Doing Business in Japan

EENI- School of International Business

Subject (Course): International Trade and Business in Japan. Tokyo, Osaka. Syllabus:

  1. Introduction to Japan.
  2. Japanese economy.
  3. International Trade of Japan.
  4. Economic Profile of the Japanese regions.
  5. A gateway to the Asian market.
  6. Doing Business in Tokyo and Osaka.
  7. Tips for penetrating the Japanese market.
  8. Investing in Japan. Foreign direct investment (FDI).
  9. Case Study:
    1. Japan's retail market
    2. GOTO INC.
    3. Dr Kazuo Inamori. Founder and Director of Japan Airlines and Buddhist monk.
    4. Shinichi Inoue (Buddhist Economics)
  10. Tokyo International Conference on African Development
  11. Access to the Japanese market
  12. Business Plan for Japan

Objectives of the subject “Doing Business in Japan”:

  1. To analyse the Japanese economy and foreign trade
  2. To evaluate business opportunities in Japan
  3. To explore Japan's trade relations with the student's country
  4. To know Japan's Free Trade Agreements (FTAs)
  5. To examine the profile of Japanese businesspeople and companies
  6. To develop a business plan for the Japanese market
Subject “Doing Business in Japan” is studied…
  1. Masters of business (e-learning): International Business (MIB), Asia, and Pacific
  2. Professional Doctorate in Business in Asia

Master in International Business for Japanese students

Course learning materials in En or Es Japón Fr Japon.

  1. Credits of the subject “Doing Business in Japan”: 2 ECTS/1 AC Credits
  2. Duration: two weeks

Sample of the subject - Doing Business in Japan:
Dr. Kazuo Inamori Buddhist

Subject Description (Doing Business in Japan).

The State of Japan (Asia).

Japan is one of the biggest markets for luxury products in the World.

  1. Japan's borders: China, North Korea, South Korea, and Russia.
  2. Maritime boundary with Taiwan
  3. The capital of Japan: Tokyo
  4. Japanese language: Japanese
  5. Type of Government: Constitutional monarchy
  6. Area: 377,835 square kilometres
  7. Japanese Population: 127 million people. Most Japanese reside in densely populated urban areas.
  8. Currency: Yen (JPY)

Religions of Japan:

  1. Zen Buddhism (70% of the population)
  2. Shinto
  3. Taoism
  4. Confucianism
  5. Christianity (1 million)

Japan belongs to the Buddhist Civilisation

Japanese Economy.

The Japanese economy is the third biggest market economy in the World. Japanese brands like Fujifilm, Honda, Yamaha, Toyota, Sony, or Panasonic are globally famous.

  1. The manufacturing sector is one of the strengths of Japan
  2. Japan has few natural resources.
  3. One of the most promising fields is robotics, in which Japanese technology leads the world.
  4. One common pattern is for Japanese companies to import raw materials and then process them to make finished products, which are distributed in the Japanese market or exported.
  5. Furthermore, to possessing high purchasing power, Japanese consumers are early adopters and move quickly to stay on the cutting edge of the latest technologies.
  6. Many global products have originated in Japan or have gained a competitive advantage by being developed in Japan. Japan is often seen as a splendid test market for the introduction of new global products and services.
  7. Japan's nominal GDP: 4.5 billion USD
    1. Agriculture: 1.6% of Japanese GDP
    2. Industry: 25.3%
    3. Services: 73.1%
  8. Japanese main products: vehicles, electronic products, transport equipment, chemicals, steel, machine tools, food products, and pharmaceuticals
  9. Japan is a member of the Economic Cooperation Forum Asia-Pacific (APEC).

Retail Market.

  1. Japan boasts the second biggest retail market in the World (USD 1,124 billion).
  2. Furthermore, to its size, the enormous influence of Japan's retail industry attracts global attention as being the origin of many Asian trends.

