EENI Global Business School
Course: International Marketing (eLearning)

Online Professional Course “International Marketing” (13 ECTS, Courses, Masters, Doctorates in International Business in English)

Subjects of the Professional Course “International Marketing” (eLearning) taught by EENI Global Business School:

  1. Introduction to the International Marketing
  2. International Promotion Policy
  3. International Pricing Policy
  4. International Distribution Policy
  5. International Product Policy

Continuing education (eLearning), Foreign Trade, International Business

Enrol / Request for Information Enrol / Request for Information

  1. Credits: 13 ECTS Credits
  2. Duration: 13 weeks. Requires an average dedication of 12 hours per week
  3. Total Tuition Fees: EUR 312
  4. The Student can begin the Course at any time (Online Enrolment) and study from anywhere in the world without any displacement
  5. Download the syllabus of the Course (PDF)

Objectives of the Course

  1. To learn about the key concepts of the international marketing. We will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of the export marketing and discuss the key elements of an export marketing plan
  2. To learn the key areas of the international product policy, the importance of a product adaptation to the local requirements when entering new export markets and analyse the product characteristics that typically need to be modified for the different markets
  3. To understand the importance of an appropriate International Pricing Strategy when entering new export markets
  4. To examine the pricing strategies available to the exporter and outline the criteria to be used when establishing a pricing strategy. The criteria defined in pricing under the Incoterms® 2020
  5. To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the available tools when implementing a promotion campaign
  6. To understand the influence of a country's international brand on its export performance
  7. To understand the fundamentals of the international fairs (appropriate preparation and attendance) and its related follow-up activity
  8. To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
  9. To learn the importance of planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for the consumer and/or industrial products
  10. To know the channel options, that may be used when entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of the importers and representatives, discuss the use of a company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels
  11. To examine the process of evaluating, recruiting and managing the international sales representatives and the mechanism involved in selling into the department stores and hypermarkets

Learning materials in Courses, Masters, Doctorates in International Business in English

  1. Also, available in Study Master Doctorate Business in Spanish Marketing Study, Master in International Business in French Marketing Masters Foreign Trade in Portuguese Marketing
  2. For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in International Marketing” issued by EENI Global Business School.

Students - Master in International Business

Sample of the Online Professional Course International Marketing
Direct exports

This Professional Course belongs to the following Online Higher Education Programs taught by EENI Global Business School:
  1. Diploma: International Marketing
  2. Masters: Foreign Trade and International Marketing, International Business (MIB)
  3. Doctorate: World Trade

Students who have taken this Professional Course can validate and register for a Master or Doctorate at EENI.

Mexico FEMSA

Export Prices (International Pricing Policy)

(c) EENI Global Business School (1995-2021)
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