Advanced Global Marketing (e-learning Course)

EENI Business School & HA University


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Course “Advanced Global Marketing” (e-learning, 11 ECTS Master in International Business in English)

The Subjects of the Course “Advanced Global Marketing” taught by EENI Business School & HA Independent University are:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
    1. Intellectual Property Rights (TRIPS)
      1. World Intellectual Property Organisation (WIPO)
  3. Intercultural Management (3 ECTS)
  4. E-business (4 ECTS)

E-learning Courses, Diplomas (Foreign Trade)

The objectives of the course “Advanced Global Marketing” are the following:

  1. To understand the key tools and concepts of international market research and how best to apply them
    1. A PEST analysis is an analysis of the external macro-environment that affects all firms
  2. To understand the importance of international segmentation in marketing and internationalisation strategies
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
  3. To know the main brand strategies: global, regional, or local
    1. To understand the brand value creating process in the global markets
    2. To know the positioning brand strategies in the international markets
  4. To understand how the diversity of culture can influence the outcome of a marketing plan
    1. Outlining key strategies to dealing with new cultures.
    2. Highlighting the critical errors to be avoided when dealing with different cultures
  5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

Online Enrolment Procedure (continuous):

Online enrolment procedure - EENI Business School & HA University

  1. Credits of the course “Advanced Global Marketing”: 11 ECTS Credits
  2. Total Tuition Fees: EUR 264 (Pricing Policy)
  3. Organisation: EENI Business School & HA University
  4. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
  5. Requires an average dedication of 12 hours per week
  6. Duration: 9 weeks
  7. Download the syllabus of the course: “Advanced Global Marketing” (PDF)

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Advantages EENI Business School & HA University

The course includes the Market Access Tool
International Market Access (Master)

The course materials are available in Master in International Business in English or Study Master Doctorate Business in Spanish Marketing Internacional Study, Master in International Business in French Marketing International Masters Foreign Trade in Portuguese Marketing Internacional. The student has free access to course materials in these languages.


This course is part of the following Online Higher Education Programs (Bachelors, Master of Science, Doctorates) taught by EENI Business School & HA University:
  1. Diploma in International Marketing
  2. Master of Science in Foreign Trade and International Marketing
  3. Professional Master of Science in International Business e-learning
  4. Doctorate in International Trade

Students who have taken this course can validate and register for a Bachelor of Science, Masters or Doctorates at EENI Business School & HA University.

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma in “Advanced Global Marketing” issued by EENI Business School & HA Independent University.

Methodology: e-learning (Online) / Distance Learning.

Area of Knowledge: International Marketing

Course “Advanced Global Marketing” - Professors and coach:
Mabel Turk (EENI Professor, Argentina) Professor Brazil Professor France

Samples of the Course “Advanced Global Marketing”

Intercultural Management (Doctorate, Master)

e-business

Foreign trade Courses

(c) EENI Business School & HA University