Case method (international business)

EENI Business School & HA University


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Case method applied to the foreign trade, global marketing, international business

Study Methodology:

EENI Business School & HA University works with the case method, a method of learning based on the analysis of a business case (concept of “best practices and world-class”), where the strategies of the company (business, export, internationalisation, International Marketing) are discussed. The objectives of this methodology are:

  1. To consolidate the knowledge acquired by the student
  2. To know the business culture and the way of doing business in other countries
  3. To know the main players in each market

These case studies are provided to give the student a practice dealing with some topics that were discussed in all the subjects (learning units) of the international business. Each case contains a company presentation followed by evaluative studies. There are questions for the student to answer as he/she progress through the case.

The application of the case method enhances the professional development and decision-making of students.

Examples of cases analysed.

Samples

Ajit Gulabchand Jain Businessman (India)





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EENI Business School & HA University has developed more than 500 cases in English, French, Spanish, and Portuguese.

Study Master Doctorate Business in Spanish EENI Study, Master in International Business in French EENI Masters Foreign Trade in Portuguese EENI

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