Subject (Course): Internationalisation. International competitiveness. Syllabus:
Subject Description: Internationalisation.
Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject; we will analyse the main concepts of internationalisation strategies and success stories of different companies.
Michael Porter defined the concept of “Five forces model,” involving relationship between competitors, suppliers, importers/exporters, the relational strengths can vary in each sector:
Process of strategic audit:
A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.