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Module 1: International trade
The objective of "Module 1: International trade" of the Master in International trade and Global Marketing is to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to foreign trade: Incoterms, transportation,
customs, documents, payments, documentary credits, international finance, contracts ...
The objectives of the module International trade are to understand ...
- Globalization and international business:
Positive and negative effects. Cultural, political, and environmental dimensions of globalization. Liberalization and the role of the World Trade Organisation.
Regionalism. Emerging markets. BRICM countries. India and China. World financial and economic crisis.
- The nature of exporting and the difficulties that may arise. Learn about Import export transactions, the difficulties with them and how to overcome these difficulties.
- The different types of documents used in foreign trade, which documents are usually required
by customs, the requirements for various documents and how to fill in these documents correctly.
- The responsibilities of the exporter and Importer under Incoterms 2010 and how Incoterms are used in International trade transactions.
- The role and functioning of customs and the role of a customs agent.
To become familiar with import procedures.
- The different customs procedures, methods of products classification and learn to complete the Customs documents. To understand the role of the World Customs Organization (WCO) and the World Trade Organization (WTO)
- The importance of correct logistics and transport management
for International trade.
- To analyze the modes of transport (marine, air, road, train, multimodal) and their characteristics as well
as the transport documents required for each mode of transport and how to complete them.
- To understand the functioning of marine transport, documents required for sea freight and how to complete them.
- Familiarizing the student with different types of packaging, packaging materials, the use of pallets and containers, packing marks, modes of transport and packaging, and the criteria to be used when selecting an
appropriate packaging for particular shipments.
- The various methods of payments used in International trade and outlining their differences, advantages and
disadvantages both for the importer and the exporter. What Documentary collections are and how they work. Export and Import Collections will be analyzed. The importance of
Documentary credits in International trade. How a Documentary credit works and the obligations of the parties involved
- The various methods of finance both for exports and imports.
The fundamentals of foreign exchange markets. The different types of bonds and guarantees and how they operate. The different methods of managing exchange and country risk. Forward exchange contracts and currency options will be examined in greater detail. Forfaiting, Factoring and Invoice Discounting
will be analyzed.
- With international contracts as they are used in International trade transactions.
- How to set up and run an Export department.
| Module 2:
Global Marketing
The objective of "Module
2: Global Marketing" of the Master in International trade and Global
Marketing is to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to global marketing of an exporting company: International Pricing, Product, Promotion, Brand, Segmentation, Distribution ...
- To learn about the key concepts in
international marketing. We will
analyze the purpose of international marketing, explore the concepts of price and
value to the customer, examine the marketing
mix in the context of Export marketing and discuss the key elements of an export
marketing plan.
- To understand the key tools and concepts of International market research and how best to apply them. A PEST analysis
is an analysis of the external macro-environment that affects all firms.
- To learn the key areas of international product policy, the importance of adapting your product to local requirements when
entering new export markets and to analyze the product characteristics that typically need to be modified for
different markets.
- To understand the importance of an appropriate International Pricing
Strategy when entering new export markets. To examine the pricing options available to the exporter and
outline the criteria to be used when establishing a pricing strategy. The criteria defined in
pricing under Incoterms.
- To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options
available to the exporter, outline the key points to note when designing a company brochure and analyse the tools available when implementing a promotion campaign
- To understand the influence of a country's international brand on
its export performance.
To understand the fundamentals of International trade fair preparation and attendance and it's related follow-up activity.
To understand how to plan and prepare a business trip to a prospective Export market and the follow-up which will then be required.
- To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyze strategies which can be
implemented for consumer and/or industrial products.
- To know the channel options that may be used when entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyze the functions of importers and representatives, discuss the use of company personnel and
sales or production subsidiaries as well as explore franchising, licensing and other channels.
- The process of evaluating, recruiting and managing international sales
representatives and the mechanism involved in selling into department stores and
hypermarkets.
- To understand the importance of international segmentationin our strategies of marketing and internationalization. To know the Targeting strategies: Concentrated, Differentiated, Product specialization,
Market specialization, Full market coverage ...
- To know the main brand strategies: global, regional or local. To
understand the process of creating brand value in the global markets.
- To know the strategies of positioning a brand in International markets.
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