in International Business

This Professional Course belongs to the following Online Higher Education Programs taught by EENI Global Business School:
  1. Diploma: International Marketing
  2. Masters: Foreign Trade and International Marketing, International Business
  3. Doctorate: World Trade

Students who have taken this Professional Course can validate and register for a Master or Doctorate at EENI.

Samples of the Professional Course “Advanced Global Marketing”

Intercultural Management (Doctorate, Master)

Training program recommended for the students from Albania, Armenia, Azerbaijan, Bahamas, Bahrain, Bangladesh, Belarus, Bhutan, Botswana, Brunei, Bulgaria, Burundi, Cambodia, Cameroon, Cyprus, Czech Republic, Egypt, Eritrea, Estonia, Ethiopia, Macedonia, Gambia, Georgia, Ghana, Greece, Hungary, India, Indonesia, Iran, Jamaica, Jordan, Kazakhstan, Kenya, Kyrgyz Republic, Latvia, Lesotho, Liberia, Lithuania, Malawi, Malaysia, Moldova, Mongolia, Myanmar, Namibia, Nepal, Nigeria, Pakistan, Philippines, Rwanda, Serbia, Sierra Leone, South Africa, Sri Lanka, Sudan, Swaziland, Tajikistan, Tanzania, Thailand, Turkey, Turkmenistan, Uganda, Ukraine, Uzbekistan, Vietnam, Yemen, Zambia, Zimbabwe...

e-business

Foreign trade Courses



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