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Master International Business Global Marketing Internationalization Executive

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Master International Business

Master International Business Global Marketing Internationalization Executive (e-learning) - Syllabus:

 
Module: Globalization

Globalization

- Globalization and international business. Positive and negative effects. Historical background.
- Globalization: International trade and financial markets. Cultural, political, and environmental dimensions of globalization.
- Globalization and international institutions: United Nations, WTO, WB, IMF, European Union.
- Liberalization. The role of the World Trade Organisation.
- Regionalism. World economic agreements.
- Emerging markets. BRICM countries. India and China.
- World financial and economic crisis. Regional analysis: Africa, Asia, Europe, Arab countries. Global food crisis.
- Antiglobalization.

International institutions

  United Nations

- United Nations: introduction.
- Structure and organization. Main bodies. Agencies, programmes and subsidiary bodies. Secretariat.
- ECOSOC- Economic and Social Council.
- United Nations System.
- Human Development.
- Millennium Development Goals (MDGs).

  UNCTAD

- Introduction to the United Nations Conference for Trade and Development UNCTAD.
- International trade and Commodities. UNCTAD Conferences. Relationship with other agencies.
- Investment, technology and enterprise.
- Globalization and development.
- Africa, Least developed countries, Land-locked developing countries, Small Island Developing States.
- UNCTAD Statistics.
- Trade and development report.

  INTRACEN

- Introduction to the International Trade Centre INTRACEN.
- Country information.
- Market analysis tools.
- Market development services.

  World Bank

- World Bank: introduction. Organization. Members.
- WB and Millennium Development Goals.
- WB operations: Fund generation, loans, trust funds and grants.
- World Bank projects. Profiles. Databases. Projects lifecycle (Identification, preparation, appraisal, approval, implementation, completion, evaluation).
- Doing business with the World Bank.
- International Bank for Reconstruction and Development.
- International Development Association (IDA).
- World development indicators.

  World Trade Organization (WTO)

- Introduction to the World Trade Organization (WTO).
- From General Agreement on Tariffs and Trade (GATT) to World Trade Organization.
- Principles of the trading system.
- WTO agreements. Tariffs. Agriculture. Standards and safety. Textiles. Services. Intellectual property. Anti-dumping, subsidies. Non-tariff barriers.
- The General Agreement on Trade in Services (GATS).
- Regional trade agreements. Regionalism.
- The Doha agenda.
- World trade report.

  International Monetary Fund

- Introduction to the International Monetary Fund. Membership.
- Main IMF activities. IMF Goals. Surveillance, assistance and lending.
- Collaboration with other institutions (WB, WTO, UN, ...)
- Special Drawing Rights (SDRs).
- International Monetary Fund: Globalization and crisis.
- World economic outlook.

  OECD

- Introduction to Organisation for Economic Co-operation and Development (OECD). History.
- OECD analyses and studies. OECD economic outlook.
- Structure of the organization.

  Other institutions

- International Chamber of Commerce.
- The Commonwealth.
- G-77
Module: Foreign trade

Introduction to exporting

- Introduction to exporting.
- Advantages of exporting.
- Resources needed.
- Starting the export activity.
- The export process.
- Problems deriving from non-internationalisation.
- Introduction to Foreign direct investment (FDI).

Import export documents

- Import export documents. Documentation in international trade.
- Documents of origin (Certificate of Origin)
- Commercial documents (Proforma, Invoice, Packing List...).
- Transport documents.
- Administrative documents.
- Other documents.
- Case study: Exporting fish to Angola.

Customs Procedures

- Customs Procedures. Functions of customs.
- Customs clearance. Examination of Goods. Customs Treatment or Use of Goods. Summary declaration.
- Release for Free Circulation. Dispatch for Consumption. Import Procedures. VAT Payable on Imported Goods.
- Single Administrative Document (SAD).
- Origin of goods (EU customs legislation).
- Customs valuation in the European Union.
- Classification of goods. TARIC (Integrated Tariff of the Community).
- Customs agents.
- Case study: Market Access Database.

