e-Course: Doing Business in Colombia

EENI Business School & HA University


Syllabus of the Online Course (Subject): Foreign Trade and Business in Colombia Bogota.

  1. Introduction to the Republic of Colombia
  2. Colombian Economy
  3. Case Study:
    1. Business Process Outsourcing Sector
    2. Information Technology Services
    3. Agribusiness
    4. Manufacturing
    5. Cosmetics
    6. Textile
    7. Automotive
  4. Colombian Foreign Trade
  5. Foreign Direct Investment (FDI) in Colombia
  6. Doing Business in...
    1. Bogota
    2. Barranquilla
    3. Medellin
  7. Case Study: Business Opportunities in Bogota
    1. Contact centres
    2. Business Process Outsourcing/Shared Services
    3. Information Technology Sector
    4. Medical Devices
    5. Pharmaceutical
    6. Cosmetics
    7. Audiovisual Production
  8. Case Study:
    1. South American Investment Group
    2. Luis Carlos Sarmiento Angulo
  9. Introduction to Spanish
  10. Access to the Colombian Market
  11. Business Plan for Colombia

The aims of the Online Course / Subject “Foreign Trade and Business in the Republic of Colombia” are the following:

  1. To analyse the Colombian economy and foreign trade
  2. To evaluate business opportunities in Colombia
  3. To explore Colombian trade relations with the student's country
  4. To know Colombian Free Trade Agreements (FTAs)
  5. To examine the profile of the Colombian business people and companies
  6. To develop a business plan for the Colombian Market
The eLearning Course (Subject) “Doing Business in Colombia” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Masters: International Business, Foreign Trade, America, Pacific, Emerging Markets
  2. Doctorates: Business in America, Foreign Trade
  3. Course: Business in the Andean Markets
  4. Bachelor in International Trade

Course learning materials in Master in International Business in English or Study Master Doctorate Business in Spanish Colombia Study, Master in International Business in French Colombie Masters Foreign Trade in Portuguese Colombia.

  1. Credits of the Online Course / Subject “Foreign Trade and Business in Colombia”: 2 ECTS Credits
  2. Duration: two weeks

Henry Acuña Barrantes, Colombia (Professor, EENI & HA University) Henry Acuña Barrantes (EENI & HA University Professor in Colombia)

Luis Carlos Sarmiento Angulo, the richest men in Colombia:
Luis Sarmiento Colombian Businessman (Course)

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Description of the Online Course: Doing Business in Colombia

The Republic of Colombia.

  1. Colombia is the oldest and most stable democracy in the region
  2. Colombia's official language is Spanish
  3. With nearly 48 million people, Colombia ranks third in population in Latin America (after Brazil and the United Mexican States)
  4. Area of Colombia: 1,141,748 square kilometres
  5. Colombia ranks first in the member countries of the Andean Community regarding transparency of Government Policies (World Competitiveness Yearbook)
  6. Some of the most important publications in the World like the New York Times or The Guardian have given special consideration to the new image that Colombia is projecting to the world
  7. Colombian borders: Brazil, Ecuador, Peru, Panama, and Venezuela
  8. Capital: Bogotá
  9. Colombia gained independence from Spain in 1810
  10. Abolition of Slavery in Colombia: 1851
  11. African Diaspora in Colombia: 9 million people (21% of the Colombian population)

The main religion in Colombia is Christianity (42 million): Catholicism (38 million) and Protestantism (1 million Colombians).

The Republic of Colombia belongs to the Latin American Economic Area (Western Christian Civilisation).

Example of the Online Course - Doing Business in Colombia
Colombian Economy and Foreign Trade (Online Course)

Colombian Economy.

  1. The Republic of Colombia is advantageously situated at the middle point between North and South America
  2. Colombia is in the same time zone as the East Coast of the United States which is an advantage compared to other countries as it facilitates Call-centre activities and Business Process Outsourcing from Colombia to the entire continent
  3. The Republic of Colombia is one of the most steady economies in Latin America.
  4. The Macroeconomics indices also reveal the stability of Colombia
  5. The Colombian economy is the fourth in Latin America (International Monetary Fund) or the fifth according to the World Bank (WB)
  6. Colombia has had sustained economic growth above the average of the Andean Community member countries
  7. 2014: Slowdown of the Colombian Economy
  8. Colombia offers to investors the option of signing legal stability contracts
  9. Bogotá (7 million people) is the economic centre of Colombia and the most attractive city for doing business in the Andean Community (Source: America Economia), Bogota generates 40% of the Colombian GDP.
  10. According to the World Bank (WB), Colombia is the Latin American Economy that has implemented more reforms to facilitate business
  11. Colombia has in place several Free Trade Agreements (FTAs) and tariff preferences
  12. More than 700 multinational companies have investments in the Republic of Colombia: Procter Gamble, Johnson Johnson, 3M, SAB Miller, Telefonica, Nestle
  13. The currency of Colombia is the Peso
  14. The inflation rate has been substantially reduced over the last few years to reach 4.5%.
  15. The foreign debt has been reduced by 20% of the gross domestic product in the past few years

