e-Course: International Marketing (eLearning)

EENI Business School & HA University



Online Professional Course “International Marketing” (13 ECTS, Master in International Business in English):

Subjects of the “Professional Course in International Marketing” (eLearning) taught by EENI Business School & HA Independent University:

  1. Introduction to the International Marketing
  2. International Promotion Policy
  3. International Pricing Policy
  4. International Distribution Policy
  5. International Product Policy

Continuing education (eLearning), EENI Business School & HA University

Enrol / Request for Information Enrol / Request for Information

  1. Credits of the “Professional Course in International Marketing”: 13 ECTS Credits
  2. Total Tuition Fees: EUR 312 (Pricing Policy)
  3. Organisation: EENI Business School & HA University
  4. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
  5. Requires an average dedication of 12 hours per week
  6. Duration: 13 weeks
  7. Download the syllabus of the Professional Course International Marketing (PDF)

Objectives of the Professional Course in International Marketing:

  1. To learn about the key concepts of the international marketing. We will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of the export marketing and discuss the key elements of an export marketing plan
  2. To learn the key areas of the international product policy, the importance of a product adaptation to the local requirements when entering new export markets and analyse the product characteristics that typically need to be modified for the different markets
  3. To understand the importance of an appropriate International Pricing Strategy when entering new export markets
  4. To examine the pricing strategies available to the exporter and outline the criteria to be used when establishing a pricing strategy. The criteria defined in pricing under the Incoterms
  5. To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the available tools when implementing a promotion campaign
  6. To understand the influence of a country's international brand on its export performance
  7. To understand the fundamentals of the international fairs (appropriate preparation and attendance) and its related follow-up activity
  8. To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
  9. To learn the importance of planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for the consumer and/or industrial products
  10. To know the channel options, that may be used when entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of the importers and representatives, discuss the use of a company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels
  11. To examine the process of evaluating, recruiting and managing the international sales representatives and the mechanism involved in selling into the department stores and hypermarkets

The course materials are available in Master in International Business in English or Study Master Doctorate Business in Spanish Marketing Study, Master in International Business in French Marketing Masters Foreign Trade in Portuguese Marketing. The student has free access to the course materials in these languages (free multilingual training).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in International Marketing” issued by EENI Business School & HA Independent University.

Students - Master in International Business

Sample of the Online Professional Course International Marketing
Direct exports

This Professional Course is part of the:
  1. Diploma in International Marketing
  2. Master of Science in Foreign Trade and International Marketing
  3. Professional Master of Science in International Business (MIB)
  4. Doctorate: Global Trade

Students who have taken this Professional Course can validate and register for a Master or Doctorate at EENI Business School & HA University.





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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries
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Online Enrolment Procedure (continuous):

Online Course enrolment procedure, EENI

Advantages EENI Business School & HA University

Africa: Foreign Trade and Business (Master)
African Portal - EENI Business School & HA University

Methodology: e-learning (Online) / Distance Learning.

Area of Knowledge: International Marketing

Mexico FEMSA

Export Prices (Course Master Doctorate)



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