Course Business in China
EENI - Business School.
E-Learning Course: Doing Business in China. Chinese Economy.
The main objective of the course "International Trade and Business in China (Hong Kong, Beijing, Shanghai)" is to offer a
global vision of China and the business opportunities in the Chinese market in order:
- To learn to do business in China (Beijing, Shanghai, Guangzhou -
Shenzhen, the Greater Pearl River Delta) and Hong Kong
- To know the business opportunities in China
- To learn the Chinese culture and religions (Buddhism, Confucianism,
and Taoism) and their influence on the way of doing
business (such as Guanxi)
- To understand how to negotiate in China.
- To know the specifics of this market from the point of view of marketing (distribution, promotion)
- To analyze the strategies of Western companies in China and the
business culture of the main Chinese companies
- To analyze foreign trade and foreign direct investment flows
- To know the China's free trade agreements (FTA).
- To develop a business plan for China
Request for information of the course Business in China
Sample of the course - Business in China
Course Doing Business in China - Syllabus:
1- Introduction to the economic area of the Sinic Civilization (2 ECTS).
2- Religions of China and its influence on business:
- Confucianism and Taoism (3 ECTS)
- Buddhism. China and the economic area
of the Buddhist Civilization (2 ECTS)
- Christianity (67 million) - Catholics (10 million)
3- Introduction to China.
Economic Profile of the Chinese provinces (0.5 ECTS).
4- Chinese Economy and Foreign Trade (1 ECTS)
5- Customs of China (0.5 ECTS)
6- Marine transport and ports in China (0.5 ECTS)
7- Foreign direct investment in China (0.5 ECTS)
8- Chinese companies (0.5 ECTS)
- Enterprises and Confucian values
- Group GALANZ
- Zhang Ruimin "The Confucian Businessperson"
9- Negotiation in China (0.5 ECTS).
10- Doing Business in Beijing (1 ECTS)
11- Doing Business in Guangzhou - Shenzhen (1 ECTS)
12- Doing Business in Shanghai (2 ECTS)
13- Greater Pearl River Delta (1 ECTS)
14- Doing Business in Hong Kong (3 ECTS)
15- China's Free Trade Agreements (FTA)
- New Zealand
- Costa Rica
16- China's Regional Trade Agreements.
- Asia-Pacific Economic Cooperation (APEC) (2 ECTS)
- Shanghai Cooperation Organization (SCO) (0.1 ECTS)
- Asia-Pacific Trade Agreement (APTA)
- Central Asia Regional Economic
Cooperation (CAREC) Program
17- China's International Economic Relations
- European Union
- Andean Community
- Africa-BRICS Cooperation (China is a BRICS country) (0.3 ECTS)
- Forum Africa-China (0.5 ECTS)
- Greater Mekong Subregion (GMS) (0.5 ECTS)
18- Regional organizations to which China belongs (Summary).
- Economic and Social Commission for Asia and the Pacific (ESCAP)
- Asian Development Bank
- Boao Forum for Asia
- Asia-Middle East Dialogue (AMED)
- Colombo Plan
- Asia-Europe Economic Meeting (ASEM)
- Asia Cooperation Dialogue (ACD)
19- Access to the Chinese market.
20- Business Plan for China.
Samples of the Course: Doing Business in China.
Course: International Trade and Business in China.
China is the world's biggest market with more than 1,369 million potential consumers (25% live in cities).
Regarding the gross domestic product is the second largest economy (ahead of countries like Japan,
Canada, and Brazil).
According to World Bank (WB) is expected that by the year 2020, China will be the first economic power
in the World, representing nearly 40% of the world production.
China produces more than half the world's cameras, 30% of air conditioners
and televisions, 25% of washing machines, 20% of refrigerators and 70% of toys.
"Galanz" produces 40% of microwave ovens sold in Europe. The Brand "Haeir" is recognized worldwide.
In China, there are cultural and sociological issues extremely
different: the influence of Confucianism, customs and habits, ancient culture
or language difficulty. Personal relationships ("Guanxi" in Chinese), will be decisive, since under the Confucian ethic Chinese negotiator will want to guarantee that we are honorable, and therefore we will keep our Commitments. If we fail to develop "Guanxi" it is hard to do business in China. This means that negotiations can be made very slow and therefore
Therefore; we will analyze the case of Chinese firms (Haier, Galanz, Huawei, Cosco, Lenovo, SAIC, Founder, Chinalco, Sinochem),
better to understand the organizational Culture of Chinese companies and the
influence of Confucian values in the management of these corporations.
We will study the major economic regions of China:
- Beijing, as China's political, cultural, and international exchange center; it is a dynamic city with a
broad range of industries. High
tech and modern manufacturing sector have become the leading forces of Beijing's industrial growth.
- Since 1992, Shanghai has sustained a double-digit gross domestic product growth
rate. The city has seen fast growth in its modern service industries. The pillar industries in Shanghai refer
to the manufacturing of electronic and information technology products, auto making, petrochemical and fine
chemical processing, fine steel products manufacturing, production of Complete equipment, and biomedicine. Shanghai
is the biggest port on the Chinese mainland and one of the largest entrepots in the World.
- Guangzhou has become one of the wealthiest Chinese cities. Its
proximity from Hong Kong has allowed its development and the one of the whole Guangdong region. Guangzhou has such
three pillar industries as
automobile, petrochemical, and electronic information manufacturing. Shenzhen is a link between the Chinese mainland and Hong Kong and a
transport hub in coastal Southern China.
- The region of the Greater Pearl River Delta comprises Hong Kong, nine municipalities of the Guangdong Province in the mainland of China and Macau. Many multi-national companies already enjoy the benefits of this multi-jurisdiction, cost-efficient business model and have established
there. Companies can source or manufacture competitively in China and use
Hong Kong's logistical, financial, legal, design and marketing services to export their products to the world.
- Hong Kong has a prime location at the geographical and Economic center of Asia. Business Executives in Hong Kong have fast and easy access
to all the largest markets in the Asia-Pacific region. This central position
is one of the key reasons for the city's popularity as a location for regional operations.
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EENI - Asian Students:
Courses: Doing Business