International Marketing I (Degree)

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International Marketing I (Marketing, International Market Research, Export Department) (Degree in International Trade, e-learning)


Bachelor's Degree in International Trade (Request for information)

Degree in International Trade, EENI (Business School) and HA University

Subject - “International Marketing I (International Market Research, Export Department)” (4 ECTS) - Bachelor's Degree in International Trade (third semester)

Syllabus of the Program: International marketing.

  1. Introduction to international marketing
  2. Key concepts of the international marketing
  3. International marketing mix (promotion, distribution, price, product)
  4. International Marketing Plan
  5. From local to a global company
  6. Export plan of export companies
  7. Case Study

Objectives of the Program “International marketing”:

  1. To know the fundamentals and understand the importance of the international marketing
  2. To know how to design an International Marketing Plan
  3. To understand the implications of the vision “Think globally, act locally” in the Internationalisation Strategy

Note: In this subject, the student learns how to identify the elements of the international trade, and how to design an international marketing strategy effectively:

  1. International Market Research
  2. Export price
  3. Promotion and international distribution
  4. Product strategies
  5. Segmentation, Brand and Positioning

Syllabus of the Program: International Market Research.

  1. Introduction to the International Market Research
  2. How to export?
  3. Where to export?
  4. What to export?
  5. Methods of conducting a market research
  6. Quantitative analysis
  7. Qualitative methods
  8. PEST analysis (Political, Economic, Social, and Technological Factors)
  9. Examples of International Market Research
  10. Case Study:
    1. Analysis of a Market Research
    2. Market profitability
    3. Sales potential in the foreign markets
    4. Market research using the market access tool (MADB) of the European Union (EU)

Objectives of the Program “Market Research”:

  1. To understand the importance of the Market Research in the strategies of International Trade
  2. To know how to analyse an international market research
  3. To know how to use the PEST analysis (Political, Economic, Social, and Technological)

Includes the Market Access Tool:
International Market Access

Syllabus of the Program: Export Department

  1. Introduction to the Export Department
  2. Organisation of an Export Department
  3. Functions and structure of an Export Department
  4. Resources needed
  5. Export Director
  6. Secretary of the Department of Foreign Trade
  7. Case Study

Objectives of the Program “Export Department”:

  1. To understand the functioning and organisation of an Export Department
  2. To know how to size the required Export Department
  3. To define the required profiles of the Export Department

Subjects of the third semester of the Bachelor's Degree in International Trade

foreign trade (Bachelor's Degree in Trade, 2-3)

ECTS: European Transfer and Accumulation System

Samples: International Marketing I

Export Market Research

International market research

International Marketing

Mexico FEMSA (International Marketing)

Language of the subject “International Marketing I” of the Bachelor's Degree in International Trade (third semester): Higher Education in English or Tertiary Education in Spanish Licenciatura en Comercio Internacional Post-secondary Education in French Licence en commerce international Study in Portuguese Licenciatura em Comércio Internacionale



(c) EENI- Business School & Hispano-African University of International Business