e-Course: International Marketing (eLearning)

Online Course “International Marketing” (13 ECTS, ):

Subjects of the Course “International Marketing” (eLearning) taught by EENI Business School & HA Independent University:

1. Introduction to International Marketing
2. International Promotion Policy
3. International Pricing Policy
4. International Distribution
5. International Product Policy

1. Credits of the course “International Marketing”: 13
2. Total Tuition Fees: EUR 312 (Pricing Policy)
3. Organisation: EENI Business School & HA University
4. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
5. Requires an average dedication of 12 hours per week
6. Duration: 13 weeks
7. Download the syllabus of the Course International Marketing (PDF)

Objectives of the Postgraduate Course in International Marketing:

1. To learn about the key concepts in international marketing. We will analyse the purpose of international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export marketing plan
2. To learn the key areas of international product policy, the importance of product adaptation to local requirements when entering new export markets and analyse product characteristics that typically need to be modified for different markets
3. To understand the importance of an appropriate International Pricing Strategy when entering new export markets
4. To examine pricing strategies available to exporter and outline the criteria to be used when establishing a pricing strategy. The criteria defined in pricing under the Incoterms
5. To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to exporter, outline the key points to note when designing a company brochure and analyse the available tools when implementing a promotion campaign
6. To understand the influence of a country's international brand on its export performance
7. To understand the fundamentals of international fairs, appropriate preparation and attendance and its related follow-up activity
8. To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
9. To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to exporter, outline the criteria to be used when selecting a distribution option and analyse strategies that can be implemented for consumer and/or industrial products
10. To know the channel options, that may be used when entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of importers and representatives, discuss the use of company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels
11. To examine the process of evaluating, recruiting and managing international sales representatives and the mechanism involved in selling into department stores and hypermarkets

Online Enrolment Procedure (continuous):

Request for information

The course materials are available in or Marketing Marketing Marketing. The student has free access to course materials in these languages.

Sample of the Online Course International Marketing

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