EENI Global Business School

Introduction to AI in Global Business


African Students (Masters, Courses, Foreign Trade, Business)
Masters in International Business and Foreign Trade (MIB AI) MIB and APEL (Accreditation of Prior Experiential Learning)
Doctorate in International Business (DIB AI) Online MIB and APEL (Accreditation of Prior Experiential Learning)
Artificial Intelligence (AI) for Global Business (Online Course
Global Transport and Logistics
We Trust in Africa (Affordable Higher Education for Africans)
Harmony of Religions. Sri Ramakrishna Principle and Global Business
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Machine Learning (AI). Customer Segmentation Across Borders

Artificial Intelligence (AI) for Global Business (Online Course
Course: AI for Global Business

AI Introduction, Technologies, Global Trade,  Strategy, Supply Chain, Digital Trade, Marketing, Cross-Cultural, Finance, Ethical, Sustainability, Future Trends, Global Ethics

This subject explores the transformative role of artificial intelligence (AI) in Global Business, focusing on its applications, opportunities, and challenges. It covers how AI technologies enhance efficiency, decision-making, and innovation across industries while addressing ethical, cultural, and regulatory considerations in a global context.

Syllabous

1. What is AI? Overview and evolution

2. AI concepts relevant to International Business

3. Types of AI: ML (Machine learning), NLP (Natural Language Processing), Predictive Analytics, Generative AI

4. Machine Learning

  1. Market Forecasting & Entry Strategies
    1. Case Study: Alibaba – Machine Learning to Power Global E-Commerce & Logistics. How Alibaba uses AI in cross-border e-commerce
    2. Case Study: HSBC – Leveraging Machine Learning for Global Credit Risk and Compliance
    3. Case Study: Coca-Cola – Using Machine Learning for Global Product Innovation
    4. Case Study: TechNova’s AI-Powered Global Market Entry
  2. Customer Segmentation Across Borders
    1. Case Study: Unilever’s AI-Driven Customer Segmentation for Global Brands
  3. Cross-Border Pricing Optimization
    1. Case Study: Zara’s AI-Driven Pricing Optimization Across Global Markets
  4. Global Supply Chain Optimization
    1. Case Study: Maersk’s Machine Learning Strategy for Global Supply Chain Optimization
  5. Predictive Analytics for Global Trade
    1. Case Study: Leveraging Machine Learning for Predictive Analytics in Global Trade
  6. Cultural Preference Analysis
    1. Case Study: Netflix's Machine Learning for Cultural Content Recommendations
  7. Sample Code (Phyton) for Machine Learning. TensorFlow

5. AI’s role in transforming Global Business operations

  1. Case Study: DHL AI Strategy

6. Key AI trends in global trade and commerce

  1. WTO Report: Trading with Intelligence. How AI Shapes and is Shaped by International Trade
  2. Conference on Trade and Development (UNCTAD) Report: Technology and Innovation Report

7. Opportunities and challenges in international markets.

8. McKinsey Global AI Index

9. Tortoise Media Global AI Index

10. Case study:

  1. How Amazon use AI globally
  2. AI’s potential in emerging vs. developed markets

11. “AI Superpowers” by Kai-Fu Lee

Online Student Master in International Business

The Subject “Introduction to AI in Global Business” is included within the curriculum of the following academic programs at EENI Global Business School:

Postgraduate Certificate in International Trade.

Postgraduate Professional Certificate (PGCert) in International Trade, AI

Masters: International Business, Foreign Trade, International Transport, Logistics in Africa, Business in Africa.

Masters in International Business and Foreign Trade (MIB AI)

Doctorate: World Trade, Global Logistics, African Business, Global Ethics, Religions, and International Business

Doctorate in International Business (DIB AI) Online

Languages: Masters, Doctorate, International Business, English or Study Master Doctorate in International Business in Spanish Introducción a la IA en los negocios globales Study Doctorate in International Business in French Introduction à l'IA dans les affaires mondiales Masters Foreign Trade in Portuguese Introdução à IA em Negócios Globais.

Relevance: This subject is critical for business leaders, entrepreneurs, and professionals aiming to harness AI to drive innovation, optimize operations, and navigate the complexities of global markets.

Objectives of the subject “Introduction to AI in Global Business":

1. Understand the Fundamentals of AI

  1. Explain core concepts of Artificial Intelligence (AI), including machine learning, natural language processing, and robotics.
  2. Understand the differences between AI, automation, and data analytics.

2. Explore AI Applications in Business

  1. Identify how AI technologies are being applied across different industries (e.g., finance, healthcare, supply chain, marketing).
  2. Analyze real-world case studies showing successful AI implementation in Global Business contexts.

3. Assess Strategic Implications of AI

  1. Evaluate the impact of AI on competitive advantage, innovation, and operational efficiency.
  2. Understand how AI transforms business models, customer experiences, and decision-making.

4. Develop Critical Thinking and Analytical Skills

  1. Critically assess opportunities and risks of AI in business strategy.
  2. Engage in discussions about future trends, ethical dilemmas, and responsible AI practices.

5. Foster Innovation and Leadership

  1. Encourage innovative thinking about how AI can solve business problems or create new value.
  2. Develop leadership awareness of how to guide AI adoption and change management in global organizations.
  3. Faith-Sensitive Business Leadership
  4. Faith-based Marketing

(c) EENI Global Business School (1995-2025)
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