Export prices. Pricing policy

EENI Business School & HA University


Syllabus of the Subject: International Pricing Policy. Export prices.

  1. Introduction to the international pricing policy
  2. Product life cycle and the international price policy
  3. Calculation of export prices
  4. International prices and the Incoterms
  5. Analysis of the prices of the competitors
  6. Strategies of international prices
  7. Pricing strategy when entering new export markets
  8. Pricing options available to the exporter
  9. E-Business and pricing policy
  10. Case Study:
    1. Pricing Policy and Inflation
    2. Price of Traded Goods and Services in Asia

The main purpose of the subject “International Pricing Policy” is to understand the importance of an appropriate pricing strategy when entering new export markets.

  1. We are going to examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy
  2. We will also look at the criteria defined in pricing under the Incoterms

This will be achieved by:

  1. Examining the pricing options available to the exporter
  2. Outlining the criteria to be used when establishing a pricing strategy
  3. Analysing the goals of a pricing policy
  4. Detailing how to arrive at an export price
  5. Introducing the criteria defined in pricing under the Incoterms
The Subject (e-learning) “International Pricing Policy” is part of the following Higher Education Programs (Bachelors, Masters, Doctorates) taught by EENI Business School & HA University:
  1. Master's Degree in Foreign Trade and International Marketing
  2. Professional Master's Degree in International Business (e-learning)
  3. Diploma in International Marketing
  4. Bachelor's Degree in International Trade (e-learning)
  5. Global Marketing Course

African Student Master, EENI Business School & HA University

Languages of study Higher Education in English or Post-secondary Education in French Prix exportation Higher Education in Spanish Precios exportación Tertiary Education in Portuguese Preços de exportação

  1. Credits of the subject “International Pricing Policy”: 1 ECTS Credits
  2. Duration: 1 week

Area of Knowledge: International Marketing

Sample of the subject - International Pricing Policy:
Export Prices

Description of the Subject (Online Learning): International Pricing Policy:

One of the most complicated aspects of the foreign trade is pricing policy. An incorrect pricing policy can lead to total failure in the international markets.

First of all; we should find out about prices in various international markets, this information will allow us to have some real criteria for setting our export prices.

However, we will meet the familiar dilemma of global or local prices.

From another point of view, the price is attached to the selected Incoterm. In the more competitive markets; it is habitual to deliver the product to client´s premises, thereby offering DDP prices. In some countries this is impossible, and it will cause us problems.

When designing the international pricing policy; we will have previously carried out a survey of our competitor's prices in our different target markets.

We will be able to act according to this information one-way or the other. It will be a basic reference when establishing the international prices. In this respect, the Internet is a valuable research tool for the exporter.

The pricing strategies to be followed in the foreign markets are often closely linked to the product life cycle. We must examine the pricing strategies for various stages of the life cycle:

1- Introduction strategies:

  1. Setting low prices for penetration
  2. “Skimming” the market

2- Strategies for existing products:

  1. Maintaining prestige prices
  2. Maintaining a given low price, when commercialising mass sale products
  3. Corrective actions

International pricing policy

Price of Traded Goods

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