EENI Global Business School & University
Online Course: Business in China

Professional Course: Doing Business in China. Chinese Economy (22 ECTS, Master in International Business in English, E-Learning Online)

Eleven subjects compose the Online Professional Course “Business in China” taught by EENI Global Business School:

Business in China (Course Master Doctorate)

Subjects of the Course “Business in China”

  1. Economic Area of the Sinic Civilisation
  2. Chinese Religions and its influence on business
  3. Chinese Economy
  4. Customs of China
  5. Foreign direct investment in China
  6. Chinese Companies
  7. Doing Business in Beijing, Shenzhen and Shanghai
  8. Greater Pearl River Delta
  9. Doing Business in Macau and Hong Kong
  10. Chinese Free Trade Agreements (FTA) and International Economic Relations
  11. Regional Economic Organisations to which China belongs (Summary)

Online Asian Student (Master, Doctorate)

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  1. Credits of the Professional Course “Business in China”: 22 ECTS Credits
  2. Duration: 5 months. Requires an average dedication of 12 hours per week
  3. Total Tuition Fees: EUR 528 (Pricing Policy)
  4. Students can begin the course at any time (open enrolment) and study from anywhere in the world without any displacement

Download the syllabus of the Professional Course “Business in China” (PDF)

  1. Buddhist Economic Area (PDF)
  2. Taoism and Confucianism (PDF)

Objectives of the Professional Course “Business in China”

The main objective of the Online Professional Course “Business in China” is to offer a global vision of the Chinese Market and the business opportunities in China in order:

  1. To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong
  2. To know the business opportunities in China
  3. To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
  4. To understand how to negotiate in China
  5. To know the marketing particularities of the Chinese market (distribution, promotion)
  6. To analyse the Western Companies strategies in China and the business culture of the main Chinese Companies
  7. To analyse the foreign trade and foreign direct investment flows
  8. To know the Chinese free trade agreements (FTA)
  9. To develop a business plan for China

Learning materials in Master in International Business in English

  1. Also, available in Study Master Doctorate Business in Spanish China Study, Master in International Business in French China Masters Foreign Trade in Portuguese China
  2. For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).

EENI Global Business School & University, Masters

The Course contains exercises that are evaluated, which the student must work out and pass to obtain the diploma “Professional Course in Business in China” issued by EENI Global Business School.

Diploma of Master, Doctorate in International Business

The Online Professional Course “Business in Chinabelongs to the following Higher Education Programs taught by EENI Global Business School:

  1. Masters: Business in Asia, International Business, Foreign Trade
  2. Doctorates: Asian Business, World Trade
  3. Chine, Master Doctorate Business Masters and Doctorates in International Business adapted to the Chinese Students

Students who have taken this Professional Course (Doing Business in China) can validate and register for a Master or Doctorate at EENI.

Video Doing Business in China (e-Course) Video - Course Doing Business in China - 国际金融硕士

Course intended for all those wanting to specialise in the Chinese market.

Example of the Professional Course - Business in China
Zhang Ruimi (Confucian Businessman, Course)

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Subjects of the Professional Course Doing Business in China (eLearning)

1- Introduction to the Economic Area of the Sinic Civilisation (2 ECTS).

2- Chinese Religions and its influence on business:

  1. Confucianism (structure) and Taoism (structure) in China (3 ECTS)
    1. Why study “Taoism, Confucianism and Business”?
  2. Buddhism. China and the Economic Area of the Buddhist Civilisation (2 ECTS)
    1. Why study “Buddhism, Ethics and Business”?
  3. Christianity in China (67 million) - Catholics (10 million)

3- Introduction to China. Economic Profile of the Chinese provinces (0.5 ECTS).

4- Chinese Economy and Foreign Trade (1 ECTS)

5- China Customs (0.5 ECTS)

6- Marine transport and ports in China (0.5 ECTS)

7- Eurasian Land Transport Initiative (Silk Road)

  1. China-Mongolia-Russia Economic Corridor
  2. Trans-Siberian Railway (Russia, Mongolia, China, North Korea)
  3. Almaty-Bishkek Economic Corridor
  4. Bangladesh-China-India-Myanmar Economic Corridor
  5. China-Pakistan Economic Corridor
  6. China-Central Asia-West Asia Economic Corridor
  7. Nanning-Singapore Economic Corridor
    1. Pan-Beibu Gulf Economic Zone
  8. Access to the:
    1. East-West Economic Corridor (Myanmar-Thailand-Laos-Vietnam)
    2. Transport Corridor Europe-Caucasus-Asia (TRACECA)
    3. India-Chabahar (Iran)-Afghanistan Corridor
    4. Trans-Caspian Trade and Transit Corridor (Central Corridor)
    5. Kyrgyzstan-Tajikistan-Afghanistan-Iran Transport Corridor (KTAI -ECO)

