Internationalisation of business

EENI- School of International Business

Subject: Internationalisation of companies. International competitiveness. Syllabus:

  1. Introduction to the internationalisation of companies
  2. Competitive strategy and international competitiveness
  3. Global strategy
  4. Strategic audit
  5. Five forces model
  6. SWOT Analysis
  7. PEST and value chain analysis
  8. Cases of internationalisation

The objectives of the subject “Internationalisation of companies” are:

  1. To understand the basics of international business strategy
  2. To know how to design and implement an internationalisation strategy for export companies
  3. To analyse success cases of internationalisation of companies
The subject “Internationalisation of companies” is studied...
  1. Master in International Business (Online)
  2. Diploma in International Marketing
  3. Course: Internationalisation and Investments

Languages of study English or French Internationalisation Spanish Internacionalizacion.

  1. Credits of the subject “Internationalisation of companies”: 3 ECTS Credits
  2. Duration: three weeks

Area of Knowledge: Internationalisation.

Description of the Subject: Internationalisation of companies.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject; we will analyse the main concepts of the internationalisation strategies and success stories of different companies.

Michael Porter defined the concept of “Five forces model,” involving the relationships between competitors, suppliers, importers/exporters, the relational strengths can vary in each sector:

  1. The threat of entry of new competitors (new entrants)
  2. The threat of substitutes
  3. The bargaining power of importers
  4. The bargaining power of suppliers
  5. The rivalry between existing competitors

The Process of strategic audit:

  1. Resource Audit
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
  3. Core Competence Analysis
  4. Performance Analysis
  5. Portfolio Analysis
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.

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