Ahimsa International Business

EENI - Business School.

Sub-subject - Principle of Ahimsa (Non-Violence) and International Business. Syllabus:

Ahimsa - Non-Violence

  1. Introduction to Jain and Hindu concept of Ahimsa (non-violence)
  2. Compatibility of the Ahimsa principle with the world's religions
  3. Ahimsa as a pillar of the global ethics
  4. Ahimsa in thoughts, words, and actions.
  5. Personalities who have applied the Ahimsa principle (non-violence):
    1. His Excellency Reem Al Hashimy (Minister of State of the United Arab Emirates. Muslim)
    2. Mahatma Gandhi (India. Hinduism)
    3. Dalai Lama and Aung San Suu Kyi (Nobel Prizes. Burma. Buddhism)
    4. Tawakkol Karman (Yemen. Muslim. Nobel Peace Prize.)
    5. Leo Tolstoy (Writer. Russia. Orthodox)
    6. Ellen Johnson-Sirleaf (President of Liberia. Liberia. Christian)
    7. Henry David Thoreau (Philosopher. The United States)
    8. Albert Schweitzer (philosopher and physician, Nobel Peace Prize. Germany. Christian)
    9. Martin Luther King (US. Christian. Nobel Peace Prize.)
    10. Desmond Tutu (South Africa. Christian. Nobel Peace Prize.)
  6. Ahimsa and business
  7. Implications for business and international marketing
  8. Analysis of some businesspeople implementing Ahimsa strategies in their companies:
    1. Alhaji Aliko Dangote (Founder of Dangote group. Nigeria. Muslim)
    2. Sheikh Mohamed Bin Issa Al Jaber (Entrepreneur and philanthropist. Saudi Arabia. Muslim)
    3. Anas Sefrioui (Founder of the property group Addoha. Morocco. Muslim)
    4. Cyrus S. Poonawalla (Founder of Serum Institute. India. Zoroastrian)
    5. Muhammad Yunus (Nobel Prize and Banker. Bangladesh. Muslim)
    6. Senapathy Gopalakrishnan (Founder of Infosys. India. Hindu)
    7. Reginald Mengi (Entrepreneur and philanthropist. Tanzania. Muslim)
    8. Nusli Wadia (Director of Wadia group. India. Zoroastrian)
    9. Adi Godrej (Director of Godrej group. India. Zoroastrian)
    10. Vladimir Potanin (Founder of Interros group. Russia. Orthodox)
    11. Amancio Ortega (Founder of Inditex. Spain. Christian)
    12. Thomas Monaghan (founder of Pizza Hut. The United States. Christian)
Sub-subject "Principle of Ahimsa - Non-Violence" is studied...
  1. Doctorate DIB Ethics, Religion, and Business
  2. Master Executive in International Business (MIB)

Learning materials in En or Es Ahimsa

Sub-Subject Description: Principle of Ahimsa (Non-Violence) in business

The Principle of Ahimsa - Non-Violence: one of the pillars of Global Ethics

The principle of Ahimsa (Non-Violence) is perhaps one of the most powerful and beautiful principles of humanity. Moreover, of course; it is one of the principles of global ethics.

Global Ethics

"Ramakrishna's life has been a lesson of Ahimsa (non-Violence). Their love knew no boundaries, geographical or otherwise. May his divine love be an inspiration to all." Mahatma Gandhi

Note. The open hand used in the "EENI Ahimsa Vision," represents the Jainist symbol "Ahimsa," we have incorporated it with all due respect and honor to Jainism, one of the religions that surely has more developed the concept of non-violence. If we apply the Ahimsa vision with the main Zoroastrian principle; we obtain:

Non-violence in thoughts, in words, in actions.

This broad vision of Ahimsa is the guiding principle of our Business School.

Ahimsa must understand as a broad concept; Ahimsa is not only physical violence. Ahimsa is a progressive attitude, not passive.

Ahimsa is also: Do not lie, Honesty (customers, partners, employees), Self-control, Veracity, Integrity, Respect for All Life, Justice, Not Corruption, Social Responsibility, Philanthropy, Equality between men and women, Respect the Earth, Animals, and Plants.

Ahimsa is rights and duties.

"If you remain neutral when injustice reigns, your way is that of oppressor" Desmond Tutu

EENI: We condemn any kind of violence

Ahimsa is not lying; it is honesty with our customers, partners, and employees.

Senapathy Gopalakrishnan
Ahimsa Honesty

Ahimsa concept has his roots in Hinduism.

"Ahimsa, non-violence, comes from strength, and the strength is from God, not man. Ahimsa always comes from within." Gandhi

All religions share the principle of non-violence. Maybe Jainism has developed this concept more than others religions. Quakers played a major role in the abolition of the slavery.

