Master in International Business (MIB-E)

EENI- School of International Business

Professional Master's Program Executive in International Business (Foreign Trade, Global Marketing, Internationalisation) e-learning (120 ECTS, English)

The Master Executive in International Business (Foreign Trade, Global Marketing, and Internationalisation) MIB-E (120 ECTS Credits, 17th edition, e-learning) offers the student a global vision and practical approach on all the subjects related to the international business.

The master facilitates the access to anyone with previous basic knowledge or experience in the International Business to reach a high level of knowledge related to global trade. If you wish to specialise in the international business; we recommend this Executive Master.

The language of the Master in International Business (Foreign Trade, International Marketing, and Internationalisation): English. Also, available in Spanish Master Negocios French Master Commerce International Portuguese Comércio Exterior

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A Professional Master's Program in International Business (MIB) that fits your schedule and helps you to get a better job.

Modules of the Master Executive in International Business (MIB-E).

Master in International Business

  1. Globalisation and International Organisations
  2. Foreign Trade: Incoterms, transport, customs, documents, payments, documentary credits, international finance, Incoterms, and contracts
  3. International Marketing: international distribution, promotion, export prices, not to corruption, segmentation, branding and positioning in international markets
  4. Internationalisation of companies, foreign direct investment (FDI) and intercultural negotiation
  5. The Master includes an adaptation module with subjects adapted to the country of the student, and a series of optional subjects related to World's Economic Areas.
  6. Thesis (Dissertation) of the Master in International Business (MIB-E)

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in the International Business as it begins with the basic knowledge of international trade.

Download the syllabus of the Master (PDF)

Modules and subjects of the Master in International Business (Foreign Trade, Global Marketing, and Internationalisation).

The master's program in international business is structured in four semesters of 30 ECTS credits each one (Master 1 and Master 2)

Semesters and subjects of the Master in International Business (120 ECTS)

ECTS Credits
Master 1 (M1) 60 ECTS
First semester M1 30 ECTS
1- Globalisation and International Economic Organisations 6
 Master in Foreign Trade
2- Exporting, export documents and the Incoterms 4
3- Customs and import and export procedures 4
4- Documentary credits and International Methods of Payment. 4
5: Finance of International Trade 4
6- International Contracts 3
7- International Transport and Logistics

International Transport

5
Second semester M1 30 ECTS
International Marketing
International Marketing
8- International Marketing, International Market Research, Product and Service Policy and Export Prices 6
9- International Promotion 5
10- International Distribution Strategies 5
11- International Segmentation, Brand Strategy, and Positioning 4
12- No to Corruption in International Business

No to Corruption in International Business

4
13- Trade in Services and Electronic Commerce (e-business) 6
Master 2 (M2) 60 ECTS
First semester M2 30 ECTS
14- Adaptation of the Master to the country of the student

Adaptation Master country student

Study of the regional economic organisations as well as the free trade agreements (FTA) of the student's country.

27
15- Optional Subjects 3
Second semester M2 30 ECTS
Master Internationalisation  
16-  Intercultural Negotiation. The principles of a global ethics model for international business 4
17- The Export Department and the Strategies of Internationalisation of Companies 4
18- Foreign Direct Investment (FDI) 3
19- Optional subjects 9
Thesis (Dissertation) of the Master in International Business (MIB-E) 10

ECTS = European system of transfer and accumulation of credits

Module “Globalisation and International Institutions.”

The student begins the Master Executive in International Business (MIB-E), studying the global scene of the international business: The phenomenon of the globalisation, trends towards regionalisation, main international economic organisations involved in the global business, emerging markets (BRICS), and the effects of the global financial crisis.

The subjects of the module one are:

  1. Globalisation
  2. United Nations
  3. World Bank (WB)
  4. World Trade Organisation (WTO)
  5. International Monetary Fund (IMF)
  6. Organisation for Economic Cooperation and Development (OECD)
  7. Conference on Trade and Development (UNCTAD)
  8. International Trade Centre (INTRACEN)
  9. International Chamber of Commerce (ICC)

The objectives of the module “Globalisation” are the following:

  1. To understand the globalisation process and international business
  2. To know the positive and adverse effects of the globalisation
  3. To explore the cultural, political, and environmental dimensions of the globalisation
  4. To identify the trends towards the regionalism
  5. To learn about the trade liberalisation and formation of the World Trade Organisation
  6. To understand the various regional trade agreements and their relevance to both regional and world trade
  7. To explore the historical development of the global trade over the last decades
  8. To know the role of the international institutions (WTO, IMF, WB) in the globalisation process

Module - Foreign Trade.

The Master then continues with the techniques of the foreign trade. The objective of the module two “International Trade” of the Master Executive in International Business (MIB-E) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an exporting company: Incoterms, transport, customs, documents, letters of credits, international finance, and contracts.

