- Understand the nature of exporting and the difficulties that may arise.
- Learn about Import export transactions, the difficulties with them and how to overcome these difficulties.
This will be achieved by:
- Examining the fundamental questions related to the export process.
- Analyzing the challenges to be overcome in an export transaction.
- Detailing the steps necessary to start the export process.
Exporting can no longer be considered as just selling products from one country
into another. Rather, it is a:
"Dynamic enterprise whereby the export company ensures the articles it exports
reach the customer in a condition to fully satisfy the needs of the latter in the expectation of getting repeat business."
This dynamic nature means that the company wishing to export cannot be satisfied
with just passively placing its stocks or certain amounts of products in foreign markets.
Starting the export activity. There are many ways a company may choose to enter
the International market. Participating in an International trade fair held in one's own country is a common enough starting point.
At these fairs, it is the foreign visitors who come to investigate our products
rather than we approaching them. This is known as passive exporting.
For certain firms, they may have started at the outset as international companies in the sense that their mission is to be involved in international business activities. For many others, however they may have begun as national firms
concentrating on their own local markets before shifting or expanding the focus to also cover International markets. It is thus useful to investigate the stages of internationalization.
Example of the course (Export Import Exporting):
Foreign direct investment