weeks It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
To understand the key tools and concepts of international market research and how best to apply them
A PEST analysis is an analysis of the external macro-environment that affects all the firms
To understand the importance of international segmentation in global marketing and strategies of Internationalization
To know the targeting strategies: concentrated, differentiated, product specialization, market specialization, and full market coverage
To know the main brand strategies: global, regional, or local
To
understand the brand value creating process in the global markets
To know the strategies of positioning a brand in the international markets
To understand how the diversity of the culture can influence the outcome of a marketing plan
Outlining the key strategies to dealing with new cultures
Highlighting the critical errors to be avoided when dealing with different cultures
To understand the concepts of e-business and digital business models that a
company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project
The course includes the Market Access Tool
This course contains exercises that are evaluated, which the student must work out and pass to obtain the Diploma of the Professional Course: “in Advanced Global Marketing”
issued by EENI Global Business School.
Students who have taken this course can validate and register for a Master or Doctorate at EENI.