Advanced Global Marketing (Online Course)

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Professional Course “Advanced Global Marketing” (e-learning, 11 ECTS )

The Subjects of the Professional Course “Advanced Global Marketing” taught by EENI Business School & HA Independent University are:

1. International Market Research (2 ECTS)
2. International Segmentation, Brand, and Positioning (4 ECTS)
   1. Intellectual Property Rights (TRIPS)
      1. World Intellectual Property Organisation (WIPO)
3. Intercultural Management (3 ECTS)
4. E-business and Global Marketing (4 ECTS)

Enrol / Request for Information

1. Credits of the “Professional Course in Advanced Global Marketing”: 11
2. Total Tuition Fees: EUR 264 (Pricing Policy)
3. Organisation: EENI Business School & HA University
4. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
5. Requires an average dedication of 12 hours per week
6. Duration: 9 weeks
7. Download the syllabus of the Professional Course: “Advanced Global Marketing” (PDF)

The objectives of the “Professional Course in Advanced Global Marketing” are the following:

1. To understand the key tools and concepts of the international market research and how best to apply them
   1. A PEST analysis is an analysis of the external macro-environment that affects all the firms
2. To understand the importance of the international segmentation in the global marketing and the strategies of internationalisation
   1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, and full market coverage
3. To know the main brand strategies: global, regional, or local
   1. To understand the brand value creating process in the global markets
   2. To know the strategies of positioning a brand in the international markets
4. To understand how the diversity of the culture can influence the outcome of a marketing plan
   1. Outlining the key strategies to dealing with new cultures.
   2. Highlighting the critical errors to be avoided when dealing with different cultures
5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in Advanced Global Marketing” issued by EENI Business School & HA Independent University.

1. Diploma in International Marketing
2. Master of Science in Foreign Trade and International Marketing
3. Professional Master of Science in International Business e-learning
4. Doctorate in Global Trade

Students who have taken this Professional Course can validate and register for a Master or Doctorate at EENI Business School & HA University.

The course materials are available in or Marketing Internacional Marketing International Marketing Internacional. The student has free access to the course materials in these languages (free multilingual training).

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Samples of the “Professional Course in Advanced Global Marketing”

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