Master in Foreign Trade and Marketing, Online AI

Financing

1. Cash Payment (at enrollment date): 10% of discount. Amount to pay: € 900
2. Payment with EENI financing:
   1. 70% at enrollment date: € 700
   2. 30% at the end of the Master: € 300

1. Credits of the Master: 60
2. Duration:
   1-year It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
3. Frequently Asked Questions (FAQ)
4. Download the syllabus of the Master (PDF)

Language of the Master:

1. Also
   available in For improving international communication skills, student has free access to the learning materials in these languages (free multilingual training). The student can review the subjects in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises. The student can do the exercises, thesis or communicate with professors in English, French, Spanish or Portuguese.
   Master Comercio Exterior Master Commerce International Comércio Exterior

First module of the Master - Foreign Trade

The main objective of the first module of the Master in Foreign Trade and Marketing aims to provide comprehensive knowledge, tools and techniques necessary to manage all aspects related to Foreign Trade of an exporting or importing company: Incoterms® 2020, international transport, customs, export and import documents, international payments methods, documentary credits, Trade in Services, international financing, international contracts, non-tariff measures, etc.

The module on Foreign Trade consists of twelve subjects:

1. Introduction to Exporting
2. Import/Export Documents
3. Incoterms
4. Customs Procedures
   1. World Customs Organization
   2. Customs and World Trade Organization (WTO)
   3. New EU Customs Code
5. International Contracts
   1. Anti-corruption Clause of the ICC
   2. UN Commission on International Trade Law (UNCITRAL)
   3. Religion and international contracts
6. Trade in Services

1. Payment Methods. Letters of Credit
2. International Trade Finance
   1. FOREX Foreign Exchange Market
   2. International Bonds and Guarantees

1. Containers and Transportation
   1. Istanbul Convention
2. Customs Convention on Containers
3. FIATA
   1. Negotiable Combined Transport Bill of Lading (FBL)
   2. FIATA Multimodal Waybill FWB
   3. e-Bill of Lading
   4. Forwarders Certificate of Receipt (FCR)
   5. Forwarders Certificate of Transport (FCT)
   6. Warehouse Receipt

Non-tariff Measures (PDF).

1. Sanitary and Phytosanitary Measures
   1. Agreement on the Application of Sanitary and Phytosanitary Measures
2. Technical Barriers to Trade
   1. Agreement on Technical Barriers to Trade
3. Pre-shipment Inspection
   1. Agreement on Preshipment Inspection (PSI
4. Anti-dumping Measures and Safeguards
   1. Agreement on Safeguards
5. Import Licensing and Quotas

Trade Facilitation.

1. World Trade Organization (World Trade Organization (WTO))
2. Trade Facilitation Agreement
3. Kyoto Convention (Containers)
4. Convention Harmonization of Frontier Controls of Goods
5. Global System of Trade Preferences
6. Trade Negotiations Among Developing Countries

Download the syllabus (PDF) of Foreign Trade Related Subjects.

Second module of the Master - International Marketing

The main objective of the second module of the Master aims to provide comprehensive knowledge, tools and techniques necessary to manage all aspects related to International Marketing of an exporting company: adapting export products, Global Pricing Policy, global promotion and distribution, International Marketing, country brand, segmentation, positioning in international markets, organization of an export department, intercultural negotiation, Global Market Research, intellectual property rights...

The module on International Marketing consists of ten subjects:

1. International Marketing
2. Market Research
   1. PESTEL Analysis (Political, Economic, Social, Technological, Environmental, and Legal)
3. International Product (Services) Policy
   1. Quality and International Marketing
4. Global Pricing Policy. Export Prices
   1. Religion and export prices
5. Global Promotion Policy
   1. International Fairs
   2. Country Brand
   3. International Business Trip
   4. E-Promotion
   5. Social Networks and international promotion
6. International Distribution
   1. Importers and Distributors
   2. Licensing and Franchising
   3. Strategic Alliances
   4. Wholly Owned Subsidiaries
   5. International Sales Network Management
7. International Segmentation, Brand, and Positioning
   1. Global Brand Positioning
8. Export Department
9. Cross-Cultural Management
10. Intellectual Property Rights (TRIPS)
    1. World Intellectual Property Organization (WIPO)

Download the syllabus in PDF of International Marketing Related Subjects.

Third module of the Master - AI for Global Business

The objective of Module III, "AI for Global Business," is to analyze the disruptive potential of Artificial Intelligence (AI) in Foreign Trade and International Marketing. Anyone working in global trade should understand the transformative potential of AI, which impacts all aspects of marketing and global trade.

1. Introduction to AI in Global Business
2. AI Technologies and Tools for International Business
3. AI and Global Trade
4. AI in Global Strategy and Decision-Making
5. AI in Global Supply Chain Management
6. AI in International Marketing and Customer Insights
7. AI and Cross-Cultural Management
8. AI in Global Finance and Risk Management
9. Ethical and Regulatory Considerations in Global AI
10. Global Ethics
11. AI for Sustainability in International Business
12. Future Trends in AI & International Business

Digital Trade and Cross-Border E-Commerce

The Master in Foreign Trade and Marketing includes the module No to Corruption in International Business.

No to Corruption in International Business.

Download the syllabus “No to Corruption” (PDF).

Thesis of the Master in Foreign Trade and Marketing [5 ECTS]

For the successful completion of the Master, student must submit a Thesis. The topic must be related to Foreign Trade or Global Marketing.

The Thesis normally reports on a research project or an extended analysis of a topic.

1. The coach will provide the guidelines and requirements for writing the paper
2. If the student works in a company; he can develop his thesis related to his work
3. The delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI encourages the creation of work groups with students from different countries

Some Examples of thesis:

1. “International Marketing Plan” (for a company / market)
2. “Creating international distribution networks”
3. “International promotion strategies”
4. “Electronic documents in Foreign Trade”
5. “Analysis of Trade Facilitation programs in ASEAN Region”
6. “Analysis of Road Transport in the Eastern African markets”
7. “Electronic international payments”
8. “Key Applications of AI in West African Supply Chains”
9. ...

The student has to pass the online continuous assessment exercises for each subject as well as the final online Master's Thesis. If the professor considers that the minimum level has not been reached, he will guide the student to improve the quality of his exercises or thesis and send them back.

The most important thing for EENI is that the student correctly learns the Master's subjects and objectives.

Once all the exercises and thesis have been approved, student obtains the “Diploma of Professional Master of Science (MSc) in Foreign Trade and International Marketing” granted by EENI Global Business School.

In this case, it will be necessary to send us by email a certified photocopy of your diploma of Bachelor's Degree. This is necessary for the issuance of your diploma and not to enroll.

Those students, who are not in possession of a Bachelor's Degree, may enroll trough APEL (Accreditation of Prior Experiential Learning) System.

In what types of job positions can a person work with this Master?.

For example, in the export department of export enterprises, service enterprises (logistics department, banking, consulting enterprises), public and private institutions such as chambers of commerce, business associations, multilateral Organizations and as an entrepreneur, or creating one's business.

Video Master in Foreign Trade and Marketing.

Video Career opportunities related to the Master.

Alliances with educational institutions to jointly teach Master's Degrees.