"In my heart, I carry hopefully that I can somehow be able to contribute to world peace." Albert Schweitzer

Dalai Lama and Aung San Suu Kyi, both Buddhists, are today considered world leaders for peace.

Ahimsa Buddhism

"All beings want their happiness. He who seeking his happiness does not hurt with violence; he will achieve happiness after death." Udana II-III/Buddha

"My teaching is similar to other. The strong do not die of natural causes; this will be the starting point of my doctrine" TAO TE KING XLII

"Through violence, you may kill the imposter, but you cannot kill the lie, nor establish the truth. Hate cannot hide the hate: only love can do this" Martin Luther King


If we explore the Ahimsa principle applying Zoroastrian principles (Good Thoughts, Good Words, Good Deeds):

a) Ahimsa should arise in our thoughts:

Results: Self-control, veracity, honesty, integrity, non-greed, respect

Any "thinking part" of the company should practice Ahimsa. Moreover, should propagate this concept in all directions (suppliers, customers, employees) For example:

  1. All marketing and business plans should be designed under Ahimsa vision.
  2. Product design should be Ahimsa: not maliciously changing product's life cycles, quality, Safety measures, Respect religious diversity (Halal, Kosher), develop products for all humanity, not only for segments with high purchasing power. The Moroccan businessperson Anas Sefrioui is building social housing on the African continent.
  3. Fair Price Policy

Cyrus S. Poonawalla
Ahimsa Marketing

b) Our words should be Ahimsa

Results: Not to lie, not to slander, and no false oath.

Application of Ahimsa principle in the words expressing the "Ahimsa thoughts of the company."

  1. Truthful Communications and Marketing Policy: based on true, not based on lies
  2. Contracts, agreements, and codes of conduct

Wadia
Non-violence marketing

c) Our deeds should be Ahimsa:

Results: Not physical violence, not to kill, not physical abuse, respect for the environment, charity, and philanthropy.

"Every form of violence or force in pursuit of economic goals should be rejected (Slave labor, compulsory labor, child labor, corporal punishment)" Global Ethics Declaration.

Godrej
Ahimsa philanthropy


Ahimsa is respect for all life: humans, animals, plants, environment.

  1. The Principle of humanity
  2. Protection of human rights in our companies, partners, employees, and providers

If we will explore the Ahimsa principle applying Jainism vision ("not to kill any living being") we can extend Ahimsa principle to animals, plants, and our earth.

Ahimsa Jainism


Ahimsa is also equality between men and women.

Muhammad Yunus
Ahimsa Islam

Tawakkol Karman Nobel prize

Tawakkol Karma - Nobel Peace Prize (Yemen).


Ahimsa is also justice and the rule of law

  1. Responsibility, rectitude, transparency, fairness
  2. To comply with the prevailing rules and legislation of national and international law.
  3. Perhaps the high moral rectitude and honesty tend to be a feature of Sikhs.

Ahimsa Sikhs

"My goal is to create a more peaceful and stable world for future generations" Sheikh Mohamed Bin Issa Al Jaber (Saudi Arabia, Muslim)


Ahimsa is also Not corruption and dishonest practices.

Bribery, collusion agreements, patent piracy, industrial espionage...

Global Ethics and the legal instruments will be the foundations that will allow us to eradicate corruption.


Ahimsa is also a social responsibility - Philanthropy.

Alhaji Aliko Dangote
Ahimsa Dangote

Vladimir Potanin
Ahimsa Orthodox

Amancio Ortega (Spain) - the third-richest person in the World
Ahimsa Catholic

"The charity practiced as a duty; without expecting any reward, in the appropriate place and time and the person who needs; it is said to be satwwica" Guita XVII-20

Ellen Johnson-Sirleaf (Liberia, Nobel Peace Prize):
Ellen Johnson-Sirleaf Liberia

Ahimsa is also the Golden Rule -The "Ethic of reciprocity."

Virtually all the higher religions of the World have a version of the golden rule. Moreover is the cornerstone of Confucian ethics. In the Analects is cited three times:

"Benevolence. Is not to do to others what you would not want to be done to yourself" Analects XII-1

Other versions of the Golden Rule.

  1. "Do to others what you want them to do to you" Jesus
  2. "Men gifted with intelligence and purified souls should always treat others as they wish to be treated" Mahabharata 13, 115-22 (Hinduism)
  3. "This is the sum of duty: do not do to others what would cause pain if done to you." Udana V ("The venerable Sona") - Buddhism
  4. "We must treat others as we wish others to treat us" Parliament of Religions
  5. "What you do not want done to yourself, do not do to others" Global Economic Ethic Manifesto

"The golden rule of Domino's Pizza is to treat others as you want to be treated" Thomas Monaghan

Ethics, business, and religion.



EENI Business School