  World Customs Organization (WCO)

- Introduction to the World Customs Organization (WCO).
- Harmonized System (HS).
- Customs Valuation.
- Rules of Origin. WTO Agreement on Rules of Origin.
- Customs Enforcement and Compliance. WCO SAFE Package.
- Customs Procedures and Facilitation.
- Conventions: Revised Kyoto Convention, ATA System and Customs Convention on Containers.
- Case study: Market Access Map.

  Customs and the World Trade Organization

- The World Trade Organization (WTO). Multilateral trading system.
- WTO agreements. Tariffs. Agriculture. Standards and safety. Textiles.
- Anti-dumping, subsidies, safeguards.
- Non-tariff barriers.
- Agreement on Import Licensing Procedures.
- Agreement on customs valuation. Rules for the valuation of goods at customs. Methods: Transaction value, identical or similar goods, Deductive or computed method and Fall-back.
- Preshipment Inspection Agreement.
- Rules of Origin Agreement
- Customs and Regional trade agreements.
- Customs procedures and the Doha agenda.

Incoterms

- What are Incoterms 2010?.
- Analysis. Comparative tables.
- New Incoterms: DAT and DAP. Replaced Incoterms: DAF, DES, DEQ and DDU.
- Incoterms for sea and inland waterway transport: FAS - FOB - CFR - CIF.
- Incoterms for any mode of transport: EXW - FCA - CPT - CIP - DAT - DAP - DDP.
- How are they used?.

International transport

International Transport and logistics.
- Introduction to international Transport and logistics.
- Selecting a mode of transport.
- Transport documents and insurance.
- Case study: FEDEX and UPS.

Export packaging
- The importance of appropriate packaging.
- Types of containers.
- Types of packaging materials.
- Electronic tagging.
- Marks on packaging.

  Marine transport

- Introduction to marine transport.
- Documentation. Bill of Lading (B/L).
- Cost of marine transport. Freight.
- Insurance.
- Legislation. The Hague Visby Rules. Hamburg Rules.
- Main ports of the world.
- Case study: Port of Rotterdam, Tokyo and Singapore. Cosco. Evergreen. Maersk Group.
- Outlook of marine transport market. The world fleet.

  Multimodal transport

International air transport
- Unit load device.
- IATA (International Air Transport Association)
- Air freight insurance. International air freight tariffs.
- AWB (Air Waybill).
- Main airports of the world.

International road transport
- Conventions governing road transport: CMR and TIR. Road freight market.
- Road freight documentation (CMR). Forwarder certificate of receipt (FCR).
- Flows in international road freight transport.

Rail transport.
- Rail freight market. Documentation: CIM Rail Consignment Note. Governing conventions (CIM and TIF). Insurance.
- The Shinkansen high speed rail network.

Multimodal transport
- Multimodal and intermodal transportation.
- UNCTAD/ICC Rules for multimodal transport documents. Multimodal Bill of Lading.
- Intermodal transport chain.

International contracts

- International contracts and foreign trade.
- UNCITRAL- United Nations Commission on International trade Law.
- United Nations convention on contracts for the international sale of goods (1980) [CISG].
- The Vienna Convention.
- The Hague conventions.
- Clauses of an international contract.
- Arbitration.
- Examples of contracts: distributor, importer, agent, ...

Methods of payment, Letters of credit

- International Methods of payment. Countries and payment terms.
- Bills of exchange. Bank draft. Bank transfer. Clean collection.
- Documentary collections.
- Letters of credit (L/C). Types and modalities, terminology, opening, availability, contents, documents ...
- UCP 600. Electronic L/C.
- Import Letters of credit.

Finance of international trade

- International finance.
- Foreign trade finance. Finance of export and import transactions.
- Pre and Pre-shipment finance.
- International risk: payment, foreign exchange, counterparty, delivery, ...
- Country risk. Sovereign risk.
- Credit ratings. Country risk evaluation and classification.
- Corruption perceptions index.
- Case study. Thailand and South Africa.

