Course summary
Key sectors of the Mexican economy:
Mexico is the country with the most competitive operating costs for the
aerospace industry. Sector exports in 2010 maintained their 16.5% annual
growth rate, valued at approximately 3,200 million USD. There are over 190
companies within the aerospace industry, employing nearly 30.000 workers.
Mexico is the second largest producer of vehicles in Latin America. In
2010, more than 820,000 vehicles were sold in Mexico. The industry represents
approximately 3% of the GDP, and 18% of national manufacturing production. The
automotive industry represented 23% of all national exports. 69% of national
production was exported to the
United States.
100 of the largest auto parts companies in the world are in Mexico.
During 2008, Mexico produced about 30 billion dollars in auto parts, which have
had as principal destiny the United States, with 80 percent of production.
In 2010, the processed food industry in Mexico generated a market value
of $93,362 million USD, becoming the third highest valued in America, just
behind the US and Brazil. Mexico is
the 10th largest market valued worldwide in this industry. The Mexican processed
food industry accounts for 22% of the manufacturing GDP. Mexico ranks as the
eighth largest producer of meat worldwide. The main market target for
Mexican processed food exports was the US, and represented 72% of the total
demand.
Example of the course: Key sectors of the Mexican economy

The cluster of medical products located in Baja California is an
important success story. This cluster, in conjunction with San Diego,
California, forms part of the most diverse and sophisticated bi-national
grouping of medical products in North America. According to INEGI, the value
of production of this sector in Mexico reached 590 million dollars in 2010.
Mexico is the leading medical device exporter in Latin America and the
primary supplier to the United States. In 2010, Mexican medical device’s
exports to the U.S. reached 5.4 billion dollars.
Mexico is one of the main suppliers of household appliances in the
world. In 2010 it exported 5,683 million USD, which positioned it in 6th
place on a global level. In 2010, production in the household appliance
sector in Mexico reached a total of 5,601 million USD. Mexico has a leading
position as exporter of split-door refrigerator/freezers and is the
third exporter of 1,500 W vacuum cleaners.
Mexico has a solid installed capacity for manufacture of electronic
products, which was valued at 53,988 million USD in 2010. Manufacturing
companies are mainly located in Baja California,
Chihuahua, and Tamaulipas,
employing around 258,000 people across the country, according to INEGI. In
2010, exports from the electronics industry accounted for 28% of the
country’s non-oil exports, with 71.404 billion dollars. In 2010, Mexico
occupied first place in the world for the value of its exports of
flat-screen television sets and third place as far as cellular
telephones were concerned.
In recent years Mexico's advantages have led to high growth rates in the
value of IT services production. In 2010, the estimated market value
for IT services production (including business process outsourcing or BPO)
was 4.03 billion dollars, while the estimated market value for software was
2.259 billion dollars, according to Business Monitor International. Mexico
has more than 25 IT clusters throughout the country comprised of more than
700 companies. In 2010 Mexico ranked 2nd place in Latin America as an
investment destination with 23% of the total in software projects in the
region. The projects were located mainly in
Monterrey,
Guadalajara and Mexico City.
Acquisition of FEMSA by Heineken
Founded in 1890 in Monterrey, Mexico, FEMSA is comprised of two
complementary business units: Coca-Cola FEMSA, the largest public bottler of
Coca-Cola products in the world in terms of sales volume, and FEMSA Comercio,
the largest and fastest growing convenience store operator in Mexico by
number of stores.
In 2010, Heineken continued to create new platforms for future growth by
acquiring the beer operations of Fomento Económico Mexicano, S.A.B. de C.V.
in Mexico (including its US and other export business) and Brazil, an
acquisition that strengthened the Company’s leading international portfolio
with the addition of the Dos Equis®, Tecate® and Sol® brands.

Bosch Group in Mexico
The Bosch Group is a leading global supplier of technology and services.
Some 283,500 associates generated sales of 47.3 billion euros in fiscal
2010.
Bosch Mexico is a regional branch of the Bosch Group, one of the world's
biggest private industrial corporations formed by 300 subsidiaries and
regional companies, with some 280,000 associates and 6,000 apprentices. .
During the 2010 tax year, Bosch in Mexico generated domestic sales for $806
million dollars, an increase of 32 percent compared to the previous year
(2009: $611 million).

Mexico is the world's 10th biggest economy and
the 7th most important commercial trader.
Mexico has an exceptional
geographic location with easy and fast communications between Mexico and North
America, South America, Europe and Asia, as well as economic ties between these regions.
The economic figures indicate a well established and sustained economic
program aimed at growth and sharing this growth with all the companies involved.
As a January 1, 2001, Mexico started applying new rules to the temporary
imports of goods and services used by "maquiladora" plants in Mexico, as
provided in the Decree that Establishes amendments for the promotion and Operation of the export
"Maquiladora" Program.
Source: Promexico and Secretaría de Economía Gobierno Mexicano.