8- Foreign direct investment in China (0.5 ECTS)

9- Chinese Companies (0.5 ECTS)

  1. Enterprises and Confucian values
  2. GALANZ Group
  3. Zhang Ruimin “Confucian Businessman”

10- Negotiation in China (0.5 ECTS)

11- Doing Business in Beijing (1 ECTS)

12- Doing Business in Guangzhou - Shenzhen (1 ECTS)

13- Doing Business in Shanghai (2 ECTS)

14- Greater Pearl River Delta (1 ECTS)

15- Doing Business in Macau

16- Doing Business in Hong Kong (3 ECTS)

16- Chinese Free Trade Agreements (FTA)

  1. ASEAN
  2. Singapore
  3. Pakistan
  4. New Zealand
  5. Peru
  6. Costa Rica
  7. Chile
  8. European Union
  9. ASEAN+3
  10. Andean Community

Chinese Regional Trade Agreements

  1. Asia-Pacific Economic Cooperation (APEC)
  2. Shanghai Cooperation Organisation (SCO)
  3. Asia-Pacific Trade Agreement (APTA)
  4. Central Asia Regional Economic Cooperation (CAREC) Programme

The Online Professional Course “Doing Business in China” includes the Market Access Tool:
East African Market

Chinese International Economic Relations

  1. Africa-BRICS Cooperation (China is a BRICS Country)
  2. Forum on China-Africa Cooperation
  3. Greater Mekong Subregion (GMS)
  4. Organisation for Cooperation between Railways (OSJD)

18- Regional Economic Organisations to which China belongs (Summary).

  1. Economic and Social Commission for Asia and the Pacific (ESCAP)
  2. Asian Development Bank (ADB)
  3. Boao Forum for Asia
  4. Asia-Middle East Dialogue (AMED)
  5. Colombo Plan
  6. Asia-Europe Economic Meeting (ASEM)
  7. Asia Cooperation Dialogue (ACD)

19- Access to the Chinese market.

20- Business Plan for China.

Africa-BRICS Foreign Trade (Master)

China-Mongolia-Russia Economic Corridor Course

Course: International Trade and Business in China.

China is the world's largest market with more than 1,369 million potential consumers (25% live in cities). Regarding the gross domestic product, is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to the World Bank (WB) is expected that by 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half of the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.

In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty.

Personal relationships (“Guanxi” in Chinese), will be decisive, since under Confucian ethic, the Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our commitments. If we fail to develop the “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), to better understand the organisational Culture of the Chinese companies and the influence of Confucian values on the management of these corporations.

China-Singapore Free Trade Agreement (Course)

We will study the largest economic regions of China:

  1. Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of the industrial growth of Beijing
  2. Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to electronic and information technology products manufacturing, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, complete equipment production, and biomedicine. Shanghai is the largest port on Chinese mainland and one of the largest entrepots in the World
  3. Guangzhou has become one of the wealthiest Chinese cities. Its proximity to Hong Kong has allowed its development and the Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China
  4. The Greater Pearl River Delta region comprises Hong Kong, nine municipalities of the Guangdong Province in the Mainland China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong as logistical, financial, legal, design and marketing services to export their products to the world
  5. Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations

Advantages EENI Global Business School & University

Online Enrolment Procedure (continuous):

Online Course enrolment procedure, EENI

Methodology: e-learning (Online) / Distance Learning.

Africa: Foreign Trade and Business (Master)
African Portal - EENI Global Business School

Area of Knowledge: Asia - Courses: Doing Business

EENI Asian Students:
Online Asian Students (Doctorate, Master, Business)

Samples - Business in China

Confucian Ethics (Master Doctorate)

China Marine transport (Course, Master)

中华人民共和国政府和智利共和国 政府自由贸易协定

Taoism Wu Wei

Course Master: Business in Beijing China

China Customs (e-Course)

China-Costa Rica Free Trade Agreement (Course)

European Union-China Agreement (Course Master)

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