  FOREX Foreign Exchange Market

- Foreign Exchange Market (FOREX).
- The Bank for International Settlements (BIS). Tobin tax.
- Currency trading. The players (Central banks, companies, brokers, hedge funds, investors and speculators...)
- European Central Bank. The Euro.
- Currency exchange rates.
- Options.

  International bonds and guarantees

- International bonds and guarantees.
- Tender and performance bonds. Advance / progress payment bond. Retentions and On Demand Bonds. Other types of guarantees.
- Managing bonds and guarantees. Bank obligations. Customer liability records.
- ICC Rules for the issuance of bonds and guarantees.
- Factoring and forfaiting.
- Invoice discounting. Endorsements. Bills of exchange.
- Documentary collections. Clean collection. Managing collections.

Export department

- The export department. Set up and run.
- Functions, goals and organization of the export department.
- Director of international business, export manager, country area manager.
- Case study: Analysis of the difference between the departments of export in Spain and Latin America.
- Case study: the assignment of sales areas in the international department.

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Module: Global marketing

International marketing

- The export process and the international marketing.
- Key concepts in international marketing. Global marketing mix.
- Global Marketing process and international trade.
- Export marketing plan. Business plan.
- From local to global company.
- e-Marketing.
- Case study: TESCO. Fiat Iveco. General Electric (GE)

Market research

- Global market research.
- Quantitative analysis.
- Qualitative methods.
- Market profitability. Sales potential in foreign markets.
- PEST analysis (Political, Economic, Social and Technological factors)
- Market research study.
- Case study: Mitsui Co. Cargill.

Product policy

- Global product policy.
- Strategies. Local and global products. Standardization, adaptation, diversification.
- Business portfolio. BCG Growth-Share Matrix. McKinsey matrix. Experience Curve.
- Quality and international marketing.
- Certification. CE Mark.
- e-Product. Digital value. Pervasive computing.
- Case study: Silicon Graphics. Comfort (Unilever). AESSEAL (MCK). Johnson and Johnson. General Motors Corp. Tantrix. Linux. Nintendo.

Pricing policy

- International pricing policy. Product life cycle.
- Pricing strategy when entering new export markets.
- Export prices. International prices and Incoterms.
- Competitor's prices. Pricing options available to the exporter.
- e-Business and pricing policy.
- Case study: Pricing Policy and Inflation.
- Case study: Economic Price of Traded Goods and Services in Asia.

Promotion policy

International Promotion
- International Promotion policy.
- Promotion: Global, regional or local strategies.
- Promotion strategy when entering new export markets.
- Direct and indirect international promotion.
- Promotion campaign. Brochures and catalogs.
- Advertising and publicity. The Advertising Agency.
- Public relations. Sponsoring and Fund Raising.
- Case study: Benetton. Red Bull. AXE (Lynx) Campaign. OMO (Surf). Omnicom. Ten Best Advertising Slogans.

Country Brand
- The concept of country brand.
- The influence of country brand in global marketing.
- The country brand as a competitive advantage.
- International Rankings. Rating Agencies.
- Case study: Country Brand Index. Cafe de Colombia. Proudly South African Brand. Indian Software brand.

A business trip
- International business travel.
- Organisation of the trip.
- The international sale.
- Post-trip activities.

International fairs
- A key aspect of international marketing.
- Objectives of participation.
- Preparation and organization of international fairs.
- Main trade fairs in the world.
- Case study: Pininfarina in Auto Shanghai

e-Promotion.
- Key concepts of e-Promotion.
- Promoting online effectively.
- Search engine positioning.

International distribution

International distribution
- Introduction to international distribution policy.
- Indirect exports.
- Consultancy.
- Associated exports. Consortia.
- Trading companies. Sogo Shoshas and Chaebols.
- Case study: Toshiba. The Third Italy. Mitsubishi Corporation. Sanofi-aventis

Direct exports.
- Importers.
- Representatives.
- Company personnel.
- Foreign subsidiaries: sales / production.
- Internationalization: licenses and franchises.
- Other distribution channels.
- Case study: Set it up in Costa Rica. Sumitomo. Itochu. Rolls-Royce. Renault-Nissan Alliance. 7-Eleven. Mango. International distribution networks in centralised economies.

