e-Course: International Marketing (eLearning)

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Online Professional Course “International Marketing” (13 ECTS, ):

Subjects of the “Professional Course in International Marketing” (eLearning) taught by EENI Business School & HA Independent University:

Introduction to International Marketing
International Promotion Policy
International Pricing Policy
International Distribution
International Product Policy

Continuing education (eLearning), EENI Business School & HA University

Enrol / Request for Information

Credits of the “Professional Course in International Marketing”: 13
Total Tuition Fees: EUR 312 (Pricing Policy)
Organisation: EENI Business School & HA University
Students can begin the course when he/she wishes (open enrolment) and from any place in the world
Requires an average dedication of 12 hours per week
Duration: 13 weeks
Download the syllabus of the Professional Course International Marketing (PDF)

Objectives of the Professional Course in International Marketing:

To learn about the key concepts in international marketing. We will analyse the purpose of international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export marketing plan
To learn the key areas of international product policy, the importance of product adaptation to local requirements when entering new export markets and analyse product characteristics that typically need to be modified for different markets
To understand the importance of an appropriate International Pricing Strategy when entering new export markets
To examine pricing strategies available to exporter and outline the criteria to be used when establishing a pricing strategy. The criteria defined in pricing under the Incoterms
To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to exporter, outline the key points to note when designing a company brochure and analyse the available tools when implementing a promotion campaign
To understand the influence of a country's international brand on its export performance
To understand the fundamentals of international fairs, appropriate preparation and attendance and its related follow-up activity
To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to exporter, outline the criteria to be used when selecting a distribution option and analyse strategies that can be implemented for consumer and/or industrial products
To know the channel options, that may be used when entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of importers and representatives, discuss the use of company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels
To examine the process of evaluating, recruiting and managing international sales representatives and the mechanism involved in selling into department stores and hypermarkets

The course materials are available in or Marketing Marketing Marketing. The student has free access to course materials in these languages (free multilingual training).

The course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in International Marketing” issued by EENI Business School & HA Independent University.

Students - Master in International Business