Advanced global marketing (e-learning Course)

EENI- School of International Business

Specialisation course “Advanced global marketing” (e-learning). Syllabus:

Subjects of the course:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
  3. Intercultural Management (3 ECTS)
  4. e-business (4 ECTS)

The course includes the Market Access Tool
Market Access

Request for information course in Advanced global marketing

Objectives of the course “Advanced Global Marketing”:

  1. To understand the key tools and concepts of international market research and how best to apply them. A PEST analysis is an analysis of the external macro-environment that affects all firms.
  2. To understand the importance of international segmentation in our strategies of marketing and internationalisation. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
  3. To know the main brand strategy: global, regional, or local. To understand the process of creating brand value in the global markets.
  4. To know the strategies of positioning a brand in international markets.
  5. To understand how the diversity of culture can influence the outcome of a marketing plan. Outlining key strategies to dealing with new cultures. Highlighting critical errors to be avoided when dealing with different cultures.
  6. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project.

Course learning materials in En or Es Marketing Fr Marketing Pt Marketing. The student has free access to the materials in these languages.

  1. Credits of the course “Advanced Global Marketing”: 11 ECTS/5.5 AC Credits
  2. Total Tuition Fees: 423 Euros.
  3. Duration: 9 weeks
This course is part of the:
  1. Postgraduate Diploma in International Marketing
  2. Master in Foreign Trade and International Marketing
  3. Professional Master's Program in International Business (MIB)

Students who have taken this course can validate and register for this Master/Doctorate at EENI.

The course contains exercises that are evaluated, which the student must work out and pass to obtain their respective diploma “Advanced Global Marketing” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Area of Knowledge: International Marketing

Course “Advanced global marketing” - Professors and coach:
M Turk Professor Brazil Professor France

Samples of the Course “Advanced Global Marketing”

Global brand strategy

Intercultural Management

e-business

Foreign trade Courses



EENI Business School