Master International Business Global Marketing Internationalization Executive

- Introduction to exporting.
- Advantages of exporting.
- Resources needed.
- Starting the export activity.
- The export process.
- Problems deriving from non-internationalisation.
- Introduction to foreign direct investment (FDI).

- Globalization and international business. Positive and negative effects. Historical background.
- Globalization: international trade and financial markets. Cultural, political, and environmental dimensions of globalization.
- Globalization and international institutions: United Nations, WTO, WB, IMF, European Union).
- Liberalisation. The role of the World Trade Organisation.
- Regionalism. World economic agreements.
- Emerging markets. BRICM countries. India and China.
- World financial and economic crisis. Regional analysis: Africa, Asia, Europe, Arab countries. Global food crisis.
- Antiglobalization.

- United Nations. UNCTAD. INTRACEN.
- World Bank (WB).
- World Trade Organization (WTO).
- International Monetary Fund (IMF).
- Organisation for Economic Co-operation and Development (OECD).
- International Chamber of Commerce (ICC).
- Other international institutions.

- Import export documents. Documentation in international trade.
- Documents of origin (Certificate of Origin)
- Commercial documents (Proforma, Invoice, Packing List...).
- Transport documents.
- Administrative documents.
- Other documents.

- Customs: import, export, foreign trade.
- Origin of goods.
- Customs valuation.
- Classification of Goods.
- Customs agents.
- Customs procedures.
- Importing into the European Union.

- What are Incoterms?.
- Analysis. Comparative tables.
- Group E: EXW.
- Group F: FAS FCA FOB.
- Group C: CFR CIF CPT CIP.
- Group D: DES DEQ DDU DDP DAF.
- How are they used?.

International transport and logistics.
- Introduction to international transport and logistics.
- Selecting a mode of transport.
- Transport documents and insurance.
- Case study: FEDEX and UPS.

Export packaging
- The importance of appropriate packaging.
- Types of containers.
- Types of packaging materials.
- Electronic tagging.
- Marks on packaging.

- Introduction to marine transport.
- Documentation. Bill of Lading (B/L).
- Marine Transport Costs. Freight.
- Insurance.
- Legislation. The Hague Visby Rules. Hamburg Rules.
- Main ports of the world.
- Case study: Port of Rotterdam, Tokyo and Singapore. Cosco. Evergreen. Maersk Group.
- Outlook of marine transport market. The world fleet.

International air transport
- Unit load device.
- IATA (International Air Transport Association)
- Air freight insurance. International air freight tariffs.
- AWB (Air Waybill).
- Main airports of the world.

International road transport
- Conventions governing road transport: CMR and TIR. Road freight market.
- Road freight documentation (CMR). Forwarder certificate of receipt (FCR).
- Flows in international road freight transport.

Rail transport.
- Rail freight market. Documentation: CIM Rail Consignment Note. Governing conventions (CIM and TIF). Insurance.
- The Shinkansen high speed rail network.

Multimodal transport
- Multimodal and intermodal transportation.
- UNCTAD/ICC Rules for Multimodal Transport Documents. Multimodal Bill of Lading.
- Intermodal transport chain.

- International contracts and foreign trade.
- UNCITRAL- United Nations Commission on International Trade Law.
- United Nations convention on contracts for the international sale of goods (1980) [CISG].
- The Vienna Convention.
- The Hague conventions.
- Clauses of an international contract.
- Arbitration.
- Examples of contracts: distributor, importer, agent, ...

- International methods of payment. Countries and payment terms.
- Bills of exchange. Bank draft. Bank Transfer. Clean collection.
- Documentary collections.
- Letters of credit (L/C). Types and modalities, terminology, opening, availability, contents, documents ...
- UCP 600. Electronic L/C.
- Import letters of credit.

- International Finance.
- Foreign trade finance. Finance of export and import transactions
- Pre and Pre-shipment finance.
- International risk: payment, foreign exchange, counterparty, delivery, ...
- Country risk. Sovereign risk.
- Credit ratings. Country risk evaluation and classification.
- Corruption Perceptions Index.
- Case study. Thailand and South Africa.

- Foreign exchange market (FOREX).
- The Bank for International Settlements (BIS). Tobin tax.
- Currency trading. The players (Central banks, companies, brokers, hedge funds, investors and speculators...)
- European Central Bank. The Euro.
- Currency exchange rates.
- Options.

