EENI-Business School

Business in Morocco

EENI- School of International Business

Subject: Doing Business in Morocco. Rabat and Casablanca. Syllabus:

  1. Introduction to the Kingdom of Morocco (The Maghreb)
  2. Moroccan Economy
  3. Key Sectors of the Moroccan Economy:
    1. Industry
    2. Energy
    3. Agriculture and Fisheries
    4. Transport
    5. Mines
    6. Domestic trade
  4. Moroccan International Trade
  5. Port of Casablanca
  6. Business Opportunities in:
    1. Industry
    2. Solar and wind energy
    3. Tourism
    4. Moroccan Agriculture and Fishing
    5. Logistics
    6. Retail
    7. Information and communication technologies (ICT)
    8. Real Estate
  7. Invest in Morocco
  8. Moroccan Investment and Development Agency (MIDA)
  9. Case Study:
    1. Tangier Free Zone
    2. Business Opportunities in Casablanca
    3. Business Opportunities in Rabat
  10. Introduction to Arabic and French
  11. Access to the Moroccan Market
  12. Business Plan for Morocco

Moroccan Business People

  1. Othman Benjelloun (the richest men in Morocco)
  2. Aziz Akhannouch
  3. Anas Sefrioui
  4. Miloud Chaabi
  5. Mohamed Hassan Bensalah

The objectives of the subject “Foreign Trade and Doing Business in the Kingdom of Morocco” are the following:

  1. To analyse the Moroccan economy and foreign trade
  2. To evaluate the business opportunities in the Kingdom of Morocco
  3. To explore Morocco's trade relations with the country of the student
  4. To know Morocco's Free Trade Agreements (FTA)
  5. To examine the profile of the Moroccan Business People
  6. To develop a business plan for the Moroccan Market
Subject “Doing Business in Morocco” is studied...
  1. Doctorates: Islamic Countries, Africa
  2. Course: Maghreb
  3. Masters (e-learning): Global Business, Muslims Countries, Frontier Markets
  4. Degree in Inter-African Business

Course learning materials in English or French Maroc Portuguese Marrocos Spanish Marruecos

  1. Credits of the subject “Foreign Trade and Doing Business in Morocco”: 2 ECTS Credits
  2. Duration: two weeks

Sample of the subject - Doing Business in Morocco:
Doing Business in Morocco

Description of the Subject: Doing Business in Morocco.

Othman Benjelloun Moroccan Business People

The Kingdom of Morocco: an African Frontier Market. The emergence of the Moroccan Businessman in Africa.

  1. Moroccan Capital: Rabat
  2. Economic City: Casablanca
  3. The largest cities in Morocco: Agadir, Essaouira, Fes, Marrakesh, Meknes, Mohammadia, Oujda, Ouarzazate, Safi, Salé, Tangier, and Tetouan
  4. Official languages in Morocco: Arabic and Amazighe
  5. French is widely used, and Spanish in the North
  6. Moroccan Government: Unitary Parliamentary Constitutional Monarchy. His Majesty the King: King Mohammed VI
  7. Area: 446,550 square kilometres
  8. Moroccan Population: 33 millions of people
  9. Frontiers: Algeria, Western Sahara (Mauritania), and Spain
  10. Headquarters of the Islamic Centre for the Development of Trade are in Morocco
  11. The Arab Monetary Fund was founded in 1396A.H. in Morocco
  12. Abolition of the Slavery in Morocco: 1922
  13. Independence from France: 1956

Religion in Morocco:

  1. 99% of Moroccan population is Muslim Sunni (Islam)
  2. Fiqh (Islamic Jurisprudence): Maliki school
  3. King of Morocco is considered as a direct descendant of the Prophet Mohammed

Morocco belongs to the Maghrebian Economic Area (Islamic Civilisation and African Civilisation).

Doing Business in Casablanca:
Casablanca Business

Moroccan Economy

  1. The economic development of the Kingdom of Morocco (30 millions of people) in the last years, allowed to set up the basic infrastructures and improve the socio-educational needs of the Moroccan population
  2. Moroccan GDP growth: 4.7%
    1. Agriculture sector: 15% of GDP
    2. Manufacturing: 15% of GDP
  3. Fiscal deficit: 5.5% of GDP
  4. Moroccan Inflation: 1.9%
  5. High youth unemployment (ages 15-24): 19%
  6. National Pact for Industrial Emergence (2009-15)
  7. Moroccan strategic sectors: aeronautics, off-shoring, agribusiness, textiles, electronics, and cars
  8. Top Moroccan economic sectors: tourism, industry, fishing, water, housing, and international trade
  9. Moroccan Aeronautical industry: 100 enterprises
  10. Excellent political stability
  11. Morocco is a frontier market
  12. Stable banking sector
  13. Weakness: environmental fragility. The Green Plan of Morocco
  14. Moroccan Currency: Dirham
  15. Top Moroccan trade partners: France, Spain, India, Brazil, China, the United States, and Saudi Arabia
  16. Existence of investment, industrial zones and free zones (Tangier, Dakhla, Nador, Kenitra, Kebdan, and Laayoune)

The Businessman Sefrioui Anas (1957) is the third-richest person in Morocco. He is the owner (62%) of the Addoha Group.

The Moroccan Businessman and politician, Miloud Chaabi (1930) is the founder of the Ynna Holding and owner of the chain of hotels “Riad Mogador” and supermarket group “Aswak Assalam” in Morocco.

The largest port: Port of Casablanca.

Trans-African corridors: Cairo-Dakar Corridor

European Union-Morocco Association Agreement

The Kingdom of Morocco has preferential access to markets of the:

  1. Arab Maghreb Union (AMU)
  2. Community of Sahel-Saharan States (CEN-SAD)
  3. Free Trade Agreement (FTA) with the United States
  4. Arab Mediterranean Free Trade Agreement (Agadir)
  5. Trade Preferential System of the Organisation of Islamic Cooperation (TPS-OIC)
  6. Arab Free Trade Zone
  7. European Free Trade Association (EFTA)-Morocco Free Trade Agreement
  8. Turkey-Morocco Free Trade Agreement (FTA)
  9. The European Union:
    1. European Union-Morocco Association Agreement
    2. European Neighbourhood Policy
    3. Euro-Mediterranean Partnership

EFTA-Morocco Free Trade Agreement (FTA)

Port of Casablanca (Morocco)

Morocco is a member of:

  1. Arab League
  2. Afro-Arab Cooperation
  3. Arab Development Funds in Africa
  4. Organisation of Islamic Cooperation (OIC)
  5. Islamic Development Bank
  6. ESCWA (United Nations Economic and Social Commission for Western Asia)
  7. African Development Bank
  8. Economic Commission for Africa (ECA)
  9. Asia-Middle East (Morocco) Dialogue (AMED)
  10. Summit of the South American-Morocco (ASPA)
  11. Africa-China Forum
  12. Summit Africa-India
  13. Africa-Japan
  14. Association of Caribbean States (Observer)
  15. World Trade Organisation (WTO), World Bank (WB), IMF, UN

Note: Morocco is not a member of the African Union since 1984

Samples - Business in Morocco

Tangier Free Zone

Anas Sefrioui Moroccan Business People

Aziz Akhannouch Morocco

Arab Maghreb Union (AMU)

Cairo-Dakar Corridor (Trans-African Highway)

United States-Morocco Free Trade Agreement (FTA)

Morocco-EFTA Free Trade Agreement (FTA)

Community of Sahel-Saharan States (CEN-SAD)

Trade Preferential System TPS Organisation of Islamic Cooperation

Morocco-Turkey Free Trade Agreement (FTA)

(c) EENI- Business School