Export prices. Pricing policy

EENI- School of International Business

Subject: International Pricing Policy. Export prices. Syllabus:

  1. Introduction to the international pricing policy
  2. Product life cycle and price policy
  3. Calculation of export prices
  4. International prices and Incoterms
  5. Analysis of the prices of competitors
  6. Strategies of international prices
  7. Pricing strategy when entering new export markets
  8. Pricing options available to the exporter
  9. E-Business and pricing policy
  10. Case Study:
    1. Pricing Policy and Inflation
    2. Price of Traded Goods and Services in Asia

The objectives of the subject “International Pricing Policy”:

The main purpose of this subject is to understand the importance of an appropriate pricing strategy when entering new export markets.

  1. We are going to examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy
  2. We will also look at the criteria defined in pricing under Incoterms

This will be achieved by:

  1. Examining the pricing options available to the exporter
  2. Outlining the criteria to be used when establishing a pricing strategy
  3. Analysing the goals of a pricing policy
  4. Detailing how to arrive at an export price
  5. Introducing the criteria defined in pricing under Incoterms
The subject “International Pricing Policy” is studied...
  1. Master in Foreign Trade and International Marketing
  2. Professional Master's Program in International Business (e-learning)
  3. Diploma in International Marketing
  4. Course Global Marketing

Languages of study English or French Prix Spanish Precios Portuguese Preços

  1. Credits of the subject “International Pricing Policy”: 1 ECTS Credits
  2. Duration: 1 week

Area of Knowledge: International Marketing

Sample of the subject - International Pricing Policy:
Export Prices

Description of the Subject (International Pricing Policy):

One of the most complicated aspects of foreign trade is pricing policy. An incorrect pricing policy can lead to total failure in international markets.

First of all; we should find out about prices in various international markets, this information will allow us to have some real criteria for setting our export prices.

However, we will meet the familiar dilemma of global or local prices.

From another point of view, the price is attached to the selected Incoterms, in the more competitive markets; it is habitual to deliver product to client´s premises, thereby offering DDP prices. In some countries this is impossible, and it will cause us problems.

When designing our international pricing policy; we will have previously carried out a survey of our competitor's prices in our different target markets.

We will be able to act according to this information one-way or the other. It will be a basic reference when establishing our prices. In this respect, the Internet is a valuable research tool for the exporter.

The pricing strategies to be followed in foreign markets are often closely linked to the product life cycle. We must examine pricing strategies for various stages of the cycle:

1- Introduction strategies:

  1. Setting low prices for penetration
  2. “Skimming” the market

2- Strategies for existing products:

  1. Maintaining prestige prices
  2. Maintaining a given low price, when commercialising mass sale products
  3. Corrective actions

International pricing policy

Price of Traded Goods

U-EENI University