EENI Global Business School

Online Course: Business in China


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Course: Doing Business in China. Chinese Economy (22 ECTS, Courses, Masters, Doctorates in International Business and Foreign Trade in English, E-Learning)

Eleven subjects compose the Professional Course “Foreign Trade and Business in China” (Guangzhou, Shanghai, Hong Kong, Beijing...) taught by EENI Global Business School:

Business in China (Course, Master, Doctorate, Foreign Trade) Guangzhou, Shanghai, Hong Kong, Beijing, Guanxi, Confucianism

  1. Sinic Economic Area
  2. Chinese Religions and its influence on business
  3. Chinese Economy
  4. Customs of China
  5. Foreign direct investment in China
  6. Chinese Companies
  7. Doing Business in Beijing, Shenzhen and Shanghai
  8. Greater Pearl River Delta
  9. Doing Business in Macau and Hong Kong
  10. Chinese Free Trade Agreements (FTA) and International Economic Relations
  11. Regional Economic Organisations to which China belongs

Enrol / Request for Information Enrol / Request for Information

  1. Credits : 22 ECTS Credits
  2. Duration: 5
    months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
  3. Tuition Fees: EUR 528
  4. Open Online Enrolment

Download the syllabus of the Course “Business in China” (PDF)

  1. Buddhist Economic Area (PDF)
  2. Taoism and Confucianism (PDF)

Learning materials in Courses, Masters, Doctorates in International Business and Foreign Trade in English

  1. Also
    available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
    Study Master Doctorate in International Business in Spanish China Study, Course Master Doctorate in International Business in French China Masters Foreign Trade in Portuguese China

Sample - Foreign Trade and Business in China
Zhang Ruimin, Confucian Chinese Businessman, China (Course, Master, Doctorate)

The main objective of the course is to offer a global vision of the Chinese Market and the business opportunities in China in order:

  1. To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong
  2. To know the business opportunities in China
  3. To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
  4. To understand how to negotiate in China
  5. To know the marketing particularities of the Chinese market (distribution, promotion)
  6. To analyse the Western Companies strategies in China and the business culture of the main Chinese Companies
  7. To analyse foreign trade (Import, Export) and foreign direct investment flows
  8. To know the Chinese free trade agreements (FTA)
  9. To develop a business plan for China

Course intended for all those wanting to specialise in the Chinese market.


This course contains exercises that are evaluated, which the student must work out and pass to obtain the Diploma of the Professional Course: “Foreign Trade and Business in China” issued by EENI Global Business School.

Diploma of Master, Doctorate in International Business

Students who have taken this course can validate and register for a Master or Doctorate at EENI.

This course belongs to the following Higher Education Programs taught by EENI:

  1. Masters: Business in Asia, International Business, Foreign Trade
  2. Doctorates: Asian Business, World Trade
  3. Chine, Masters, Doctorates, Courses, International Business, Foreign Trade Masters and Doctorates in International Business adapted to the Chinese Students

Video Foreign Trade and Business in China (Course) Video - Course Doing Business in China - 国际金融硕士

Pan-Beibu Gulf Economic Zone, China, ASEAN, Brunei Philippines Indonesia

1- Introduction to the Sinic Economic Area.

2- Chinese Religions and its influence on business:

  1. Confucianism (structure) and Taoism (structure) in China
    1. Why study “Taoism, Confucianism and Business”?
  2. Buddhism. China and the Buddhist Economic Area
    1. Why study “Buddhism, Ethics and Business”?
  3. Christianity in China (67 million) - Catholics (10 million)

3- Introduction to China. Economic Profile of the Chinese provinces.

4- Chinese Economy and Foreign Trade

5- China Customs

6- Marine transport and ports in China

7- Eurasian Land Transport Initiative (Silk Road)

  1. China-Mongolia-Russia Economic Corridor
  2. Trans-Siberian Railway (Russia, Mongolia, China, North Korea)
  3. Almaty-Bishkek Economic Corridor
  4. Bangladesh-China-India-Myanmar Economic Corridor
  5. China-Pakistan Economic Corridor
  6. China-Central Asia-West Asia Economic Corridor
  7. Nanning-Singapore Economic Corridor
    1. Pan-Beibu Gulf Economic Zone
  8. Access to the:
    1. East-West Economic Corridor (Myanmar-Thailand-Laos-Vietnam)
    2. Transport Corridor Europe-Caucasus-Asia (TRACECA)
    3. India-Chabahar (Iran)-Afghanistan Economic Corridor
    4. Trans-Caspian Trade and Transit Corridor (Central Corridor)
    5. Kyrgyzstan-Tajikistan-Afghanistan-Iran Transport Corridor (KTAI-ECO)

8- Foreign direct investment in China

9- Chinese Companies

  1. Enterprises and Confucian values
  2. GALANZ Group
  3. Zhang Ruimin “Confucian Businessman”

10- Negotiation in China

11- Doing Business in Beijing

12- Doing Business in Guangzhou - Shenzhen

13- Doing Business in Shanghai

14- Greater Pearl River Delta

15- Doing Business in Macau

16- Doing Business in Hong Kong

17- Chinese Free Trade Agreements (FTA): ASEAN, Singapore, Pakistan, New Zealand, Peru, Costa Rica, Chile, European Union, ASEAN+3, Andean Community, Macao, Hong Kong, Georgia, Switzerland, Iceland, South Korea, Australia...