- International bonds and guarantees.
- Tender and performance bonds. Advance / progress payment bond. Retentions and On Demand Bonds. Other types of guarantees.
- Managing bonds and guarantees. Bank obligations. Customer liability records.
- ICC Rules for the issuance of bonds and guarantees.
- Factoring and forfaiting.
- Invoice discounting. Endorsements. Bills of exchange.
- Documentary collections. Clean collection. Managing Collections.

- The export department. Set up and run.
- Functions, goals and organization of the export department.
- Director of international business, export manager, country area manager.
- Conclusions.

- e-business and foreign trade. The new economy.
- e-Processes (CRM, SCM, e-Procurement, ...)
- e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).
- Web authoring.

- Introduction to search engine positioning.
- Key concepts: keywords, tags, inbounds and outbounds links, proximity, ...
- Positioning in Google. PageRank algorithm. Calculating PR. Structure of the site. Penalization.
- Positioning in Yahoo and MSN.
- Dialogue with search engines: sitemaps.
- Techniques for localization of websites. Multilingual sites.

- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.

- How to start exporting. The export process.
- Key concepts in international marketing. Global marketing mix.
- Marketing process and international trade.
- Export marketing plan.
- From local to global company.
- e-Marketing.

- Global market research.
- Quantitative analysis.
- Qualitative methods.
- Market profitability. Sales potential in foreign markets.
- PEST analysis (Political, Economic, Social and Technological factors)
- Market research study.

- Global product policy.
- Strategies. Local and global products. Standardization / adaptation.
- Business portfolio.
- Quality and international marketing.
- Certification. CE Mark.
- Digital value. Pervasive computing.

- International pricing policy. Product life cycle.
- Pricing strategy when entering new export markets.
- Export prices. International prices and Incoterms.
- Competitor's prices. Pricing options available to the exporter.
- e-Business and pricing policy.

International Promotion
- Promotion policy. Global, regional or local strategies.
- Promotion strategy when entering new export markets.
- Direct and indirect promotion.
- Promotion campaign. Brochures and catalogs.
- Advertising & publicity.
- Public relations.

Country image
- The concept of country brand.
- The influence of country image in global marketing.
- Case study: the image of the Spain Brand.

A business trip
- International Business Travel.
- Organisation of the trip.
- The international sale.
- Post-trip activities.

International fairs
- A key aspect of International Marketing.
- Objectives of participation.
- Preparation and organization of international fairs.
- Trade fairs in the world.

e-Promotion.
- Key concepts of e-Promotion.
- Promoting online effectively.
- Search Engine Positioning.

International distribution
- Introduction to international distribution policy.
- Indirect Exports.
- Consultancy.
- Associated exports. Consortia.
- Trading companies.
- Distribution and e-business.

Direct Exports.
- Importers.
- Representatives.
- Company personnel.
- Foreign subsidiaries: sales / production.
- Internationalization: licenses and franchises.
- Other distribution channels.

Sales network management.
- Representation contracts.
- Search methods.
- Control representatives Work.
- International sales: purchasing departments, delegated agents.

- International market segmentation.
- Targeting strategies: concentrated, differentiated, product specialization, market specialization and full market coverage.
- Global brand strategy. Brand value.
- Positioning in the international markets.
- Strategies of positioning.

- International trade and environment.
- UNCTAD's Climate change programme.
- The World Trade Organization (WTO) and the environment.
- European Union environment policy.
- Ecological marketing.

- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.
- Case study: Ceramic tiles perception in diferentes markets. Hofstede's Dimensions and World's Religions.
- How to negotiate successfully in ...

- Internationalization. Competitive strategy and international competitiveness.
- Global strategy. Strategic audit.
- Five forces model. SWOT Analysis.
- PEST and value Chain analysis.
- Cases of internationalization.

- Introduction to the Foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the Foreign Direct Investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.

- United Nations Conference on Trade and Development (UNCTAD) and Foreign Direct Investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.

- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.

- History of China.
- About China: geography, population, languages, religion, ...

- Chinese economy.
- Financial system.
- Industry and services.
- Agriculture.
- Foreign trade. Imports and exports.

