EENI Global Business School

Future Trends in AI & International Business



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AI and the future of global work. Digital trade and AI-driven marketplaces

Artificial Intelligence (AI) for Global Business (Online Course
Course: AI for Global Business

The Subject explores how Artificial Intelligence (AI) is transforming International Business by enhancing efficiency, innovation, and competitiveness across global markets. It examines emerging AI technologies, their applications in multinational enterprises (MNEs), and the strategic, ethical, and regulatory challenges of adopting AI in a global context.

Syllabous

  1. Introduction to Future Trends in AI & International Business
    1. Future Trends in Africa, Latin America and Asia
    2. Case Study: Unilever’s Use of AI in International Business
  2. AI and the future of global work
    1. Case Study: Amazon’s AI-Driven Workforce Transformation
  3. Digital trade and AI-driven marketplaces
    1. Case Study: Amazon's AI-Driven Marketplace and Its Impact on Digital Trade
  4. AI + blockchain for cross-border transactions
    1. Case Study: Banco Santander’s One Pay FX with Ripple’s Blockchain and AI Integration
  5. Sustainability and green AI in global operations
    1. Case Study: Google’s DeepMind AI for Data Center Cooling

Online Student Master in International Business


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