EENI Global Business School

Business in Guangzhou, Shenzhen (China)



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Syllabus of the Subject

Shenzhen (Guangzhou). Canton Fair. Gateway to China. Manufacturing


  1. Introduction to Guangzhou (Canton - China)
  2. Economy of Guangzhou
  3. International Trade of Guangzhou
  4. Canton Fair
  5. Shenzhen: a gateway for China
  6. Automotive sector in Guangzhou
  7. Electronic information and manufacturing industry
  8. Logistics sector
  9. Biopharmaceutical sector

Transport Corridors:

  1. Access to the East-West Corridor (Myanmar-Vietnam)
  2. Access to the Nanning-Singapore Corridor

Companies in Guangzhou.

  1. Guangzhou Automotive Group
  2. Guangzhou Pharmaceutical Holdings
  3. ZTE Corporation
  4. Huawei
  5. Galanz Group

Asia Masters, Doctorate (Global Business, Foreign Trade)


The Subject “Foreign Trade and Business in Guangzhou (China)” belongs to the following Online Programs taught by EENI Global Business School:

Masters: International Business, Foreign Trade.

Masters in International Business and Foreign Trade (MIB)

Course: Taoism, Confucianism & Business.

Foreign Trade and Business in China

Doctorate: World Trade.

Doctorate in International Business (DIB) Online

Languages: Masters, Doctorate, International Business, English or Study Master Doctorate in International Business in Spanish China Study Doctorate in International Business in French China Masters Foreign Trade in Portuguese China.

  1. Credits of the subject “Doing Business in Guangzhou”: 1 ECTS Credits
  2. Duration: one week

Taoism, Confucianism and Business

Shenzhen: a gateway for China.


International Trade and Business in Guangzhou

Guangzhou has become one of the wealthiest cities in China.

  1. The proximity to Hong Kong has allowed its fast economic development
  2. Completely open to the foreign direct investment, Canton is an important industrial and commercial centre of China, thanks to its import and export international fair
  3. Guangzhou has three key industries: Automotive, petrochemical, and electronic information manufacturing
  4. Guangzhou (Canton) is in the Greater Pearl River Delta, one of the mainland leading commercial, international trade and manufacturing regions of China
  5. The GDP reached ¥911.28 billion (USD 133.5 billion), per capita was ¥89,498 (USD 13,111)
  6. Canton (Guangzhou) is the third Chinese largest city (population of 12.78 million)
  7. Auto industry is one of the largest industries of Guangzhou.
    1. Automotive production in Guangzhou reached 13,584 million, accounting for 7.44% of the total of China (18,2647 million)
    2. 552 companies exported vehicles and auto component
    3. Guangzhou has attracted 448 projects concerning auto and component production, involving a total foreign investment volume of 9,258 billion dollars
  8. Electronic information manufacturing industry is other of the three pillar industries in Guangzhou. The total production of the electronic information manufacturing industry in Guangzhou reached RMB 180 million (an increase of 32.8% compared to previous year)
  9. Guangzhou is a Chinese centre for road, rail, air, sea and river transport and information technology
  10. Guangzhou benefits from a strong economic foundation and a strategic geographic position for international logistics development

Shenzhen is situated at the Southern corner of the Chinese mainland and on the eastern Bank of the Pearl River.

  1. Shenzhen neighbors Hong Kong
  2. Total population that includes migrants reached 13.22 million
  3. Shenzhen is the fourth on the Chinese mainland regarding the economic power and one of the Chinese cities that has generated the largest economic returns
  4. Shenzhen is a link between the Chinese mainland and Hong Kong and a transport hub in Southern China
  5. Of the Fortune Global 500 companies, 180 have branches in Shenzhen

The Canton Fair is the largest Import/Export fair in the World. Inaugurated in 1957, the event has become very famous thenceforth. Gathering 150,000 importers each year, the show is now a reference in the World of international business.

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