The subjects of the Module two are:

  1. Introduction to Exporting
  2. Import/Export Documents
  3. Incoterms
  4. Customs Procedures (World Customs Organisation, Customs and the World Trade Organisation)
  5. International transport (Marine transport, Multimodal transport)
  6. Methods of payment. Letters of Credit
  7. Finance of the international trade (FOREX, International bonds, Islamic Banking)
  8. International Contracts

Incoterms

The objectives of the module two “International Trade” of the Master Executive in International Business (MIB-E) are to understand

  1. The nature of exporting and the difficulties that may arise
    1. To learn about the Import/Export transactions, the difficulties with them and how to overcome these challenges
  2. The different types of documents used in international trade, which documents usually require the customs, the requirements for various documents and how to fill in these documents correctly
  3. The responsibilities of the exporter and importer under the Incoterms 2010 and how the Incoterms are used in international trade transactions
  4. The role and functioning of the customs and the role of a customs agent
    1. To become familiar with the import procedures
    2. The different customs procedures and methods of products classification
    3. To learn how to complete the Customs document.
    4. To understand the role of the World Customs Organisation and the World Trade Organisation
  5. The importance of a correct logistics and transport management in the international trade.
    1. To analyse the modes of transport (marine, air, road, train, multimodal) and their characteristics as well as the transport documents required for each mode of transport and how to complete them
    2. To understand the functioning of the marine transport, the documents required for the sea freight and how to fill them
    3. To familiarise the student with the different types of packaging, packaging materials, the use of pallets and containers, packing marks, modes of transport and packaging, and the criteria to be used when selecting an appropriate packaging for particular shipments
  6. The various methods of payments used in the international trade and outlining their differences, advantages, and disadvantages both for the importer and exporter.
    1. What Documentary collections are and how they work
    2. Export and import collections will be analysed
    3. The importance of the Documentary credits (letters of credit) in the international trade
    4. How the Documentary credit works and the obligations of the parties involved
  7. The various methods of finance both for exports and imports.
    1. The fundamentals of the Foreign Exchange Market.
    2. The different types of bonds and guarantees and how they operate
    3. The various methods of managing exchange and country risk
    4. The forward exchange contracts and currency options will be examined in greater detail
    5. Forfeiting, Factoring, and Invoice Discounting will be analysed
    6. The different types of international bonds and guarantees and how they operate
  8. The pillars of international contracts as they are used in the international trade transactions

Module - International Marketing

Following the above, the master will then cover the analysis of the Global marketing strategies. The objective of the module 3 “Global Marketing” of the Master Executive in International Business (MIB-E) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: International Pricing, product, promotion, brand, segmentation, and distribution.

The subjects of the Module 3 are:

  1. International Marketing
  2. Market Research
  3. International Product Policy
  4. International Pricing Policy
  5. International Promotion Policy
  6. International Distribution
  7. International Segmentation, Brand, and Positioning
  8. e-Business
  9. No to Corruption in International Business (PDF)
  10. Trade in Services

The objectives of the module three “Global Marketing” of the Master in International Business (Foreign Trade, International Marketing, and Internationalisation) MIB Executive are:

  1. To learn about the key concepts in international marketing.
    1. The student will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export marketing plan
  2. To understand the key tools and concepts of the international market research and how best to apply them.
    1. A PEST analysis is an analysis of the external macro-environment that affects all firms
  3. To learn the international product policy key areas, the importance of adapting the product to the local requirements when entering the new export markets and the analyse of the product characteristics that typically need to be modified for the different markets
  4. To understand the importance of an appropriate International Pricing Strategy when entering the new export markets
    1. To examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy.
    2. The criteria defined in pricing under the Incoterms
  5. To learn the importance of an appropriate International Promotion Strategy when entering the new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the tools available when implementing a promotion campaign
    1. To understand the influence of a country's international brand on its export performance
    2. To understand the fundamentals of the international fairs, appropriate preparation and attendance and its related follow-up activity
    3. To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
  6. To learn the importance planning an appropriate International Distribution Strategy when entering the new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for consumer and/or industrial products
    1. To know the channel options, that may be used when entering the new export market.
    2. We are going to examine the direct and indirect export channels available to the exporter, analyse the functions of importers and representatives, discuss the use of the company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels of international distribution
    3. To examine the process of evaluating, recruiting and managing the international sales representatives and the mechanism involved in selling into department stores and hypermarkets
  7. To understand the importance of international segmentation in the strategies of marketing and internationalisation
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, full market coverage
  8. To know the main brand strategies: global, regional or local
    1. To understand the process of creating brand value in the global markets
  9. To know the strategies of positioning a brand in the international markets
  10. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project
  11. To understand the key concepts of trade in services: modes of supply, most-favoured-nation, liberalisation, market access...
  12. To learn about the tools that a company can implement to fight against the corruption

No to Corruption in International Business Business without Corruption

Direct exports

Module - Adaptation of the Master

The objective of this module is to adapt the master to the country of the student (Regional Institutions, Free Trade Agreements, international trade relations of his country).