- Logistic in China.
- Ports of China: Shanghai, Dalian, Tianjin, Guangzhou, Ningbo.
- Main logistic companies: COSCO, CSCL, SINOTRANS.

- The China Customs.
- Import export customs procedures.
- Shanghai customs.
- Guangzhou customs.

- Foreign direct investment (FDI).
- Investment environment in China.
- Sectors for investing.
- Tips for investing.
- Project set-up.
- Investment costs and procedures.
- Case study: Wal-Mart in China.

- The city of Shanghai.
- Economy. Foreign trade.
- Investing in Shanghai FDI. Taxation.
- Case study: Siemens.

- Hong Kong: gateway to China.
- HK economy. Foreign trade.
- The Closer Economic Partnership Arrangement (CEPA).
- Setting up in Hong Kong.

- ZTE.
- Mengniu Dairy.
- Shanghai Silk.
- CHINT.
- Galanz.
- Haier.
- Lifan Motorcycles.
- Nine Dragons Paper.
- Hangzhou Wahaha.

- Population, main cities, Ayurvedic, ...
- History of India.
- India: The "spiritual land".
- Religion. The Hinduism.
- Values of Indian society.

- The Indian economy.
- Foreign trade. Foreign Direct Investment FDI.
- Industrial sectors (engineering, steel, automotive, biotechnology, ...)
- Services sector (Software, Bollywood,...)
- Indian Micro, small and medium enterprises.
- Indian middle class.

- Indian states.
- Economic profile of the 28 states and 7 Union Territories.

- Foreign Direct Investment in India. FDI policy.
- Investment opportunities and incentives in India.
- Business opportunities.
- Top sectors: electrical, services, telecommunications, transportation, information technology, ...
- Entry options for foreign investors.

- The state of Andhra Pradesh. Hyderabad.
- The economy: foreign trade, invest, industrial, services, ...
- Strategic sectors for investing. Automobile industry. Foreign direct investment FDI.
- Investment and industrial policies. Port of Visakhapatna.

- The state of Gujarat.
- Economy of Gujarat. Foreign trade.
- Key players: Essar, Aditya Birla, Larsen and Toubro, ...
- Foreign Direct Investment FDI in Gujarat (licenses, set-up, costs, ...)
- Business opportunities in Gujarat. Agribusiness, information technology, biotechnology, automotive, ...

- The State of Karnataka.
- Economy. Foreign trade. Foreign Direct Investment FDI.
- The Silicon Valley of India.
- Information technology in Karnataka.
- Doing business in Karnataka.

- Group profile.
- International operations.
- Tata Motors.
- Nano "the people's car".

- Asian Development Bank (ADB).
- Association of Southeast Asian Nations (ASEAN).
- Asia-Pacific Economic Cooperation (APEC).
- Economic and Social Commission for Asia and the Pacific (ESCAP).
- Bay of Bengal Initiative (BIMSTEC).
- South Asian Association for Regional Cooperation (SAARC).
- Other institutions and agreements.

- Introduction to Singapore. Port of Singapore.
- The economy of Singapore. Foreign trade. Foreign direct investment FDI.
- Free trade agreements (FTAs) of Singapore.
- Singapore's advantages. Made in Singapore.
- Key industry sectors.
- Setting up in Singapore.
- Case Study: Hyflux. Temasek.

- Introduction to Philippines.
- Doing business in Manila.
- The Philippine economy.
- Philippine's foreign trade. Foreign direct investment FDI.
- Business opportunities in Philippines: electronics, software development, BPO business process outsourcing, cement, renewable energy, ...
- Case study. San Miguel Corp. SM Group

- Introduction to Japan.
- The Japanese economy. Foreign trade.
- Japanese regions: economic profile.
- A gateway to the Asian market.
- Doing business in Tokyo.
- Doing business in Osaka.
- Tips for penetrating the Japanese market.
- Investing in Japan. Foreign direct investment FDI.
- Case study: Japan's retail market, GOTO INC.

- Introduction to Vietnam.
- Vietnamese economy. Foreign trade.
- Transport and logistic in Vietnam.
- Vietnam FDI (Foreign direct investment).
- Introduction on investment forms. Investment registration agency.
- Business costs in Vietnam.
- Cases study: Mobilfone. Zamil Steel.

