Case Study: Kenya’s Horticulture Industry and Foreign Trade in Africa
Access to the Kenyan Market
Business Plan for Kenya
Sample:
The purposes of the subject “Foreign Trade, Logistics and Business in Kenya” are:
To analyze the Kenyan Economy, Logistics and Global Trade
To conduct research on business opportunities in Kenya
To explore the Kenyan trade relations with the student's country
To learn about Kenyan Trade Agreements
To examine the profile of Kenyan businesspeople and companies
To develop a business plan for the Kenyan Market
International Trade and Business in Kenya:
The Subject “Foreign Trade, Logistics and Business in Kenya” is included within the curriculum of the following academic programs at EENI Global Business School:
The strategic location of Kenya and its well-developed business infrastructure make it a natural choice for foreign investors and international companies
The largest source of revenue is tourism
Under the Economic Recovery Strategy for Wealth and Employment Creation, various reforms have been affected, and these have had a total positive effect on the economy of Kenya
The vision 2030 of the Kenyan Government provides the entire Policy Framework that should lead Kenya to attain the status of a newly industrialized nation by the year 2030
Kenyan agricultural sector contributes 24% of GDP and 19% of the formal wage employment
60% of all households are occupied in farming activities, and 84% of rural households keep livestock
Kenyan manufacturing industry hit 4.1%, construction industry, 3.5%, wholesale and retail trade, repairs, 9.5%, tourism and hotels, 15.1% and Transport and communication at 9.7%
Kenyan manufacturing sector contributes 10% of GDP and accounts for 14% of the wage employment, mainly in food and wood processing, beverages, textiles and garments, furniture, and fabricated metal
General Motors East Africa is placed in Nairobi (Kenya) and serves the East African region covering
Burundi, Ethiopia, Malawi, Mozambique, Rwanda, Somalia, Tanzania, Uganda, Zambia, and Zimbabwe.
The largest Sisal fiber manufacturer in Africa, the REA Vipingo Group is a well established agricultural business, headquartered in Nairobi, Kenya. The company is listed on the Nairobi Stock Exchange and owns and operates a flourishing sisal business, whose activities include:
Cultivation
Manufacture
Spinning and
Sisal fiber and sisal products exports
International Trade of Kenya.
Kenya exports textiles and garments to the United States under the African Growth and Opportunity Act (preferential International Trade arrangement)
Most of the Kenyan exports go to the regional markets of COMESA, particularly to Uganda, Tanzania, and Rwanda
Top Kenyan export market destinations: the EU, Eastern Europe, the Middle East, America, Far East, Australia, and Southeast Asia
The African region is the largest export market destination followed by Europe
Kenyan Institutions and Agreements:
Kenya is a member of the UN and WTO and has multiple regional trade agreements. As a result, Kenya has undertaken substantial trade liberalization initiatives within WTO framework, including the Most-favoured-nation tariff reduction, quantitative
Restrictions
removal, business environment
optimization and Trade Facilitation at the regional level.
Kenya is signatory to the Cotonou Partnership Agreement in 2000, which provided for non-reciprocal trade between the EU and the Africa Caribbean and the Pacific countries.
Furthermore, Kenya is a member of the Common Market for Eastern and Southern Africa, the East Africa Community and the Intergovernmental Authority on Development.
Kenya is a beneficiary of trade preferential schemes, including the Generalized System of Preferences with
some industrialized countries, trade and Investment Framework Agreement and the AGOA with the United States.