EENI Global Business School

Internationalization of business. Global Competitiveness


African Students (Masters, Courses, Foreign Trade, Business)
Masters in International Business and Foreign Trade (MIB AI) MIB and APEL (Accreditation of Prior Experiential Learning)
Doctorate in International Business (DIB AI) Online MIB and APEL (Accreditation of Prior Experiential Learning)
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Global Transport and Logistics
We Trust in Africa (Affordable Higher Education for Africans)
Harmony of Religions. Sri Ramakrishna Principle and Global Business
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Five forces model, SWOT Analysis, Value Chain (Internationalization)

Global Marketing: export prices, distribution, promotion, AI
Global Marketing

Any person wishing to do International Business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyze the main concepts of Internationalization Strategies and success stories of different enterprises.

  1. Introduction to internationalization of companies
  2. Competitive strategy and international competitiveness
  3. Global Strategy Frameworks
    1. CAGE Framework (Cultural, Administrative, Geographic, Economic Distance)
    2. Global Integration vs. Local Responsiveness (IR Framework)
    3. Porter’s Five Forces
    4. AAA Framework (Adaptation, Aggregation, Arbitrage)
    5. PESTEL Analysis (Political, Economic, Social, Technological, Environmental, and Legal)
      1. Case studies: PESTEL Analysis for Nigeria and India
    6. Ansoff Matrix
    7. Case Studies related to the application of Porter’s Diamond Model
  4. Strategic audit
  5. Case Study: Unilever’s Glocal Strategy
  6. Case Study: Nestlé’s Glocal Strategy
  7. Case Study: Danone’s Glocal Strategy

The objectives of the subject “Internationalization of enterprises” are the following:

  1. To understand the basics of International Business strategy
  2. To know how to design and implement an strategy of internationalization for export companies
  3. To analyze success cases of internationalization of companies

The Subject “Internationalization of enterprises” is included within the curriculum of the following academic programs at EENI Global Business School:

  1. Master of Science in International Business
  2. Diploma: International Marketing
  3. Course: Internationalization and Investments
  4. Doctorate: World Trade.

Doctorate in International Business (DIB AI) Online

  1. Subject Credits “Internationalization of enterprises”: 3 ECTS Credits

Area of Knowledge: Internationalization.

Languages: Masters, Doctorate, International Business, English or Study Doctorate in International Business in French Internationalization Study Master Doctorate in International Business in Spanish Internacionalización.

Internationalization of enterprises.

Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and Importers/exporters; the relational strengths can vary in each sector:

  1. Threat of New Entrants (new entrants)
  2. Threat of substitutes
  3. Bargaining power of importers
  4. Bargaining power of suppliers
  5. Rivalry between existing competitors

Strategic audit process:

  1. Resource Audit
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
  3. Core Competence Analysis
  4. Performance Analysis
  5. Portfolio Analysis
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PESTEL analysis (Political, Economic, Social, Technological, Environmental and Legal Factors) analysis is an analysis of the external macro-environment.

  1. Standardization vs. Adaptation. Glocalization Strategies


(c) EENI Global Business School (1995-2025)
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