Internationalisation of business
EENI - Business School.
Subject (Course): Internationalisation. International
- Introduction to internationalisation.
- Competitive strategy and international competitiveness.
- Global strategy.
- Strategic audit.
- Five forces model.
- SWOT Analysis.
- PEST and value chain analysis.
- Cases of internationalisation.
Subject Description: Internationalisation.
Any person wishing to do international business must be primarily a
strategist, able to design exhaustive strategies adapted to each market.
In this subject; we will analyse the main concepts of internationalisation
strategies and success stories of different companies.
Michael Porter defined the concept of “Five forces model,” involving relationship between competitors, suppliers, importers/exporters, the relational strengths can vary in each sector:
- The threat of entry of new competitors (new entrants)
- The threat of substitutes
- The bargaining power of importers
- The bargaining power of suppliers
- The rivalry between existing competitors
Process of strategic audit:
- Resource Audit
- Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
- Core Competence Analysis
- Performance Analysis
- Portfolio Analysis
- SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis
A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external