International Business and Global Ethics

EENI- School of International Business

Subject Subject (Course). A model of global ethics for international business. Syllabus:

  1. Introduction to the Global Ethics.
  2. Sources of Global Ethics
  3. Religions as “Wisdom traditions” of humanity: one of the main sources of global ethics.
  4. Searching for a Global Ethics Model.
  5. Shared ethical principles of humanity
  6. The Golden Rule (“Ethic of Reciprocity”)
  7. The two fundamental principles of global ethics
       - Harmony of Religions (Sri Ramakrishna)
       - Ahimsa (Non-Violence)
  8. Compatibility of the model of global ethics with world's religions
  9. Implications for international marketing
  10. Businesspeople who apply models based on global ethics
  11. Why do we need a global ethics?

Global Ethics

The objectives of the subject “A model of global ethics for international business” are:

  1. To define the pillars of a model of global ethics
  2. To understand the religions of humanity as sources of a model of global ethics
  3. To analyse the two fundamental principles of global ethics: Ahimsa (non-violence) and harmony of religions
  4. To reflect on the impact of the model of global ethics in business (marketing, strategies, and relationships)
  5. To analyse the profile businesspeople who apply models of global ethics.


Subject “Global Ethics” is studied...
  1. Doctorate in Ethics, Religion, and Business (e-learning)
  2. Professional Master's Program in International Business

Learning materials in English or Spanish Ética Global French Ethique

  1. Credits of the subject “Global Ethics”: 1 ECTS Credits / 0.5 AC Credits
  2. Duration: one week
  3. Download the syllabus of the subject: “Global Ethics” (PDF)

Intended to:
All those who wish to implement a model of global ethics in their companies based on the principles of the harmony of religions and Ahimsa (non-violence).

Harmony of Religions Ahimsa Business

Description Subject Description: Global Ethics and International Business:

“The principle of non-violence of Mahatma Gandhi and Sri Ramakrishna's testimony to the harmony of religions: here we have the approach and spirit that can make it possible for the human race to grow together into one family.” Arnold Toynbee.

Ethics consist in my experiencing the compulsion to show to all will-to-live the same reverence as I do my own.” Albert Schweitzer

Global ethics: “shared values shared by the humanity.”

“A common fundamental vision of what is legitimate, just, and fair. A global economic ethic relies on moral principles and values that from time immemorial have been shared by all cultures and have been supported by common practical experience.” Manifesto for a Global Economic Ethic

Where can we find the sources of global ethics?

Religions as “wisdom traditions” of humanity: one of the main sources of global ethics.

“Who are the greatest benefactors of the living generation of the humanity? Confucius, Muhammad, Lao Tzu, Jesus, Buddha, Zoroaster, the prophets of Israel and Judah, and Socrates.” Sir Arnold Toynbee.

Perhaps many people in the West, prefer to speak of “Wisdom Traditions” instead of religions.

Instead of looking for differences (Concept of Intercultural Management); we will search points of convergence, facilitating dialogue, cultural diplomacy, international relations and business.

Religions (Ethics) influence significantly in the way of doing business in each market, especially in “non-Western” countries. The great part of humanity - Africa, Latin America, Arab Countries, India, and Southeast Asia - is much more spiritual than the West.

EENI: We condemn any kind of violence

Hinduism spiritual leader inspires a Muslim Businessman (Yusuf Hamied)
Hinduism Islam

In many countries, mixing religion and business is considered taboo. However, we disagree if we do with respect and knowledge.

The West need to change his world’s vision, and understand that the world is different; and only with the knowledge and respect to the others, can represent the similar role it in the new order.

Science can save lives, but also can destroy it. Religions have positive aspects but also negative. There are many essays about the negative aspects of religions, a reality that history has taught us. However, religions also have a positive side, as sources of ancient wisdom, emanating ethical principles shared by almost all the higher religions.

We should adapt science for the advantage of the humanity Dr Haya Sindi (Saudi Arabia).

“The Harijan movement (Untouchables) is too big for mere intellectual effort. There is nothing so wrong in the entire world that caste system. Moreover, yet I cannot leave religion and therefore Hinduism.
My life would be a burden to me, if Hinduism failed me.

I love Christianity, Islam, and many other faiths through Hinduism.

Take it away and nothing remains for me. However, then I cannot tolerate it with untouchability the high-and-low belief.” Mahatma Gandhi

Sources of global ethics.

  1. Universal Declaration of Human Rights (United Nations)
  2. Cairo Declaration on Human Rights in Islam (Organisation of Islamic Cooperation)
  3. Declaration on Fundamental Principles and Rights at Work (International Labour Organisation)
  4. Rio Declaration on Environment and Development

Declaration Toward a Global Ethic

The Parliament of World Religions, Chicago (1993) (since 1893, speech of Swami Vivekananda, a disciple of Sri Ramakrishna). Lead by Hans Kung. Representatives of all the world religions agreed on the core elements of a shared ethic:

  1. The Principle of Humanity.
  2. The Golden Rule of reciprocity.
  3. A commitment to non-violence, justice, truthfulness, and partnership between men and women.

Global ethics:

  1. It is not proselytism
  2. It is not based on the superiority of any religion
    “Today there is no living being who know enough to say for sure if a religion has been more important than all others.” Arnold Toynbee
  3. It is not a global religion (like Baha’i)
  4. It is open to agnostics and atheists
  5. A “Global ethic of doing business” - is still in its development phase.

The weakness of global ethics: fundamentalists of all religions and atheists.

Searching for a global ethics model. Scenario for our research of global ethics: India

  1. India is the cradle of four superior religions: Hinduism, Jainism, Buddhism, and Sikhism. Today, India is a “little world” under religion’s point of view
  2. India, particularly Hinduism, is one of the most tolerant countries with other religions
  3. India is the world's third largest economy (behind the US and China) and one of the BRICS Countries.
  4. India is the largest democracy in the World

Director of International Business and Global Ethics

Director of International Business and Ethics

Ethics Nonell Berlin
The founder of EENI, Pedro Nonell imparting the conference on “Cultural Diplomacy, International Business and Global Ethics” - The world's religions as sources of global ethics at the Institute for Cultural Diplomacy (Berlin - Germany).

Ethics and religion.

U-EENI University