Diploma in International Marketing (Online)

1. Credits: 30
2. Duration: 6
   months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
3. Tuition Fees: EUR 720. Financing:
   1. Cash Payment (at enrollment date): 10% of discount. Amount to pay: € 648
   2. Payment with EENI financing:
      1. 70% at enrollment date: € 504,
      2. 30% at the end of the Diploma: € 216
4. Open Online Enrollment
5. Download the Admission Form
6. Download in PDF: Brochure of the Diploma
   1. Syllabus of the international marketing Related Subjects

Languages:

1. Also
   available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
   Programa Superior en Marketing Internacional Diplôme en marketing international Curso de especialização em Marketing Internacional

Some of the analyzed subjects are: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization, FDI, Intellectual Property Rights (TRIPS), No to Corruption in International Business...

1. International Marketing (1 ECTS)
2. Global Market Research (2 ECTS)
3. International Product / Service Policy (2 ECTS)
4. International Pricing Policy (1 ECTS)
5. International Promotion Policy (4 ECTS)
6. International Distribution Policy (3 ECTS)
7. International Segmentation, Brand, and Positioning (3 ECTS)
8. Export Department (1 ECTS)
9. Intercultural Management (2 ECTS)
10. Internationalization (2 ECTS)
11. Foreign direct investment (FDI) (2 ECTS)
    1. Conference on Trade and Development (UNCTAD) and FDI
    2. Investments abroad
12. Intellectual Property Rights (TRIPS) (2 ECTS)
    1. World Intellectual Property Organization (WIPO)
13. No to Corruption in International Business (4 ECTS)

(PDF).

The Diploma in International Marketing and Internationalization includes the Market Access Tool:

Objectives of the Diploma.

The ultimate goal of the Professional Diploma is to design an International Marketing Plan for an export company.

The Diploma is intended for all those wanting to specialize in the global marketing.

The Diploma in International Marketing and Internationalization is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in the international marketing key areas.

The students who complete all the exercises will obtain the “Professional Diploma in International Marketing and Internationalization” issued by EENI Global Business School.

The students who have approved this Diploma can validate them and register for a Master or Doctorate at EENI:

Masters: International Business, Foreign Trade.

Doctorate: World Trade.

Sample: