Course Business in China

EENI- School of International Business

E-Learning Course E-Learning Course: Doing Business in China. Chinese Economy.

Doing Business in China

The main objective of the course “International Trade and Business in China” (22 ECTS, online) is to offer a global vision of China and the business opportunities in the Chinese market in order:

  1. To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong
  2. To know the business opportunities in China
  3. To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
  4. To understand how to negotiate in China.
  5. To know the specifics of this market from the point of view of marketing (distribution, promotion)
  6. To analyse the strategies of Western companies in China and the business culture of the main Chinese companies
  7. To analyse foreign trade and foreign direct investment flows
  8. To know the China's free trade agreements (FTA).
  9. To develop a business plan for China

Course learning materials in English (or Spanish China French China Portuguese China). The student has free access to the materials in these languages.

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Video Doing Business in China Video - Course Doing Business in China - 国际金融硕士

Course intended for all those wanting to specialise in the Chinese market.

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  1. Credits of the course “Doing Business in China”: 22 ECTS Credits/11 AC Credits
  2. Total Tuition Fees: 858 Euros.
  3. 20% discount for African students and 10% for students of the African Diaspora.
  4. Duration: 5 months
  5. Download the syllabus of the course: “Doing Business in China” (PDF)
    1. Economic Area of the Buddhist Civilisation (PDF)
    2. Taoism and Confucianism (PDF)

The course “Business in China” is studied...

  1. Masters (e-learning): International Business, Asia, Pacific, and BRICS Countries
  2. Doctorate in Business in Asia

Master in International Business adapted to Chinese students

Students who have taken this course (Doing Business in China) can validate and register for this Master/Doctorate at EENI (School of International Business).

The course “International Trade and Business in China” contains exercises (Business Plan) that are evaluated, which the student must work out and pass to obtain their respective diploma of the course “Doing Business in China” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Area of Knowledge: Asia - Courses: Doing Business

Sample of the course - Business in China
Zhang Ruimi (Confucian Businessman)

Syllabus Course Doing Business in China - Syllabus:

1- Introduction to the economic area of the Sinic Civilisation (2 ECTS).

2- Religions of China and its influence on business:

  1. Confucianism and Taoism (3 ECTS)
  2. Buddhism. China and the economic area of the Buddhist Civilisation (2 ECTS)
  3. Christianity (67 million) - Catholics (10 million)

3- Introduction to China. Economic Profile of the Chinese provinces (0.5 ECTS).

4- Chinese Economy and Foreign Trade (1 ECTS)

5- Customs of China (0.5 ECTS)

6- Marine transport and ports in China (0.5 ECTS)

7- Foreign direct investment in China (0.5 ECTS)

8- Chinese companies (0.5 ECTS)

  1. Enterprises and Confucian values
  2. Group GALANZ
  3. Zhang Ruimin “The Confucian Businessman”

9- Negotiation in China (0.5 ECTS).

10- Doing Business in Beijing (1 ECTS)

11- Doing Business in Guangzhou - Shenzhen (1 ECTS)

12- Doing Business in Shanghai (2 ECTS)

13- Greater Pearl River Delta (1 ECTS)

  1. Doing Business in Macau

14- Doing Business in Hong Kong (3 ECTS)

15- China's Free Trade Agreements (FTA)

  1. ASEAN
  2. Singapore
  3. Pakistan
  4. New Zealand
  5. Peru
  6. Costa Rica
  7. Chile

16- China's Regional Trade Agreements.

  1. Asia-Pacific Economic Cooperation (APEC) (2 ECTS)
  2. Shanghai Cooperation Organisation (SCO) (0.1 ECTS)
  3. Asia-Pacific Trade Agreement (APTA)
  4. Central Asia Regional Economic Cooperation (CAREC) Programme

17- China's International Economic Relations

  1. European Union
  2. Andean Community
  3. Africa-BRICS Cooperation (China is a BRICS Country) (0.3 ECTS)
  4. Forum Africa-China (0.5 ECTS)
  5. Greater Mekong Subregion (GMS) (0.5 ECTS)

18- Regional organisations to which China belongs (Summary).

  1. Economic and Social Commission for Asia and the Pacific (ESCAP)
  2. Asian Development Bank (ADB)
  3. Boao Forum for Asia
  4. Asia-Middle East Dialogue (AMED)
  5. Colombo Plan
  6. Asia-Europe Economic Meeting (ASEM)
  7. Asia Cooperation Dialogue (ACD)

19- Access to the Chinese market.

20- Business Plan for China.

Samples of the Course: Doing Business in China.

Africa-BRICS Foreign Trade

Doing Business in Guangzhou China

China-Singapore Free Trade Agreement

Course: International Trade and Business in China.

China is the world's biggest market with more than 1,369 million potential consumers (25% live in cities). Regarding the gross domestic product is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to World Bank (WB) is expected that by the year 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.

In China, there are cultural and sociological issues extremely different: the influence of Confucianism, customs and habits, ancient culture or language difficulty. Personal relationships (“Guanxi” in Chinese), will be decisive, since under the Confucian ethic Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our Commitments. If we fail to develop “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), better to understand the organisational Culture of Chinese companies and the influence of Confucian values in the management of these corporations.

We will study the largest economic regions of China:

  1. Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of Beijing's industrial growth.
  2. Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to the manufacturing of electronic and information technology products, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, production of Complete equipment, and biomedicine. Shanghai is the biggest port on the Chinese mainland and one of the largest entrepots in the World.
  3. Guangzhou has become one of the wealthiest Chinese cities. Its proximity from Hong Kong has allowed its development and the one of the whole Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China.
  4. The region of the Greater Pearl River Delta comprises Hong Kong, nine municipalities of the Guangdong Province in the mainland of China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong's logistical, financial, legal, design and marketing services to export their products to the world.
  5. Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations.

Market Access Tool
Chinese Market Access

Samples - Business in China

Confucian Ethics

China Marine Transport

中华人民共和国政府和智利共和国 政府自由贸易协定

Taoism Wu Wei

Greater Pearl River Delta

Doing Business in Beijing China

Customs of China

Beijing China Lenovo

China-Costa Rica Free Trade Agreement

EENI - Asian Students:
EENI Asian Students

Courses: Doing Business

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