Doing Business in Morocco (Course, Master)

EENI Business School & HA University


Syllabus of the Online Course (Subject): Foreign Trade and Business in Morocco. Rabat and Casablanca.

  1. Introduction to the Kingdom of Morocco (Maghreb)
  2. Moroccan Economy
  3. Key Sectors of the Moroccan Economy:
    1. Industry
    2. Energy
    3. Agriculture and Fisheries
    4. Transport
    5. Mines
    6. Domestic trade
  4. Doing Business in Rabat, Casablanca, Marrakesh, Tangier, Fez, Meknes, Oujda, and Agadir
  5. Moroccan International Trade
  6. Transport and Logistics in Morocco
    1. Port of Casablanca
    2. Tangier Free Zone
  7. Business Opportunities in:
    1. Industry
    2. Solar and wind energy
    3. Tourism
    4. Moroccan Agriculture and Fishing
    5. Logistics
    6. Retail
    7. Information and communication technologies (ICT)
    8. Real Estate
  8. Invest in Morocco
  9. Moroccan Investment and Development Agency (MIDA)
  10. Case Study:
    1. Business Opportunities in Casablanca
    2. Business Opportunities in Rabat
  11. Access to the Moroccan Market
  12. Business Plan for Morocco

Moroccan Business People

  1. Othman Benjelloun (the richest men in Morocco)
  2. Aziz Akhannouch
  3. Anas Sefrioui
  4. Miloud Chaabi
  5. Mohamed Hassan Bensalah

The objectives of the Online Course / Subject “Foreign Trade and Business in the Kingdom of Morocco” are the following:

  1. To analyse the Moroccan economy and foreign trade
  2. To know the business opportunities in the Kingdom of Morocco
  3. To explore Moroccan trade relations with the student's country
  4. To know Moroccan Free Trade Agreements (FTA)
  5. To examine the profile of Moroccan Business People
  6. To develop a business plan for the Moroccan Market

The eLearning Course (Subject) “Doing Business in Morocco” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Doctorates: Islamic Countries, Africa, Foreign Trade
  2. Course: Business in the Maghreb
  3. Masters: Global Business, Muslim Countries, Frontier Markets
  4. Bachelor of Science in Inter-African Business

Online Student Master in International Business

The course materials are available in Master in International Business in English or Study, Master in International Business in French Maroc Masters Foreign Trade in Portuguese Morrocos Study Master Doctorate Business in Spanish Marruecos

  1. Credits of the Online Course / Subject “Foreign Trade and Business in Morocco”: 2 ECTS Credits
  2. Duration: two weeks

Example of the Online Course - Doing Business in Morocco:
Course: Doing Business in Morocco

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Description of the Online Course: Doing Business in Morocco.

Othman Benjelloun Moroccan Business People (Master)

  1. Moroccan Capital: Rabat
  2. Economic City: Casablanca
  3. The largest cities in Morocco: Agadir, Essaouira, Fes, Marrakesh, Meknes, Mohammadia, Oujda, Ouarzazate, Safi, Salé, Tangier, and Tetouan
  4. Official languages in Morocco: Arabic and Amazighe
  5. French is widely used, and Spanish in the North of Morocco
  6. Moroccan Government: Unitary Parliamentary Constitutional Monarchy. His Majesty the King: King Mohammed VI
  7. Area: 446,550 square kilometres
  8. Moroccan Population: 33 million people
  9. Morocco share frontiers with Algeria, Western Sahara (Mauritania), and Spain
  10. Abolition of Slavery in Morocco: 1922
  11. Independence from France: 1956

More information about Morocco (African Portal - EENI Business School & HA University).

  1. Regions of Morocco

Africa: Foreign Trade and Business (Master)

Religion in Morocco:

  1. 99% of Moroccan population is Muslim Sunni (Islam)
  2. Fiqh (Islamic Jurisprudence): Maliki school
  3. King of Morocco is considered as a direct descendant of the Prophet Mohammed

Morocco belongs to Maghrebian Economic Area (Islamic Civilisation and African Civilisation).

Doing Business in Casablanca:
Casablanca Business

Moroccan Economy

The Kingdom of Morocco: an African Frontier Market. The Moroccan Businessman Emergence in Africa.

