Religions of the World and Business

EENI- School of International Business

Subject Description: Religions of the World, Marketing, and International Business

Is the humanity religious?

How does religion influence on international marketing and global business?

This question is difficult to answer, mainly due to two reasons. First; it is hard to know exactly the number of people practising each religion (lack of official data in many countries, religion in China), and secondly because the answer to this question will vary much if the response is from a European, an Asian, an American, or an African. Nor will it be the same answer for a Buddhist or a Muslim, or an Agnostic.

Harmony of Religions

Perhaps the most serious and reliable statistical study of religion in the World is the Pew Research Report. According to this analysis, nearly 6,000 millions of people worldwide, (84% of humanity) states belongs to some religious affiliation, with an average age of twenty-eight years. While 16%, about 1,000 millions of people, have no religious affiliation.

The four religions with most followers (Christianity, Islam, Hinduism, and Buddhism) represent 77 % of humanity.

An estimated 32 % of humanity, some 2,200 millions of people, are Christian (besides being the most globalised religion, and the average age of all the Christians is thirty years), 23% is Muslim (1,600 million with a presence mainly in Asia and Africa. The average age of twenty-three years), 15% is Hindu (average age of twenty-six years) and 7% Buddhist (average age of thirty-four years). Furthermore, 73 % of humanity lives in countries where their religious group constitutes the majority of the population.

The Asia-Pacific region has three characteristics from the religious point of view:

  1. It is the region with more religious diversity: Hinduism, Islam, Buddhism, Taoism, Confucianism, Sikhism, Zoroastrianism, and Jainism
  2. About 76 % of people not affiliated with any religion lives in Asia-Pacific (no doubt influenced by the nearly 700 million of Chinese that not claim to belong to any religion)
  3. It is also the region where most Muslims live (about 62% of all Muslims)

Europe and America, are predominantly Christian areas (Catholicism, Protestantism, and Orthodoxy) Although from the business we must take into account the crucial role of the Jewish community in the United States.

Two religions are the majority in Africa: Islam and Christianity. Although we always take into account the influence of Animism.

These final data should make us reflect on the need to include the “religious variable” in our international marketing strategies.

The sub-subject “Religions of the World” is studied...
  1. Doctorate in Ethics, Religion, and Business (e-learning)

Learning materials in English or Spanish Religiones Mundo French Éthique

Five Pillars of Islam


Taoism Wu Wei



Christianity Non-violence

Project Global Ethics and Business

U-EENI University