The Master Executive in International trade, Global Marketing and Internationalization (13th edition, distance e-learning) is a master that takes 16 months to complete, offering the student a global vision and practical approach of all themes related to International business.
- International trade: Incoterms, transportation, customs, documents, payments, documentary credits, international finance, contracts ..
- Global marketing: International Pricing, Product, Promotion, Brand, Segmentation, Distribution ...
- Internationalization of companies and Foreign direct investment (FDI).
- International trade and doing business in China.
- The Master includes an adaptation module with contents adapted to each country of Asia, America, Africa, Europe and Middle East.
Special version of the Master for Chinese students:
The master facilitates access to anyone with previous basic knowledge or
experience in international business to reach a complex level.
If you wish to specialize in the international business, we
recommended this Executive Master in International Business.
Duration: 16 months. Methodology:
e-learning / Distance learning. Case method.
Language of the Master in International Business (Foreign trade, International Marketing and Internationalization):
Master Comercio Exterior
Master en Commerce International
Master Comércio Exterior
The materials are available in 4 languages: English, Spanish, French or
Portuguese and are accessible to all students wishing to review them in whatever
language and use one of the 4 languages as a vehicular language of the campus
and to complete the exercises.
Professors and Coach
EENI (The Global Business School) has more than 4,000 students from over 100 countries.
The student is placed in a global atmosphere where the professors as well as the fellow students are spread around the world.
Master in International Business.
Scholarships available for the Master
Modules of the Master in International Business (Foreign trade, International Marketing and Internationalization) MIB Executive
1- Globalization and Institutions
The student begins the Master in International trade, Global Marketing and Internationalization, studying the global scene of international business:
Globalization. International organizations: United Nations, UNCTAD, World Bank, World Trade Organization (WTO), International Monetary Fund (IMF), ICC, OECD, INTRACEN ...
2- Foreign trade
The master then continues with the techniques of foreign trade:
Exporting, import and export documents, Incoterms 2010, customs, import and export processes, transportation and international logistics, payment methods and documentary credits, international financing, foreign exchange markets, international contracts and export Department.
3- International Marketing
Following the above, the master will then cover the analysis of global
international marketing, market research, product policy, export prices, international
promotion, international distribution, segmentation, brand and positioning ...
Adaptation of the Master to the country of the student
The objective of this module is to adapt the master to the student's country (Regional
Institutions, Free trade agreements FTA, International trade relations...)
Regional learning units for students from:
- Africa: Egypt, Nigeria, South Africa ...
- Asia Pacific: India, Indonesia, Pakistan, Philippines ...
- Europe: European Union,
Turkey, Russia ...
- Middle East
5- Internationalization of companies
A company that wishes to place itself in the foreign market will find in this module all of the necessary information for a
secure investment in another market: beginning with how to negotiate- taking
into consideration the cultural differences in order to avoid cross-cultural
conflicts, to how to place the company in the foreign market. Internationalization of companies, e-business, Foreign direct investment (FDI)...
6- Doing business in China
China is the most important market in the world with more than 1 billion 300
million potential consumers, making it a very interesting market to study the way in which to do business in this country.
Chinese economy, Ports, Customs, Foreign direct investment FDI in China. Doing business in Beijing, Shanghai, Guangzhou - Shenzhen, Hong Kong. The Greater Pearl River Delta (GPRD). Free trade agreements (FTA). International Relations.
Suggestions: Students from next countries can change the module "Business in China" by ...
- Bangladesh and Sri Lanka : "Business in India".
- CIS Countries (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan): "Business in Russia"
- 针对中国大陆学员的硕士课程内容: 在美国、巴西和印度的商机
7- Thesis of the Master in International Business MIB Executive
about the Master in International Business