Course Business in China

EENI- School of International Business

E-Learning Course: Doing Business in China. The Chinese Economy (22 ECTS, English)

Doing Business in China

Ten subjects compose the Course “Doing Business in China”:

  1. The Economic Area of the Sinic Civilisation
  2. Religions of China and its influence on business
  3. The Chinese Economy
  4. The Customs of China
  5. The Foreign direct investment in China
  6. The Chinese Companies
  7. Doing Business in Beijing, Shenzhen and Shanghai
  8. The Greater Pearl River Delta
  9. Doing Business in Macau and Hong Kong
  10. China's Free Trade Agreements (FTA) and International Economic Relations
  11. Regional Economic Organisations to which China belongs (Summary)

The main objective of the course “International Trade and Business in China” (22 ECTS, online) is to offer a global vision of the Chinese Market and the business opportunities in China in order:

  1. To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong
  2. To know the business opportunities in China
  3. To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
  4. To understand how to negotiate in China
  5. To know the marketing particularities of the Chinese market (distribution, promotion)
  6. To analyse the strategies of the Western Companies in China and the business culture of the main Chinese Companies
  7. To analyse the foreign trade and foreign direct investment flows
  8. To know the China's free trade agreements (FTA)
  9. To develop a business plan for China

Course learning materials in English (or Spanish China French China Portuguese China). The student has free access to the materials in these languages.

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Video Doing Business in China Video - Course Doing Business in China - 国际金融硕士

Course intended for all those wanting to specialise in the Chinese market.

Sample of the course - Business in China
Zhang Ruimi (Confucian Businessman)

Subjects of the Course Doing Business in China

1- Introduction to the Economic Area of the Sinic Civilisation (2 ECTS).

2- Religions of China and its influence on business:

  1. Confucianism and Taoism in China (3 ECTS)
  2. Buddhism. China and the Economic Area of the Buddhist Civilisation (2 ECTS)
  3. Christianity in China (67 million) - Catholics (10 million)

3- Introduction to China. The Economic Profile of the Chinese provinces (0.5 ECTS).

4- The Chinese Economy and Foreign Trade (1 ECTS)

5- The Customs of China (0.5 ECTS)

6- The Marine transport and ports in China (0.5 ECTS)

7- The Foreign direct investment in China (0.5 ECTS)

8- The Chinese Companies (0.5 ECTS)

  1. Enterprises and Confucian values
  2. GALANZ Group
  3. Zhang Ruimin “The Confucian Businessman”

9- Negotiation in China (0.5 ECTS)

10- Doing Business in Beijing (1 ECTS)

11- Doing Business in Guangzhou - Shenzhen (1 ECTS)

12- Doing Business in Shanghai (2 ECTS)

13- The Greater Pearl River Delta (1 ECTS)

14- Doing Business in Macau

15- Doing Business in Hong Kong (3 ECTS)

16- China's Free Trade Agreements (FTA)

  1. ASEAN
  2. Singapore
  3. Pakistan
  4. New Zealand
  5. Peru
  6. Costa Rica
  7. Chile

China's Regional Trade Agreements

  1. The Asia-Pacific Economic Cooperation (APEC) (2 ECTS)
  2. The Shanghai Cooperation Organisation (SCO) (0.1 ECTS)
  3. The Asia-Pacific Trade Agreement (APTA)
  4. The Central Asia Regional Economic Cooperation (CAREC) Programme

China's International Economic Relations

  1. The European Union
  2. The Andean Community
  3. The Africa-BRICS Cooperation (China is a BRICS Country) (0.3 ECTS)
  4. The Africa-China Forum (0.5 ECTS)
  5. The Greater Mekong Subregion (GMS) (0.5 ECTS)

17- Regional Economic Organisations to which China belongs (Summary).

  1. The Economic and Social Commission for Asia and the Pacific (ESCAP)
  2. The Asian Development Bank (ADB)
  3. The Boao Forum for Asia
  4. The Asia-Middle East Dialogue (AMED)
  5. The Colombo Plan
  6. The Asia-Europe Economic Meeting (ASEM)
  7. The Asia Cooperation Dialogue (ACD)

18- Access to the Chinese market.

19- Business Plan for China.

U-EENI University
U-EENI University Project: Opening of the U-EENI University in Africa

Credits of the course “Doing Business in China”: 22 ECTS Credits

Total Tuition Fees: 858 Euros

  1. 20% discount for the African Students and 10% for the students of the African Diaspora
  2. Duration: 5 months

Download the syllabus of the course: “Doing Business in China” (PDF)

  1. Economic Area of the Buddhist Civilisation (PDF)
  2. Taoism and Confucianism (PDF)

The course “Doing Business in China” is studied...

  1. Masters (e-learning): International Business, Asia, Pacific, and BRICS Countries
  2. Doctorate in Business in Asia
  3. Master in International Business adapted to the Chinese Students

The students who have taken this course (Doing Business in China) can validate and register for a Master or Doctorate at EENI (School of International Business).

The course “International Trade and Business in China” contains exercises that are evaluated, which the student must work out and pass to obtain the diploma of the course “Doing Business in China” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Area of Knowledge: Asia - Courses: Doing Business

The course “Doing Business in East Africa” includes the Market Access Tool:
East African Market

Samples of the Course: Doing Business in China.

Africa-BRICS Foreign Trade

Doing Business in Guangzhou China

China-Singapore Free Trade Agreement

Course: International Trade and Business in China.

China is the world's largest market with more than 1,369 million potential consumers (25% live in cities). Regarding the gross domestic product is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to World Bank (WB) is expected that by the year 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.

In China, there are cultural and sociological issues extremely different: The influence of Confucianism, customs and habits, ancient culture or language difficulty. Personal relationships (“Guanxi” in Chinese), will be decisive, since under the Confucian ethic Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our Commitments. If we fail to develop “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), better to understand the organisational Culture of Chinese companies and the influence of Confucian values in the management of these corporations.

We will study the largest economic regions of China:

  1. Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of Beijing's industrial growth
  2. Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to the manufacturing of electronic and information technology products, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, production of Complete equipment, and biomedicine. Shanghai is the largest port on the Chinese mainland and one of the largest entrepots in the World
  3. Guangzhou has become one of the wealthiest Chinese cities. Its proximity from Hong Kong has allowed its development and the one of the whole Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China
  4. The region of the Greater Pearl River Delta comprises Hong Kong, nine municipalities of the Guangdong Province in the mainland of China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong's logistical, financial, legal, design and marketing services to export their products to the world
  5. Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations

Market Access Tool
Chinese Market Access

Samples - Business in China

Confucian Ethics

China Marine Transport

中华人民共和国政府和智利共和国 政府自由贸易协定

Taoism Wu Wei

Greater Pearl River Delta

Doing Business in Beijing China

Customs of China

Beijing China Lenovo

China-Costa Rica Free Trade Agreement

European Union-China Agreement

EENI - Asian Students:
EENI Asian Students

Courses: Doing Business

U-EENI University Catalonia is Spain