EENI-Business School

Business in Japan

EENI- School of International Business

Subject: Doing Business in Japan. Tokyo, Osaka. Syllabus:

  1. Introduction to Japan
  2. Japanese economy
  3. International Trade of Japan
  4. Economic Profile of the Japanese regions
  5. A gateway to the Asian market
  6. Doing Business in Tokyo and Osaka
  7. Tips for penetrating the Japanese market
  8. Investing in Japan
  9. Case Study:
    1. Japan's retail market
    2. GOTO INC.
    3. Dr Kazuo Inamori. Founder and Director of Japan Airlines and Buddhist monk
    4. Shinichi Inoue (Buddhist Economics)
  10. Tokyo International Conference on the African Development
  11. Access to the Japanese market
  12. Business Plan for Japan

The objectives of the subject “Foreign Trade and Doing Business in Japan” are the following:

  1. To analyse the Japanese economy and foreign trade
  2. To evaluate the business opportunities in Japan
  3. To explore Japan's trade relations with the country of the student
  4. To know Japan's Free Trade Agreements (FTAs)
  5. To examine the profile of Japanese business people and companies
  6. To develop a business plan for the Japanese market
Subject “Doing Business in Japan” is studied...
  1. Masters (e-learning): International Business, Asia, Pacific
  2. Doctorate in Business in Asia

Doctorate and Master in International Business for the Japanese Students

Course learning materials in English or Spanish Japón French Japon.

  1. Credits of the subject “Foreign Trade and Doing Business in Japan”: 2 ECTS Credits
  2. Duration: two weeks

Sample of the subject - Doing Business in Japan:
Kazuo Inamori Buddhist Businessman

Description of the Subject: Doing Business in Japan.

The State of Japan (Asia).

Japan is one of the largest markets for luxury products in the World.

  1. Japan's borders: China, North Korea, South Korea, and Russia
  2. Maritime boundary with Taiwan
  3. Capital of Japan: Tokyo
  4. Language: Japanese
  5. Type of Government: Constitutional monarchy
  6. Area: 377,835 square kilometres
  7. Japanese Population: 127 million people. Most Japanese reside in densely populated urban areas
  8. Currency: Yen (JPY)

Religions of Japan:

  1. Zen Buddhism (70% of the population)
  2. Shinto
  3. Taoism
  4. Confucianism
  5. Christianity (1 million)

Japan belongs to the Buddhist Civilisation

Japanese Economy.

The Japanese economy is the third largest market economy in the World. The Japanese brands like Fujifilm, Honda, Yamaha, Toyota, Sony, or Panasonic are globally famous.

  1. The manufacturing sector is one of the strengths of the Japanese economy
  2. Japan has few natural resources
  3. One of the most promising fields is robotics, in which the Japanese technology leads the world
  4. One common pattern for the Japanese companies is to import raw materials and then process them to make finished products, which are distributed in the Japanese market or exported abroad
  5. Furthermore, to possessing a high purchasing power, the Japanese consumers are early adopters and move quickly to stay on the cutting edge of the latest technologies
  6. Many global products have originated in Japan or have gained a competitive advantage by being developed in Japan
  7. Japan is often seen as a splendid test market for the introduction of new global products and services
  8. Japanese nominal GDP: 4.5 billion USD
    1. Agriculture: 1.6% of the Japanese GDP
    2. Industry: 25.3%
    3. Services: 73.1%
  9. The Japanese main products are vehicles, electronic products, transport equipment, chemicals, steel, machine tools, food products, and pharmaceuticals
  10. Japan is a member of the Economic Cooperation Forum Asia-Pacific (APEC)

Japanese Retail Market.

  1. Japan boasts the second largest retail market in the World (USD 1,124 billion)
  2. Furthermore, to its size, the enormous influence of Japan's retail industry attracts global attention as being the origin of many Asian trends

Tokyo is the centre of one of the biggest metropolitan regions in the World and a hub of dynamic economic and consumer activity.

