EENI Global Business School

Advanced Global Marketing (Course)


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International Marketing Course: market research, segmentation, intercultural management (e-learning, 11 ECTS Masters, Doctorate, International Business, English)

Global Marketing: export prices, distribution, promotion..

The Subjects of the Course “Advanced Global Marketing” taught by EENI Global Business School are:

  1. International Market Research (2 ECTS)
  2. International Segmentation, Brand, and Positioning (4 ECTS)
    1. Intellectual Property Rights (TRIPS)
      1. World Intellectual Property Organization (WIPO)
  3. Intercultural Management (3 ECTS)
  4. E-business and Global Marketing (4 ECTS)

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Continuing education (International Trade & Business)

  1. Credits: 11 ECTS Credits
  2. Tuition Fees: EUR 264
  3. Duration: 9
    weeks It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
  4. Open Online Enrollment
  5. Download the syllabus of the Course (PDF)

Languages: Masters, Doctorate, International Business, English

  1. Also
    available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
    Study Master Doctorate in International Business in Spanish Marketing Internacional Study Doctorate in International Business in French Marketing International Masters Foreign Trade in Portuguese Marketing Internacional

This course belongs to the following Higher Education Programs taught by EENI:

Diploma: International Marketing.

Diploma in International Marketing and Internationalization

Masters: Foreign Trade and International Marketing, International Business.

Masters in International Business and Foreign Trade (MIB)

Doctorate: World Trade.

Doctorate in International Business (DIB) Online


The objectives of the Course are the following:

  1. To understand the key tools and concepts of international market research and how best to apply them
    1. A PEST analysis is an analysis of the external macro-environment that affects all the firms
  2. To understand the importance of international segmentation in global marketing and strategies of Internationalization
    1. To know the targeting strategies: concentrated, differentiated, product specialization, market specialization, and full market coverage
  3. To know the main brand strategies: global, regional, or local
    1. To understand the brand value creating process in the global markets
    2. To know the strategies of positioning a brand in the international markets
  4. To understand how the diversity of the culture can influence the outcome of a marketing plan
    1. Outlining the key strategies to dealing with new cultures
    2. Highlighting the critical errors to be avoided when dealing with different cultures
  5. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

Global brand strategy

The course includes the Market Access Tool
International Market Access

e-business

EENI Students - Doctorate, Master in International Business, Foreign Trade

This course contains exercises that are evaluated, which the student must work out and pass to obtain the Diploma of the Professional Course: “in Advanced Global Marketing” issued by EENI Global Business School.

Students who have taken this course can validate and register for a Master or Doctorate at EENI.

Foreign Trade Courses.


(c) EENI Global Business School (1995-2024)
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