Subject (Course): International product policy. Strategies. Syllabus:
This subject consists of two themes:
1- International Product Strategies.
2- Quality and International Marketing
Objectives: this subject (International product policy) sets out to analyse the key areas of international product policy.
This will be achieved by:
Sample of the subject - Product policy:
Subject (Course) description (International product policy):
Perhaps, the most important question for the exporter is
Is it a global (regional) product or service or shall I should localise it to every market or region?
The exporter should ask himself if the product or service is exportable. A product (or service) which is successful in the local market will not always be as successful in international markets. Although the exporter works in the Globalisation age, each market is different (culture, perceptions, or forms of doing business) Therefore, only through international market research, the exporter can find out if the product or service has potential or not in each target market.
Furthermore, the exporter should look at what types of modifications, and/or adaptations should carry out on the product or service in his international marketing strategy.
Two common mistakes export managers make to their product (or service) and exporting.
When an exporting firm makes his the Market Research, one of the most important tasks it will face will be the analysis of the goods or services of the competition in each target market. Especially when entering new markets, familiarity with the products or services of competitors is vital. Many exporters ignore this key point. Two questions are fundamental:
E-Product. In many cases; we will add value to our products (atoms) with digital services (bits). We will also see industries in transition, which are no longer selling atoms to sell bits. In almost every case companies are re-inventing in some way, their products (their atoms) to add digital value to them through bits.