EENI-Business School

Case method (international business)

EENI- School of International Business

Case method applied to the foreign trade, global marketing, international business

Study Methodology:

EENI (School of International Business) works with the case method, a method of learning based on the analysis of a business case (concept of “best practices and world-class”), where the strategies of the company (business, export, internationalisation, International Marketing) are discussed. The objectives of this methodology are:

  1. To consolidate the knowledge acquired by the student
  2. To know the business culture and the way of doing business in other countries
  3. To know the main players in each market

These case studies are provided to give the student a practice dealing with some topics that were discussed in all the subjects (learning units) of the international business. Each case contains a company presentation followed by evaluative studies. There are questions for the student to answer as he/she progress through the case.

The application of the case method enhances the professional development and decision-making of students.

Examples of cases analysed.

Samples

Ajit Gulabchand Jain Businessman (India)

Alhaji Aliko Dangote Nigerian Businessman

Cambodia Economic Zones

Isabel dos Santos (Richest African Woman)

Carlos Slim Mexican Businessman

EENI (School of International Business) has developed more than 500 cases in English, French, Spanish, and Portuguese.

Spanish EENI French EENI Portuguese EENI

(c) EENI- Business School