Areas of Knowledge: International Business

EENI Business School & HA University


Areas of Knowledge: International Business (Degrees, Doctorates and Masters, e-learning)

 EENI (School of International Business) offers to the students the following Areas of Knowledge in International Business:

Areas of Knowledge: International Business ECTS
1 Globalisation/International Organisations 6
2 Foreign Trade (structure) 28
3 International Marketing (structure) 26
4 Internationalisation (structure) 7
5 Business in Africa (structure) (map) 176
6 Business in Europe (structure) (map) 108
7 Business in Asia (structure) (map) 130
8 Business in the Arab Countries (structure) 24
9 Business in America (structure) (map) 111
10 Religions and International Business (structure) (map) 57
11 Not to Corruption (structure) 4
12 World Economic Areas (structure) 26
13 International Economics 28
14 Languages for International Business 54
Total 785

Download: Area of Knowledge: International Business (PDF)

The EENI offers a number of Diplomas, Bachelor’s Degrees, Master's and Doctoral Degrees in international business. The student can also customise their training according to their professional objectives by selecting the knowledge areas and subjects that he/she wants. The student can thus design his training program: course, diploma, master, doctorate or Bachelor’s Degree.

  1. Master 1. 60 ECTS credits (one-year duration) (structure)
  2. Master 2. 120 ECTS credits (two years)
    1. Thesis of the Master: between 9 and 20 ECTS
  3. Doctorate (180 ECTS). Students can choose the subjects proposed by the EENI according to the selected research line with a minimum of 20 ECTS credits and a maximum of 60 ECTS (structure)
  4. Diploma. between 20 and 59 ECTS
  5. Course. between 4 and 19 ECTS


  1. PDF: Download the syllabus and objectives of the module
  2. ECTS = European Transfer and Accumulation System

Area of Knowledge: Globalisation/international Organisations (6 ECTS) (PDF) ECTS
Globalisation 2
International organisations
  1. World Trade Organisation
  2. World Bank
  3. IMF, UN...

Area of Knowledge: Foreign Trade (28 ECTS) (PDF) (structure) ECTS
Key concepts of foreign trade 2
Import/export documents 1
Incoterms 2
Customs 4
International Transport and Logistics (PDF) (structure) 5
International Payment Methods 4
International Finance 4
International Contracts 2
Export Department 1
International Trade in Services 2
  1. Bachelor's Degree in International Trade (e-learning)
  2. Professional Master in International Business (e-learning) (structure)
  3. Master in foreign trade and international marketing (structure)
  4. Diploma in Foreign Trade

Area of Knowledge: International Marketing (26 ECTS) (PDF) (structure) ECTS
International marketing 1
International Market Research 2
Product Strategies 2
Export prices 1
International Promotion 5
International Distribution Strategies 5
Segmentation, brand and positioning 4
Intercultural Management 3
E-business and International Business 3
  1. Diploma in international marketing

Area of Knowledge: internationalisation (7 ECTS) (structure) ECTS
Internationalisation of Export Companies 3
Foreign direct investment (FDI) 3
Influence of terrorism on International Business 1

Area of Knowledge: Business in Africa (176 ECTS) (structure) (map) ECTS
African Institutions (PDF) (structure) 5
African Business and Economy (PDF) (structure) 5
African Economic Transformation (PDF) (structure) 5
Business in the Maghreb (PDF) (structure) 9
Business in Western Africa (PDF) (structure) 33
Business in Central Africa (PDF) (structure) 26
Business in Southern Africa (PDF) (structure) 14
Business in Eastern Africa (PDF) (structure) 41
Transport and Logistics in Africa (PDF) (structure) 15
African Regional Integration (PDF) (structure) 8
African International Relations (PDF) (structure) 10
History of Africa 4
Introduction to the African languages 1
  1. Bachelor's Degree in Inter-African Business
  2. Master in Business in Sub-Saharan Africa (structure)
  3. Doctorate specialisation in Africa (structure)

Area of Knowledge: Business in Europe (108 ECTS) (structure) (map) ECTS
European Union (PDF) (structure) 3
European Single Market (PDF) (structure) 4
EU International Relations (PDF) (structure) (agreements) 8
Export to the European Union (PDF) (structure) 2
Business in the founder countries of the EU 11
Business in the countries of the four first EU enlargements 12
Business in the countries of the last EU enlargements 12
Business in Russia (PDF) (structure) 12
Business in the CEFTA countries (PDF) (structure) 15
Business in the EFTA countries  (PDF) (structure) 9
Business in the countries of Eastern Europe and Turkey (PDF) (structure) 20
  1. Doctorate (DIB) specialisation Business in Europe
  2. Master in Business in Europe

