e-Course: Doing Business in Italy

EENI Business School & HA University


Syllabus of the Online Course (Subject) - Doing Business in Italy, Roma. Italian Economy.

  1. Introduction to the Italian Republic (European Union)
  2. Doing Business in Roma and Milan
  3. Italian Economy
  4. Italian Foreign Trade
  5. Case Studies: Italian Companies
    1. Ferrero
    2. Benetton
    3. Fiat
  6. Access to the Italian market
  7. Business Plan for Italy

The objectives of the Online Course / Subject “Doing Business in Italy” are the following:

  1. To analyse the Italian Economy and Foreign Trade
  2. To evaluate business opportunities in the Italian market
  3. To analyse trade relations of Italy with the student's country
  4. To know the Italian Free trade agreements (FTA) as a member of the European Union
  5. To develop a business plan for the Italian market
The eLearning Course (Subject) “Foreign Trade and Business in Italy” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Doctorates: Business in Europe, Foreign Trade
  2. Professional e-learning Masters: Europe, International Business, Foreign Trade
  3. Bachelor in International Trade

Masters and Doctorates adapted for Italian Students

Course learning materials in Master in International Business in English + Study Master Doctorate Business in Spanish Italia Study, Master in International Business in French Italie Masters Foreign Trade in Portuguese Italia

  1. Credits of the Online Course / Subject “Doing Business in Italy”: 2 ECTS
  2. Duration: two weeks

EENI Business School & HA University in Italian Commercio Estero.

Online Student (Master International Business)

Adriatic-Ionian Initiative (Master, Europe)

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Description of the Online Course - Foreign Trade and Business in Italy:

The Italian Republic (Europe)

  1. Borders of Italy: France, Switzerland, Austria and Slovenia
  2. Official Language: Italian
  3. Italian Capital: Roma
  4. Area: 301,340 square kilometres
  5. Italian Population: 61 million people
  6. Government: Parliamentary Republic

Religion in Italy: Christianity.

  1. Roman Catholicism is the main religion in Italy

Italy belongs to the Western Christian Civilisation (European Economic Area)

Italian Economy

  1. The Italian economy is the fourth largest in the European Union
  2. The largest sectors of the economy of the Italian Republic (60 million people) are fashion, mechanical construction, tourism (the fifth country in the world that receives more tourists), chemical export products, the automotive sector and food products
  3. The northern regions are among the richest in the European Union (EU)
  4. Milan is the financial and industrial centre of the Italian Republic, Milan is one of the world capitals of fashion
  5. Rome is the third most visited city in the European Union (EU)
  6. Turin is the centre of the Italian automotive industry

Italian Foreign Trade

  1. The main Italian export products: engineering, textiles, industrial machines, vehicles, transport equipment, chemical products, foods, beverages, minerals...
  2. Top Italian Export Markets: Germany, France, the United States, Spain, the United Kingdom
  3. Top Italian import partners: Germany, France, the Netherlands, China, Belgium, Spain
  4. As a member of the European Union, Italy is beneficiary of the EU Free trade agreements: South Korea, Tunisia, India, Lebanon, etc

International Economic Relations of Italy

Italy is a member of:

  1. European Union
  2. G8
  3. G20
  4. World Trade Organisation
  5. World Bank
  6. Central European Initiative
  7. Economic Commission for Latin America and the Caribbean (ECLAC)
  8. Adriatic-Ionian Initiative
  9. Asia-Europe Economic Meeting (ASEM)
  10. Inter-American Development Bank (Non-borrowing country)
  11. Organisation for Security and Cooperation in Europe (OSCE)
  12. Regional Cooperation Council
  13. Economic Commission for Europe (UNECE)
  14. International Monetary Fund (IMF)
  15. Group of States of the Council of Europe Convention against the corruption (GRECO)
  16. Organisation for Economic Cooperation and Development (OECD)

Also, Italy is an observer member of:

  1. Association of Caribbean States (AEC)
  2. Latin American Integration Association (ALADI)
  3. Council of the Baltic Sea States
  4. Organisation of the Black Sea Economic Cooperation

Examples of the Course (Subject) - Foreign Trade and Business in Italy:

Central European Initiative (CEI), Course

European Union-Egypt Association Agreement (Course)

European Union-Tunisia Association Agreement

European Union-Central America Free Trade Agreement (Course)

Generalised System of Preferences (GSP, Course)

(c) EENI Business School & HA University