Learning unit: Internationalization. International competitiveness. Syllabus:- Internationalization.
- Competitive strategy and international competitiveness.
- Global strategy.
- Strategic audit.
- Five forces model.
- SWOT Analysis.
- PEST and value chain analysis.
- Cases of internationalization.
Learning unit summary - (Internationalization)
Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this unit we will analyze the main concepts of internationalization strategies and success stories of different companies.
Michael Porter defined the concept of "5 forces model", involving relationship between competitors, suppliers, importers / exporters, the relational strengths can vary in each sector:
Process of strategic audit:
A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.
(c) EENI- Business School (1995-2015)