Advanced Global Marketing (e-learning Course)

EENI Business School & HA University


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Course “Advanced Global Marketing” (e-learning, 11 ECTS Higher Education in English)

The Subjects of the Course “Advanced Global Marketing” taught by EENI (Business School) and the Hispano-African University of International Business are:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
  3. Intercultural Management (3 ECTS)
  4. E-business (4 ECTS)

E-learning Course, University EENI (Business School)

  1. Credits of the course “Advanced Global Marketing”: 11 ECTS Credits
  2. Total Tuition Fees: EUR 264 (Pricing Policy)
  3. Organisation: EENI (Business School) and the Hispano-African University
  4. Duration: 9 weeks

Enrolment Procedure (continuous):

Enrolment procedure - EENI (Business School) / HA University

Request for Information Request for Course Information

Advantages EENI (Business School) / HA University

The course includes the Market Access Tool
Market Access

Course learning materials in Higher Education in English or Tertiary Education in Spanish Marketing Internacional Post-secondary Education in French Marketing International Study in Portuguese Marketing Internacional. The student has free access to the materials in these languages.

The objectives of the course “Advanced Global Marketing” are the following:

  1. To understand the key tools and concepts of the international market research and how best to apply them
    1. A PEST analysis is an analysis of the external macro-environment that affects all firms
  2. To understand the importance of the international segmentation in marketing and internationalisation strategies
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
  3. To know the main brand strategies: global, regional, or local
    1. To understand the process of creating brand value in the global markets
    2. To know the strategies of positioning a brand in the international markets
  4. To understand how the diversity of culture can influence the outcome of a marketing plan
    1. Outlining the key strategies to dealing with new cultures.
    2. Highlighting the critical errors to be avoided when dealing with different cultures
  5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

Download the syllabus of the course: “Advanced Global Marketing” (PDF)

This course is part of the:
  1. Diploma in International Marketing
  2. Master in Foreign Trade and International Marketing
  3. Professional Master's Program in International Business e-learning

The students who have taken this course can validate and register for a Bachelor's Degree, Masters or Doctorates at EENI (Business School) & Hispano-African University.

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma in “Advanced Global Marketing” issued by EENI (Business School).

Methodology: e-learning/Distance Learning.

Area of Knowledge: International Marketing

Course “Advanced Global Marketing” - Professors and coach:
Mabel Turk (EENI Professor, Argentina) Professor Brazil Professor France

Samples of the Course “Advanced Global Marketing”

Global brand strategy

Intercultural Management

e-business

Foreign trade Courses



(c) EENI- Business School & Hispano-African University of International Business