- Introduction to Indonesia. Bahasa language.
- Indonesian economy. Foreign trade.
- Doing business in Indonesia.
- Industrial states. Infrastructure facilities. Banking. Sabang freeport zone.
- Foreign direct investment in Indonesia FDI.
- Negotiating in Indonesia. Tips.
- Case study: Telkom Group. PT Panggung Electric Citrabuana.

- Introduction to Malaysia. Political system. Ethnic groups. Religion. Bahasa Malayu.
- Infrastructure. Government policies. Malaysia's free trade agreements.
- Malaysian economy. Foreign trade. Business environment.
- Key sectors in Malaysia: metal, electrical and electronics, engineering, food industry, machinery and equipment, medical devices, petrochemical and polymer, pharmaceuticals, rubber, textiles, wood.
- Doing business and invest (FDI) in Malaysia. Negotiating.
- Cases study: Telekom Malaysia Berhad. PADINI.

- Introduction to the Islamic Republic of Pakistan.
- Pakistan's economy.
- Foreign trade of Pakistan. Foreign direct investment (FDI).
- Pakistan main exports: products and markets. Trade development authority of Pakistan (TDAP).
- Sales promotion in Pakistan.
- Doing business in Karachi, Islamabad and Lahore.
- Case study: Pakistani IT industry. Automobile sector. Hinopak motors. Pakistan telecommunication (PTCL). Chawla group.

- Introduction to the Islamic Republic of Iran. Tehran. Language Persian (Farsi). Religion Shi'ite.
- Economy of Iran. Privatization. Banking system. Financial sector.
- Foreign trade of Iran. Potential export sectors. Export development bank of Iran. Iran customs administration (IRICA).
- Foreign direct investments in Iran (FDI).
- Iranian companies. Iranian national shipping lines. Wagon Pars. Iran carpet. Cooler Iran. Misr-Iran textile. Aburaihan pharmaceutical.
- Case study: Esfahan`s Mobarakeh steel. International north-south transport corridor (INSTC).

- The Arab World. League of Arab States.
- United Nations Economic and Social Commission for Western Asia (ESCWA).
- Islamic Development Bank.
- Organization of the Islamic Conference.
- Cooperation Council for the Arab States of the Gulf.

- Introduction to The Kingdom of Saudi Arabia.
- Saudi Arabian economy. Foreign trade.
- Business in Riyadh and Jiddah. The Holy city of Makkah.
- The economic cities: King Abdullah, Jazan, Prince AbdulAziz and Knowledge economic city (KEC).
- The industrial cities: Jubail and Yanbu.
- Invest in Saudi Arabia. FDI. Success stories: Dow Chemical, SHARQ, SABIC-Ma'aden, Sumimoto, Rio Tinto, Mobile Telephone, SAP, CISCO, ...
- Case study: Saudi Aramco. Dallah Albaraka. Savola group.

- Introduction to the United Arab Emirates. Dubai. Abu Dhabi.
- The economy of UAE. Foreign trade.
- Foreign direct investment (FDI) in United Arab Emirates. Invest in the Emirates.
- Set up business in Dubai United Arab Emirates.
- Case study: Al Jazeera. Sharjah world book fair. Mubadala development company.

- Introduction.
- Egyptian economy. Foreign trade.
- Growth sectors.
- Invest in Egypt. Foreign Direct Investment FDI
- Open a business in Egypt. Cost of doing business.
- Case: Orascom Telecomm.

- Introduction to Sudan. Khartoum.
- The economy of Sudan. Foreign trade.
- Economic profile of the States of Sudan.
- Transport in Sudan.
- Foreign direct investments (FDI) in Sudan.
- Business opportunities in agriculture, infrastructure and services.
- Case study: DAL Group. Sudatel Telecommuncations.

- Europe.
- European economy. Foreign trade.
- Institutions and agreements.
- The European Union. EU enlargement.
- Doing business in European countries.