Area of Knowledge: Business in Asia (130 ECTS) (structure) (map) ECTS
Business in China (PDF) (structure) 22
Business in India (PDF) (structure) 26
Business in the ASEAN (PDF) (structure) 30
Business in Central Eurasia (PDF) (structure) 22
Business in other Asian Countries (PDF) (structure) 12
Business in Oceania (PDF) (structure) 11
Asian Economic Organisations and Integration (PDF) (structure) 6
Asian Languages (Hindi, Indonesian, Korean...) 1
  1. Doctorate in Business in the Asia-Pacific
  2. Master in Business in Asia

Area of Knowledge: Business in the Arab Countries (24 ECTS) ECTS

Business in the Middle East (PDF) (structure)

  1. Arab Development Funds (PDF)
  2. Islamic Economic Institutions (PDF)
  1. Master in Business in Muslim Countries
  2. Doctorate specialisation in the Islamic countries

Area of Knowledge: Business in America (111 ECTS) (structure) (map) ECTS
Latin American Economy and Integration (PDF) (structure) 12
Business in South America (PDF) (structure)
Business in Brazil (PDF) (structure)
Business in the Andean Countries (PDF) (structure) 20
Business in Central America (PDF) (structure) 16
Business in Mexico (PDF) (structure) 15
Business in the United States (PDF) (structure) 15
Business in Canada (structure) 2
Business in the Caribbean 4
  1. Doctorate in Business in America e-learning
  2. Master in Business in America

Area of Knowledge: Religions and International Business (57 ECTS)  (structure) (map) ECTS
Islam (PDF) (structure) 19
Christianity (PDF) (structure)
Catholicism (structure)
Protestantism (structure)
Orthodoxy (PDF) (structure) 1
Indian Religions (PDF)
  1. Hinduism (structure)
  2. Jainism (structure)
  3. Zoroastrianism (structure)
  4. Sikhism (structure)
Buddhism (PDF) (structure) 5
Religions of China (PDF)
  1. Taoism (structure)
  2. Confucianism (structure)
Other religions or philosophies (PDF)
  1. Judaism (structure)
  2. Agnosticism
  3. African Traditional Religions
  4. Bahá'í Faith
Principles of a model of Global Ethics (PDF)
  1. Harmony between religions
  2. Ahimsa (Nonviolence)
  1. Professional Doctorate in Global Ethics, Religions and Business

Area of Knowledge: Not to Corruption (4 ECTS) (PDF) (structure) ECTS
Not to Corruption in International Business 4

Area of Knowledge: World Economic Areas (26 ECTS) (structure) (map) ECTS
Economic Area of West Africa (PDF) 2
Economic Area of Central Africa (PDF) 1
Economic Area of Southern Africa (PDF) 1
Economic Area of East Africa (PDF) 2
Maghrebian Economic Area (PDF) 1
Arab Economic Area (PDF) 1
Economic Area of Central Eurasia (PDF) 2
European Economic Area (PDF) 2
North American Economic Area (PDF) 1
Latin American Economic Area (PDF) 4
Caribbean Economic Area (PDF) 1
Economic Area of Oceania (PDF) 1
Economic Area of the Hindu Civilisation (PDF) 2
Economic Area of the Sinic Civilisation (China) 1
Economic Area of the Buddhist Civilisation (PDF) 2
Economic Area of the Orthodox Civilisation (PDF) 2

Area of Knowledge: International Economics (28 ECTS) ECTS
History of the World Economy. Geography 7
Fundamentals of Economics (macro and micro) 8
Quantitative Methods applied to International Business 8
Accounting 5

Languages for International Business (54 ECTS): English, French, Portuguese... ECTS
Language 1 (level 1) 6
Language 2 (level 1) 6
Language 3 (level 1) 6
Language 1 (level 2) 6
Language 2 (level 2) 6
Language 3 (level 2) 6
Language 1 (level 3) 6
Language 2 (level 3) 6
Language 3 (level 3) 6

Learning materials Higher Education in English or Tertiary Education in Spanish Módulos Negocios Internacionales Post-secondary Education in French Modules Affaires Internationales Study in Portuguese Módulos negócios internacionais Sa التجارة الخارجية.

Other Masters in International Business:

  1. Master in BRICS Countries-MNA (Brazil, Russia, India, China, South Africa, Mexico, Nigeria and Saudi Arabia)
  2. Master in Emerging Countries and frontier markets
  3. Master in Business in the Pacific Basin
  4. Master in Economic International Relations

EENI's Burkinabe Students:
Clément Lonfo and Christelle Yameogo EENI

(c) EENI- Business School & Hispano-African University of International Business