International Marketing (e-Bachelor, Trade)

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International Marketing I (Marketing, International Market Research, Export Department) (Degree in International Trade, e-learning)

Bachelor of Science in International Trade   S1 Economic History Globalization Trade Concepts Language I accounting Incoterms/documents Adaptation (organizations):   - Africa   - Asia   - Arab Countries   - Latin America   - North America   - Europe Economics Quantitative Methods Customs/Contracts International Transport Adaptation (Economic Areas):   - American   - Asian   - European   - Islamic   - African Foreign Trade Techniques Language I (II) No to Corruption International Marketing I Student's Adaptation International Marketing II International Marketing III Optional Subjects Investments (FDI) International Marketing IV Language I (III) Optional Language II (I) Optional Final Work of the Bachelor of Science

Subject - “International Marketing I (International Market Research, Export Department)” (4 ECTS) - Online Bachelor of Science in International Trade (third semester).

Syllabus of the Program: International Marketing.

1. Introduction to the international marketing
2. Key concepts related to the international marketing
3. International marketing mix (promotion, distribution, price, product)
4. International Marketing Plan
5. From local to a global company
6. Export plan of export companies
7. Case Study

Objectives of the Program “International marketing”:

1. To know the fundamentals and understand the importance of the international marketing
2. To know how to design an International Marketing Plan
3. To understand the implications of the vision “Think globally, act locally” in the strategy of Internationalization

Note: In this subject, the student learns how to identify the elements of International Trade, and how to design an international marketing strategy effectively:

1. International Market Research
2. Export price
3. Promotion and international distribution
4. Product strategies
5. Segmentation, Brand and Positioning

Syllabus of the Program: International Market Research.

1. Introduction to International Market Research
2. How to export?
3. Where to export?
4. What to export?
5. Methods of conducting a market research
6. Quantitative analysis
7. Qualitative methods
8. PEST analysis (Political, Economic, Social, and Technological Factors)
9. Examples of the international market research
10. Case Study:
    1. Analysis of a Market Research
    2. Market profitability
    3. Sales potential in the foreign markets
    4. Market research using the market access tool (MADB) of the EU

Objectives of the Program “Market Research”:

1. To understand the importance of Market Research in International Trade strategies
2. To know how to analyze an international market research
3. To know how to use the PEST analysis (Political, Economic, Social, and Technological)

Includes the Market Access Tool:

Syllabus of the Program: Export Department.

1. Introduction to the Export Department
2. Organization of an Export Department
3. Functions and structure of an Export Department
4. Resources needed
5. Export Director
6. Secretary of the Department of International Trade
7. Case Study

Objectives of the Program “Export Department”:

1. To understand the functioning and organization of an Export Department
2. To know how to size the required Export Department
3. To define the required profiles of the Export Department

Subjects of the third semester of the Bachelor of Science in International Trade.

ECTS: European Transfer and Accumulation System

Samples: International Marketing I

Language of the subject “International Marketing I” of the Bachelor of Science in International Trade (third semester): or or EENI EENI EENI.

(c) EENI