- Introduction to Russia.
- State system of the Russian Federation.
- Climate and geography.
- History and culture.
- Religion (Russian Orthodox Church).
- Russian language.
- Other: arts, architecture, mafia, education, ...
- Community of Independent States (CIS).
- CIS countries: Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan.
- Russian Autonomous Republics.
- Russian economy. Historical background. Foreign trade.
- Natural resources. Agriculture.
- Industry and energy. Yukos Oil. Gazprom.
- Environmental outlook in Russia.
- Banking and finance.
- The labor force.
- Transportation.
- Russian customs.
- Doing business.
- Negotiating in Russia
- Introduction. The NADI.
- Foreign Direct Investment in Russia. Origins and destinations of FDI inflows.
- Legislation and business climate in Russia. FDI policy.
- Investment opportunities.
- Establishing a business in Russia. Taxation.
- Russian investment funds.
- The Port of St. Petersburg.
- Main ports of Russia.
- Introduction. Bank of Russia.
- Analisys of Russian payment system.

- About Turkey.
- Turkish economy. Foreign trade: export import.
- Foreign direct investment (FDI).
- Doing business in Turkey.

- About Poland.
- Polish economy. Foreign trade.
- The tax system.
- Foreign Direct Investment (FDI) in Poland.
- Setting up business.
- Case: AGORA SA.

- The North American Free Trade Agreement (NAFTA).
- NAFTA institutions. Free Trade Commission. NAFTA Background.
- Economic facts about NAFTA.
- Success Stories.

- Introduction to The United States of America
- United States Economy
- U.S. Market Overview. Main sectors.
- U.S. exports of goods and services. Case study: Top 20 Metropolitan Area Exporters.
- FTA: Free trade agreements.
- Foreign direct investment (FDI). Case study: Asian-Pacific FDI in the U.S.

- About Florida and Miami. Economy. Foreign trade.
- Financial advantages. Incentives.
- Florida industry clusters.
- Setting up business: Corporations and LLC.

- California: Eighth largest economy in the world.
- Regions of California.
- Doing business in Los Angeles.
- Case study: News Corporation.
- The Silicon Valley.
- Players: Adobe, AMD, Apple, CISCO, eBay, HP, Oracle, Yahoo, Symantec, Intel.
- Doing Business with Los Angeles County.

- New York City’s economy.
- Central Business Districts (CBDs).
- The global capital of fashion. Case study: Ralph Lauren, Liz Claiborne, Jones Apparel Group.
- Professional Services. Case: Omnicom Group Inc.
- Manufacturing and industrial.
- High Tech Economy. Nanotechnology. Bioscience.
- Distribution sector.
- Establishing a business in New York City.

- Introduction to Canada.
- Canadian economy. Competitive Advantages. FDI in Canada.
- Foreign Trade. Trade Negotiations and Agreements of Canada.
- Case study. Canada’s Industry Sectors: Aerospace, Agri-food, Automotive, Software, ...
- Doing business in Ontario – Toronto.
- Doing business in Québec.
- Case study: The Asia-Pacific Gateway and Corridor Initiative (APGCI).

- The Andean Community (CAN).
- The Andean Integration System (SAI).
- Economic profile of the Andean countries.
- The Andean Community's Common Foreign Policy (CFP). Relationships with European Union, Mercosur, USA, China, India, Russia, ...
- CAN: Productive and commercial development. Trade in goods, services and investments. Transportation.
- The Andean Customs Union. Free Trade Area. Common Market. The NANDINA nomenclature. Common External Tarif (ARIAN).
- The Andean Development Corporation (CAF).

- Introduction to Colombia.
- Colombian Economy and Foreign Trade.
- Natural resources. Infrastructure.
- Doing Business in Colombia.
- Foreign Direct Investment (FDI) in Colombia.
- Businesses in Bogota. Create a company.
- Case study: South American Investment Group.

- Introduction to Peru.
- Economic profile of the Peruvian regions.
- Peruvian Economy. Foreign Trade (Exports and Imports).
- Foreign direct investment in Peru (FDI).
- Agribusiness in Peru. Case: Camposol.
- Opportunities in the services sector. Case: Call Centers in Peru.
- Textiles. Case: Creditex.
- Sectors of interest: Textiles, Tourism, Services, Infrastructure.
- Transport and logistics in Peru. Central Inter-Oceanic Axis.
- Peru FTA - USA.

- Introduction to Ecuador. Guayaquil and Quito.
- Ecuadorian economy.
- Ecuador's Foreign Trade: Exports and Imports.
- Foreign Direct Investment in Ecuador.
- Analysis of the main sectors: industrial, fashion and accessories, software, flowers, ...
- Case study: the fruit sector in Ecuador. UBESA. Favorita Fruit Holding Company.
- Customs of Ecuador. Import and export formalities.
- Transport and logistics in Ecuador.

