Business in Morocco

EENI- School of International Business

Subject Subject (Course): International Trade and Doing Business in Morocco. Rabat and Casablanca. Syllabus:

  1. Introduction to the Kingdom of Morocco (The Maghreb).
  2. Moroccan Economy.
  3. Key Sectors of the Moroccan Economy:
    - Industry.
    - Energy.
    - Agriculture and Fisheries.
    - Transport.
    - Mines.
    - Domestic trade.
  4. Moroccan International Trade
  5. Port of Casablanca
  6. Business Opportunities in:
    - Industry
    - Solar and wind energy
    - Tourism
    - Agriculture
    - Fishing
    - Logistics
    - Retail
    - Information and communication technologies (ICT)
    - Real Estate
  7. Invest in Morocco. Foreign direct investment (FDI).
  8. Moroccan Investment and Development Agency (MIDA)
  9. Case Study:
    - Tangier Free Zone.
    - Business Opportunities in Casablanca
    - Business Opportunities in Rabat
  10. Introduction to Arabic and French
  11. Access to the Moroccan Market
  12. Business Plan for Morocco

Moroccan Businesspeople

  1. Othman Benjelloun (the richest men in Morocco)
  2. Aziz Akhannouch
  3. Anas Sefrioui
  4. Miloud Chaabi
  5. Mohamed Hassan Bensalah

Objectives of the subject “Foreign Trade and Doing Business in the Kingdom of Morocco”:

  1. To analyse the Moroccan economy and foreign trade
  2. To evaluate business opportunities in the Kingdom of Morocco
  3. To explore Morocco's trade relations with the student's country
  4. To know Morocco's Free Trade Agreements (FTA)
  5. To examine the profile of Moroccan businesspeople
  6. To develop a business plan for the Moroccan Market


Subject “Doing Business in Morocco” is studied...
  1. Doctorates: Islamic Countries, Africa
  2. Course: the Maghreb
  3. Masters (e-learning): Global Business, Muslims Countries, and Frontier Markets

Course learning materials in English or French Maroc Portuguese Marrocos Spanish Marruecos

  1. Credits of the subject “Foreign Trade and Doing Business in Morocco”: 2 ECTS Credits/1 AC Credits
  2. Duration: two weeks

Sample of the subject - Foreign Trade and Doing Business in Morocco:
Doing Business in Morocco

Description Subject Description (Doing Business in Morocco).

Othman Benjelloun Moroccan Businesspeople

The Kingdom of Morocco:

Morocco: an African Frontier Market. The emergence of Moroccan Businessman in Africa.

  1. Moroccan Capital: Rabat
  2. Economic City: Casablanca
  3. The largest cities in Morocco: Agadir, Essaouira, Fes, Marrakesh, Meknes, Mohammadia, Oujda, Ouarzazate, Safi, Salé, Tangier, and Tetouan.
  4. The official languages in Morocco: Arabic and Amazighe.
  5. French is widely used, and Spanish in the North.
  6. Moroccan Government: Unitary Parliamentary Constitutional Monarchy. His Majesty the King: King Mohammed VI
  7. Area: 446,550 square kilometres
  8. Moroccan Population: 33 millions of people
  9. Frontiers: Algeria, Western Sahara (Mauritania), and Spain.
  10. Headquarters of the Islamic Centre for the Development of Trade are in Morocco.
  11. Arab Monetary Fund was founded in 1396A.H. in Morocco
  12. Abolition of slavery in Morocco: 1922
  13. Independence from France: 1956

Religion in Morocco:

  1. 99% of the Moroccan population is Muslim Sunni (Islam).
  2. Fiqh (Islamic Jurisprudence): Maliki school.
  3. King of Morocco is considered as a direct descendant of the Prophet Mohammed.

Morocco belongs to the Maghrebian Economic Area (Islamic Civilisation and African Civilisation).

Doing Business in Casablanca:
Casablanca Business

Moroccan Economy.

  1. The economic development of the Kingdom of Morocco (30 millions of people) in the last years, allowed to set up the basic infrastructures and improve the socio-educational needs of the Moroccan population.
  2. Moroccan GDP growth: 4.7%
    - Agriculture sector: 15% of GDP.
    - Manufacturing: 15% of GDP
  3. The fiscal deficit: 5.5% of GDP
  4. The inflation: 1.9%
  5. High youth unemployment (ages 15-24): 19%
  6. National Pact for Industrial Emergence (2009-15)
  7. Moroccan strategic sectors: aeronautics, off-shoring, agribusiness, textiles, electronics, and cars.
  8. Top Moroccan economic sectors: tourism, industry, fishing, water, housing, and international trade
  9. Aeronautical industry: 100 enterprises
  10. Excellent political stability
  11. Morocco is a frontier market.
  12. Stable banking sector.
  13. Weakness: environmental fragility. The Green Plan of Morocco
  14. Moroccan Currency: Dirham
  15. Top trade partners: France, Spain, India, Brazil, China, the United States, and Saudi Arabia.
  16. Existence of investment, industrial zones and free zones (Tangier, Dakhla, Nador, Kenitra, Kebdan, and Laayoune)

The Businessman Sefrioui Anas (1957) is the third-richest person in Morocco. He is the owner (62%) of Douja Promotion Groupe Addoha.

The Moroccan Businessman and politician, Miloud Chaabi (1930) is the founder of Ynna Holding and owner of the chain of hotels “Riad Mogador” and supermarket group “Aswak Assalam” in Morocco.

The largest port: Port of Casablanca.

Trans-African corridors: Cairo-Dakar Corridor

The Kingdom of Morocco has preferential access to markets of the

  1. Arab Maghreb Union (AMU)
  2. Community of Sahel-Saharan States (CEN-SAD)
  3. Free Trade Agreement (FTA) with the United States
  4. Arab Mediterranean Free Trade Agreement (Agadir)
  5. Trade Preferential System of the Organisation of Islamic Cooperation (TPS-OIC)
  6. Arab Free Trade Zone
  7. Free Trade Agreement (FTA) of Morocco with the European Free Trade Association (EFTA)
  8. Turkey-Morocco Free Trade Agreement (FTA)
  9. The European Union (Cotonou Agreement), the European Neighbourhood Policy, and the Euro-Mediterranean Partnership

Port of Casablanca (Morocco)

Morocco is a member of:

  1. Arab League
  2. Afro-Arab cooperation
  3. Arab Development Funds in Africa
  4. Organisation of Islamic Cooperation (OIC)
  5. Islamic Development Bank
  6. ESCWA (United Nations Economic and Social Commission for Western Asia)
  7. African Development Bank
  8. Economic Commission for Africa (ECA)
  9. Asia-Middle East (Morocco) Dialogue (AMED)
  10. Summit of South American-Morocco (ASPA)
  11. Forum Africa-China
  12. Summit Africa-India
  13. Africa-Japan
  14. Association of Caribbean States (Observer)
  15. World Trade Organisation (WTO), the World Bank (WB), IMF, UN

Note: Morocco is not a member of the African Union since 1984

Samples - Business in Morocco

Tangier Free Zone

Anas Sefrioui Moroccan Businesspeople

Aziz Akhannouch Morocco

Arab Maghreb Union (AMU)

Cairo-Dakar Corridor (Trans-African Highway)

United States-Morocco Free Trade Agreement

Morocco-EFTA Free Trade Agreement

Community of Sahel-Saharan States (CEN-SAD)

Trade Preferential System TPS Organisation of Islamic Cooperation

Morocco-Turkey Free Trade Agreement

U-EENI University