Case method of international business

EENI- School of International Business

Case method (foreign trade, global marketing...)

Study Methodology:

EENI (School of International Business) works with the case method, a method of learning by presenting a business Case Study (the concept of “best practices and world-class”), where strategies of the company (business, export, internationalisation, International Marketing) are discussed. The objectives of this methodology are:

  1. To consolidate the knowledge acquired.
  2. To know the business culture and way of doing business in other countries
  3. To know the main players in each market

These case studies are provided to give you practice dealing with some topics that were discussed on all the subjects (learning units) of international marketing and strategies. Each case contains a company presentation followed by evaluative studies. There are questions along the way for you to answer as you progress through the case.

The application of the case method enhances professional development and decision-making of students.

Examples of cases analysed.


Ajit Gulabchand Jain Businessman (India)

Alhaji Aliko Dangote Nigerian Businessman

Cambodia Economic Zones

Isabel dos Santos (Richest African Woman)

Carlos Slim Mexican Businessman

EENI (School of International Business) has developed more than 500 cases in English, French, Spanish, and Portuguese.

Spanish EENI French EENI Portuguese EENI

U-EENI University