EENI-Business School

Advanced Global Marketing (e-learning Course)

EENI- School of International Business

Course “Advanced Global Marketing” (e-learning, 11 ECTS English)

The Subjects of the Course “Advanced Global Marketing” are:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
  3. Intercultural Management (3 ECTS)
  4. E-business (4 ECTS)

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The course includes the Market Access Tool
Market Access

Course learning materials in English or Spanish Marketing French Marketing Portuguese Marketing. The student has free access to the materials in these languages.

The objectives of the course “Advanced Global Marketing” are the following:

  1. To understand the key tools and concepts of the international market research and how best to apply them
    1. A PEST analysis is an analysis of the external macro-environment that affects all firms
  2. To understand the importance of the international segmentation in marketing and internationalisation strategies
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
  3. To know the main brand strategies: global, regional, or local
    1. To understand the process of creating brand value in the global markets
    2. To know the strategies of positioning a brand in the international markets
  4. To understand how the diversity of culture can influence the outcome of a marketing plan
    1. Outlining the key strategies to dealing with new cultures.
    2. Highlighting the critical errors to be avoided when dealing with different cultures
  5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project
  1. Credits of the course “Advanced Global Marketing”: 11 ECTS Credits
  2. Total Tuition Fees: 423 Euros
  3. Duration: 9 weeks

Download the syllabus of the course: “Advanced Global Marketing” (PDF)

This course is part of the:
  1. Diploma in International Marketing
  2. Master in Foreign Trade and International Marketing
  3. Professional Master's Program in International Business e-learning

The students who have taken this course can validate and register for a Master/Diploma at EENI (School of International Business).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma in “Advanced Global Marketing” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Area of Knowledge: International Marketing

Course “Advanced Global Marketing” - Professors and coach:
Mabel Turk (EENI Professor, Argentina) Professor Brazil Professor France

Samples of the Course “Advanced Global Marketing”

Global brand strategy

Intercultural Management

e-business

Foreign trade Courses

(c) EENI- Business School