Religions, Global Marketing and International Business

1. Introduction to World's Religions
2. Is the mankind religious?
3. Influence of religion on business
4. The need to include the religious variable in International Marketing strategies
5. Influence of religions on current civilizations

Religions & Global Business

1. Cultural influence of religion in global business
2. Spiritual Globalization
3. Faith-based Marketing
4. Faith-Sensitive Business Leadership
5. Religion and ethical frameworks
6. Influence of religion on financial systems
7. Religion and international contracts
8. Religion and export prices
9. Religion and international product
10. Religion and global distribution
11. Religion and international promotion
12. Religious differences and ethical conflicts
13. Religious risks for the global enterprise
14. Religious diversity and geopolitical tensions
15. Business strategies to successfully adapt to religious diversity
16. Cultural intelligence and Religious diversity
17. Engaging religious leaders as a business strategy
18. Religious influencers and business

The Subject “World's Religions” is included within the curriculum of the following academic programs at EENI Global Business School:

Doctorate: Ethics, Religions & Business.

Masters: Religions & Business, International Business.

Bhagavad Gita Courses, Realization of the Gita

Why study Religions and Business?.

Languages: or Religiones Mundo Éthique.

World's Religions, Marketing, and International Business

The four religions with most followers (Christianity, Islam, Hinduism, and Buddhism) represent 77% of humanity.

1. An estimated 32% of humanity, some 2,200 million people, are Christian (besides being the most globalized religion, average age of all the Christians is thirty years)
2. 23% are Muslim (1,600 million with a presence mainly in Asia and Africa. The average age of twenty-three years)
3. 15% are Hindu (average age of twenty-six years) and
4. 7% are Buddhist (average age of thirty-four years)

Furthermore, 73% of humanity lives in countries where their religious group constitutes the majority of the population.

The Asia-Pacific region has three characteristics from the religious point of view:

1. It is the region with the more religious diversity: Hinduism, Islam, Buddhism, Taoism, Confucianism, Sikhism, Zoroastrianism, and Jainism
2. About 76% of people not affiliated with any religion lives in Asia-Pacific (no doubt influenced by the nearly 700 million of Chinese that not claim to belong to any religion)
3. It is also the region where most Muslims live (about 62% of all the Muslims)

Europe and America, are predominantly Christian areas (Catholicism, Protestantism, and Orthodoxy) although from business we must take into account the crucial role of Jewish community in the United States.

Two religions are majority in Africa: Islam and Christianity. Although we always take into account the influence of African Traditional Religions.

These final data should make us reflect on the need to include the “religious variable” in our International Marketing strategies.