in International Business (MIB-E)
EENI - Business School.
Executive in International Business (Foreign Trade, Marketing…) e-learning
The Master Executive in International Business (Foreign Trade, Global Marketing, and Internationalisation) MIB-E (120 , 16th edition, distance e-learning)
is a master that takes 19 months to complete, offering the student a global vision and practical approach
to all themes related to the international business.
The master facilitates access to anyone with previous basic knowledge or
experience in international business to reach a complex level. If you wish to specialise in the international business; we recommend this Executive Master.
Modules of the Master Executive in International Business (MIB-E).
- Globalisation and international organisations
- Foreign trade: Incoterms, transport, customs, documents, payments, documentary credits, international finance, and contracts.
- Global marketing: international pricing, product, promotion, brand, segmentation, and distribution
- Internationalisation of companies and foreign direct investment (FDI).
- State of the World. Civilisations, religions, and regional economic integration.
- Global ethics and international business. “No to corruption”
- The Master includes an adaptation module with contents adapted to student's country.
- Thesis (Dissertation) of the Master in International Business (MIB-E)
Request for information of the Master Executive in International Business
The language of the Master in International Business (Foreign Trade, International Marketing, and Internationalisation): . Also, available in
Master Negocios Master Commerce International Comércio Exterior
The materials are available in four languages: English, Spanish, French or
Portuguese and are accessible to all students wishing to review them in whatever
language and use one of the four languages as a vehicular language of the campus and to complete the exercises. Some subjects are also available in Chinese.
- Credits of the Master Executive in International Business (Foreign Trade, Global Marketing, and Internationalisation):
- 120 (European Credit Transfer and Accumulation System).
- Duration: 19 months to maximum two years. The average working: 12
hours/week. It is possible to reduce the duration of the Master
studying more hours per week
- Methodology: e-learning/Distance Learning.
- Case method.
- Total Tuition Fees of the Master Executive in International Business: 3,547 Euros.
- EENI Scholarships for African
and Asian Student: 40% (EENI Ahimsa Vision “Education for All”). Fees for these students: 2,128 Euros
- Consult scholarships for other regions (Latin America, Europe, the Middle
Download the syllabus of the Master (PDF)
- Evaluations, Thesis and Diploma of the Master. Students with a bachelor's degree or proven experience in international
business will obtain the “Diploma of Master Executive in International Business (Foreign Trade, International Marketing, and Internationalisation)”
issued by EENI
- Career opportunities related to the Master in International Business
Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge
or experience in international business as it begins with the basic knowledge of international trade.
- Master in International Business
- Career opportunities related to the Master in International Business
Professors and Coach
EENI (The Global Business School)
The student is placed in a global atmosphere where the professors as well as the fellow students are spread around the world.
Video - My experience at EENI
Master in International Business University Ouaga II (Burkina
Faso) and EENI (The Global Business School)
Modules and subjects of the Master in International Business (Foreign Trade, Global Marketing, and Internationalisation).
Module 1- “Globalisation and International Institutions.”
The student begins the Master Executive in International Business (MIB-E), studying the global scene of international business: the phenomenon of Globalisation, trends towards regionalisation, main international organisations involved in the global business, emerging markets (BRICS), and the effects of the global financial crisis.
Subjects of the Module 1
- United Nations
- World Bank (WB)
- World Trade Organisation (WTO)
- International Monetary Fund (IMF)
- Organisation for Economic Cooperation and Development (OECD)
- Conference on Trade and Development (UNCTAD)
- International Trade Centre (INTRACEN)
- International Chamber of Commerce (ICC)
Module 2 - Foreign Trade.
The Master then continues with the techniques of the foreign trade. The objective of module 2: “International Trade” of the Master Executive in International Business (MIB-E)
is to provide all the knowledge, tools, and techniques necessary to manage all
technical aspects related to the foreign trade of an exporting company:
Incoterms, transport, customs, documents, payments, documentary credits, international finance, and contracts.
Subjects of the Module 2:
- Introduction to exporting
- Import-Export Documents
- Customs Procedures (World Customs Organisation, Customs and the World Trade Organisation)
- International transport (Marine transport, Multimodal transport)
- Methods of payment. Letters of Credit
- Finance of international trade (FOREX, International bonds, Islamic Banking)
- International Contracts
- Export Department
- Trade in Services
The objectives of the module 2 “International Trade” of the Master
Executive in International Business (MIB-E) are to understand
- The nature of exporting and the difficulties, that may arise. Learn about Import-Export transactions, the difficulties with them and how to
overcome these challenges.
- The different types of documents used in international trade, which documents are usually required by customs, the requirements for various documents and how to fill in these documents correctly.
