Online Course: Business in China

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E-Learning Professional Course: Doing Business in China. Chinese Economy (22 ECTS, )

Ten subjects compose the Online “Professional Course in Doing Business in China” taught by EENI Business School & HA Independent University:

Business in China (Course Master Doctorate)

Economic Area of Sinic Civilisation
Religions of China and its influence on business
Chinese Economy
Customs of China
Foreign direct investment in China
Chinese Companies
Doing Business in Beijing, Shenzhen and Shanghai
Greater Pearl River Delta
Doing Business in Macau and Hong Kong
Chinese Free Trade Agreements (FTA) and International Economic Relations
Regional Economic Organisations to which China belongs (Summary)

Download the syllabus of the “Professional Course in Doing Business in China” (PDF)

Economic Area of Buddhist Civilisation (PDF)
Taoism and Confucianism (PDF)

Online Asian Student (Master, Doctorate)

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Credits of the “Professional Course in Doing Business in China”: 22
Total Tuition Fees: EUR 528 (Pricing Policy)
Organisation: EENI Business School & HA University
Students can begin the course when he/she wishes (open enrolment) and from any place in the world
Requires an average dedication of 12 hours per week
Duration: 5 months

Objectives of the “Professional Course in Doing Business in China”

The main objective of the Online “Professional Course in International Trade and Business in China” (22 ECTS) is to offer a global vision of the Chinese Market and business opportunities in China in order:

To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong
To know business opportunities in China
To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
To understand how to negotiate in China
To know marketing particularities of the Chinese market (distribution, promotion)
To analyse Western Companies strategies in China and business culture of the main Chinese Companies
To analyse foreign trade and foreign direct investment flows
To know Chinese free trade agreements (FTA)
To develop a business plan for China

The course materials are available in (or China China China). The student has free access to course materials in these languages (free multilingual training).

The Course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in Doing Business in China” issued by EENI Business School & HA Independent University.

Diploma of Master, Doctorate in International Business

The Online “Professional Course in Doing Business in China” is part of the following Higher Education Programs taught by EENI Business School & HA University:

Masters: International Business, Foreign Trade, Asia
Doctorates: Business in Asia, Global Trade
Master of Science in International Business adapted to Chinese Students

Students who have taken this Professional Course (Doing Business in China) can validate and register for a Master or Doctorate at EENI Business School & HA University.

Video Doing Business in China (e-Course) Video - Course Doing Business in China - 国际金融硕士

Course intended for all those wanting to specialise in the Chinese market.

Example of the Online Professional Course - Business in China
Zhang Ruimi (Confucian Businessman, Course)

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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries

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Subjects of the Professional Course Doing Business in China (eLearning)

1- Introduction to Economic Area of Sinic Civilisation (2 ECTS).

2- Chinese Religions and its influence on business:

Confucianism (structure) and Taoism (structure) in China (3 ECTS)
1. Why study “Taoism, Confucianism and Business”?
Buddhism. China and the Economic Area of Buddhist Civilisation (2 ECTS)
1. Why study “Buddhism, Ethics and Business”?
Christianity in China (67 million) - Catholics (10 million)

3- Introduction to China. Economic Profile of Chinese provinces (0.5 ECTS).

4- Chinese Economy and Foreign Trade (1 ECTS)

5- China Customs (0.5 ECTS)

6- Marine transport and ports in China (0.5 ECTS)

Silk Road

7- Foreign direct investment in China (0.5 ECTS)

8- Chinese Companies (0.5 ECTS)

Enterprises and Confucian values
GALANZ Group
Zhang Ruimin “Confucian Businessman”

9- Negotiation in China (0.5 ECTS)

10- Doing Business in Beijing (1 ECTS)

11- Doing Business in Guangzhou - Shenzhen (1 ECTS)

12- Doing Business in Shanghai (2 ECTS)

13- Greater Pearl River Delta (1 ECTS)

14- Doing Business in Macau

15- Doing Business in Hong Kong (3 ECTS)

16- China's Free Trade Agreements (FTA)

China's Regional Trade Agreements

China's International Economic Relations

European Union
ASEAN+3
Andean Community
Africa-BRICS Cooperation (China is a BRICS Country) (0.3 ECTS)
Africa-China Forum (0.5 ECTS)
Greater Mekong Subregion (GMS) (0.5 ECTS)

17- Regional Economic Organisations to which China belongs (Summary).

18- Access to the Chinese market.

19- Business Plan for China.

Africa-BRICS Foreign Trade (Master)

Course: International Trade and Business in China.

China is the world's largest market with more than 1,369 million potential consumers (25% live in cities). Regarding gross domestic product is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to the World Bank (WB) is expected that by the year 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half of the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.

In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty.

Personal relationships (“Guanxi” in Chinese), will be decisive, since under Confucian ethic, the Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our commitments. If we fail to develop “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), to better understand the organisational Culture of Chinese companies and the influence of Confucian values on the management of these corporations.

China-Singapore Free Trade Agreement (Course)

We will study the largest economic regions of China:

Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of Beijing's industrial growth
Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to electronic and information technology products manufacturing, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, complete equipment production, and biomedicine. Shanghai is the largest port on Chinese mainland and one of the largest entrepots in the World
Guangzhou has become one of the wealthiest Chinese cities. Its proximity to Hong Kong has allowed its development and the Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China
The Greater Pearl River Delta region comprises Hong Kong, nine municipalities of the Guangdong Province in the Mainland China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong's logistical, financial, legal, design and marketing services to export their products to the world
Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations