International Marketing II (e-Bachelor, Trade)

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International Marketing II (Bachelor of Science in International Trade, e-learning, fourth semester)

Bachelor of Science in International Trade   S1 Economic History Globalization Trade Concepts Language I accounting Incoterms/documents Adaptation (organizations):   - Africa   - Asia   - Arab Countries   - Latin America   - North America   - Europe Economics Quantitative Methods Customs/Contracts International Transport Adaptation (Economic Areas):   - American   - Asian   - European   - Islamic   - African Foreign Trade Techniques Language I (II) No to Corruption International Marketing I Student's Adaptation International Marketing II International Marketing III Optional Subjects Investments (FDI) International Marketing IV Language I (III) Optional Language II (I) Optional Final Work of the Bachelor of Science

Subject - “International Marketing II (Export Prices, International Distribution)” (8 ECTS) - Online Bachelor of Science in International Trade (fourth semester).

Syllabus of the Program: International Product (Services) Policy

1) International Product/Service Policy

1. Product/Service in the international markets
2. Product/Services Strategies and international marketing
3. Normalization, adaptation and diversification of products
4. Modifications and adaptations of the products (services) to international markets
5. Locally Adapted Products
6. Global Standard Products
7. Brand and product (services) policy
8. Business portfolio
9. BCG Growth-Share Matrix
10. McKinsey matrix
11. Experience curve
12. Product Policy (services) and e-business
13. E-product (from traditional products to digital products/services)
14. Aggregation of digital value
15. Case Study
16. Quality and international marketing
17. Standards and certifications

Objectives of the Program “International Product Policy”:

1. To know how to design product/services strategies for the international markets
2. To learn the importance of adapting an export product or service to the local or regional requirements when entering new export markets
3. To know how to add value to a traditional product with value digital services

Syllabus of the Program: Export Prices.

1. International Pricing Policy
2. Calculation of the export prices
3. International prices and Incoterms® 2020
4. Product life cycle and international pricing policy
5. Analysis of competitors prices
6. Pricing options available to the exporter
7. International Pricing Strategies
8. International Pricing Policy and the international marketing plan
9. E-business and International Pricing Policy
10. Case Study:
    1. Pricing Policy and Inflation
    2. Price of Traded Goods and Services in Asia

The objectives of the Program “Export prices”:

1. To understand the importance of the International Pricing Policy
2. To know how to design an international price strategy and its repercussion in the international marketing plan
3. To learn how to calculate the export prices for the different markets

Syllabus of the Program: International Distribution.

1- International distribution

1. International Distribution Policy
2. Direct exports
3. Associated exportation
4. Export Consortia
5. Export Consultancy
6. Trading Companies
7. Value Aggregation to the international distribution network
8. Case Study:
   1. Mitsubishi Corporation
   2. Sogo Shoshas and Chaebols
   3. Sanofi-Aventis
   4. Toshiba
   5. The “Third Italy”
9. International distribution and e-business

2- Direct exports:

1. Own staff company
2. Importers and Distributors
3. International Representative
4. Joint-ventures
5. Foreign Subsidiaries (Sales and Production)
6. International Licences and Franchises
7. Other forms of Internationalization
8. Case Study:
   1. International Distribution networks in centralized economies
   2. Renault-Nissan Alliance
   3. Sumitomo
   4. Rolls-Royce
   5. 7-Eleven
   6. Mango
   7. Itochu

3- Distribution Network Management:

1. Selection criteria of the distributor/salesman
2. Profile of the distributor/salesman
3. Contract of international distribution
4. Recruitment methods of distributors
5. Control and supervision of the distributor/salesman
6. Case Study.
   1. An exclusive agent in two markets
   2. Electrolux in India
   3. “Grey” Networks
   4. Itochu

Objectives of the Program “International distribution”:

1. To understand the different International Distribution Strategies
2. To know how to select the most appropriate direct export strategy for each market
3. To understand the importance of good management of the Distribution Network Management
4. To know the trends of the international distribution

Subjects of the fourth semester of the Bachelor of Science in International Trade.

ECTS: European Transfer and Accumulation System

Samples: International Marketing II (Bachelor of Science in International Trade, e-learning, fourth semester).

Language of the subject “International Marketing II (export product and export prices, international distribution)” of the Bachelor of Science in International Trade (fourth semester): or or EENI EENI EENI.

(c) EENI