- The responsibilities of the exporter and importer under Incoterms 2010 and how Incoterms are used in international trade transactions.
- The role and functioning of customs and the role of a customs agent.
To become familiar with import procedures.
- The different customs procedures, methods of products classification and learn to complete the Customs documents. To understand the role of the World Customs Organisation
and the World Trade Organisation
- The importance of correct logistics and transport management for international trade.
- To analyse the modes of transport (marine, air, road, train, multimodal) and their characteristics as well
as the transport documents required for each mode of transport and how to complete them.
- To understand the functioning of marine transport, documents required for sea freight and how to complete them.
- Familiarising the student with different types of packaging, packaging materials, the use of pallets and containers, packing marks, modes of transport and packaging, and the criteria to be used when selecting an
appropriate packaging for particular shipments.
- The various methods of payments used in international trade and outlining their differences, advantages, and disadvantages both for the importer and the exporter. What Documentary collections are and how they work. Export and import Collections will be analysed. The importance of
Documentary credits in international trade. How Documentary credit works and the obligations of the parties involved
- The various methods of finance both for exports and imports.
The fundamentals of Foreign Exchange Markets. The different types of bonds and guarantees and how they operate. The
various methods of managing exchange and country risk. Forward exchange contracts and currency options will be examined in greater detail.
Forfeiting, Factoring, and Invoice Discounting
will be analysed. To learn about different types of international bonds and guarantees and how they operate.
- With international contracts as they are used in international trade transactions.
- How to set up and run an export department.
Module 3- International Marketing
Following the above, the master will then cover the analysis of Global marketing strategies. The objective of module 3: “Global Marketing” of the Master Executive in International
Business (MIB-E) is to provide all the knowledge, tools, and techniques necessary
to manage all technical aspects related to the global marketing of an exporting company:
International Pricing, product, promotion, brand, segmentation, and distribution.
Subjects of the Module 3:
- International Marketing
- Market Research
- International Product Policy
- International Pricing Policy
- International Promotion Policy
- International Distribution
- International Segmentation, Brand, and Positioning
The objectives of the module three “Global Marketing” of the Master in International Business (Foreign Trade, International Marketing, and Internationalisation) MIB Executive are:
- To learn about the key concepts in
international marketing. We will
analyse the purpose of international marketing, explore the concepts of price and value to the customer, examine the marketing
mix in the context of export marketing and discuss the key elements of an export marketing plan.
- To understand the key tools and concepts of international market research and how best to apply them. A PEST analysis is an analysis of the external macro-environment that affects all firms.
- To learn the key areas of international product policy, the importance of adapting
the product to local requirements when
entering new export markets and to analyse the product characteristics that typically need to be modified for different markets.
- To understand the importance of an appropriate International Pricing Strategy when entering new export markets.
- To examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy. The criteria defined in
- To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the tools available when implementing a promotion
- To understand the influence of a country's international brand on
its export performance.
- To understand the fundamentals of international trade appropriate preparation and attendance and its related follow-up activity.
- To understand how to plan and prepare a business trip to a
prospective export market and the follow-up, which will then be required.
- To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse strategies that can be
implemented for consumer and/or industrial products.
- To know the channel options, that may be used when
entering new export markets. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of importers and representatives, discuss the use of the company personnel and sales or production
subsidiaries as well as explore franchising, licensing and other channels.
- To explore the process of evaluating, recruiting and managing international sales representatives and the mechanism involved in selling into department stores and hypermarkets.
- To understand the importance of international segmentation in our strategies of marketing and internationalisation.
- To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, full market coverage
- To know the main brand strategies: global, regional or local.
understand the process of creating brand value in the global markets.
- To know the strategies of positioning a brand in international markets.
Module 4- Internationalisation of Companies.
Anyone wishes to do international business should be primarily a
strategist, capable of designing global strategies tailored to each
target market. In this module of the master; we analyse the main concepts of internationalisation strategies of exporting
companies as well as several success stories of different companies.
e-Business is a new way of doing
business that can become a competitive advantage for a company in the global market if can design a strategy for e-business in line with its internationalisation strategy. In many cases, this lack of strategy can
convert this advantage into a threat or a weakness for the company
Anyone involved in the global business (export, subsidiaries, displaced workers) negotiates with people from different cultures and languages. With the knowledge of the cultures of other countries; it is possible to avoid intercultural conflicts. The study of Intercultural Management will allow us to know to manage this important aspect of international
The final step in a strategy of internationalisation is usually the implantation abroad (subsidiaries sales, production sites, or joint ventures)
Foreign direct investment (FDI) reflects the objective of obtaining a lasting interest by a resident entity in one economy (direct investor) in an entity resident in another
country different from the investor (direct investment enterprise).