Sales network management.
- Representation contracts.
- Recruitment Methods.
- Control representatives Work.
- International sales: purchasing departments, delegated agents.
- Distribution and e-business. Going international with e-business
- Case study. Exclusive agent in two markets. "Grey" Networks. Electrolux India. Itochu.

Segmentation, brand and positioning

- International market segmentation.
- Worldwide Segmentation Strategy. Targeting strategies: concentrated, differentiated, product specialization, market specialization and full market coverage.
- Case study: Segmentation strategy of Volkswagen Group. Matsushita Electric (Panasonic). United Airlines. BECEL / FLORA (Unilever). VALS reports.
- Global brand strategy.
- Brand value. Building an international brand.
- Case study: Top global brands. Unilever. Wrigley Company, ACER. Gucci GrouP. Nutrexpa. Mitsubishi.
- Positioning in the international markets. Stages of Positioning.
- Strategies of positioning. Global Brand Positioning.
- Case study: United Biscuits. Ford Motor Company. Erste Bank. Positioning new product in the Australian Market.

e-business

- Digitalisation and e-business.
- The New Economy.
- Business Models on the Web: B2B, B2C, B2A, B2E ...
- e-Business Implementation.
- e-Processes (CRM, SCM, e-Procurement, ...).
- e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).
- Case study: Teleworking and e-business. Amazon. Alibaba Group.
Module: Internationalization

Intercultural management

- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.
- Case study: Ceramic tiles perception in different markets. Hofstede's dimensions and World's Religions.
- How to negotiate successfully in ...

Internationalization

- Internationalization. Competitive strategy and international competitiveness.
- Global strategy. Strategic audit.
- Five forces model. SWOT Analysis.
- PEST and value chain analysis.
- Cases of internationalization.

Foreign direct investment

  Introduction to FDI

- Introduction to the foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the foreign direct investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.

  UNCTAD and FDI

- United Nations Conference on Trade and Development (UNCTAD) and Foreign direct investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.

  Investments abroad

- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.
Module: Regionalization
The objective of this module is to adapt the master to the student's country (Regional Institutions, Free Trade Agreements FTA...)
Regional learning units for students from:
- Africa
- America
- Asia Pacific
- Europe - European Union
- Middle East

Module: Regional markets
The student should to select one of the following regional learning units: China, India, South East Asia, Middle East, Europe, North America, Andean countries, South America, Southern Africa or East Africa.

M Request Information Master International Business Global Marketing Internationalization Executive.

M Duration: 16 months

With the 13th edition of the Master of international business, Global Marketing and internationalization MIB Executive (distance e-learning), the student will obtain a global and practical vision of the international business, global marketing and the different regional markets and the form to do business.

Modules:
1- Globalization
2- Foreign trade
3- Global marketing
4- Internationalization
5- Regionalization
6- Regional Markets

If you wish to specialize in the international business, we recommended this Executive Master.

M Course learning materials: En
Also available in: Es Master Internacionalizacion Fr Master Executive Pt

Communication with tutors (student's questions, exercises ...) in: En Es Fr Pt

M Educational level: Continuing education / Executive education programs.

Tutors of the Master International business Global marketing Internationalization Executive:
M TurkHenryAkogounValeneAudicianElshaikhFernandezMargaPedro NonellPatersonBertranBaell

M Related courses: Master in Foreign Trade and international marketing - Master business in Asia - Master Emerging markets, BRICM countries and FDI

CASE METHOD. Master is based on the application of the case study method.

Examples of the Master Executive in International Business, Global Marketing and Internationalization:

Master, International, Business, Global, Marketing, Internationalization, Logistics, International, Distribution, Executive, MIBE, foreign trade, Business in China, India, Distance, e-learning, Bilingual, foreign, Direct, Investment

UN (c) EENI- The Global Business School (1995-2011)
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EENI is full member of the International Commission on Distance Learning (ECOSOC United Nations).

Collaborator member of the Tripartite Foundation for On-the-job Training - European Social Fund (ESF).
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