  1. The economic development of the Kingdom of Morocco (30 million people) in the last years, allowed to set up the basic infrastructures and improve the socio-educational needs of the Moroccan population
  2. Moroccan GDP growth: 4.7%
    1. Agriculture sector: 15% of GDP
    2. Manufacturing: 15% of GDP
  3. Fiscal deficit: 5.5% of GDP
  4. Moroccan Inflation: 1.9%
  5. High youth unemployment (ages 15-24): 19%
  6. National Pact for Industrial Emergence (2009-15)
  7. Moroccan strategic sectors: aeronautics, off-shoring, agribusiness, textiles, electronics, and cars
  8. Moroccan Aeronautical industry: 100 enterprises
  9. Top Moroccan economic sectors: tourism, industry, fishing, water, housing, and international trade
  10. Excellent political stability
  11. Morocco is a frontier market
  12. Stable banking sector
  13. Weakness: environmental fragility. The Green Plan of Morocco
  14. Moroccan Currency: Dirham
  15. Top Moroccan trade partners are France, Spain, India, Brazil, China, the United States, and Saudi Arabia
  16. Existence of investment, industrial zones and free zones (Tangier, Dakhla, Nador, Kenitra, Kebdan, and Laayoune)
  17. The headquarters of the Islamic Centre for Development of Trade are in Morocco
  18. The Arab Monetary Fund was founded in 139 6A.H. in Morocco

The Businessman Sefrioui Anas (1957) is the third-richest person in Morocco. He is the owner (62%) of the Addoha Group.

The Moroccan Businessman and politician, Miloud Chaabi (1930) is the founder of the Ynna Holding and owner of the chain of hotels “Riad Mogador” and supermarket group “Aswak Assalam” in Morocco.

The largest port: Port of Casablanca.

Trans-African corridors: Cairo-Dakar Corridor

European Union-Morocco Association Agreement

The Kingdom of Morocco has preferential access to markets of the:

  1. Arab Maghreb Union (AMU)
  2. Community of Sahel-Saharan States (CEN-SAD)
  3. Free Trade Agreement (FTA) with the United States
  4. Arab Mediterranean Free Trade Agreement (Agadir)
  5. Trade Preferential System of the Organisation of Islamic Cooperation (TPS-OIC)
  6. Arab Free Trade Zone
  7. European Free Trade Association (EFTA)-Morocco Free Trade Agreement
  8. Turkey-Morocco Free Trade Agreement (FTA)
  9. European Union:
    1. European Union-Morocco Association Agreement
    2. European Neighbourhood Policy
    3. Euro-Mediterranean Partnership

In 2017, Morocco applied to the Economic Community of West African States (ECOWAS)

EFTA-Morocco Free Trade Agreement (Course)

Logistics Course: Port of Casablanca (Morocco)

Morocco is a member of:

  1. Arab League
  2. Afro-Arab Cooperation
  3. Arab Development Funds in Africa
  4. Organisation of Islamic Cooperation (OIC)
  5. Islamic Development Bank
  6. ESCWA (United Nations Economic and Social Commission for Western Asia)
  7. African Development Bank
  8. Economic Commission for Africa (ECA)
  9. Asia-Middle East (Morocco) Dialogue (AMED)
  10. Summit of South American-Morocco (ASPA)
  11. Africa-China Forum
  12. Summit Africa-India
  13. Africa-Japan
  14. Association of Caribbean States (Observer)
  15. World Trade Organisation (WTO), World Bank (WB), IMF, UN

Note: Morocco is not a member of the African Union since 1984

Samples - Business in Morocco

Tangier Free Zone

Anas Sefrioui Moroccan Business People (Master)

Aziz Akhannouch Morocco

Arab Maghreb Union (AMU, Online Course)

Cairo-Dakar Corridor (Trans-African Highway)

United States-Morocco Free Trade Agreement (Course)

Morocco-EFTA Free Trade Agreement (Course)

Community of Sahel-Saharan States (CEN-SAD), Master

Trade Preferential System TPS Organisation of Islamic Cooperation

Morocco-Turkey Free Trade Agreement (Course)

(c) EENI Business School & HA University