The role of the Conference on Trade and Development and Investment (UNCTAD)
will also be considered.
The company wishing to invest abroad will find in this module all the information necessary for a safe investment in another market.
Module 5- The State of the World. Introduction to civilisations, religions, and regional economic integration.
The main objective of module five of the Master Executive in International Business (MIB-E) is to know the state of the World:
trade blocks, trends in regional economic integration, emerging countries (BRICS), or the emergence of the African continent. EENI has developed a
unique methodology of analysis of the State of the World based on
the concept of “Civilisations, Religions, and Regional Economic
Integration.” Despite the phenomenon of globalisation, businesses also tend to be regionalised.
Analysing the role of civilisations - religions in a globalised world; we can identify eight major economic - religious areas, each area, can be formed by one or more distinct economic areas.
1- Western Christian Civilisation.
Christianity (Catholicism and Protestantism) is the largest religion. In the Western Civilisation, three different economic areas are
- American, divided into the North American Economic Area (with the United States as the Central State), the Latin American (Brazil -BRICS country- is the Central State) and the Caribbean.
- European, with Germany as the Central State.
2- Islamic Civilisation.
Islam (Sunni and Shiite) is the largest religion. In the Islamic
civilisation, five different economic areas are identified.
- Arab, with Saudi Arabia as the Central State
- Central Eurasian.
Turkey, Iran, and Pakistan are competing to be the central
- Malay, formed by Muslim countries of the ASEAN.
- Maghrebian (shared with African Civilisation)
- African (belonging to the African Civilisation)
3- African Civilisation.
Islam and Christianity (besides animism) are the main religions in Africa. Nigeria and/or South Africa (BRICS country) are the Central States. In the African Civilisation, five different economic areas are identified:
- West African
- Central African
- Southern African
- East African
- Maghrebian (Islamic Civilisation)
4- Economic Area of the Hindu Civilisation.
Hinduism is the largest religion, India is the central
state and a BRICS country.
5- Economic Area of Sinic Civilisation. Buddhism, Confucianism, and Taoism are the main religions. China (BRICS
country) is the Central State. The area of influence of this civilisation includes Vietnam, South Korea, Taiwan, Singapore.
6- Economic Area the Buddhist Civilisation, where Buddhism (Mahayana, Theravada) is the main religion.
This economic area consists of Burma, Cambodia, Laos, Sri Lanka, Thailand. In some countries; it coincides with the Sinic Civilisation.
7- Economic Area of the Orthodox Civilisation, where Orthodox Christianity is the main religion. Russia (BRICS country) is the Central State. This economic area includes Armenia, Belarus, Georgia, or Serbia.
8- Japanese Civilisation. Japan is the only country of this civilisation.
For each of these eighteen economic areas; we will analyse:
- Characteristics of each economic area
- Economic Profile of the largest countries.
- The main processes of economic integration
- Principles, ethical basis and its relationship with business of each religion.
- The main regional economic organisations.
- Profiles of businesspeople.
- Interactions with other economic areas (FTAs)
It is important to note that due to the introductory character of this module, for each of these topics included (organisations, religions, businesspeople, Free Trade Agreements…) we will introduce only a summary of each of them, the in-depth analysis of each of them is done in other master and doctoral programs. For example, the South Asian Association for Regional Cooperation (SAARC) is an agreement between three civilisations - Buddhist, Hindu, and Islamic; the summary of the SAARC is approximately 3 pages, while detailed analysis is 56 pages.
This new approach to study the economic relations between civilisations will help students to understand the state of the World better.
Module 6- Not to Corruption in International Business
Global ethics and international
business (1 ECTS)
- Harmony of Religions
- Ahimsa (Non-Violence)
Download the syllabus of the subject: “Global Ethics” (PDF)
Adaptation of the Master to the country of the student
The objective of this module is to adapt the master to the student's country (Regional Institutions, Free Trade Agreements (FTA), international trade relations)
Regional subjects for students from:
Egypt, Nigeria, and South Africa
the United States, Canada
- Asia-Pacific: India, Indonesia, Pakistan, and the Philippines
- Europe: the European Union, Turkey, and Russia
- Middle East
Special version of the Master for Chinese students
Thesis of the Master in International Business (MIB).
For the successful completion of the Master, students must submit a
Thesis. The topic must be international business related (Foreign Trade, Global Marketing, or Internationalisation)
For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an international marketing plan for one market.
The master includes the Market Access Tool:
Why study the Master in International Business with EENI?
EENI - African Students:
Middle East and Maghrebian Students:
Samples of the Master in International Business (Foreign Trade, Global Marketing, and Internationalisation).