AI for International Business, Digital Trade (Online Course)

Students will learn how AI technologies—such as machine learning, natural language processing, and predictive analytics—drive decision-making, enhance global competitiveness, and address challenges in diverse markets.

Course tailored to train students, professionals or executives with the knowledge and skills to understand and apply AI in Global Business contexts.

The course balances theoretical understanding, practical applications, and ethical considerations, with a focus on International Business dynamics.

Important note: This is not a course on the use of the most sophisticated AI tools, which should be used by engineers or computer scientists. Rather, it is a training designed to offer a comprehensive overview of AI to anyone involved in International Business.

1. Tuition Fees: €
2. Duration: 12
   weeks It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
3. Credits : 6 ECTS
4. Download the syllabus (PDF) of the Course

Languages:

1. Also
   available in For improving international communication skills, student has free access to the learning materials in these languages (free multilingual
    training).
   IA para los negocios internacionales L'IA pour les affaires internationales IA para os Negócios Internacionais

Learning Outcomes

On successful completion of this course, students will be able to:

1. Understand key concepts of Artificial Intelligence relevant to international business.
2. Analyze how AI technologies impact strategic decision-making in global markets.
3. Evaluate ethical, legal, and cultural challenges in cross-border AI adoption.
4. Apply AI tools and data-driven methods to real-world business scenarios.
5. Collaborate on designing and presenting an AI-enabled solution to an International Business challenge.

Prerequisites: Basic understanding of International Business principles, familiarity with data analytics, and introductory knowledge of AI concepts.

This course contains exercises that are evaluated, which the student must work out and pass to obtain the Diploma of the Professional Course: “AI for International Business” granted by EENI Global Business School.

This course belongs to the following Higher Education Programs offered by EENI:

Masters: International Business, Foreign Trade, International Transport, Logistics in Africa, Business in Africa.

Doctorate: World Trade, Global Logistics, African Business, Global Ethics, Religions, and International Business