EENI Global Business School

Religious influencers and global businesses



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Brands are beginning to see influencers as trusted ambassadors.

Religions, Ethics, and Global Business
Religions and Global Business - Religious diversity

A religious influencer is a person with an active presence on social media who shares content related to their faith or spiritual values and has the ability to influence the behavior, decisions, or beliefs of their followers.

They are not necessarily formal leaders (pastors, priests, rabbis, imams); they can also be creators of secular content with a strong spiritual component.

Religious influencers are an increasingly visible figure at the intersection of faith, digital culture, and business. Their impact can be significant for both audiences and brands, and is not without ethical and strategic nuances.

Brands are beginning to see these influencers as trusted ambassadors in highly loyal niches.

  1. Cross-Cultural Management
  2. Standardization vs. adaptation: Glocalization strategies
  3. Cultural intelligence and Religious diversity
  4. Religious differences and ethical conflicts

Global Marketing: export prices, distribution, promotion, AI
Global Marketing

Christianity

Christianity and business

Markets with an active Christian audience on platforms like Instagram, YouTube, and TikTok. Influencers like Sarah Jakes Roberts and Jeanine Amapola Ward lead the way with content that combines faith and lifestyle. Fashion, wellness, and religious education brands find an engaged audience here.

Islam

Islam and Global Business. Islamic Economic Areas

Huda Kattan is an influential Iraqi-American entrepreneur and content creator, recognized for having founded the successful cosmetics Brand Huda Beauty. Born on October 2, 1983, in Oklahoma City, she moved to Dubai in 2006, where she launched her beauty blog in 2010 and subsequently her makeup line in 2013. Her first Product, false eyelashes, were a resounding success, especially after being worn by celebrities such as Kim Kardashian. Currently, Huda Beauty is valued at $1.2 billion and is distributed in stores such as Sephora.

In addition to her business career, Huda Kattan has been recognized for her social media influence, with over 54 million followers on Instagram and over 4 million on YouTube. She has been included in lists such as the BBC's “100 Most Influential Women” in 2023 and Fortune's “40 Under 40” in 2020.

Hinduism

Business and Hinduism, Jainism, Sikhism...

Online Student (Master International Business Foreign Trade)

The subject «Religious influencers and global businesses» is included within the curriculum of the following academic programs at EENI Global Business School:

Masters: Religions & Business, Master: International Business

Masters in International Business and Foreign Trade (MIB AI)

Doctorate: Ethics, Religions & Business, World Trade

Doctorate in International Business (DIB AI) Online

Languages: Masters, Doctorate, International Business, English or Study Master Doctorate in International Business in Spanish Influenciadores religiosos Study Doctorate in International Business in French Influenceurs religieux et affaires Masters Foreign Trade in Portuguese Religions.


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