Subject - Religions, Ethics, and Global Business. Syllabus:
84% of humanity (6,000 millions of people) claims to belong to any religion. How does religion influence in international marketing and global business?
- World religions as a source of global ethics
- Catholicism (Eastern Catholic Churches)
- Other religions: Animism, Baha'i
- Corruption, Ethics, and International Business
- Principles of a model of global ethics:
- Harmony of Religions
- Ahimsa (Non-Violence)
- Why do we need a global ethics?
- Introduction to Civilisations, religion and regional economic integration
- Implications of global ethics in international marketing.
The objectives of the subject “Global Ethics, Religions, and International Business” are to:
- Analyse the ethical principles of each superior religion
- Understand their influence on the way of doing business
- Offering a new approach to intercultural negotiation
- Develop the principles of global ethics model
- Collaborate in the search for a model of globalisation based on global ethics and respect for the environment.
- Recognise the philanthropic actions developed by the businessperson
associated with these religions
- Help eliminate corruption related to the international business
“When the kindness declines
When the wickedness increases
When the purpose of the life is forgotten.
I will manifest to re-establish
the way of the principles” Bhagavad-Gita
“Everyone should follow his religion. A Christian
should follow Christianity; a Muslim should follow Islam, and so on. For Hinduism, the old way, the way of the wise Aryans is the best.” Sri Ramakrishna
The Project “Religion, Ethics, and International Business” is led by D.
Pedro Nonell, Director of EENI. Professors and students of the EENI are also part of the project (EENI Commitment to Society).
“Where is the knowledge we have lost in information?
Where is the wisdom we have lost in knowledge?” TS Elliot
Subject Description: Global Ethics, Religions, and International Business:
This project does not have a proselytising vision, is not for convincing anyone that one religion is better or worse than
another, but rather to identify the ethical values of each one. Of course, is aimed at both believers of any religion as atheists or agnostics.
“Today there is no living being who know enough to say
for sure if a religion has been more important than all others.” Arnold Toynbee
Justification of the project “Religion, ethics, and international
List with all issues of the project ethics, business, and religion.
❮ Samples ❯
adhesion to the Global Compact of the United Nations.
Mr Pedro Nonell imparting the conference on “International Business and Global
Ethics” at the Institute for Cultural Diplomacy (Berlin).