Bogota is the cultural and political centre of the Republic of Colombia, and its leading city in education, international trade and foreign direct investment (FDI). Over the last few years, 700 multinational companies have had excellent results Bogota has access to USD 29 million markets.

Barranquilla is the industrial and harbour centre.

  1. Barranquilla is the fourth-largest city in the Colombia
  2. Barranquilla has a strategic location, only two and one-half hours from the United States and one hour from Panama, with a population of 1 Million people and a diversified economy, with strengths in the metal industry, logistics and energy industry among others
  3. Barranquilla has near twenty-five maritime, fluvial and air ports with facilities for transport of all types of cargo through several highways connecting the rest of Colombia and the world

Medellín (the second largest city in the Republic of Colombia) is the responsible for 8% of the Colombian gross domestic product and 25% of the non-traditional exports in Colombia. Medellin has third best quality of life in Latin America.

  1. The Medellín Metropolitan Area produces 67% of the Department of Antioquia's gross domestic product and 11% of the economy of Colombia
  2. One of the largest group in Colombia is the Antioquian Companies Group

Colombia Medellin Business

Colombian Foreign Trade.

  1. Colombian exports were 30,580 million dollars
  2. The main Colombian Export Markets are Venezuela, Ecuador, and the United States (the largest trading partner, 35% of total exports, FTA in force)
  3. Colombian imports were 31,170 million dollars
  4. Colombia imported mainly from the United States, Brazil, Mexico, China, Venezuela, and Japan
  5. The main Colombian export products are coffee, flowers, and tropical fruits

Proexport took the mission of giving assistance to potential foreign investors in the Republic of Colombia, by promoting International Trade and foreign direct investment opportunities and identifying obstacles in investment mood always aiming to improvement; tasks that until that moment had been performed by “Convertir.”

FDI in Colombia.

  1. Invest in Bogota is the investment promotion agency for Bogota, Colombia, founded by the City Government and the Bogota Chamber of Commerce. Their mission is to supply assistance for investors who wish to locate in the Greater Bogota
  2. Foreign direct investment (FDI) has grown considerably. 700 multinational companies have investments in Colombia
  3. The Republic of Colombia provides investors with the chance of entering into 3- to 20-year legal stability agreements which guarantee that rules related to investment determinants will remain unchanged and will continue to apply for the duration of the agreement

Group Inversions Suramericana is a holding company, listed on the Colombian Stock Exchange and registered with the ADR-Level I programme in the United States, which holds a significant portfolio of investments in leading Colombian companies as well as other important stakes in other American Countries. This portfolio is mainly concentrated in strategic investments in  financial, insurance and social security sectors and is complemented by other investments in services, food, and cement sectors.

Colombia's Economic Organisations and Trade Agreements

  1. Andean Community
  2. Association of Caribbean States (ACS)
  3. Latin American Integration Association (ALADI)
  4. Pacific Alliance
  5. Union of South American Nations (UNASUR)
  6. Latin American and Caribbean Economic System (SELA)
  7. Free Trade Agreements with the United States, Mexico, the Northern Triangle, Chile, Canada, the CARICOM, and the European Free Trade Association (EFTA)
  8. Free Trade Agreements (as a member of the Andean Community) with the MERCOSUR (Associated), Chile, Mexico, Panama, and the European Union
  9. Trade Relations: India, China, and Russia
  10. Colombia has signed the OECD anti-corruption measures

Samples - Business in Colombia

Colombia Case Study

CARICOM-Colombia Free Trade Agreement (Course)

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Colombia, Peru-European Union Free Trade Agreement (Course)

Colombia-Canada Free Trade Agreement (Course)

Colombia-EFTA Free Trade Agreement (Course)

United States-Colombia Free Trade Agreement (Course)

Andean Community-MERCOSUR Free Trade Agreement (Course)

Colombia-Northern Triangle Free Trade Agreement (Course)

Mesoamerica trade

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