EENI - Strategic alliances

EENI- School of International Business

Educational Partnerships and Alliances with Educational Institutions

EENI (School of International Business) cooperates with educational institutions around the world (such as Universities, Business Schools, Chambers of Commerce, Business Associations, and Institutions) in blended learning projects (e-learning + classroom training) related to the foreign trade. EENI has educational partnerships with institutions in Europe, America, and Africa.

An e-learning project of international business involves a significant initial investment in content development and platforms, author's royalties and copyrights, distance education methodology, and training of tutors. All this is the “core business” of EENI and what we can contribute to this kind of alliances.

international business education

SUSANA FERNANDEZ

Contact: Susana Fernandez (Director of International Relations -EENI (School of International Business)

Training in international business is increasingly complex. A master in foreign trade must have a global, regional, and local approach.

By example, an Indian student who wishes to study a Master in International Business should have:

  1. Global information: techniques of the foreign trade, International Marketing, internationalisation, foreign direct investment (FDI), doing business in China, Brazil, Russia, or the emerging countries
  2. Regional information: Economic integration blocs and regional institutions of India: the South Asian Association for Regional Cooperation (SAARC), the Bay of Bengal Initiative, the Asian Clearing Union, the Indian-Ocean Rim Association, or the Asia-Pacific Trade Agreement
  3. Local information: India's Free Trade Agreements (FTA): Sri Lanka, Singapore, Chile, the MERCOSUR, Korea, Pakistan, the European Union (EU), New Zealand, and Mauritius

The courses and masters of EENI are adapted to more than 160 countries (including Free Trade Agreements, regional institutions, or integration blocs). The adaptations are available in several languages (English, Spanish, French, Chinese, and Portuguese.) (Summary of adaptation of the Master to the country of the student).

The main strength of EENI is the specialisation in international trade.

International Business Specialisation

Our international network of professors and scholars in foreign trade allow us to offer tutoring from Europe, Africa, Asia or America.

EENI Professors

A student of the master can study the unit “Business in China,” with a Chinese professor, who speaks Chinese, English, or Spanish. Alternatively, for the unit “Business in Brazil,” has a Brazilian professor that also speaks English.

Distance Education Projects (e-learning and blended e-learning).

EENI offers to the educational institutions the possibility of developing joint training programs (Courses, Postgraduate, Doctorates, and Masters in International Business) with diploma of both institutions.

The training programs will be offered on distance learning (e-learning) or blended e-learning. The educational institution and EENI define the final content of the training programme.

Susana Fernández, the African Students

For example, in a Professional Master's Program in International Business (blended e-learning), the local institution can provide (classroom format) all his knowledge about his country to the contents of the master: customs, ports, legislation, documents, organisations related to the country's foreign trade, success stories of export enterprises, international economic relations of his country, etc.

Furthermore, the Institution can schedule visits to export companies, ports, customs, or to invite export managers.

EENI provides all the e-learning part of the Master: digital contents and subjects, e-campus, online professors.

In a course on “Business Opportunities in Brazil,” the local institution can provide a series of seminars about the relations of his country with Brazil, the particularities of the free trade agreements (tariff advantages, certificates of origin), or the export logistics to Brazil, etc.

EENI brings all the subjects (learning units) on “Doing Business in Brazil” and a professor in São Paulo.

Principles of partnership

To ensure the success of the project, two principles should be applied:

  1. Strategy WIN-WIN for both parties
  2. Focus GLOCAL = GLObal + Local. EENI provides the global/regional, the Institution the local (his country).

PhD Genevieve Barro Burkina
PhD Dr Geneviève Barro, Director of the Master in International Trade in Burkina (University Ouaga II).

Master in International Business (regional scope).

In this case, the master is formed by students of different countries belonging to a trade bloc. By example, a “Master in International Business - WAEMU” will be held simultaneously in all countries of the WAEMU (West African Economic and Monetary Union): Benin, Burkina Faso, Ivory Coast, Guinea-Bissau, Mali, Niger, Senegal, and Togo.

Roles of each part

Educational Institution:

  1. Manage the local promotion of the courses/masters and selection of students
  2. The management of enrolments and payment of educational fees
  3. The management of students
  4. Assign a local coordinator - Director of the training programme
  5. Control the quality of training
  6. Provide professors and organisation for the complementary classroom
  7. Participation in the evaluation of the thesis (in master)
  8. Management of Internships

EENI (School of International Business):

  1. Provide the contents of the training programs in a digital format
  2. Implementation of the e-learning platform (e-campus)
  3. Provide online professors
  4. Support to the professors of the Institution
  5. Control the quality of training
  6. Promote the training programme at their websites and their usual promotional channels

The final fee of the training programme will be agreed between the parties, depending on the roles, and contents contributed by each part.

The educational institution that is interested in offering this type of training should sign a cooperation agreement with EENI.

E-Campus (e-learning platform)

  1. EENI has its e-campus that will adapt to the training programme (with the logo of the educational institution and EENI)
  2. EENI gives access to the students and professors of the educational institution
  3. Professors of the Institution have preferential access to e-campus to evaluate the progress of each student

Evaluations

  1. Each subject has its exercises that the students must download from the e-Campus, solve and send to the professor (through e-campus).
  2. For a Master programme is recommended establishing a semester exams in the classrooms of the institution and a final thesis/dissertation (tutored by professors assigned between the parties).
  3. The evaluation will take into account the average score in the exercises, classroom exams and dissertation (if the case of a Master).

Diploma

Students will earn two diplomas:

  1. Diploma of EENI

 Diploma of the educational institution

Co-branding

The training programme will be promoted in co-branding format.

EENI Master Burkina Faso

Registration form

The educational institution and EENI will define the mandatory documents to be submitted by the candidates.

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