Zhang Ruimin (Chinese Businessman)

EENI- School of International Business

Sub-subject Sub-subject: Zhang Ruimin “Confucian Businessman” (China). Syllabus:

  1. Zhang Ruimin: the Confucian Chinese Businessman
  2. Haier Group
  3. The Confucian vision of business of Zhang Ruimin


Sub-subject “Zhang Ruimin: the Confucian Businessman” is studied...
  1. Professional Doctorates: Ethics, Religion, and Business, Asia
  2. Masters: International Business, Pacific, Asia, and BRICS Countries
  3. Course: China (e-learning)

Learning materials in English or Spanish Zhang Ruimin French Confucianisme.

Sample of the sub-subject: Zhang Ruimin (China, Businessman):
Zhang Ruimi (Confucian Businessman)

Description Sub-Subject Description- Zhang Ruimin Chinese Businessman:

Zhang Ruimin is the President and Managing Director (CEO) of Haier Group, a Chinese multinational corporation with a turnover of 17,500 million dollars.

The essence of globalisation is localisation - Zhang Ruimin

Previously; he was Vice President of the company Appliances Qingdao, Zhang Ruimin was elected Director of the Qingdao refrigerator factory in 1984.

Since then, his “branding strategy” has transformed the small collective factory of Haier, which was in bankrupt on a multinational corporation that last year had a turnover of 17.5 billion dollars.

Founded in 1984 in Qingdao (People's Republic of China), Haier has experienced an annual increase of 82% of its turnover in just fifteen years. Haier is one of the largest manufacturers of household appliances and electronics devices in the World. Haier has sixty-four business offices, twenty-nine production plants, eight centres of design and sixteen industrial parks in the World.

Zhang Ruimin (1949, Shandong) combines traditional culture with the international business management experience to create a climate of corporate competitiveness in Haier, which has kept the Chinese customs.

He has founded the “approach to management optimised around the world,” the “market chain” management system and the “model of integration of individuals and goals.”

Zhang Ruimin, Managing Director (CEO) of Haier, believes that the essence of globalisation is localisation. This translates into a framework of operation “three in one,” based on the full localisation of the design, production, and marketing.

“If you have influential family connections, and your father has comrades in arms who are now senior officials and which “can remove the face for you,” you can do what you want. However, my father only had some workers colleagues and not comrades in arms.” Mr Zhang Ruimin.

Zhang Ruimin has the Confucian virtues of Ren (benevolence), Yi (righteousness), Li (rules), Zhi (wisdom), and Xin (honesty). The philosophy of Leadership of Zhang is focused and people-oriented. He believes that employees must have enough space “to create value and achieve self-realisation.”

“I am honest with my employees. Never the deceit or exploit them. I demand to establish a multiple support. Relations between our company and its customers are the same. We offer the best products and the best service.”

The honesty proclaimed by Confucius is that Zhang used to dealing with people and is the basis for the Haier corporate culture. People think that the wildness and the fight for the money is a natural result of the market economy, with which China has replaced the former planned economy in the last two decades.

Religions, ethics, and business

U-EENI University