- MERCOSUR Southern Common Market. Treaty of Asuncion. The Administrative Secretariat.
- The new institutional phase.
- The MERCOSUR political, economic and commercial.
- The Common External Tariff EAC.
- MERCOSUR Origin Regime ROM.
- European Union and Mercosur relationship.

- Introduction to Brazil.
- Brazilian economy. Foreign trade.
- Economic policies. European Union and Brazil.
- Business opportunities: agribusiness, technological, ...
- Foreign Direct Investment (FDI) in Brazil.
- Foreign capital: Legal aspects. Setting up business
- Public Private Partnership (PPP).

- Sao Paulo, the "Brazil's locomotive".
- The economy of Sao Paulo.
- Doing business.
- Business opportunities in Sao Paulo.
- Public and private sector. PPP (Public Private Partnerships).

- Introduction to Argentina.
- Economic profile of the Argentine Provinces.
- Argentinean Economy.
- Argentine Foreign Trade. Imports and exports.
- Foreign Direct Investment in Argentina.
- Cases study: Automotive industry. Biotechnology. Software & IT Services. Creative Industries.
- Doing businesses in Buenos Aires.
- Case study: Audiovisual Industry in Buenos Aires.
- Case studies: Arcor.

- Introduction to Chile.
- Chilean Economy.
- Chilean foreign trade (exports and imports).
- Economic profile of the regions of Chile.
- Businesses in Santiago.
- Foreign Direct Investment in Chile (FDI).
- Case Study: Cencosud.

- Introduction to the Southern Africa Development Community (SADC).
- The SADC programme of action SPA. Trade, industry, finance and investment (TIFI).
- The economy of the SADC Region. Investment outlook. Business environment.
- Impact of the global economic crisis on SADC economies.
- The SADC- European Union Economic Partnership Agreement (EPA).
- SADC Free Trade Area (FTA).

- Introduction to South Africa.
- The economy of South Africa. Foreign trade.
- Economic relationships with Africa, Asia, Europe and America.
- Economic profile of SA provinces.
- Business and investing opportunities in South Africa. FDI Foreign direct investment.
- Case studies: Automotive industry. State-owned enterprises. World Cup. BPO and Off-shoring.

- Introduction to Botswana.
- The Economy of Botswana.
- Botswana's Trade Agreements.
- Doing business in Botswana - Gabarone.
- Investing in Botswana. Foreign direct investment (FDI).
- CASE STUDY: Debswana (Diamonds). Botswana Telecommunications Corporation.

- East African Community EAC.
- Intergovernmental Authority on Development IGAD
- The Common Market for Eastern and Southern Africa COMESA

- Introduction to the Republic of Kenya. Nairobi and Mombasa.
- The Kenya's economy. Foreign Trade. Key economic institutions.
- Kenya's International trade agreements.
- Doing business and investing in Kenya (FDI Foreign Direct Investment). Kenya Investment Authority (KenInvest)
- Business opportunities in Kenya: Agro-Processing, Horticulture, Manufacturing, Knowledge industry, Infrastructure ...
- Doing Business in Nairobi and Mombasa.
- Case study. General Motors East Africa. REA Vipingo. East African Breweries.

- Introduction to Uganda.
- The economy of Uganda.
- Foreign trade. Free trade agreements. Export incentives.
- The floriculture sector. Cases: Uganda flower exporters association. Rosebud Ltd.
- Business opportunities in agribusiness sector: fish, fruits, vegetables, ...
- Uganda's information and communications technology (ICT) sector.
- Doing business and invest in Uganda.
- Case study: Madhvani. Mehta. AYA. BIDCO Oil Refineries.

- Introduction to Ethiopia.
- Ethiopian economy. Foreign trade.
- Doing business in Addis Ababa.
- Business opportunities: Coffee, Cotton, Textile, Leather, horticulture, mining, tourism ...
- Investing in Ethiopia. Foreign direct investment (FDI).
- Case study: Ethiopian Telecommunications Corp, ZTE (China), MIDROC.
- Ethiopia's international relations.