Adaptation of the Master to the country of the student

Adaptation of the master to the students from:

  1. Africa: Egypt, Nigeria, South Africa...
  2. America: the United States, Canada...
  3. Asia-Pacific: India, China, Indonesia, Pakistan, the Philippines...
  4. Europe: The European Union, Turkey, Russia...
  5. The Middle East

Module - Internationalisation of Companies.

Anyone wishes to do international business should be primarily a strategist, capable of designing global strategies tailored to each target market. In this module of the master, we analyse the main concepts of the internationalisation strategies of exporting companies as well as several success stories of different companies.

Anyone involved in the global business (export, subsidiaries, or displaced workers) negotiates with people from different cultures and languages. With the knowledge of the cultures of other countries, it is possible to avoid the intercultural conflicts. The study of the Intercultural Management will allow us to know to manage this important aspect of the international business.

The final step in a strategy of internationalisation is usually the implantation abroad (subsidiaries sales, production sites, or joint ventures).

The Foreign direct investment (FDI) reflects the objective of obtaining a lasting interest by a resident entity in one economy (direct investor) in an entity resident in another country different from the investor (direct investment enterprise).

The organization and functions of the Export Department and the role of the Conference on Trade and Development and Investment (UNCTAD) will also be considered.

Finally the principles of a Global Ethics for international business (PDF) will also be analysed.

  1. Harmony of Religions
  2. Ahimsa (Non-Violence)

Harmony of Religions Ahimsa Business

The company wishing to invest abroad will find in this module all the information necessary for a safe investment in another market.

Optional Subjects: World's Economic Areas

The objective of the optional subjects is to know the characteristics of the world economic areas: the state of the world, the economic blocs, the economic integration trends in the different economic areas, the BRICS countries and emerging markets, the emergence of Africa...

Optional subjects that the student can select:

  1. Introduction to civilisations, religions, and regional economic integration [1]
  2. The Economic Area of the Islamic civilization [4]
  3. The Economic Area of the Christian Civilization [9]
  4. The Economic Area of the Hindu civilization [2]
  5. The Economic Area of the Sinic Civilization [2]
  6. The Economic Area of the Buddhist civilization [2]
  7. The Economic Area of the Orthodox civilization [2]
  8. Languages for international business [6]

The analysis of the State of the World is based on the concept of “Civilisations, Religions, and Regional Economic Integration.”

Civilisations and Economic Integration

Map Civilisations and integration

Thesis of the Master in International Business (MIB).

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the international business (Foreign Trade, Global Marketing, Internationalisation...)

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis:

  1. International Marketing Plan for the Asian/South American Markets (for a company)
  2. Creating international distribution networks in India/Brazil/China
  3. Strategies for international promotion in the ASEAN/NAFTA markets
  4. Project Investment in China/Mexico/Nigeria
  5. SWOT analysis of the company X on the ASEAN/Central American Markets
  6. Regional Integration in Asia/America

For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an International Marketing Plan for one market.

Diploma of the Master MIB Executive.

The students who complete all the exercises and thesis will obtain the master degree diploma issued by EENI (School of International Business).

  1. Students with a bachelor's degree or proven experience in the International Business:

Diploma of Master Executive in International Business (Foreign Trade, International Marketing, and Internationalisation).

In this case, it will be necessary to send us a certified copy of the University Diploma.

Susana Fernández, the African Students

  1. Students without a bachelor's degree and no experience in the International Business:

Advanced Diploma in International Business (Foreign trade, International Marketing and Internationalisation).

U-EENI University
U-EENI University Project: Opening of the U-EENI University in Africa

The subjects of the master are available in four languages: English, Spanish, French or Portuguese and are accessible to all the students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises. Some subjects are also available in Chinese.

Credits of the Master Executive in International Business (Foreign Trade, Global Marketing, and Internationalisation): 120 ECTS Credits (European Credit Transfer and Accumulation System)

  1. Duration: 19 months to maximum two years. The average working: 12 hours/week. It is possible to reduce the duration of the Master studying more hours per week
  2. Methodology: e-learning/Distance Learning
  3. Case method

Total Tuition Fees for the Master Executive in International Business: 3,547 Euros

  1. EENI Scholarships for the African and Asian Student: 40% (EENI Ahimsa Vision “Education for All”). Fees for these students: 2,128 Euros
  2. Consult the scholarships for other regions (Latin America, Europe, the Middle East)

Education for all

Pedro Nonell, African Students

  1. Continuous assessment
  2. Career opportunities related to the Master in International Business

Profile of the Student Master

Video Master in International Business Videos:

  1. Master in International Business
  2. Career opportunities related to the Master in International Business

EENI Professors:
EENI Professors

EENI (School of International Business)
EENI Students master
The student is placed in a global atmosphere where the professors, as well as the fellow students, are spread around the world.

Master International Trade Video - My experience at EENI

Master in International Business University Ouaga II (Burkina Faso) and EENI (School of International Business)
Master in International Business (Burkina Faso)

The master includes the Market Access Tool:

Market Access

Why study the Master in International Business with EENI?

U-EENI University Catalonia is Spain