Certificate in Global Marketing & Internationalization (Online, AI)

1. Credits: 30
2. Duration: 6
   months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
3. Financing:
   1. Cash Payment (at enrollment date): 10% of discount. Amount to pay: € 450
   2. Payment with EENI financing:
      1. 70% at enrollment date: € 350
      2. 30% at the end: € 150
4. Download the Admission Form
5. Download in PDF: Brochure of the Certificate
   1. Syllabus of International Marketing Related Subjects

Languages:

1. Also
   available in For improving international communication skills, student has free access to the learning materials in these languages (free multilingual training).
   Programa Superior en Marketing Internacional Diplôme en marketing international Curso de especialização em Marketing Internacional

Some of the analyzed subjects are: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization, FDI, Intellectual Property Rights (TRIPS), No to Corruption in International Business...

1. International Marketing (1 ECTS)
2. Global Market Research (2 ECTS)
   1. PESTEL Analysis (Political, Economic, Social, Technological, Environmental, and Legal)
3. International Product / Service Policy (2 ECTS)
   1. Standardization vs. Adaptation. Glocalization Strategies
4. Global Pricing Policy (1 ECTS)
5. Global Promotion Policy (4 ECTS)
6. International Distribution Policy (3 ECTS)
   1. Importers and Distributors
   2. Licensing and Franchising
   3. Strategic Alliances
   4. Wholly Owned Subsidiaries
   5. Joint Ventures
   6. Global Marketing & Trade Agreements
7. International Segmentation, Brand, and Positioning (3 ECTS)
   1. Global Targeting Strategies
   2. Global Brand Positioning
8. Export Department (1 ECTS)
9. Cross-Cultural Management (2 ECTS)
10. Internationalization (2 ECTS)
11. Foreign Direct Investment (FDI) (2 ECTS)
    1. Conference on Trade and Development (UNCTAD) and FDI
    2. Investments abroad
12. Intellectual Property Rights (TRIPS) (2 ECTS)
    1. World Intellectual Property Organization (WIPO)
13. AI in International Marketing and Customer Insights

AI for Global Business

1. No to Corruption in International Business (4 ECTS)

(PDF).

The ultimate goal is to design an International Marketing Plan for an export company.

The Postgraduate Professional Certificate (PGCert) in Global Marketing and Internationalization is ideal for people with experience in International Trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in International Marketing key areas.

Upon successful completion of all exercises, students will receive the ‘Professional Certificate in Global Marketing and Internationalization’ granted by EENI Global Business School.

The certificate is issued in digital format (PDF). It can be requested in paper format and sent by international courier (cost depends on the country).

Those students, who are not in possession of a Bachelor's Degree, may enroll trough APEL (Accreditation of Prior Experiential Learning) System.

Students who have passed this Certificate are eligible to validate their credits and register for a Master’s or Doctorate degree at EENI:

Masters: International Business, Foreign Trade.

Doctorate: World Trade.

Sample: