Ahimsa and International Business (Doctorate, Master)

EENI Business School & HA University

Syllabus of the Online Subject - Principle of Ahimsa (Non-Violence) and International Business.

  1. Introduction to Jainist and Hindu concept of Ahimsa (non-violence)
  2. Compatibility of the Ahimsa principle with world's religions
  3. Ahimsa as a pillar of global ethics
  4. Ahimsa in thoughts, words, and actions
  5. Personalities who have applied the Ahimsa principle (non-violence):
    1. His Excellency Reem Al Hashimy (Minister of State of the United Arab Emirates. Muslim)
    2. Mahatma Gandhi (India. Hinduism)
    3. Dalai Lama and Aung San Suu Kyi (Nobel Prizes. Burma. Buddhism)
    4. Tawakkol Karman (Yemen. Muslim. Nobel Peace Prize.)
    5. Leo Tolstoy (Writer. Russia. Orthodox)
    6. Ellen Johnson-Sirleaf (Former President of Liberia. Liberia. Christian)
    7. Henry David Thoreau (Philosopher. United States)
    8. Albert Schweitzer (philosopher and physician, Nobel Peace Prize. Germany. Christian)
    9. Martin Luther King (US. Christian. Nobel Peace Prize.)
    10. Desmond Tutu (South Africa. Christian. Nobel Peace Prize.)
  6. Ahimsa and Business
    1. Implications for international business and marketing
  7. Analysis of some business people implementing Ahimsa strategies in their companies:
    1. Alhaji Aliko Dangote (Founder of the Dangote Group. Nigeria. Muslim)
    2. Sheikh Mohamed Bin Issa Al Jaber (Entrepreneur and philanthropist. Saudi Arabia. Muslim)
    3. Anas Sefrioui (Founder of the property group Addoha. Morocco. Muslim)
    4. Cyrus S. Poonawalla (Founder of the Serum Institute. India. Zoroastrian)
    5. Muhammad Yunus (Nobel Prize and Banker. Bangladesh. Muslim)
    6. Senapathy Gopalakrishnan (Founder of Infosys. India. Hindu)
    7. Reginald Mengi (Entrepreneur and philanthropist. Tanzania. Muslim)
    8. Nusli Wadia (Director of the Wadia Group. India. Zoroastrian)
    9. Adi Godrej (Director of the Godrej Group. India. Zoroastrian)
    10. Vladimir Potanin (Founder of the Interros Group. Russia. Orthodox)
    11. Amancio Ortega (Founder of Inditex. Spain. Christian)
    12. Thomas Monaghan (founder of Pizza Hut. United States. Christian)

The eLearning Subject “Principle of Ahimsa - Non-Violence” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Course: Indian Religions and Business
  2. Doctorates: Ethics, Religion & Business, Global Trade
  3. Professional Master of Science in International Business (MIB)

Learning materials in Master in International Business in English or Study Master Doctorate Business in Spanish Ahimsa (no violencia) Study, Master in International Business in French Ahimsa (non-violence)  Masters Foreign Trade in Portuguese Ahimsa Não-Violência

e-Doctorate: Ahimsa Business Non-Violence

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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries
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Description of the Online Subject: The Principle of Ahimsa (Non-Violence) in business

The Principle of Ahimsa - Non-Violence: one of the pillars of Global Ethics

The principle of Ahimsa (Non-Violence) is perhaps one of the most powerful and beautiful principles of humanity. Moreover, it is one of the principles of global ethics.

Global Ethics (Master Doctorate)

Ramakrishna's life has been a lesson of Ahimsa (Non-Violence). Their love knew no boundaries, geographical or otherwise. May his divine love be an inspiration to all.” Mahatma Gandhi

Note. The open hand used in “EENI Ahimsa Vision,” represents the “Ahimsa” Jainist symbol, we have incorporated it with all due respect and honour to Jainism, one of the religions that surely has more developed the concept of Non-Violence.

U-EENI University
U-EENI Vision

If we apply the Ahimsa vision to the main Zoroastrian principle; we obtain:

Non-Violence in thoughts, in words, in actions.

This broad vision of Ahimsa is EENI's guiding principle

Ahimsa must understand as a broad concept; Ahimsa is not only physical violence. Ahimsa is a progressive attitude, not passive.

Ahimsa is also: Do not lie, Honesty (customers, partners, employees), Self-control, Veracity, Integrity, Respect for All Life, Justice, No to Corruption, Social Responsibility, Philanthropy, Equality between men and women, Respect the Earth, Animals, and Plants.

Ahimsa is rights and duties.

“If you remain neutral when the injustice reigns, your way is that of oppressor” Desmond Tutu

EENI: We condemn any kind of violence

Ahimsa is not lying; it is honesty with our customers, partners, and employees.

Senapathy Gopalakrishnan
e-Doctorate: Ahimsa Honesty

Ahimsa concept has his roots in Hinduism.

“Ahimsa, non-violence, comes from strength, and strength comes from God, not from man. Ahimsa always comes from within.” Gandhi

All religions share the principle of Non-Violence. Maybe Jainism has developed this concept more than others religions. Quakers played a major role in the abolition of the slavery.

“In my heart, I carry hopefully that I can somehow be able to contribute to world peace.” Albert Schweitzer

Dalai Lama and Aung San Suu Kyi, both Buddhists, are today considered world leaders for peace.

e-Doctorate: Ahimsa Buddhism

“All beings want their happiness. He who seeking his happiness does not hurt with violence; he will achieve happiness after death.” Udana II-III/Buddha

“My teaching is similar to other. The strong do not die of natural causes; this will be the starting point of my doctrine” TAO TE KING XLII

“Through violence, you may kill the imposter, but you cannot kill the lie, nor establish the truth. Hate cannot hide the hate: only love can do this” Martin Luther King

If we explore the Ahimsa principle applying Zoroastrian principles (Good Thoughts, Good Words, Good Deeds):

A) Ahimsa should arise in our thoughts:

Results: Self-control, veracity, honesty, integrity, non-greed, respect.

Any “thinking part” of the company should practice Ahimsa. Moreover, should propagate this concept in all directions (suppliers, customers, employees) For example:

  1. All marketing and business plans should be designed under Ahimsa vision
  2. Product design should be Ahimsa: not maliciously changing product's life cycles, quality, Safety measures, Respect religious diversity (Halal, Kosher), develop products for all humanity, not only for segments with high purchasing power. The Moroccan Businessman Anas Sefrioui is building social housing on African continent
  3. Fair Price Policy

Cyrus S. Poonawalla
e-Doctorate: Ahimsa Marketing

b) Our words should be Ahimsa

Results: Not to lie, not to slander, and no false oath.

Application of Ahimsa principle in words expressing “Ahimsa thoughts of the company.”

  1. Truthful Communications and Marketing Policy: based on true, not based on lies
  2. Contracts, agreements, and codes of conduct

Non-Violence marketing

c) Our deeds should be Ahimsa:

Results: Not physical violence, not to kill, not physical abuse, respect for the environment, charity, and philanthropy.

“Every form of violence or force in pursuit of economic goals should be rejected (Slave labour, compulsory labour, child labour, corporal punishment)” Global Ethics Declaration.

e-Doctorate: Ahimsa philanthropy

Ahimsa is respect for all life: humans, animals, plants, environment.

  1. Principle of Humanity
  2. Human rights protection in our companies, partners, employees, and providers

If we explore the Ahimsa principle applying Jainism vision (“not to kill any living being”), we can extend the Ahimsa principle to animals, plants, and our earth.

e-Doctorate: Ahimsa Jainism

Ahimsa is also equality between men and women.

Muhammad Yunus
e-Doctorate: Ahimsa Islam

Tawakkol Karman Nobel prize

Tawakkol Karma - Nobel Peace Prize (Yemen).

Ahimsa is also justice and the rule of law

  1. Responsibility, rectitude, transparency, fairness
  2. To comply with the prevailing rules and legislation of national and international law.
  3. Perhaps the high moral rectitude and honesty tend to be a feature of Sikhs

e-Doctorate: Ahimsa Sikhs

“My goal is to create a more peaceful and stable world for future generations” Sheikh Mohamed Bin Issa Al Jaber (Saudi Arabia, Muslim)

Ahimsa is also No to Corruption and dishonest practices.

  1. Bribery, collusion agreements, patent piracy, industrial espionage...
  2. Global Ethics and legal instruments will be the foundations that will allow us to eradicate corruption

Ahimsa is also a social responsibility - Philanthropy.

Alhaji Aliko Dangote
e-Doctorate: Ahimsa Dangote

Vladimir Potanin
e-Doctorate: Ahimsa Orthodox

Amancio Ortega (Spain) - the third-richest person in the World
e-Doctorate: Ahimsa Catholic

“The charity practised as a duty; without expecting any reward, in the appropriate place and time and person who needs; it is said to be satwwica” Guita XVII-20

Ellen Johnson-Sirleaf (Liberia, Nobel Peace Prize):
Ellen Johnson-Sirleaf Liberia (Course Master)

Ahimsa is also the Golden Rule -The “Ethic of reciprocity.”

Virtually all the higher World's Religions have a version of the golden rule. Moreover, is the cornerstone of the Confucian ethics. In the Analects is cited three times:

“Benevolence. Is not to do to others what you would not want to be done to yourself” Analects XII-1

Other versions of the Golden Rule.

  1. “Do to others what you want them to do to you” Jesus
  2. “Men gifted with intelligence and purified souls should always treat others as they wish to be treated” Mahabharata 13, 115-22 (Hinduism)
  3. “This is the sum of duty: do not do to others what would cause pain if done to you.” Udana V (“The venerable Sona”) - Buddhism
  4. “We must treat others as we wish others to treat us” Parliament of the religions
  5. “What you do not want done to yourself, do not do to others” Global Economic Ethic Manifesto

“The golden rule of Domino's Pizza is to treat others as you want to be treatedThomas Monaghan

EENI's Principle of Racial Harmony (James Emman Kwegyir Aggrey)

Principle of Racial Harmony (University, Kwegyir Aggrey)

Ethics, business, and religion.

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