Internationalisation of business

EENI- School of International Business

Subject Subject (Course): Internationalisation. International competitiveness. Syllabus:

  1. Introduction to internationalisation.
  2. Competitive strategy and international competitiveness.
  3. Global strategy.
  4. Strategic audit.
  5. Five forces model.
  6. SWOT Analysis.
  7. PEST and value chain analysis.
  8. Cases of internationalisation.


Subject “Internationalisation” is studied...
  1. Master in International Business (Online)
  2. Course: Internationalisation and Investments

Languages of study: English or French Internationalisation Spanish Internacionalizacion.

  1. Credits of the subject “Internationalisation”: 3 ECTS Credits / 1.5 AC Credits
  2. Duration: three weeks

Area of Knowledge: Internationalisation.

Description Subject Description: Internationalisation.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject; we will analyse the main concepts of internationalisation strategies and success stories of different companies.

Michael Porter defined the concept of “Five forces model,” involving relationship between competitors, suppliers, importers/exporters, the relational strengths can vary in each sector:

  1. The threat of entry of new competitors (new entrants)
  2. The threat of substitutes
  3. The bargaining power of importers
  4. The bargaining power of suppliers
  5. The rivalry between existing competitors

Process of strategic audit:

  1. Resource Audit
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
  3. Core Competence Analysis
  4. Performance Analysis
  5. Portfolio Analysis
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.

U-EENI University