Course Business in China

E-Learning Course: Doing Business in China. Chinese Economy (22 ECTS, )

Ten subjects compose the Course “Doing Business in China” taught by EENI (Business School) and the Hispano-African University of International Business:

1. Economic Area of the Sinic Civilisation
2. Religions of China and its influence on business
3. Chinese Economy
4. Customs of China
5. Foreign direct investment in China
6. Chinese Companies
7. Doing Business in Beijing, Shenzhen and Shanghai
8. Greater Pearl River Delta
9. Doing Business in Macau and Hong Kong
10. Chinese Free Trade Agreements (FTA) and International Economic Relations
11. Regional Economic Organisations to which China belongs (Summary)

1. Credits of the course “Doing Business in China”: 22
2. Total Tuition Fees: EUR 528 (Pricing Policy)
3. Organisation: EENI (Business School) and the Hispano-African University
4. Duration: 5 months

Enrolment Procedure (continuous):

Request for Course Information

Objectives of the Course “Doing Business in China”

The main objective of the course “International Trade and Business in China” (22 ECTS, online) is to offer a global vision of the Chinese Market and the business opportunities in China in order:

1. To learn to do business in China (Beijing, Shanghai, Guangzhou - Shenzhen, the Greater Pearl River Delta) and Hong Kong
2. To know the business opportunities in China
3. To learn the Chinese culture and religions (Buddhism, Confucianism, and Taoism) and their influence on the way of doing business (such as Guanxi)
4. To understand how to negotiate in China
5. To know the marketing particularities of the Chinese market (distribution, promotion)
6. To analyse the strategies of the Western Companies in China and the business culture of the main Chinese Companies
7. To analyse the foreign trade and foreign direct investment flows
8. To know the Chinese free trade agreements (FTA)
9. To develop a business plan for China

Course learning materials in (or China China China). The student has free access to the materials in these languages.

Video - Course Doing Business in China - 国际金融硕士

Course intended for all those wanting to specialise in the Chinese market.

Sample of the course - Business in China

Subjects of the Course Doing Business in China

1- Introduction to the Economic Area of the Sinic Civilisation (2 ECTS).

2- Religions of China and its influence on business:

1. Confucianism (structure) and Taoism (structure) in China (3 ECTS)
2. Buddhism. China and the Economic Area of the Buddhist Civilisation (2 ECTS)
3. Christianity in China (67 million) - Catholics (10 million)

3- Introduction to China. Economic Profile of the Chinese provinces (0.5 ECTS).

4- Chinese Economy and Foreign Trade (1 ECTS)

5- Customs of China (0.5 ECTS)

6- Marine transport and ports in China (0.5 ECTS)

7- Foreign direct investment in China (0.5 ECTS)

8- Chinese Companies (0.5 ECTS)

1. Enterprises and Confucian values
2. GALANZ Group
3. Zhang Ruimin “The Confucian Businessman”

9- Negotiation in China (0.5 ECTS)

10- Doing Business in Beijing (1 ECTS)

11- Doing Business in Guangzhou - Shenzhen (1 ECTS)

12- Doing Business in Shanghai (2 ECTS)

13- The Greater Pearl River Delta (1 ECTS)

14- Doing Business in Macau

15- Doing Business in Hong Kong (3 ECTS)

16- China Free Trade Agreements (FTA)

1. ASEAN
2. Singapore
3. Pakistan
4. New Zealand
5. Peru
6. Costa Rica
7. Chile

China's Regional Trade Agreements

1. Asia-Pacific Economic Cooperation (APEC) (2 ECTS)
2. Shanghai Cooperation Organisation (SCO) (0.1 ECTS)
3. Asia-Pacific Trade Agreement (APTA)
4. Central Asia Regional Economic Cooperation (CAREC) Programme

China's International Economic Relations

1. European Union
2. Andean Community
3. Africa-BRICS Cooperation (China is a BRICS Country) (0.3 ECTS)
4. Africa-China Forum (0.5 ECTS)
5. Greater Mekong Subregion (GMS) (0.5 ECTS)

17- Regional Economic Organisations to which China belongs (Summary).

1. Economic and Social Commission for Asia and the Pacific (ESCAP)
2. Asian Development Bank (ADB)
3. Boao Forum for Asia
4. Asia-Middle East Dialogue (AMED)
5. Colombo Plan
6. Asia-Europe Economic Meeting (ASEM)
7. Asia Cooperation Dialogue (ACD)

18- Access to the Chinese market.

19- Business Plan for China.

The course “Doing Business in East Africa” includes the Market Access Tool:

Samples of the Course: Doing Business in China.

Course: International Trade and Business in China.

China is the world's largest market with more than 1,369 million potential consumers (25% live in cities). Regarding the gross domestic product is the second largest economy (ahead of countries like Japan, Canada, and Brazil). According to the World Bank (WB) is expected that by the year 2020, China will be the first economic power in the World, representing nearly 40% of the world production.

China produces more than half of the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys. “Galanz” produces 40% of microwave ovens sold in Europe. The Brand “Haeir” is recognised worldwide.

In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty. Personal relationships (“Guanxi” in Chinese), will be decisive, since under the Confucian ethic, the Chinese negotiator will want to guarantee that we are honourable, and therefore we will keep our commitments. If we fail to develop “Guanxi” it is hard to do business in China. This means that negotiations can be made very slow and therefore expensive.

Therefore, we will analyse the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem), to better understand the organisational Culture of Chinese companies and the influence of Confucian values on the management of these corporations.

We will study the largest economic regions of China:

1. Beijing, as China's political, cultural, and international exchange centre; it is a dynamic city with a broad range of industries. High tech and modern manufacturing sector have become the leading forces of Beijing's industrial growth
2. Since 1992, Shanghai has sustained a double-digit gross domestic product growth rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer to the manufacturing of electronic and information technology products, auto making, petrochemical and fine chemical processing, fine steel products manufacturing, production of Complete equipment, and biomedicine. Shanghai is the largest port on the Chinese mainland and one of the largest entrepots in the World
3. Guangzhou has become one of the wealthiest Chinese cities. Its proximity from Hong Kong has allowed its development and the one of the whole Guangdong region. Guangzhou has such three pillar industries as Automotive, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in coastal Southern China
4. The Greater Pearl River Delta region comprises Hong Kong, nine municipalities of the Guangdong Province in the mainland of China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established there. Companies can source or manufacture competitively in China and use Hong Kong's logistical, financial, legal, design and marketing services to export their products to the world
5. Hong Kong has a prime location at the geographical and Economic centre of Asia. Business Executives in Hong Kong have fast and easy access to all the largest markets in the Asia-Pacific region. This central position is one of the key reasons for the city's popularity as a location for regional operations

Market Access Tool

❮ Samples - Business in China ❯

EENI (Business School) and Hispano-African University Asian Students:

(c) EENI- Business School & Hispano-African University of International Business