  1. 50% of publicly listed companies in Japan are located in Tokyo, along with a high number of venture capital firms and Small and Medium Enterprises
  2. 360,000 foreign people are living in Tokyo
  3. The Port of Tokyo handles fifteen container berths, including the piers at Oi and Aomi, which can handle 50,000-ton, large container vessels

Osaka, being situated practically in the centre of Japan, is the biggest city in western part of Japan and one of the largest urban conurbations as well.

  1. The Osaka Port is one of the Japanese leading ports
  2. The Kinki region, with Osaka at its centre, boasts an economy larger than those of Australia and the Netherlands and haves immense potential for such reasons as its strength in international trade with Asia and other areas

Economic profile of the Japanese regions:

  1. Hokkaido. Fishing and forestry are important parts of Hokkaido's agriculture and underlie much of the island's industrial activity, including food processing, woodworking, pulp, and paper industries. The capital is Sapporo.
  2. Tohoku. The Tohoku area is primarily agricultural
  3. Kanto. This region, which includes key cities as Tokyo, Yokohama, Kawasaki, Saitama, and Chiba, is the most populous region of Japan. The hub of the region, the Tokyo-Yokohama district, is the core of the Japanese international trade and industry.
  4. Chubu. It has three industrial areas: The Chukyo Industrial Zone, which is the home to the main facility of Toyota Motors; the Tokai Industrial Region, where Yamaha is based; and the Hokuriku Industrial Region
  5. Kinki Kansai. Situated in west-central Honshu, the Kinki region is the second largest area regarding industry in Japan. The ancient capital of Kyoto is in Kinki
  6. Chugoku (Hiroshima and Nagasaki)
  7. Shikoku is the smallest of Japan's four main islands
  8. Kyushu (Okinawa). The Kita Kyushu Industrial Zone contains a concentration of heavy and chemical industrie.

Doing Business in Tokyo (Japan):
Tokyo Business

Japanese foreign trade.

  1. Main exported products by Japan are cars, electronics, and computers
  2. The largest Japanese trading partner is the United States, representing more than 25% of all the Japanese exports
  3. The largest Japanese export markets include Taiwan, Hong Kong, South Korea, China, and Singapore
  4. The largest Japanese imports are raw materials such as petroleum, food, and wood products
  5. Main Japanese suppliers are the United States, China, Indonesia, South Korea, and Australia

Foreign Direct Investment (FDI) in Japan.

  1. Japan's attractiveness as a destination for the foreign direct investment is increasing significantly; the Japanese Government has made significant changes to get a more transparent investment environment
  2. JETRO (the Japan External Trade Organisation) conducted a series of surveys of foreign companies based in Japan and the results show that investment problems in Japan (high costs in the form of doing business, exclusivity, and tradition in the form to conduct international business transactions, the complexity of administrative procedures) were reduced significantly compared to ten years ago

Japan's Free Trade Agreements (FTA).

  1. Asia-Pacific Economic Cooperation (APEC)
  2. Trans-Pacific Agreement (TPP)
  3. Japan's Bilateral Economic partnership agreements: Singapore, Mexico, Malaysia, the Philippines, Chile, Thailand, Brunei Darussalam, Vietnam, Switzerland, and Indonesia
  4. ASEAN-Japan Exhaustive Economic Partnership
  5. ASEAN Plus Three

Doing Business in Japan

Japan is a member of:

  1. Economic and Social Commission for Asia and the Pacific (ESCAP)
  2. Asian Development Bank (ADB)
  3. Economic Commission for Latin America and the Caribbean (ECLAC)
  4. Inter-American Development Bank (IDB)
  5. Japan has signed the OECD anti-corruption measures

Samples - Business in Japan

Asia-Pacific Economic Cooperation APEC

Buddhist Economics

ASEAN-Japan Economic Partnership Agreement

Trans-Pacific Strategic Economic Partnership Agreement (TPP)

Japan-Mexico Economic Partnership Agreement

Japan-Singapore Free Trade Agreement

(c) EENI- Business School