Advanced global marketing (e-learning Course)

Specialization course "Advanced global marketing" (e-learning). Syllabus:

Subjects of the course:

1. International market research (2 ECTS)
2. International Segmentation, Brand, and Positioning (4 ECTS)
3. Intercultural Management (3 ECTS)
4. e-business (4 ECTS)

The course includes the Market Access Tool

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Objectives of the course "Advanced Global Marketing":

1. To understand the key tools and concepts of international market research and how best to apply them. A PEST analysis is an analysis of the external macro-environment that affects all firms.
2. To understand the importance of international segmentation in our strategies of marketing and internationalization. To know the targeting strategies: concentrated, differentiated, product specialization, market specialization, and full market coverage
3. To know the main brand strategy: global, regional, or local. To understand the process of creating brand value in the global markets.
4. To know the strategies of positioning a brand in international markets.
5. To understand how the diversity of culture can influence the outcome of a marketing plan. Outlining key strategies to dealing with new cultures. Highlighting critical errors to be avoided when dealing with different cultures.
6. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project.

Course "Advanced global marketing" - Professors and coach:

Samples of the Course "Advanced Global Marketing"

Foreign trade Courses