EENI Global Business School

Business in Guatemala. Guatemalan Economy



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Syllabus of the Subject

International Trade of Guatemala. Call centres, manufacturing


  1. Introduction to the Republic of Guatemala (Central America)
  2. Business in Guatemala City
  3. Guatemalan Economy
  4. International Trade of Guatemala
  5. Investment in Guatemala
  6. Case Study: Business Opportunities in Guatemala
    1. Agribusiness
    2. Forestry
    3. Manufacture
    4. Tourism
    5. Call centers
    6. BPO
    7. Energy
    8. Mining
  7. Access to the Guatemalan Market
  8. Business Plan for Guatemala


The objectives of the subject “International Trade and Business in Guatemala” are the following:

  1. To analyze the Guatemalan Economy and Global Trade
  2. To know the business opportunities in Guatemala
  3. To explore the Guatemalan trade relations with the country of the student
  4. To know the Guatemalan Trade Agreements
  5. To develop a business plan for the Guatemalan Market

Continuing education (International Trade & Business)


The Subject “Foreign Trade and Business in Guatemala” belongs to the following Online Programs taught by EENI Global Business School:

Masters: International Business, Foreign Trade.

Masters in International Business and Foreign Trade (MIB)

Doctorate: American Business, World Trade.

Doctorate in International Business (DIB) Online

Languages: Masters, Doctorate, International Business, English or Study Master Doctorate in International Business in Spanish Guatemala Study Doctorate in International Business in French Guatemala Masters Foreign Trade in Portuguese Guatemala.

Foreign Trade and Business in Central America

  1. Credits of the subject “Doing Business in Guatemala”: 2 ECTS Credits
  2. Duration: two weeks

International Trade and Business in Guatemala.

Guatemala is the largest market in Central America.

Market Access - Free Trade Agreements


Guatemalan Trade Agreements and Market Access.

  1. Guatemala and the Latin American Economic Area
  2. Central American Integration System
    1. Central American Common Market - Integrated with the SICA -
  3. Association of Caribbean States
  4. Latin American and Caribbean Economic System
  5. Mesoamerica Project
  6. Guatemalan trade agreements with the EFTA, Mexico, Colombia, Panama, Chile, and the EU
  7. Dominican Republic-Central America-U.S. Agreement
  8. Dominican Republic-Central America
  9. Guatemala-Taiwan Agreement
  10. UK-Central America Free Trade and Economic Integration Agreement
  11. Panama-Guatemala Agreement
  12. Mexico-Central America
  13. ALADI (observer)

Trade Facilitation Programs. TFA Agreement


  1. WTO
    1. GATS
    2. Agreement on Sanitary Measures
    3. Agreement on Technical Barriers to Trade
    4. Agreement on Preshipment Inspection
    5. Agreement on Safeguards
    6. Trade Facilitation Agreement
  2. WCO
    1. Kyoto Convention

Latin American Economic Integration


  1. Inter-American Development Bank
  2. OAS
  3. ECLAC
  4. East Asia-Latin America Cooperation
  5. CELAC

Globalization and International Organizations

  1. UN
  2. WB
  3. WTO
  4. IMF


  1. Guatemalan Capital: Guatemala City
  2. Guatemalan population is 16 million people, 85% of Guatemalans are less than forty-five years
  3. Borders of Guatemala: Mexico, Belize, Honduras, and El Salvador
  4. Area of Guatemala is 108,889 km²
  5. Main language of Guatemala is Spanish
  6. Guatemala gained the independence from Spain in 1821
  7. Abolition of Slavery in Guatemala: 1824

Main religion in Guatemala: Christianity.

  1. Catholicism (8 million)
  2. Protestants (5 million)

Guatemala belongs to the Western Civilization - Latin American Economic Area.

Christianity and Global Business (Catholicism, Protestantism)


Guatemalan Economy.

  1. Guatemala has an excellent strategic position and has substantial preferential market access
  2. Macroeconomics stability of Guatemala enabled a 0.6% economic growth, positioning Guatemala as one of the few countries with positive economic growth in the global financial crisis
  3. With a GDP of 38,139 million dollars, representing 33% of the total GDP of Central America
  4. Such economic growth continues based on a Government policy to promote the development; an approach that has fostered the simultaneous endeavors of the public and private sectors, facilitating the economic boom and access to the key global markets
  5. Guatemala serves as the axis of Mesoamerica, a region with high potential due to fifty urban centers conforming the region, twenty-five of which are situated in Central America with a population of 68 million people and an economy of 154 billion dollars
  6. Guatemala is experiencing an strong growth in outsourcing industry and is fully exploiting its new position as a destination for call centers and business process outsourcing (BPO)
  7. Guatemalan currency: Quetzal

Economy of Guatemala

Global Trade and Business in Guatemala:
Foreign Trade and Business in Guatemala City

Foreign Trade (Importing, Exporting)


International Trade of Guatemala.

Guatemala is becoming one of the main emerging markets within the region:

  1. Guatemala has a strategic geographical location; Guatemala is an ideal hub for largest regional and international markets
  2. Guatemala has advantaged market access to both the Atlantic and Pacific Oceans, facilitating international trade with Asia, North America, and Europe, through the modern seaports
  3. Total exports (FOB) of the Republic of Guatemala: 808 million dollars
  4. Total value of the Guatemalan imports: 934 million dollars
  5. The Tax Authority is the responsible body for managing the customs system of Guatemala
  6. in Guatemala, there are over thirteen operational zones, as well as industrial parks located in strategic areas in Guatemala
  7. Guatemala is the world's fifth largest sugar exporter (the second in Latin America)
  8. The main international partners of Guatemala are the Central American Countries, the U.S., Mexico, the Caribbean, the South American region, and the EU
  9. Guatemala has several Free Trade Agreements (United States, Taiwan, Mexico, Central America) in force
  10. One of the objectives of Guatemala is to promote the free establishment of companies in Guatemala
  11. Technical Barriers to Trade have been reduced
  12. Guatemala offers an excellent option as a Foreign direct investment (FDI) destination
  13. The legal framework does not show favoritism between foreign investment and local investments with freedom to move capitals and repatriate dividends
  14. The Government is committed to instituting transparency and legal certainty, understanding that such are a preference in attracting the foreign direct investment
  15. Invest in Guatemala is the Investment Promotion Agency of Guatemala, created in 1997 with support from the Government and private sector of Guatemala


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