Case method (foreign trade, global marketing…)
EENI (School of International Business) works with the case method, a method of learning by presenting a business Case Study (the concept of “best practices and world-class”), where strategies of the company (business, export, internationalisation, International Marketing)
are discussed. The objectives of this methodology are:
- To consolidate the knowledge acquired.
- To know the business culture and way of doing business in other countries.
- To know the main players in each market.
These case studies are provided to give you practice dealing with some topics that were discussed on all the subjects (learning units) of international marketing
and strategies. Each case contains a company presentation followed by evaluative studies. There are questions along the way for you to answer as you progress through the case.
The application of the case method enhances professional
development and decision-making of students.
Examples of cases analysed.
❮ Samples ❯
EENI (School of International Business) has developed more than 500 cases in English, French, Spanish, and Portuguese.
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