Business in Italy, Roma

EENI Business School & HA University



Syllabus of the Subject - Doing Business in Italy, Roma. Italian Economy (Course, Master).

  1. Introduction to the Italian Republic (European Union)
  2. Doing Business in Roma and Milan
  3. Italian Economy
  4. Italian Foreign Trade
  5. Case Studies: Italian Companies
    1. Ferrero
    2. Benetton
    3. Fiat
  6. Access to the Italian market
  7. Business Plan for Italy

The objectives of the Subject “Doing Business in Italy” are the following:

  1. To analyse the Italian Economy and Foreign Trade
  2. To know the business opportunities in the Italian market
  3. To analyse the trade relations of Italy with the country of the student
  4. To know the Italian Free trade agreements (FTA) as a member of the European Union
  5. To develop a business plan for the Italian market

The Subject “Foreign Trade and Business in Italy” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Doctorates: European Business, Global Trade
  2. Masters: Business in Europe, International Business, Foreign Trade

European Union, Master Doctorate Business Masters and Doctorates in International Business adapted to the Italian Students

The course materials are available in Master in International Business in English + Study Master Doctorate Business in Spanish Italia Study, Master in International Business in French Italie Masters Foreign Trade in Portuguese Italia

  1. Credits of the Subject “Doing Business in Italy”: 2 ECTS
  2. Duration: two weeks

EENI Business School & HA University in Italian Commercio Estero.

Online Student (Master International Business)

Adriatic-Ionian Initiative (Master, Europe)





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Description of the Online Subject - Foreign Trade and Business in Italy:

Italian Republic (Europe)

  1. Borders of Italy: France, Switzerland, Austria and Slovenia
  2. Official Language of Italy: Italian
  3. Italian Capital: Roma
  4. Area of Italy: 301,340 square kilometres
  5. Italian Population: 61 million people
  6. Government of Italy: Parliamentary Republic

Religion in Italy: Christianity.

  1. Roman Catholicism is the main religion in Italy

Italy belongs to the Western Civilisation (European Economic Area)

Italian Economy

  1. The Italian economy is the fourth largest in the European Union
  2. The largest sectors of the Italian economy (61 million people) are fashion, mechanical construction, tourism (the fifth country in the world that receives more tourists), chemical export products, automotive sector and food products
  3. The Northern regions are among the richest in the European Union (EU)
  4. Milan is the financial and industrial centre of the Italian Republic, Milan is one of the world fashion capitals
  5. Rome is the third most visited city in the European Union (EU)
  6. Turin is the Italian automotive industry centre

Italian Foreign Trade

  1. The main Italian export products are engineering, textiles, industrial machines, vehicles, transport equipment, chemical products, foods, beverages, minerals...
  2. Top Italian Export Markets: Germany, France, the United States, Spain, the United Kingdom
  3. Top Italian import partners: Germany, France, the Netherlands, China, Belgium, Spain
  4. As a member of the European Union, Italy is a beneficiary of the EU Free trade agreements: South Korea, Tunisia, India, the ASEAN, Egypt, Jordan, Lebanon, Ukraine, Moldova, Georgia...

International Economic Relations of Italy

Italy is a member of:

  1. European Union
  2. G8
  3. G20
  4. World Trade Organisation
  5. World Bank
  6. Central European Initiative
  7. Economic Commission for Latin America and the Caribbean (ECLAC)
  8. Adriatic-Ionian Initiative
  9. Asia-Europe Economic Meeting (ASEM)
  10. Inter-American Development Bank (Non-borrowing country)
  11. Organisation for Security and Cooperation in Europe (OSCE)
  12. Regional Cooperation Council
  13. Economic Commission for Europe (UNECE)
  14. International Monetary Fund (IMF)
  15. Group of States of the European Council Convention against Corruption (GRECO)
  16. Organisation for Economic Cooperation and Development (OECD)

Italy is an observer member of:

  1. Association of Caribbean States (AEC)
  2. Latin American Integration Association (ALADI)
  3. Council of the Baltic Sea States
  4. Organisation of the Black Sea Economic Cooperation

Examples of the Subject - Foreign Trade and Business in Italy:

Central European Initiative (CEI), Course

European Union-Egypt Association Agreement (Course Master)

European Union-Tunisia Association Agreement

European Union-Central America Free Trade Agreement (Course)

Generalised System of Preferences (GSP, Course)



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