International Marketing IV (Bachelor's Degree)

International Marketing IV (Bachelor's Degree in International Trade, e-learning, fifth semester)

Subject - “International Marketing IV (e-business, new digital economy, Intercultural Management)” (9 ECTS) - Bachelor's Degree in International Trade (fifth semester)
Syllabus of the Program: Intercultural Management.
- Introduction to the Intercultural Management
- Culture and global society
- High and low context cultures (Edward Hall)
- Cultural dimension (Hofstede): Power distance, Individual, and Long-Term Orientation...
- Seven dimensions of the culture of Trompenaars
- Cross-cultural communication and International Marketing Plan
- Cultural patterns and international markets
- Intercultural Countries classification
- Intercultural Management strategies
- Case Study: product perception in different markets
- Geert Hofstede Dimensions and world religions
- Introduction to religion and International Business
Objectives of the Program “Intercultural Management”:
- To understand the importance of the Intercultural Management in international trade
- To define the international cultural patterns
- To know how to incorporate Intercultural Management strategies in international relations
Syllabus of the Program: e-Business and International Trade.
- E-business and Foreign Trade
- Introduction to the new digital economy
- E-business models
- Concepts of e-security
- Search engine positioning
- Fundamentals of HTML for the realisation of web pages
- Case Study:
- The Chinese Group Alibaba
- Amazon
- Online Nigerian retail sites
Objectives of the Program “E-business and International Business”
- To understand the key concepts of e-business and the new economy
- To understand the different digital business models that a company can implant, as well as the importance of the strategy,
marketing and technology in an e-business project
- To know the main e-business process and some technological solutions
- To know the key concepts of e-security
- To be aware of the strategic importance of a correct e-Business plan
Syllabus of the Program: Information and Communication Technologies, Trade and African
Regional Integration.
- Information and communication technologies (ICT), trade and African regional integration
- e-Commerce: The next growth frontier of Africa
- ICT Initiatives of the Regional Economic Communities
- ICT and Trade Facilitation, transport corridors and payment systems in Africa
- Automated System for Customs Data and Management (ASYCUDA)
- Automated Terminal Operating System
- Cross-border mobile payments
- East African Payment System
- Case Study:
- Online Nigerian retail sites (DealDey, Konga, Jumia)
- Kenya Ports Authority and the Kilindini Waterfront
- National single window (NSW) in Ghana, Namibia, Malawi, and
Mozambique
Syllabus of the Program: Search Engine Positioning.
- Introduction to Search engine positioning
- Key concepts
- Positioning on Google
- PageRank Algorithm
- Sitemaps
- Languages and positioning
Objectives of the Program “Search engine positioning”:
- To know the functioning of Google, Yahoo and MSN to improve the Search engine positioning
- To establish a feedback with these search engines using the sitemaps
- To develop multilingual websites
Syllabus of the Program: European Digital Single Market (EU).
- EU Electronic Commerce Directive
- EU's strategy
for the creation of a European Digital Single Market
- Digital Agenda for Europe
- The two pillars of the digital single market: a free and open e-market
- Facilitating online access to services and products across the European Union
- Removing the national barriers to online operations
Objectives:
- To know the Electronic Commerce Directive of the European Union
- To understand the concept of the European Digital Single Market
- To analyse the advantages for the European Union, countries, companies and citizens
- To evaluate the objectives and results of the European Single Market
Subjects of the fifth semester of the Bachelor's Degree in International Trade

ECTS: European Transfer and Accumulation System
Samples: International Marketing IV (the e-business, the new digital economy, the Intercultural Management) (Bachelor's Degree in International Trade, e-learning, fifth semester)




Language of the subject “International Marketing IV (the e-business, the new digital economy, the Intercultural Management)” of the Bachelor's Degree in International Trade (fifth semester):
or
Licenciatura en Comercio Internacional,
Licence en commerce international
Licenciatura em Comércio Internacionale
(c) EENI- Business School & Hispano-African University of International Business
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