Zhang Ruimin (Chinese Businessman)

1. Zhang Ruimin (Confucian Values, Chinese Businessman) Haier
2. Haier Group
3. Confucian vision of business of Zhang Ruimin

The Subject “Zhang Ruimin: Confucian Businessman” belongs to the following Online Programs taught by EENI Global Business School:

Doctorate: Ethics, Religion & Business, World Trade.

Masters: International Business, Foreign Trade, Religions & Business.

Course: Taoism, Confucianism & Business.

Languages: or Zhang Ruimin Zhang Ruimin.

Zhang Ruimin (China, Businessman)

Zhang Ruimin is the President and Managing Director (CEO) of the Haier Group, a Chinese multinational corporation with a turnover of 17,500 million dollars.

1. Previously; he was the Vice President of the company Appliances Qingdao, Zhang Ruimin was elected to Director of the Qingdao refrigerator factory in 1984
2. Since then, his “branding strategy” has transformed the small collective factory of Haier, which was in bankrupt on a multinational corporation that last year had a turnover of 17.5 billion dollar
3. Founded in 1984 in Qingdao (People's Republic of China), Haier has experienced an annual increase of 82% of its turnover in just fifteen year
4. Haier is one of the largest household appliances and electronics devices manufacturers in the World
5. Haier has sixty-four business offices, twenty-nine production plants, eight design centers and sixteen industrial parks in the World

Zhang Ruimin (1949, Shandong) combines the traditional Chinese culture with international business management experience to create a climate of corporate competitiveness in Haier, which has kept the China Customs.

He has founded the “approach to management optimized around the world,” “market chain” management system and a “model of integration of individuals and goals.”

Zhang Ruimin, the Managing Director (CEO) of Haier, believes that the essence of globalization is localization. This translates into a framework of operation “three in one,” based on the full localization of design, production, and Marketing.

“If you have influential family connections, and your father has comrades in arms who are now senior officials and which “can remove the face for you,” you can do what you want. However, my father only had some workers colleagues and not comrades in arms.” Mr Zhang Ruimin.

Zhang Ruimin has the Confucian virtues of Ren (benevolence), Yi (righteousness), Li (rules), Zhi (wisdom), and Xin (honesty). The Leadership philosophy of Zhang is focused and people-oriented. He believes that employees must have enough space “to create value and achieve the self-realization.”

“I am honest with my employees. Never the deceit or exploit them. I demand to establish a multiple support. The relations between our company and its customers are the same. We offer the best products and the best service.”

The honesty proclaimed by Confucius is that Zhang used to dealing with people and is the basis for the Haier corporate culture. People think that the wildness and the fight for the money is a natural result of the market economy, with which China has replaced the former planned economy in the last two decades.

(c) EENI Global Business School (1995-2024)
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