International Marketing I (Online Bachelor of Science)

International Marketing I (Marketing, International Market Research, Export Department) (Degree in International Trade, e-learning)

Subject - “International Marketing I (International Market Research, Export Department)” (4 ECTS) - Online Bachelor of Science in International Trade (third semester)

Syllabus of the Program: International marketing.

1. Introduction to international marketing
2. Key concepts of the international marketing
3. International marketing mix (promotion, distribution, price, product)
4. International Marketing Plan
5. From local to a global company
6. Export plan of export companies
7. Case Study

Objectives of the Program “International marketing”:

1. To know the fundamentals and understand the importance of the international marketing
2. To know how to design an International Marketing Plan
3. To understand the implications of the vision “Think globally, act locally” in internationalisation strategy

Note: In this subject, the student learns how to identify the elements of the international trade, and how to design an international marketing strategy effectively:

1. International Market Research
2. Export price
3. Promotion and international distribution
4. Product strategies
5. Segmentation, Brand and Positioning

Syllabus of the Program: International Market Research.

1. Introduction to the International Market Research
2. How to export?
3. Where to export?
4. What to export?
5. Methods of conducting a market research
6. Quantitative analysis
7. Qualitative methods
8. PEST analysis (Political, Economic, Social, and Technological Factors)
9. Examples of International Market Research
10. Case Study:
    1. Analysis of a Market Research
    2. Market profitability
    3. Sales potential in the foreign markets
    4. Market research using the market access tool (MADB) of the European Union (EU)

Objectives of the Program “Market Research”:

1. To understand the importance of Market Research in International Trade strategies
2. To know how to analyse an international market research
3. To know how to use the PEST analysis (Political, Economic, Social, and Technological)

Includes the Market Access Tool:

Syllabus of the Program: Export Department

1. Introduction to the Export Department
2. Organisation of an Export Department
3. Functions and structure of an Export Department
4. Resources needed
5. Export Director
6. Secretary of the Department of Foreign Trade
7. Case Study

Objectives of the Program “Export Department”:

1. To understand the functioning and organisation of an Export Department
2. To know how to size the required Export Department
3. To define the required profiles of the Export Department

Subjects of the third semester of the Bachelor of Science in International Trade

ECTS: European Transfer and cumulation System

Samples: International Marketing I

Language of the subject “International Marketing I” of the Bachelor of Science in International Trade (third semester): or Bachelor of Science en Comercio Internacional Bachelor of Science en commerce international Bachelor of Science em Comércio Internacionale

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(c) EENI Business School & HA University