Why do we need a global ethics?

EENI- School of International Business

Sub-subject - Why do we need a global ethics? Syllabus:

1. The necessity of a model of a global ethics
2. Implications of the global ethics on business and globalisation
3. Some cases of Business People who apply models of global ethics:
   1. Kiran Mazumdar (Founder of Biocom. India. Hindu)
   2. Azim Premji (Founder of Wipro. India. Muslim)
   3. Srichand Hinduja (Founder of the Hinduja Group. India. Hindu)
   4. Kazuo Inamori (founder of Kyocera. Japan. Zen Buddhist Monk)
   5. Bhavarlal Hiralal Jain (Director of Jain Irrigation. India. Jain)
   6. Carlos Slim (Founder of the Carso Group. Mexico. Christian)
   7. Bill Gates and Warren Buffet (founders of the largest philanthropic initiative: The Giving Pledge, the United States, Agnostics)
4. Final conclusions

Description of the Sub-Subject: Why do we need a global ethics?

Worldwide crisis (financial, economic, and politic): need for a Global Ethics

How we have seen, global ethics has to influence on

1. International Business: “Towards an Ahimsa Company?”
2. New model of Globalisation
3. Science
4. Education. Towards an education in values which transcends cultures
5. Politics
6. Dialogue of religions and cultures

Global Ethics influence on global business and globalisation.

1- International Business and Global Ethics.

a) International Marketing Strategies

Adapt globally with global ethics principles.

Impact on:

1. Marketing plan: Product design, promotion and communication policies, prices, distribution strategies, positioning, branding, and segmentation
2. Value Chain (Suppliers, Distributors, Branch)
3. People (Workers, Managers, Directors) Code of Ethics

Kiran Mazumdar

b) Trusted Relationships.

The increment of business and brand loyalty.

Azim Premji

c) Avoid intercultural clashes.

The Intercultural Management (Hofstede, Edward Hall) measures differences between cultures. Global Ethics is based on shared values.

d) Digital Economy. Google, Facebook.

Who define the limits of the privacy?

2- New model of the globalisation.

Free market based on global ethics principles and respecting the environment and humanity.

Towards a Spiritual Capitalism and “Ahimsa Company”: The success of a company is measured by:

1. Values: integrity, non-violence (Ahimsa), and tolerance
2. Results: efficiency, profitability

Remember: the spiritual leaders are showing the path. Some world's Business leaders are developing their teachings.

We need to open our mind and our heart to non-western vision.

To Hinduism.

Hinduja

To Buddhism.

Kazuo Inamori

Buddhist Economics

To Islam.

Zakat (solidarity).

1. The Zakat tax as the basis of the Islamic fiscal policy
2. Quoted thirty-four times in the Quran
3. A good Muslim should pay annually 2.5% of its assets of its net wealth, to benefit the poorest brothers or in a state of disgrace

The role of the banks in the global economy

1. Under the principles of the Islamic Finance, a Bank cannot be a single lender who is not involved in the business; the Bank should be a financial partner
2. The Bank assumes the risks of the company and therefore has a part of the business ownership

“Now I have just my dresses. I donated all my possessions” Sulaiman Al-Rajhi is the founder of one of the World's largest Islamic banks.

To Jainism.

Bhavarlal Hiralal Jain

To Christianity.

Carlos Slim (the world's richest men)

To Agnostics.

Giving Pledge

The economy, finance, and politics have been globalised. Why not ethics?

The history of humanity has bequeathed us through our ancestors these traditions of wisdom, these open windows to the understanding, that today, in the era of digitalisation and globalisation; we can lose.

The English poet T.S. Elliot explained us this risk with these beautiful and thoughtful words.

“Where is the knowledge we have lost in information?
Where is the wisdom we have lost in knowledge?” TS Elliot.

The Bhagavad-Gita, the sacred book of Hinduism, wrote 2,300 years ago, says:

“When the kindness declines
When the wickedness increases
When the purpose of the life is forgotten
I will manifest, I will return
To pronounce the sacred; to destroy the sin of the sinner
To re-establish the way of the principles” The Bhagavad-Gita.

Ethics, business, and religion.