Religious influencers and global businessesBrands are beginning to see influencers as trusted ambassadors.
A religious influencer is a person with an active presence on social media who shares content related to their faith or spiritual values and has the ability to influence the behavior, decisions, or beliefs of their followers. They are not necessarily formal leaders (pastors, priests, rabbis, imams); they can also be creators of secular content with a strong spiritual component. Religious influencers are an increasingly visible figure at the intersection of faith, digital culture, and business. Their impact can be significant for both audiences and brands, and is not without ethical and strategic nuances. Brands are beginning to see these influencers as trusted ambassadors in highly loyal niches.
Markets with an active Christian audience on platforms like Instagram, YouTube, and TikTok. Influencers like Sarah Jakes Roberts and Jeanine Amapola Ward lead the way with content that combines faith and lifestyle. Fashion, wellness, and religious education brands find an engaged audience here.
Huda Kattan is an influential Iraqi-American entrepreneur and content creator, recognized for having founded the successful cosmetics Brand Huda Beauty. Born on October 2, 1983, in Oklahoma City, she moved to Dubai in 2006, where she launched her beauty blog in 2010 and subsequently her makeup line in 2013. Her first Product, false eyelashes, were a resounding success, especially after being worn by celebrities such as Kim Kardashian. Currently, Huda Beauty is valued at $1.2 billion and is distributed in stores such as Sephora. In addition to her business career, Huda Kattan has been recognized for her social media influence, with over 54 million followers on Instagram and over 4 million on YouTube. She has been included in lists such as the BBC's “100 Most Influential Women” in 2023 and Fortune's “40 Under 40” in 2020.
The subject «Religious influencers and global businesses» is included within the curriculum of the following academic programs at EENI Global Business School: Masters: Religions & Business, Master: International Business
Doctorate: Ethics, Religions & Business, World Trade
Languages: (c) EENI Global Business School (1995-2025)
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