Why do we need a global ethics?

EENI- School of International Business

Sub-subject Sub-subject - Why do we need a global ethics? Syllabus:

  1. The necessity of a model of a global ethics
  2. Implications of global ethics in business and globalisation
  3. Some cases of businesspeople who apply models of global ethics:
    1. Kiran Mazumdar (Founder of Biocom. India. Hindu)
    2. Azim Premji (Founder of Wipro. India. Muslim)
    3. Srichand Hinduja (Founder of the Hinduja group. India. Hindu)
    4. Kazuo Inamori (founder of Kyocera. Japan. Zen Buddhist Monk)
    5. Bhavarlal Hiralal Jain (Director of Jain Irrigation. India. Jain)
    6. Carlos Slim (Founder of Carso Group. Mexico. Christian)
    7. Bill Gates and Warren Buffet (founders of the largest philanthropic initiative: the Giving Pledge, the United States, Agnostics)
  4. Final conclusions.


Sub-subject “Why do we need a global ethics?” is studied...
  1. Professional Master's Program in International Business
  2. Doctorate in Ethics, Religion, and Business (e-learning)

Learning materials in English or Spanish Ética Global French Ethique

Global Ethics

Harmony of Religions Ahimsa Business

Description Sub-Subject Description: Why do we need a global ethics?

Worldwide crisis (financial, economics, and politics) -> need for a Global Ethics

How we have seen global ethics has to influence in

  1. International Business: “Towards an Ahimsa Company?”
  2. New model of Globalisation
  3. Science
  4. Education. Towards an education in values which transcends cultures:
  5. Politics
  6. Dialogue of religions and cultures

Global ethics influence on global business and globalisation.

1- International Business and Global Ethics.

a) International Marketing Strategies
Adapt globally with global ethics principles.

Impact on:

  1. Marketing plan: Product design, promotion and communication policies, prices, distribution strategies, positioning, branding, and segmentation
  2. Value Chain (Suppliers, Distributors, and Branch)
  3. People (Workers, Managers, and Directors) Code of Ethics.

Kiran Mazumdar
Ethics and Business

b) Trusted Relationships.

The increment of business and brand loyalty.

Azim Premji
Ethics Brand Loyalty

C) Avoid intercultural clashes.

Intercultural Management (Hofstede, Edward Hall) measures differences between cultures. Global Ethics is based on shared values.

d) Digital Economy. Google, Facebook.

Who define the limits of the privacy?

2- New model of globalisation.

Free market based on global ethics principles and respecting the environment and humanity.

Towards a Spiritual Capitalism and “Ahimsa Company”: the success of a company is measured by:

  1. Values: integrity, non-violence (Ahimsa), and tolerance
  2. Results: efficiency, profitability

Remember: Spiritual leaders are showing the path. Some world's Business leaders are developing their teachings.

We need to open our mind and our heart to non-western vision.

To Hinduism.

Ethics Globalisation

To Buddhism.

Kazuo Inamori
Ethics Inamori

Buddhist Economics
Buddhist Economics

To Islam.

- Zakat (solidarity).

  1. The Zakat tax as the basis of Islamic fiscal policy.
  2. Quoted thirty-four times in the Quran.
  3. A good Muslim should pay annually 2.5% of its assets of its net wealth, to benefit the poorest brothers or in a state of disgrace.

The role of the banks in the global economy

  1. Under the Islamic Finance principles, a Bank cannot be a single lender who is not involved in the business; the Bank should be a financial partner.
  2. The Bank assumes the risks of the company and therefore has a part of the business ownership.

Ethics Islam

Now I have just my dresses. I donated all my possessionsSulaiman Al-Rajhi is the founder of the one of the World's largest Islamic banks.

To Jainism.

Bhavarlal Hiralal Jain
Ethics Jainism

To Christianity.

Carlos Slim (the world's richest men)
Ethics Christian

To Agnostics.

Giving Pledge
Ethics Agnostics

The economy, finance, and politics have been globalised. Why not ethics?

History of humanity has bequeathed us through our ancestors these traditions of wisdom, these open windows to the understanding, that today, in the era of digitalisation; we can lose.

English poet T.S. Elliot explained us this risk with these beautiful and thoughtful words.

“Where is the knowledge we have lost in information?
Where is the wisdom we have lost in knowledge?” TS Elliot

The Bhagavad-Gita, the sacred book of Hinduism, wrote 2,300 years ago, says:

“When the kindness declines
When the wickedness increases
When the purpose of the life is forgotten.
I will manifest, I will return.
To pronounce the sacred; to destroy the sin of the sinner
To re-establish the way of the principles” The Bhagavad-Gita.

Ethics, business, and religion.

U-EENI University