EENI Global Business School & University
Internationalisation (Course, Master)

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Syllabus of the Subject: Internationalisation of companies. International competitiveness.

  1. Introduction to the internationalisation of companies
  2. Competitive strategy and international competitiveness
  3. Global strategy
  4. Strategic audit
  5. Five forces model (Porter)
  6. SWOT Analysis
  7. PEST and value chain analysis
  8. Cases of internationalisation

The objectives of the Subject “Internationalisation of companies” are the following:

  1. To understand the basics of the international business strategy
  2. To know how to design and implement an strategy of internationalisation for export companies
  3. To analyse success cases of internationalisation of companies

EENI Global Business School & University, Masters

The Subject “Internationalisation of companies” belongs to the following Online Higher Education Programs taught by EENI Global Business School:
  1. Master of Science in International Business (Online)
  2. Diploma: International Marketing
  3. Course: Internationalisation and Investments
  4. Doctorate: World Trade

Learning materials in Master in International Business in English or Study, Master in International Business in French Internationalisation Study Master Doctorate Business in Spanish Internacionalización.

  1. Credits of the Subject “Internationalisation of companies”: 3 ECTS Credits
  2. Duration: three weeks

Area of Knowledge: Internationalisation.





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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries
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Description of the Subject: Internationalisation of companies.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyse the main concepts of strategies of internationalisation and success stories of different companies.

Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and importers/exporters; the relational strengths can vary in each sector:

  1. Threat of New Entrants (new entrants)
  2. Threat of substitutes
  3. Bargaining power of importers
  4. Bargaining power of suppliers
  5. Rivalry between existing competitors

Strategic audit process:

  1. Resource Audit
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
  3. Core Competence Analysis
  4. Performance Analysis
  5. Portfolio Analysis
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.

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