Methodology: e-learning / Distance learning.
The course Postgraduate Course in Global Marketing contains exercises that are evaluated which the student must work
out and pass in order to obtain their respective diploma.
|University of Girona
The University of Girona is a public institution devoted to excellence in teaching and research and to participating in the progress and development of society through the creation, transmission, dissemination and criticism of knowledge related to the sciences, technology, the humanities, the social sciences and the arts.
The University of Girona, deeply rooted in Catalonia and Catalan culture, is one of the primary economic and cultural motors of the region. At the same time, it pursues a vocation of universality and openness to all traditions and cultures.
The University, located in the city of Girona, is a part of the Catalan public
|The University of Girona is well established in the city, where it has 3 separate campuses (Montilivi, Barri Vell and City Centre). The Montilivi campus is the newest, with emblematic buildings spread out over an open space; the Barri Vell campus, created through the restoration of historical buildings, is part of the historic heritage of the city; the City Centre campus is clustered around the former Normal School, restored and converted into a faculty and a school.
At the very centre of Girona's shopping district we find the building known as the Mercadal, seat of the UdG Foundation for Innovation and Training.
A newly developed area at the University is occupied by the Science and Technology Park in the neighbourhood of la Creueta.|
Links: University of Girona -
Course page on the website of the University (in Catalan)
Students who have taken this Postgraduate Course in Global Marketing can validate and
register for a post graduate course or Master at EENI: Diploma in international marketing - Master in International trade and Global Marketing - Master in International Business
The objectives of the Postgraduate Course in Global Marketing
- To learn about the key concepts in
international marketing. We will
analyze the purpose of international marketing, explore the concepts of price and
value to the customer, examine the marketing
mix in the context of Export marketing and discuss the key elements of an export
- To learn the key areas of international product policy, the importance of adapting your product to local requirements when
entering new export markets and to analyze the product characteristics that typically need to be modified for
- To understand the importance
of an appropriate International Pricing
Strategy when entering new export markets. To examine the pricing options available to the exporter and
outline the criteria to be used when establishing a pricing strategy. The criteria defined in
- To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options
available to the exporter, outline the key points to note when designing a Company brochure and
analyze the tools available when implementing a promotion
- To understand the influence of a country's international brand on
its export performance.
To understand the fundamentals of International trade fair preparation and
attendance and it's related follow-up activity.
To understand how to plan and prepare a business trip to a
prospective Export market and the follow-up which will then be required.
- To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used
when selecting a distribution option and analyze strategies which can be
implemented for consumer and/or industrial products.
- To know the channel options that may be used when
entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyze the functions of importers and
representatives, discuss the use of company personnel and
sales or production
subsidiaries as well as explore franchising, licensing and other channels.
- The process of evaluating, recruiting and managing international sales
representatives and the mechanism involved in selling into department stores and