EENI Global Business School

Internationalization of business. Global Competitiveness


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Syllabus of the Subject

Five forces model, SWOT Analysis, Value Chain (Internationalization)

  1. Introduction to the internationalization of companies
  2. Competitive strategy and international competitiveness
  3. Global strategy
  4. Strategic audit
  5. Five forces model (Porter)
  6. SWOT Analysis
  7. PEST and value chain analysis
  8. Cases of Internationalization

The objectives of the subject “Internationalization of companies” are the following:

  1. To understand the basics of the international business strategy
  2. To know how to design and implement an strategy of internationalization for export companies
  3. To analyze success cases of internationalization of companies

Global Marketing: export prices, distribution, promotion..

The Subject “Internationalization of companies” belongs to the following Online Programs taught by EENI Global Business School:

  1. Master of Science in International Business
  2. Diploma: International Marketing
  3. Course: Internationalization and Investments

Doctorate: World Trade.

Doctorate in International Business (DIB) Online

  1. Credits of the Subject “Internationalization of companies”: 3 ECTS Credits
  2. Duration: three weeks

Area of Knowledge: Internationalization.

Languages: Masters, Doctorate, International Business, English or Study Doctorate in International Business in French Internationalization Study Master Doctorate in International Business in Spanish Internacionalización.

Internationalization of companies.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyze the main concepts of strategies of internationalization and success stories of different companies.

Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and importers/exporters; the relational strengths can vary in each sector:

  1. Threat of New Entrants (new entrants)
  2. Threat of substitutes
  3. Bargaining power of importers
  4. Bargaining power of suppliers
  5. Rivalry between existing competitors

Strategic audit process:

  1. Resource Audit
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
  3. Core Competence Analysis
  4. Performance Analysis
  5. Portfolio Analysis
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.


(c) EENI Global Business School (1995-2024)
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