Internationalisation of business

EENI Business School & HA University

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Syllabus of the Subject: Internationalisation of companies. International competitiveness.

  1. Introduction to the internationalisation of companies
  2. Competitive strategy and international competitiveness
  3. Global strategy
  4. Strategic audit
  5. Five forces model (Porter)
  6. SWOT Analysis
  7. PEST and value chain analysis
  8. Cases of internationalisation

The objectives of the subject “Internationalisation of companies” are:

  1. To understand the basics of international business strategy
  2. To know how to design and implement an internationalisation strategy for export companies
  3. To analyse success cases of internationalisation of companies
The Subject (e-learning) “Internationalisation of companies” is part of the following Higher Education Programs (EENI- School of Business & HA University):
  1. Master in International Business (Online)
  2. Diploma in International Marketing
  3. Course: Internationalisation and Investments

Languages of study Higher Education in English or Post-secondary Education in French Internationalisation Tertiary Education in Spanish Internacionalización.

  1. Credits of the subject “Internationalisation of companies”: 3 ECTS Credits
  2. Duration: three weeks

Area of Knowledge: Internationalisation.

Description of the Subject (Online Learning): Internationalisation of companies.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject; we will analyse the main concepts of the internationalisation strategies and success stories of different companies.

Michael Porter defined the concept of “Five forces model,” involving the relationships between competitors, suppliers, importers/exporters, the relational strengths can vary in each sector:

  1. Threat of entry of new competitors (new entrants)
  2. Threat of substitutes
  3. Bargaining power of importers
  4. Bargaining power of suppliers
  5. Rivalry between existing competitors

Process of strategic audit:

  1. Resource Audit
  2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
  3. Core Competence Analysis
  4. Performance Analysis
  5. Portfolio Analysis
  6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.

(c) EENI- Business School & Hispano-African University of International Business