Tokyo is the centre of one of the biggest metropolitan regions in the World and a hub of dynamic economic and consumer activity.

  1. 50% of publicly listed companies in Japan are in Tokyo, along with a high number of venture capital firms and Small and Medium Enterprises.
  2. 360,000 foreign people are living in Tokyo.
  3. Port of Tokyo handles fifteen container berths, including the piers at Oi and Aomi, which can handle 50,000-ton, large container vessels.

Osaka, being situated practically in the centre of Japan, is the biggest city in western part of Japan and one of the largest urban conurbations as well.

  1. Osaka port is one of Japanese leading ports.
  2. Kinki region, with Osaka at its centre, boasts an economy larger than those of Australia and the Netherlands and haves immense potential for such reasons as its strength in international trade with Asia and other areas.

Japanese regions: economic profile.

- Hokkaido. Fishing and forestry are important parts of Hokkaido's agriculture and underlie much of the island's industrial activity, including food processing, woodworking, pulp, and paper industries. The capital is Sapporo.

- Tohoku. The Tohoku area is primarily agricultural

- Kanto. This region, which includes such key cities as Tokyo, Yokohama, Kawasaki, Saitama, and Chiba, is the most populous region of Japan. The hub of the region, the Tokyo-Yokohama district, is the core of Japanese international trade and industry.

- Chubu. It has three industrial areas: the Chukyo Industrial Zone, which is the home to the main facility of Toyota Motors; the Tokai Industrial Region, where Yamaha is based; and the Hokuriku Industrial Region.

- Kinki Kansai. Situated in west-central Honshu, the Kinki region is the second largest area in terms of industry in Japan. The ancient capital of Kyoto is in Kinki.

- Chugoku (Hiroshima and Nagasaki)

- Shikoku is the smallest of Japan's four main islands

- Kyushu (Okinawa). The Kita Kyushu Industrial Zone contains a concentration of heavy and chemical industries.

Doing Business in Tokyo (Japan):
Tokyo Business

Japanese foreign trade.

  1. The main products exported by Japan are cars, electronics, and computers.
  2. The largest trading partner is the United States, representing more than 25% of all Japanese exports.
  3. The largest export markets include Taiwan, Hong Kong, South Korea, China, and Singapore.
  4. Major imports are raw materials such as petroleum, food, and wood products.
  5. The main suppliers are the United States, China, Indonesia, South Korea, and Australia.

Foreign Direct Investment (FDI) in Japan.

  1. Japan's attractiveness as a destination for foreign direct investment is increasing significantly; the Japanese Government has made significant changes to get a more transparent investment environment.
  2. JETRO (the Japan External Trade Organisation) conducted a series of surveys of foreign companies based in Japan and the results show that investment problems in Japan (high costs in the form of doing business, exclusivity, and tradition in the form to conduct international business transactions, the complexity of administrative procedures) were reduced significantly compared to ten years ago

Japan's Free Trade Agreements (FTA).

  1. Asia-Pacific Economic Cooperation (APEC)
  2. Trans-Pacific Agreement (TPP)
  3. Japan's Bilateral Economic partnership agreements: Singapore, Mexico, Malaysia, the Philippines, Chile, Thailand, Brunei Darussalam, Vietnam, Switzerland, and Indonesia.
  4. ASEAN-Japan Exhaustive Economic Partnership
  5. ASEAN Plus Three

Japan Business

Japan is a member of:

  1. Economic Social Commission Asia-Pacific (ESCAP)
  2. Asian Development Bank
  3. Economic Commission for Latin America and the Caribbean (ECLAC)
  4. Inter-American Development Bank (IDB)
  5. Japan has signed the OECD anti-corruption measures

Samples - Business in Japan

Asia-Pacific Economic Cooperation APEC

Buddhist Economics

ASEAN-Japan Partnership

TPP Trans-Pacific Agreement

Japan-Mexico Agreement

Agreement Japan-Singapore


EENI Business School