Course: Doing Business in China. Chinese Economy (22 ECTS, ,
E-Learning)
Eleven subjects compose the Professional Course “Foreign Trade and Business in China” (Guangzhou, Shanghai, Hong Kong, Beijing...) taught by EENI Global Business School:
Sinic Economic Area
Chinese Religions and its influence on business
Chinese Economy
Customs of China
Foreign direct investment in China
Chinese Companies
Doing Business in Beijing, Shenzhen and Shanghai
Greater Pearl River Delta
Doing Business in Macau and Hong Kong
Chinese Free Trade Agreements (FTA) and International Economic Relations
Regional Economic Organisations to which China belongs
monthsIt is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
The main objective of the course is to
offer a global vision of the Chinese Market and the business opportunities in China in order:
To learn to do business in China (Beijing, Shanghai, Guangzhou -
Shenzhen, the Greater Pearl River Delta) and Hong Kong
To know the business opportunities in China
To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
To understand how to negotiate in China
To know the marketing particularities of the Chinese market (distribution, promotion)
To analyse the Western Companies strategies in China and the business culture of the main Chinese Companies
To analyse foreign trade (Import, Export) and foreign direct investment flows
To know the Chinese free trade agreements (FTA)
To develop a business plan for China
Course intended for all those wanting to specialise in the Chinese market.
This course contains exercises that are evaluated, which the student must work out and pass to obtain the Diploma of the Professional Course: “Foreign Trade and Business in China” issued by EENI Global Business School.
Students who have taken this course can validate and register for a Master or Doctorate at EENI.
China is the world's largest market with more than 1,369 million potential consumers (25% live in cities).
Regarding the gross domestic product, is the second largest economy (ahead of
countries like Japan, Canada, and Brazil). According to the World Bank (WB) is
expected that by 2020, China will be the first economic power in the World, representing nearly 40% of the world production.
China produces more than half of the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.
In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty.
Personal relationships (“Guanxi” in Chinese), will be decisive, since under Confucian ethic, the Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our
commitments. If we fail to develop the “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.
Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), to
better understand the organisational Culture of the Chinese companies and the influence of Confucian values on the management of these corporations.
Sample:
We will study the largest economic regions of China:
Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a
broad range of industries. High
tech and modern manufacturing sector have become the leading forces of the industrial growth
of Beijing
Since 1992, Shanghai has sustained a double-digit gross domestic product growth
rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to electronic and information technology products
manufacturing, auto making, petrochemical and fine chemical processing, fine steel products manufacturing,
complete equipment production, and biomedicine. Shanghai
is the largest port on Chinese mainland and one of the largest entrepots in the World
Guangzhou has become one of the wealthiest Chinese cities. Its proximity
to Hong Kong has allowed its development and the Guangdong region. Guangzhou has such
three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a
transport hub in coastal Southern China
The Greater Pearl River Delta region comprises Hong Kong, nine municipalities of the Guangdong Province in the Mainland China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong
as logistical, financial, legal, design and marketing services to export their products to the world
Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations