Case method (international business)

EENI Business School & HA University

Case method applied to the foreign trade, global marketing, international business

Study Methodology:

EENI Business School & HA University works with the case method, a method of learning based on a business case analysis (concept of “best practices and world-class”), where company strategies (global business, export, internationalisation, International Marketing) are discussed. The objectives of this methodology are:

  1. To consolidate the knowledge acquired by the student
  2. To know the business culture and the way of doing business in other countries
  3. To know the main players in each market

These case studies are provided to give the student a practice dealing with some topics that were discussed in the subjects of international business. Each case contains a company introduction followed by evaluative studies. There are questions for the student to answer as he/she progress through the case.

The case method application enhances the professional development and decision-making of students.

Examples of cases analysed.


Ajit Gulabchand Jain Businessman (India)

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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries
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Alhaji Aliko Dangote Nigerian Businessman, Course

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Isabel dos Santos (Richest African Women)

Carlos Slim Mexican Businessman (Course Master)

EENI Business School & HA University has developed more than 500 cases in English, French, Spanish, and Portuguese (free multilingual training).

Study Master Doctorate Business in Spanish EENI Study, Master in International Business in French EENI Masters Foreign Trade in Portuguese EENI

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