Study Methodology: Case method. EENI (The Global Business School) works with the case method, a method of learning by presenting a business Case study (concept of "best practices and
world class"), where strategies of the company (business,
export,
internationalization,
International marketing)
are discussed. The objectives of this methodology are:
- To consolidate the knowledge acquired.
- To know the business culture and way of doing business in other countries.
- To know the main players in each market.
These case studies are provided to give you practice dealing with some of the
topics that were discussed in all the learning units of international marketing
and strategies. Each case contains a company presentation followed by evaluative
studies. There are questions along the way for you to answer as you progress
through the case.
The application of
the case method enhances professional
development and decision making of students.
International Business
