Course: International Marketing (eLearning)

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Online Professional Course “International Marketing” (13 ECTS, ):

Subjects of the “Professional Course in International Marketing” (eLearning) taught by EENI Global Business School:

Introduction to the International Marketing
International Promotion Policy
International Pricing Policy
International Distribution Policy
International Product Policy

Continuing education (eLearning), EENI Global Business School & University

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Credits of the “Professional Course in International Marketing”: 13
Duration: 13 weeks
Total Tuition Fees: EUR 312 (Pricing Policy)
Students can begin the course at any time (open enrolment) and study from anywhere in the world without any displacement
Requires an average dedication of 12 hours per week
Download the syllabus of the Professional Course International Marketing (PDF)

Objectives of the Professional Course in International Marketing:

To learn about the key concepts of the international marketing. We will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of the export marketing and discuss the key elements of an export marketing plan
To learn the key areas of the international product policy, the importance of a product adaptation to the local requirements when entering new export markets and analyse the product characteristics that typically need to be modified for the different markets
To understand the importance of an appropriate International Pricing Strategy when entering new export markets
To examine the pricing strategies available to the exporter and outline the criteria to be used when establishing a pricing strategy. The criteria defined in pricing under the Incoterms® 2020
To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the available tools when implementing a promotion campaign
To understand the influence of a country's international brand on its export performance
To understand the fundamentals of the international fairs (appropriate preparation and attendance) and its related follow-up activity
To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
To learn the importance of planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for the consumer and/or industrial products
To know the channel options, that may be used when entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of the importers and representatives, discuss the use of a company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels
To examine the process of evaluating, recruiting and managing the international sales representatives and the mechanism involved in selling into the department stores and hypermarkets

Learning materials in

Also, available in Marketing Marketing Marketing
For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in International Marketing” issued by EENI Global Business School.

Students - Master in International Business