EENI Global Business School.

Internationalization


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Syllabus of the Subject: Internationalization of companies. International competitiveness.

  1. Introduction to the internationalization of companies;
  2. Competitive strategy and international competitiveness;
  3. Global strategy;
  4. Strategic audit;
  5. Five forces model (Porter);
  6. SWOT Analysis;
  7. PEST and value chain analysis;
  8. Cases of Internationalization.

The objectives of the subject “Internationalization of companies” are the following:

  1. To understand the basics of the international business strategy;
  2. To know how to design and implement an strategy of internationalization for export companies;
  3. To analyze success cases of internationalization of companies.

Global Marketing: export prices, distribution, promotion... Online Education (Courses, Masters, Doctorate)

The Subject “Internationalization of companies” belongs to the following Online Higher Educational Programs taught by EENI Global Business School:

  1. Master of Science in International Business (Online);
  2. Diploma: International Marketing;
  3. Course: Internationalization and Investments.

Doctorate (DIB): World Trade.

Professional Doctorate in International Business (DIB). Online Education

  1. Credits of the Subject “Internationalization of companies”: 3 ECTS Credits;
  2. Duration: three weeks.

Area of Knowledge: Internationalization.

Learning materials in Courses, Masters, Doctorate in International Business and Foreign Trade in English or Study, Course Master Doctorate in International Business in French Internationalization Study Master Doctorate in International Business in Spanish Internacionalización.

Internationalization of companies.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyze the main concepts of strategies of internationalization and success stories of different companies.

Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and importers/exporters; the relational strengths can vary in each sector:

  1. Threat of New Entrants (new entrants);
  2. Threat of substitutes;
  3. Bargaining power of importers;
  4. Bargaining power of suppliers;
  5. Rivalry between existing competitors.

Strategic audit process:

  1. Resource Audit;
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage);
  3. Core Competence Analysis;
  4. Performance Analysis;
  5. Portfolio Analysis;
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis.

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.

(c) EENI Global Business School (1995-2022)
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