International Marketing I (Online Bachelor of Science)

International Marketing I (Marketing, International Market Research, Export Department) (Degree in International Trade, e-learning)

Subject - “International Marketing I (International Market Research, Export Department)” (4 ECTS) - Online Bachelor of Science in International Trade (third semester)
Syllabus of the Program: International marketing.
- Introduction to international marketing
- Key concepts of the international marketing
- International marketing mix (promotion, distribution, price, product)
- International Marketing Plan
- From local to a global company
- Export plan of export companies
- Case Study
Objectives of the Program “International marketing”:
- To know the fundamentals and understand the importance of the international marketing
- To know how to design an International Marketing Plan
- To understand the implications of the vision “Think globally, act locally” in internationalisation strategy
Note: In this subject, the student learns how to identify the elements of the international trade, and how to design an international marketing
strategy effectively:
- International Market Research
- Export price
- Promotion and international distribution
- Product strategies
- Segmentation, Brand and Positioning
Syllabus of the Program: International Market Research.
- Introduction to the International Market Research
- How to export?
- Where to export?
- What to export?
- Methods of conducting a market research
- Quantitative analysis
- Qualitative methods
- PEST analysis (Political, Economic, Social, and Technological Factors)
- Examples of International Market Research
- Case Study:
- Analysis of a Market Research
- Market profitability
- Sales potential in the foreign markets
- Market research using the market access tool (MADB) of the European Union (EU)
Objectives of the Program “Market Research”:
- To understand the importance of Market Research in International Trade
strategies
- To know how to analyse an international market research
- To know how to use the PEST analysis (Political, Economic, Social,
and Technological)
Includes the Market Access Tool:

Syllabus of the Program: Export Department
- Introduction to the Export Department
- Organisation of an Export Department
- Functions and structure of an Export Department
- Resources needed
- Export Director
- Secretary of the Department of Foreign Trade
- Case Study
Objectives of the Program “Export Department”:
- To understand the functioning and organisation of an Export Department
- To know how to size the required Export Department
- To define the required profiles of the Export Department
Subjects of the third semester of the Bachelor of Science in International Trade

ECTS: European Transfer and cumulation System
Samples: International Marketing I




Language of the subject “International Marketing I” of the Bachelor of Science in International Trade (third semester):
or
Bachelor of Science en Comercio Internacional
Bachelor of Science en commerce international
Bachelor of Science em Comércio Internacionale
(c) EENI Business School & HA University
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