Chinese Regional Trade Agreements

  1. Asia-Pacific Economic Cooperation (APEC)
  2. Shanghai Cooperation Organisation (SCO)
  3. Asia-Pacific Trade Agreement (APTA)
  4. Regional Comprehensive Economic Association (RCEP)
  5. Central Asia Regional Economic Cooperation (CAREC) Programme
  6. Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) - Candidate Country
  7. Indian-Ocean Rim Association (IORA) (dialogue partner)
  8. Mekong River Commission (MRC) (dialogue partner)
  9. Latin American Integration Association (ALADI) (observer)
  10. South Asian Association for Regional Cooperation (Observer)

Chinese International Economic Relations

  1. Africa-BRICS Cooperation (China is a BRICS Country)
  2. Forum on China-Africa Cooperation
  3. Greater Mekong Subregion (GMS)

18- Access to the Chinese market.

19- Business Plan for China.

The Online Professional Course “Foreign Trade and Business in China” includes the Market Access Tool:
East African Market Access

Eurasian Land Transport Initiative (Silk Road)

Trade Facilitation

  1. World Trade Organisation (WTO)
    1. WTO General Agreement on Trade in Services (GATS)
    2. WTO Agreement on Sanitary and Phytosanitary Measures (SPS)
    3. WTO Agreement on Technical Barriers to Trade (TBT)
    4. WTO Agreement on Preshipment Inspection (PSI)
    5. WTO Agreement on Safeguards (SG)
    6. WTO Trade Facilitation Agreement (TFA)
  2. World Customs Organisation (WCO)
    1. Revised Kyoto Convention (RKC)
  3. International Bureau of Containers and Intermodal Transport (BIC)
  4. International Civil Aviation Organisation (ICAO, Chicago Convention)
  5. International Maritime Organisation (IMO)
    1. International Convention for Safe Containers (CSC)
    2. Convention Relating to Temporary Admission (Istanbul Convention)
  6. Customs Convention on Containers (CCC, UN)
  7. International Chamber of Shipping (ICS)
  8. Organisation for Cooperation between Railways (OSJD)
  9. International Road Transport Union (IRU)
    1. TIR Convention
    2. Guidelines on Safe Load Securing for Road Transport

Asian Trade and Economic Organisations

  1. Economic and Social Commission for Asia and the Pacific (ESCAP)
  2. Asian Development Bank (ADB)
  3. Boao Forum for Asia
  4. Asia-Middle East Dialogue (AMED)
  5. Colombo Plan
  6. Asia-Europe Meeting (ASEM)
  7. Asia Cooperation Dialogue (ACD)

Global Economic Organisations

  1. United Nations (UN)
    1. Conference on Trade and Development (UNCTAD)
    2. International Trade Centre (INTRACEN)
    3. Commission on International Trade Law (UNCITRAL)
    4. World Intellectual Property Organisation (WIPO)
  2. World Bank (WB)
  3. World Trade Organisation (WTO)
  4. African Development Bank (AfDB)
  5. International Monetary Fund (IMF)
  6. Organisation for Economic Cooperation and Development (OECD) (Key Partner)
    1. OECD anti-corruption measures

China-Mongolia-Russia Economic Corridor, Road Transportation Course

China is the world's largest market with more than 1,369 million potential consumers (25% live in cities). Regarding the gross domestic product, is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to the World Bank (WB) is expected that by 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half of the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.

In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty.

Personal relationships (“Guanxi” in Chinese), will be decisive, since under Confucian ethic, the Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our commitments. If we fail to develop the “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), to better understand the organisational Culture of the Chinese companies and the influence of Confucian values on the management of these corporations.

China-Singapore Free Trade Agreement (FTA)

We will study the largest economic regions of China:

  1. Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of the industrial growth of Beijing
  2. Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to electronic and information technology products manufacturing, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, complete equipment production, and biomedicine. Shanghai is the largest port on Chinese mainland and one of the largest entrepots in the World
  3. Guangzhou has become one of the wealthiest Chinese cities. Its proximity to Hong Kong has allowed its development and the Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China
  4. The Greater Pearl River Delta region comprises Hong Kong, nine municipalities of the Guangdong Province in the Mainland China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong as logistical, financial, legal, design and marketing services to export their products to the world
  5. Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations

Area of Knowledge: Asia - Courses: Doing Business

Confucian Ethics. Golden Rule of Confucianism: Do not do unto others what you do not want others to do unto you

China Marine transport (Course, Master, Doctorate)

中华人民共和国政府和智利共和国 政府自由贸易协定

Taoism Wu Wei

Foreign Trade and Business in Beijing China

China-Costa Rica Free Trade Agreement (FTA)

European Union-China Free Trade Agreement


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